MANU/DE/1842/2022

Equivalent/Neutral Citation: 2022:DHC :1994, 290(2022)DLT497

IN THE HIGH COURT OF DELHI

CS (COMM.) 8/2016 and CRLM 1918/2002
Decided On: 09.05.2022
Sholay Media Entertainment and Ors. Vs. Yogesh Patel and Ors.
Hon'ble Judges/Coram:
Prathiba M. Singh, J.
Counsels:
For Appellant/Petitioner/Plaintiff: Pravin Anand, Dhruv Anand, Udita Patro, Sampurna
Sanyal, Shrawan Chopra and Achyut Tiwari, Advocates
Case Category:
MERCANTILE LAWS, COMMERCIAL TRANSACTIONS INCLUDING BANKING - TRADE
MARKS/COPY RIGHTS/PATENTS/DESIGN ACT
Case Note:
Trademarks - Grant of injunction -Section 27 of the Trademarks Act, 1999 -
Plaintiffsfiled the present suit seeking permanent injunction restraining the
infringement of their registered trademark 'SHOLAY' by the Defendants -
Whether Defendant's claim that their application is prior to the application
and registration of the mark by the Plaintiffs is sustainable -Held, film
'SHOLAY' of the Plaintiffs was released in the year 1975, much before the
application for registration and the incorporation of the Company by the
Defendants - The manner of use of the word 'SHOLAY' by the Defendants, is
not descriptive, but is a clear indication of an association with the Plaintiffs'
film - The offering of the CD and the DVD of the film 'SHOLAY' on the website
of the Defendants shows that the Defendants' adoption is, in fact, mala fide
and dishonest -Their use of identical domain names is nothing but an attempt
to encash the goodwill enjoyed by the blockbuster movie 'SHOLAY' of the
Plaintiffs - Plaintiffs clearly have a cause of action under Section 27 of the
Act, 1999 to sue for passing off - The mark 'Sholay' enjoys continued goodwill
in India - As and when more and more media have evolved for the
communication of a film, the rights in 'SHOLAY' have been licensed/assigned
by the Plaintiffs - The mark 'SHOLAY' has already been recognised as a well-
known mark - Thus, the mere earlier trademark applications or use as part of
a corporate name would not vest any prior rights in favour of the Defendants -
Plaintiffs have a large number of registrations -The activities of the
Defendants would be covered by most of these registrations - The content in a
movie is no longer merely restricted to theatrical screening, but also to online
platforms and other electronic platforms - Thus, the internet has itself created
an additional market for 'SHOLAY', which is a film nearly 50 years old - The
adoption by the Defendants is with complete knowledge of the Plaintiffs' film,
especially considering that the Defendants' companies are being run by
Indians, who are more than likely to be aware of the film 'SHOLAY' - The
goods and services being offered can be considered as being off shoots
emanating from the Plaintiffs -Certain films cross the boundaries of just being
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ordinary words and the title of the film 'SHOLAY' is one of them - Titles and
films are capable of being recognised under trademark law and in India
'SHOLAY' would be a classic example of such a case - Contention that the
internet is only being used by educated persons is unacceptable - It would be
easy for any person, not just educated individuals, to establish a connection
between the Plaintiffs' film and the Defendants' website - The use of identical
logos, marks and names originating from the movie 'SHOLAY' further
confound the issue - Chances of confusion which have been narrated in the
Plaint leave no doubt in the mind of the Court that there is every likelihood of
confusion - Present suit is decreed - Accordingly, the Defendantsare
restrained from using the name 'SHOLAY' in respect of any goods and services
and also from using the domain name 'Sholay.com' and making any reference
to the movie 'SHOLAY' or using any images or clippings from the said movie,
as also from selling merchandise using the name SHOLAY or any images from
the said cinematographic film - The Defendants shall also stand restrained
from using any variation of the mark/name 'SHOLAY' on the internet or
otherwise including use as a metatag in the source code. [32], [34]
Ratio Decidendi:
Mere earlier trademark applications or use as part of a corporate name would
not vest any prior rights in favour of the Defendants
DECISION
Prathiba M. Singh, J.
1. This hearing has been done through hybrid mode.
2 . If there is one film that transcends generations of Indians, it is 'SHOLAY'. The said
film, its characters, dialogues, settings, box office collections are legendary.
Undoubtedly, 'SHOLAY' is one of the biggest, record-breaking films that India has ever
produced, in the history of Indian cinema.
3 . The present suit has been filed by Sholay Media and Entertainment Pvt. Ltd. and
Sippy Films Pvt. Ltd. against Defendant Nos. 1 to 8 who are described hereinbelow.
Defendant Nos. 1 to 3 are members of the Patel family: Mr. Yogesh Patel, Mr. Jayesh
Patel and Ms. Bhavna Patel and Defendant No. 4 is 'Sholay.com Pvt. Ltd'. The said
Defendants have registered the domain name 'www.sholay.com', published a magazine
using the mark/name Sholay and have put on sale various merchandise, using scenes
and names from the movie 'SHOLAY'. Defendant No. 5-Netangle.com Pvt. Ltd. is a
company registered by Defendant Nos. 1 to 3 as well. Defendant Nos. 6, 7, and 8 are
controlling entities of the domain name 'Sholay.com'.
4. The film 'SHOLAY' was produced by Mr. G.P. Sippy and the censor certificate for the
film was issued on 8th August 1975, who was running M/s. Sippy Films. It was released
on Independence Day i.e., 15th August 1975. Several well-known actors and actresses
namely, Mr. Sanjeev Kumar, Mr. Amitabh Bachchan, Mr. Dharmendra, Ms. Hema Malini,
Ms. Jaya Bhaduri, and Amjad Khan, featured in the said film. It would not be inapposite
to state that 'SHOLAY' has acquired a cult status and the film's appeal has cut across
geographical boundaries, language, ideology, class, etc. It has been rightly described as
a film which is a part of India's heritage. Some of the dialogues used in this film such
as 'Jo dar gaya, samjho mar gaya', 'Ai chhammia', 'Arre o Sambha', Kitne aadmi the?'
are part of colloquial language in the Hindi heartland. It received unbeatable reviews
which led to the movie being run 'Housefull' for more than five years. As per the Plaint,
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the movie is stated to have very unique features some of which are:
i. 'SHOLAY' was the first Indian movie to market its background music/songs
and dialogues.
ii. The film made use of several cinematic innovations, such as the use of 70
mm format with 6 track stereophonic sound.
iii. SHOLAY chalked up the record of maximum shows and the highest number
of prints (1100) among Indian movies. In fact, it continues to have over 100
prints in circulation even today.
5 . Enormous investment went into the making of the film. The mention of the word
'SHOLAY' immediately creates a connection with the movie 'SHOLAY'. There are industry
estimates which claim that, although the words 'SHOLAY' may have a dictionary
meaning in Hindi (specifically, 'burning coal'), upon the movie going public, the word
'SHOLAY' came to be associated only with the film.
6 . The rights in the word 'SHOLAY', which is also a registered trademark, have been
recognised by Courts in favour of the Plaintiff. In judgment dated 24th August, 2015, in
CS(OS) 1892/2006 titled Sholay Media and Entertainment Pvt. Ltd. and Anr. v. Parag
Sanghavi and Ors. the history of the Plaintiff Companies and the devolution of rights
was summarised and the Court had recognised the rights of the Plaintiffs herein-Sholay
Media and Entertainment Pvt. Ltd. and Sippy Films Pvt. Ltd., in the mark 'SHOLAY'. It
was also observed that the copyright in the film which was produced by Sippy Films
Pvt. Ltd. vests in the producer, in terms of Section 17 in the Copyright Act, 1957. The
findings of the Court are extracted hereinbelow.
7 . The grievance of the Plaintiffs in the present case is that upon coming across a
magazine released in December, 2000 titled "IT-Information Technology", the Plaintiffs
learnt that the Defendants had registered the domain name 'www.sholay.com'. The
magazine was accompanied by a free compact disk ("CD") containing the advertisement
of the website. In the said article published in the magazine, the representation made
was that the biggest Bollywood blockbuster has hit the internet. The article claimed
'SHOLAY.com' is a comprehensive site that offers you much more than its Bollywood
alias did. In the said advertisement of the website, the Defendants sought to create an
entertainment portal having various services such as chat, e-greetings, countdowns,
horoscopes kid zone, classifieds, matrimonial, and grocery store, as depicted below.
The website covered various subjects including, politics to cricket, finance to shopping,
news updates, and bulletins from Bollywood. The said advertisement is set out below:

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8. The logo used by the Defendant on the CD is also extracted below:

9. The Plaintiff also learnt that the Defendants had filed a trademark application dated
11th February 1999 bearing Serial No. 75638935 for the mark 'SHOLAY' with the United
States Patent and Trademark Office ("USPTO") in Class 42, as also in India. The said
application with the USPTO was filed in the name of a Company called 'SHOLAY.COM.,
INC', which was based out of Bridgewater, New Jersey. In India, the trademark
application, was filed by the Defendant No. 5 Company-Netangle.com Pvt. Ltd. which
was registered in Hyderabad with Mr. Jayesh Patel, Ms. Bhavna Patel and Mr. Yogesh
Patel as its directors.
1 0 . The Defendants also registered Defendant No. 4-Company by the name of
Sholay.com Pvt. Ltd. The said name was objected to by the Plaintiffs under the
provisions of Section 22 of the Companies Act, 2013. The Regional Director, Southern
Region, Registrar of Companies, Chennai, in its order dated 20th December, 2000
directed the Defendant No. 2 to delete the word 'Sholay' from its existing name. The
relevant observations of the Regional Director in its order dated 20th December, 2000
are extracted below:
"to delete the word SHOLAY from its existing name and change to some other
prefix appropriately, within three months from the date of this order".

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 XXX XXX XXX
"Undoubtedly it is true that the movie SHOLAY was one of the most successful
films in the Indian film industry and thus it has acquired a unique reputation
and goodwill. Also, the material placed before me shows that there has been a
wide coverage by all leading newspapers regarding the achievements of Sholay
and also the proposed new projects of the applicant company.
The respondent company's name is Sholay.com Pvt. Ltd. and no significance of
any nature was shown for the word SHOLAY and thus it is undesirable in terms
of Guideline No. 23 framed under Section 20 of the Companies Act, 1956. In
view of the reputation the word SHOLAY earned, the public may bonafide
believe that Sholay.com Pvt. Ltd. is associated with or an associate of Sholay
film or the company which is the owner of the said film."
1 1 . A writ petition being W.P. (C) No. 4823 of 2001 was filed by the Defendants
challenging the above order before the High Court of Madras. Vide final order dated
22nd April, 2003 allowing the writ petition, the impugned order dated 20th December,
2000 passed by the Regional Director, Company Affairs, Southern Region, was set aside
solely on the ground of violation of principles of natural justice. The operative portion
of the said order reads as under:
"10. It is not in dispute that the petitioner has registered its name as
"Sholay.Com" as early as on 21.12.1999. A direction has been given in the
impugned order to the writ petitioner to delete the name "Sholay" and change
the said name to some other prefix. Such a direction would certainly affect the
right accrued on the petitioner, by virtue of the incorporation of the company
and consequentially its trade.
11. Hence, in my considered view, in the absence of a reasonable opportunity
to defend the application filed by the second respondent seeking for a direction
under Section 22 of the Companies Act, the impugned order is liable to be set
aside. Accordingly, the impugned order is set aside solely on the ground of
violation of principles of natural justice. The first respondent is directed to hold
the enquiry on 5.5.2003 commencing from 10.00 a.m. and if necessary on a
further date fixed by him, duly intimate to either parties and pass orders on
merits of the case after hearing both the petitioner and the second respondent.
I make it clear that I have not expressed any opinion on the merits of the rival
claims.
12. With the above observation, the impugned order is set aside and the writ
petition is allowed. No costs."
12. As per the Plaint, the manner in which the Defendants sought to misappropriate the
rights of the Plaintiffs in the mark 'SHOLAY' has been elucidated below:
"i) registering the same as a series of domain names, including:
a) sholay.com,
b) sholay.net,
c) e-sholay.com,
d) sholaychat.com
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 e) sholayindia.com,
f) sholaymall.com,
g) sholaynews.com,
h) sholayonline.com.
i) sholayradio.com,
j) sholaytv.com,
k) Mysholay.com,
l) Asksholay.com,
m) sholay.fm
n) sholay.co.in
ii) Using SHOLAY as a trademark on their website, www.sholay.com in relation
to various online services such as "Sholay Jobs", "Sholay Calendar", "Sholay
Chat", "Sholay matrimony", "Sholay e-messages" etc.
iii) Incorporating companies with the name SHOLAY, including the following:
i) Sholay.com Pvt. Ltd.
ii) Sholay.com Inc
iii) Sholay DOT Co Inc
iv) Applying to register the name SHOLAY as a trademark in India and the
United States of America."
1 3 . Apart from the above, the Defendants were also using a similar logo, colour
scheme, and device and offering Ganpati silver coins, sweets and savouries from Indian
Mithai shops, DVDs of the movie 'SHOLAY' on their website. The word 'SHOLAY' was
also being used as a metatag by the Defendants on their web pages.
14. The use of the mark 'SHOLAY' on the internet caused actual confusion which has
been narrated in the Plaint. A search of the word 'SHOLAY' returned the Defendants'
website in the list of results on various search engines, causing actual instances of
confusion. The said instances have been summarised in paragraph 41 of the Plaint as
under:
i. On August 26, 2000, the CEO of Plaintiff No. 2, Mr. Sascha Sippy, received a
letter from iAnswers.com, a New York based organisation, which stated as
follows:
"The other day I notice that the company sholay.com has solicited us to
become one of our affiliate partners. If I am not mistaking you are in
charge of this company and I was wondering if we could set up a
meeting to discuss how iAnswers.com and sholay.com may become
partners beyond a simple affiliate relationship."

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 ii. In and around January 2001, during a meeting between Mr. Sascha Sippy
and Ms. Judi Kilachand, director of Business Programs for the Asia Society at
New York, in relation to the movie SHOLAY and the Plaintiffs website
esholay.com, Ms. Kilachand remarked that she was under the impression that
the plaintiffs owned the website www.sholay.com. Mr. Sippy then clarified to
Ms. Kilachand that this was not their website, wherein Ms. Kilachand further
remarked that this website was being heavily promoted amongst the Indian
community in the US.
15. According to the Plaintiffs, such use constitutes infringement, passing off, dilution
and tarnishment of the well-known mark 'SHOLAY'. The Plaintiffs, thus, filed the present
suit seeking permanent injunction restraining the infringement of their registered
trademark 'SHOLAY' by the Defendants, passing off, damages, rendition of accounts,
delivery up, etc. The reliefs sought by the Defendants are extracted below:
"(i) An order for permanent injunction restraining the Defendants, their
directors, partners or proprietors as the case may be, their principal officers,
servants and agents from operating any business, making, selling, offering for
sale, advertising, or in any other manner dealing in any goods or services,
under the name SHOLAY or any other name which is identical with or
deceptively similar to the Plaintiffs trademark SHOLAY as an essential or
dominant feature thereof, whether in the physical world or on the Internet and
from doing any other thing as is likely to lead to passing off of the websites,
business or goods/services of the Defendants as and for those of Plaintiffs;
(A) An order for permanent injunction restraining the Defendants, their
principal officers, partners or proprietors as the case may be, servants and
agents from manufacturing, selling, offer for sale, advertising, directly or
indirectly dealing in any goods/services infringing the Plaintiff's trademark
SHOLAY under application no. No. 928687 and 966278 or any other mark which
is deceptively similar to the Plaintiffs registered trademark SHOLAY or doing
any other thing amounting to infringement of the Plaintiff's registered
trademark.
(B) An order for permanent injunction restraining the Defendants, their
principal officers, partners or proprietors as the case may be, servants and
agents from manufacturing, selling, offer for sale, advertising, directly or
indirectly dealing in any goods/services infringing the Plaintiffs trademark
SHOLAY under registration Nos. 967055, 928686, 967054, 966271, 966272,
966273, 966274, 966275, 966276, 966277 and 966279 or any other mark
which is deceptively similar to the Plaintiffs registered trademark SHOLAY or
doing any other thing amounting to infringement of the Plaintiffs registered
trademark.
(ii) An order for permanent injunction restraining the Defendants, their
directors, partners or proprietor as the case may be, their principal officers,
servants and agents from registering domain names incorporating the name
SHOLAY or any other deceptive variant thereof or using such names on the
Internet, so as to lead to passing off of the website, business and
goods/services of the Defendants as and for those of the Plaintiffs;
(iii) An order for permanent injunction restraining the Defendants, their
directors, partners or proprietor as the case may be, their principal officers,

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 servants and agents from operating any business, and making, selling, offering
for sale, advertising, promoting or in any other manner dealing in any goods or
services, under the trading style name SHOLAY or any other name which is
identical with or deceptively similar to the Plaintiff's trademark SHOLAY as an
essential or dominant feature thereof, whether in the physical world or on the
Internet and from doing any other thing as is likely to lead to passing off of the
websites, business and goods/services of the Defendants as and for those of
Plaintiffs;
(iv) An order for permanent injunction restraining the Defendants, it's partners
or proprietor as the case may be, it's principal officers, servants and agents and
all others acting for and on it's behalf from passing off the Defendant's website
as and for that of the Plaintiffs, by including the Plaintiffs trademark SHOLAY or
any other receptively similar trademark thereto as a metatag in the source code
of the Defendant's website, and thereby passing off such website as and for
that of the Plaintiff,
(v) An order for permanent injunction restraining the Defendants, their
directors, partners or proprietor as the case may be, their principal officers,
servants and agents from operating any business, making, selling, offering for
sale, or in any manner dealing in any goods or services, under the name
SHOLAY or any other name which is identical with or deceptively similar to the
Plaintiff's trademark SHOLAY as an essential or dominant feature thereof, on the
Internet or otherwise and from doing any other thing as is likely to dilute the
Plaintiffs trademark SHOLAY or to lead of tarnishment of the asset, which is the
movie title corporate name and trademark SHOLAY.
(vi) An order for transfer of all domain names incorporating the name SHOLAY
or any deceptively similar variation thereof including sholay.com, sholay.net, e-
sholay.com, sholaychat.com, sholayindia.com, sholaymall.com,
sholaynews.com, sholayonline.com, sholayradio.com, sholaytv.com,
Mysholay.com, Asksholay.com, sholay.fm and sholay.co.in to the Plaintiff and
for delivery-up of all impugned materials, including but not limited to
brochures, stationery and other printed matter, for purposes of destruction
and/or erasure;
(vii) An order for rendition of accounts of profit illegally earned by the
Defendants on account of the infringing activities and a decree for the amount
ascertained be passed in favour of the Plaintiff;
(viii) An order of damages of 10 lakhs which the Plaintiff has suffered by way of
the Defendants' infringing activities, such activities having seriously eroded,
diluted and reduced the value of the Plaintiff's trademark SHOLAY and caused
the Plaintiff loss of business, reputation and untold hardship.
(ix) An order for costs in these proceedings; and"
1 6 . Vide order dated 21st August, 2001 in the present suit, an ex parte ad interim
injunction was granted in the following terms:
"IA ____/2001
It is an application for exemption. Allowed, subject to all just exceptions.

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 Suit No. 1714/2001 & IA 7665/2001(Be numbered).
Plaint be registered as suit.
Summons in the suit and notice of the application be issued to the defendants
by ordinary process as well as by Regd. AD cover, returnable on 21.1.2001.
It has been contended by Mr. V.P. Singh, learned counsel for the plaintiff that
the plaintiff has been using the word Sholay in relation to cinematography
films, vinyl records, audio tapes and DVDs etc. and has also made application
for registration of trade mark 'Sholay' in relation to various goods, details of
which have been given at page 9 of the application. The Plaintiff has also in
order to expand its presence and operation on the internet registered itself in
the names of 'ESHOLAY.COM, ESHOLAY.NET, SHOLAYENT.COM and
SHOLAYTWO.COM'
It has been contended by Mr. V.P. Singh, learned counsel for the plaintiff that
defendants 1 and 2 are directors of defendant no. 4. Defendant no. 5 is a sister
concern of defendant no. 4. Defendant no. 3 who is wife of defendant no. 2 and
she is one of the directors of defendant no. 5. Defendant no. 6-Sholay.com Inc
and defendant no. 7-Sybanet communications Inc. and defendant no. 8-Sholay
DOT Co. Incorporation are using the word 'Sholay' to encash the reputation and
good will of the plaintiff's trade name 'Sholay' which has acquired tremendous
clout, good will and reputation and word SHOLAY has assumed secondary
meaning. It was also contended by Mr. V.P. Singh, learned counsel for the
plaintiff that from the perusal of the documents placed on record at page 240,
241 and 318, it will be borne out that the defendants are using the
internationally known film Sholay's name produced by plaintiff no. 2 which has
now been gifted to plaintiff no. 1 in advertising 'Sholay.com'. At page 242 of
the documents, the Defendants have been used on the letter head of their
website Sholay.com to the following effect:-
"The biggest Bollywood blockbuster has hit the Net too. Sholay.com is
a comprehensive site that offers you much more than its Bollywood
alias did."
From the perusal of the documents, pleadings and after hearing arguments of
learned counsel for the plaintiff/applicant, a prima facie case is made out by the
applicant for grant of an ex parte injunction limited to the extent that
defendants are restrained from using film Sholay its characters, songs,
sequences, clippings in the manner whatsoever so as to promote its website
Sholay.com till the next the next date of hearing. They are further restrained
from using the word Sholay in relation to any film which they want to their
website Sholay.com.
Plaintiff to comply with the provisions of Rule 3 of Order 39 C.P.C. within one
week."
17. Thereafter, the Defendants entered appearance and filed an application challenging
the territorial jurisdiction of this Court. During pendency of the present suit, some of
the trademark applications of the Plaintiffs in relation to the mark 'SHOLAY', which were
also pleaded in the Plaint, were granted registration. The Plaintiff sought amendment of
the Plaint to add the said registrations which was allowed on 28th August, 2006.

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18. Vide judgment dated 27th January, 2010, the application under Order 7 Rule 11
CPC was allowed and the Plaint was returned. The Plaintiffs filed an appeal against the
said order-FAO (OS) No. 222 of 2010 titled Sholay Media and Entertainment Pvt. Ltd. &
Anr. v. Mr. Yogesh Patel & Ors. By order dated 13th March, 2014, the judgment dated
27th January, 2010 was set aside and CS (OS) No. 1714/2001 was restored along with
the interim injunction. The operative portion of the said order is set out below:
"3. The impugned order is patently erroneous and overlooks that the
respondents have distributed CDs along with the December issue of IT
Magazine which was extensively circulated in Delhi in which respondent's
website SHOLAY.COM was advertised. The learned Single Judge has overlooked
that when the CD was loaded it displayed the website www.sholav.com with
prominence such that any user would click the same on the link to be
transported to respondent's website and in turn could then avail of various
services such as e-greetings/e-chat and goods such as DVDs sold by the
respondent. The learned Single Judge has overlooked that the respondent's
website is a virtual store with the 'essential interactive features' that permits a
visitor to order goods or services and communicate with the respondents via
email. Cumulatively read there are sufficient pleadings to show the respondents
promoting their business actively in Delhi.
XXX XXX XXX
6. The appeal is allowed. Impugned order dated April 27, 2010 is set aside. CS
(OS) No. 1714/2001 is restored. Pending applications which were dismissed as
a result of the plaint being returned are revived and so are the interim
injunctions which were operating."
1 9 . In the written statement, the Defendants took the stand that they are in the
business of computer products. It is urged that the intention of the Plaintiffs is to
extract money from the Defendants who have created a popular website called
www.sholay.com, registered by the Defendants in the USA. The case of the Defendant
was that the suit did not disclose a cause of action. The Defendants urged that a movie
title is not entitled to any rights and, hence, there can be no passing off. The Plaintiffs,
however, rely on Krishika Lulla v. Shyam Vithalrao Devkatta and Ors.
[MANU/SC/1174/2015 : (2016) 2 SCC 521], to rebut that contention.
2 0 . It was further urged that the order dated 20th December, 2000 passed by the
Registrar of Companies and extracted hereinabove, was stayed by the Madras High
Court, vide order dated 13th March, 2001. In fact, the Plaintiff's plea that there was no
stay of the said order was false. The Defendants also claimed that the website did not
have any resemblance to the movie 'SHOLAY' and the word 'SHOLAY' has a common
dictionary meaning. In addition, third-party use of the mark 'SHOLAY' was also cited.
The Defendants also challenged the reputation of the Plaintiffs.
21. In the year 2016, the present suit was amended again due to further registrations
granted in favour of the Plaintiffs in relation to the mark 'SHOLAY'. The various
trademark registrations presently valid and subsisting are set out below:

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2 2 . Mediation was explored to resolve the disputes. However, the same had failed.
There has been no appearance on behalf of the Defendants 20th March, 2019 onwards.
The interim order already granted on 21st August, 2001 was confirmed on 14th March
2022 by this Court. Even today, none appears for the Defendants.
23. Mr. Anand, ld. Counsel appearing for the Plaintiffs submits that he has filed his
written submissions and has urged that the Defendants were misusing the mark
'SHOLAY'. He further argued that the Defendants' adoption of the mark was not bona
fide or innocent. The Defendants did not adopt the mark 'SHOLAY' only as a part of the
domain name being www.sholay.com, but also in the following manner:
i. by registering a series of domain names;
ii. by using the word 'SHOLAY' as part of the corporate name;
iii. by applying for the registrations of the mark 'SHOLAY' in India as also in the
USA;
iv. by using an identical logo of 'SHOLAY';
v. by offering the DVD of the Plaintiff's film 'SHOLAY' on their website;

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 vi. by using the name 'SHOLAY' as a meta tag.
2 4 . The Plaintiffs revealed the intention of the Defendants to foreclose the natural
expansion of the Plaintiffs in the virtual space. The various defences raised by the
Defendants in the written statement have also been addressed by the Plaintiffs in their
written submissions.
25. The Defendants have already been proceeded ex parte in this matter. The rights in
the mark 'SHOLAY' vesting in the Plaintiff's has already been judicially recognised in the
decision dated 24th August, 2015 in CS(OS) 1892/2006 titled Sholay Media and
Entertainment Pvt. Ltd. and Anr. v. Parag Sanghavi and Ors.
26. Thus, the question that arises is whether any ex parte evidence would be required
in this case. On behalf of the Plaintiffs, the following two aspects have been urged:
i. That the rights in the mark 'SHOLAY' vest in the Plaintiffs, and
ii. That the Defendants conduct constitutes infringement and violation of
statutory and common law rights in the mark 'SHOLAY'.
27. Insofar as the first aspect of the rights of the Plaintiffs, is concerned, the same has
already been recognised in the earlier judicial decision dated 24th August, 2015 in
CS(OS) 1892/2006 titled Sholay Media and Entertainment Pvt. Ltd. and Anr. v. Parag
Sanghavi and Ors. The findings in the said decision are set out below:
"3. The plaintiffs are the copyright owners and administer all intellectual
property in respect of 32 cinematograph films, including the iconic and eternal
hit film "SHOLAY". The other hits in the Sippy repertoire of films include films
such as 'Johar Mehmood in Goa', Bhramachari', Bandhan', Andaz', 'Seeta Aur
Geeta', 'Shaan', 'Saagar, Patthar Ke Phool', Sheshensha Hameshaa' etc.
4. The history of the plaintiffs companies and devolution of rights in the film is
summarized herein below;
a) 26th November, 1954: Plaintiff No. 2 was incorporated under the
leadership of the late Mr. G.P. Sippy to produce and handle distribution
of cinematograph films. Certificate of Incorporation and Memorandum
and Articles of Association of plaintiff No. 2 has been exhibited as Ex
PW 1/3 and Ex PW 1/4.
b) 3rd August, 1965: M/s. Sippy Films, a partnership firm, was formed.
Films belonging to the Sippy repertoire were produced through this
firm. Table summarizing the dates of appointment and retirement of
various members of the Sippy family who became partners in the firm
and Directors of plaintiff No. 2 has been marked as Mark A.
• Mr. Ajit Sippy (defendant No. 7), through whom defendant
Nos. 3, 5 and 6 claimed to have acquired certain rights, was
admitted as a partner of M/s. Sippy Films on 1st January, 1976
and retired on 15th September, 1976. The retirement deed by
virtue of which defendant No. 7 relinquished all rights in the
Sippy repertoire has been exhibited as Ex PW1/5.
c) 10th September, 1997: Plaintiff No. 2 was admitted as a partner in
the partnership firm. The deed of partnership has been marked as Mark
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 N.
d) 11th September, 1997: M/s. Sippy films, the erstwhile partnership
firm has only two partners remaining i.e. Mr. Vijay Sippy and plaintiff
No. 2. The deed of partnership has been marked as Mark O.
e) 17th April, 1998: Dissolution of the partnership firm on the death of
Mr. Vijay Sippy. Extract from the Register of Partnerships certifying the
dissolution of M/s. Sippy Films has been exhibited Ex PW1/9. After
dissolution of the partnership firm, plaintiff No. 2 through Mr. Sascha
Sippy, the sole heir of Mr. Vijay Sippy and one of the Directors of
plaintiff No. 2, continued to exercise all rights in the Sippy repertoire
and the name Sippy Films' came to denote a proprietary concern of
plaintiff No. 2. The last will of Mr. Vijay Sippy in favour of his son Mr.
Sascha Sippy has been marked Mark C.
f) 11th September, 2000: Plaintiff No. 1 was incorporated in order to
capitalize on the brand value and merchandising potential inherent in
the iconic hit film 'Sholay'. Copies of the certificate of Incorporation,
Articles and Memorandum of Association of plaintiff No. 1 has been
exhibited as Ex PW 1/11 and Ex PW 1/12. The gift deed dated 14th
September, 2000 whereby plaintiff No. 2 transferred all the right, title
and interest in the film Sholay to plaintiff No. 1 has been exhibited as
Ex PW1/13.
XXX XXX XXX
16. As a consequence of gift deed dated 14th September, 2000, the copyright
in the cinematographic film SHOLAY stood transferred to plaintiff No. 1. Thus,
plaintiff No. 1 is the owner of the copyright as well as all common law rights in
the cinematographic film SHOLAY and the constituent parts of the
cinematographic film SHOLAY. By virtue of being the owner of copyright in the
cinematographic film SHOLAY as well as those of its constituent parts i.e. the
screenplay, script, sound recordings (i.e., songs and recording of the back
ground music), musical works, lyrics, artwork etc. the plaintiffs are thus
according certain exclusive rights under Section 14 of the Copyright Act, 1957.
These exclusive rights accord plaintiff No. 1 the exclusive right to exploit the
cinematographic film SHOLAY under Section 14(d) of the Copyright Act, 1957."
28. In view of the above conclusions, the aspect of rights vested in the Plaintiffs stands
adjudicated and there appears to be no challenge to the same. Ld. Counsel for the
Plaintiff has submitted that the said judgment is not under challenge.
29. Thus, only the second issue remains to be considered, as to whether the future use
of the word/mark/name 'SHOLAY' is liable to be injuncted. The Defendants do not
dispute the following facts:
i. That the Defendants have registered various domain names with the mark
'SHOLAY'.
ii. That the Defendants have applied for registrations of the marks in India and
in the USA.
iii. That the Defendants are using the word 'SHOLAY' as a prominent part of

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 their corporate name.
30. The Defendants only seek to justify their use of the Plaintiffs' mark 'SHOLAY' by
urging that:
i. Film titles are not entitled to protection and that they have applied for
registration earlier.
ii. There is no probability of confusion on the internet and that 'SHOLAY' is a
dictionary word.
31. In respect of the above contentions of the Defendants, following the rationale of the
judgment of the ld. Single Judge of this Court in Disney Enterprises Inc. & Anr. v. Balraj
Muttneja & Ors. [CS (OS) 3466/2012 decided on 20th February, 2014], this Court is of
the opinion that no evidence needs to be adduced inasmuch as the facts are not
seriously in dispute in this case. The same has been reiterated by the Court in S. Oliver
Bernd Freier GMBH & CO. KG v. Jaikara Apparels and Ors. [MANU/DE/1247/2014 : 210
(2014) DLT 381], as also, in United Coffee House v. Raghav Kalra and Ors.
[MANU/DE/2626/2013 : 2013 (55) PTC 414(Del)]. The relevant observations from the
judgment in Disney Enterprises Inc. (supra), are as under:
"3. Though the defendants entered appearance through their counsel on
01.02.2013 but remained unrepresented thereafter and failed to file a written
statement as well. The defendants were thus directed to be proceeded ex-parte
vide order dated 04.10.2013 and the plaintiffs permitted to file affidavits by
way of ex parte evidence.
4 . The plaintiffs, despite having been granted sufficient time and several
opportunities, have failed to get their affidavits for leading ex-parte evidence on
record. However, it is not deemed expedient to further await the same and
allow this matter to languish, for the reason that I have in Indian Performing
Rights Society Ltd. Vs. Gauhati Town Club MANU/DE/0582/2013 held that
where the defendant is ex parte and the material before the Court is sufficient
to allow the claim of the plaintiff, the time of the Court should not be wasted in
directing ex parte evidence to be recorded and which mostly is nothing buta
repetition of the contents of the plaint."
32. Since the Defendants have not entered appearance and led evidence in support of
the contentions raised, the defences raised by the Defendants in their pleadings are
considered hereinbelow:
i. Contention: That the Defendants applied for the mark 'SHOLAY' on 16th April,
1999 in India and 11th February, 1999 in the USA, prior to the Plaintiffs. The
Defendants also incorporated the Defendant No. 4-Company with the name
'SHOLAY' as early as on 21st December, 1999. Admittedly, the Plaintiffs applied
for registrations in the USA in the year 2000 and in India, the earliest
application dates back to October, 2000.
Finding: The Defendants claim that their application is prior to the application
and registration of the mark by the Plaintiffs. This claim is bereft of any force,
inasmuch as the film 'SHOLAY' of the Plaintiffs was released in the year 1975,
much before the application for registration and the incorporation of the
Company by the Defendants. The manner of use of the word 'SHOLAY' by the
Defendants, is not descriptive, but is a clear indication of an association with
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 the Plaintiffs' film. The offering of the CD and the DVD of the film 'SHOLAY' on
the website of the Defendants shows that the Defendants' adoption is, in fact,
mala fide and dishonest. Moreover, the Defendants have registered a series of
domain names identical and deceptively similar to the name of the film
'SHOLAY', which cannot be justified in any manner, especially when the
Defendants own and could have used any of their other registered domain
names, such as 'zerozone.com'. Their use of identical domain names is nothing
but an attempt to encash the goodwill enjoyed by the blockbuster movie
'SHOLAY' of the Plaintiffs. The Plaintiffs clearly have a cause of action under
Section 27 of the Trademarks Act, 1999 to sue for passing off. The mark
'Sholay' enjoys continued goodwill in India. As and when more and more media
have evolved for the communication of a film, the rights in 'SHOLAY' have been
licensed/assigned by the Plaintiffs. The mark 'SHOLAY' has already been
recognised as a well-known mark. Thus, the mere earlier trademark
applications or use as part of a corporate name would not vest any prior rights
in favour of the Defendants.
ii. Contention: The goods and services offered by the Plaintiffs and Defendants
are different, unrelated and not overlapping.
Finding: The Plaintiffs have a large number of registrations as set out
hereinabove. The activities of the Defendants would be covered by most of
these registrations. The content in a movie is no longer merely restricted to
theatrical screening, but also to online platforms and other electronic platforms.
Thus, the internet has itself created an additional market for 'SHOLAY', which is
a film nearly 50 years old. The adoption by the Defendants is with complete
knowledge of the Plaintiffs' film, especially considering that the Defendants'
companies are being run by Indians, who are more than likely to be aware of
the film 'SHOLAY'. The goods and services being offered can be considered as
being off shoots emanating from the Plaintiffs.
iii. Contention: Titles of films cannot be Trademarks.
Finding: The word 'SHOLAY', is the title of an iconic film, and consequently, as
a mark having been associated with the film, produced and now vesting in the
Plaintiffs, cannot be held to be devoid of protection. Certain films cross the
boundaries of just being ordinary words and the title of the film 'SHOLAY' is
one of them. Titles and films are capable of being recognised under trademark
law and in India 'SHOLAY' would be a classic example of such a case. On this
issue, the Supreme Court in Krishika Lulla & Ors. V. Shyam Vithalrao Devkatta
& Anr. [MANU/SC/1174/2015 : (2016) 2 SCC 521] has held as under:
"19. We are thus, of the view that no copyright subsists in the title of a
literary work and a plaintiff or a complainant is not entitled to relief on
such basis except in an action for passing off or in respect of a
registered trade mark comprising such titles. This does not mean that
in no case can a title be a proper subject of protection against being
copied as held in Dicks v. Yates where Jessel M.R. said "there might be
copyright in a title as for instance a whole page of title or something of
that kind requiring invention" or as observed by Copinger (supra)."
Similar is the view taken by the ld. Single Judge of this Court in Kanungo Media
(P) Ltd. v. RGV Film Factory & Ors. , wherein it was observed as under:

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 "18. Whether titles of single literary works can be registered as trade
mark or not has itself become debatable in the US, though in the case
of titles of series of literary work, judicial opinion is that they are
registrable. However, it is not necessary to go into this debate
inasmuch as the plaintiff's title 'Nishabd' for its film is not registered as
trademark. The case at hand is, therefore, while applying the legal
protection given to such titles under the Trade Marks Act is to be
considered on the principle applicable in the cases of passing off of
such trademarks. In passing off, necessary ingredient to be established
is the likelihood of confusion and for establishing this ingredient it
becomes necessary to prove that the title has acquired secondary
meaning. Thus, in case of unregistered title following ingredients are to
be proved in order to triumph in an injunction suit:--
(i) Title has acquired the secondary meaning;
(ii) There is likelihood of confusion of source, affiliation,
sponsorship or connection of potential
buyers/audience/viewers."
iv. Contention: The Defendants contend that 'Sholay.com' is a website on the
internet which is used by educated persons, which would consequently lead to
lesser likelihood of confusion.
Finding: Insofar as internet usage is concerned, the said platform is now being
accessed by billions of users across the world who may range from very
educated to even illiterate people. In this day and age, the internet as a
medium has become a platform for dissemination, communication and
empowerment to the common man. Thus, in the opinion of this Court, the
contention that the internet is only being used by educated persons is
unacceptable. It would be easy for any person, not just educated individuals, to
establish a connection between the Plaintiffs' film and the Defendants' website.
The use of identical logos, marks and names originating from the movie
'SHOLAY' further confound the issue. Moreover, the chances of confusion which
have been narrated in the Plaint and extracted hereinabove, leave no doubt in
the mind of the Court that there is every likelihood of confusion.
v. Contention: The subject matter of the present suit is substantially similar to
that in the proceedings in the writ petition filed before Madras High Court.
Finding: The writ petition being W.P. (C) No. 4823 of 2001, filed before the
Madras High Court which emanated under Section 22 of the Companies Act was
of limited scope. The said writ petition now stands disposed of. The present
suit is a broad suit seeking prayers qua infringement, passing off, dilution, etc.
The use of the mark 'SHOLAY' as part of domain names and company names,
etc. are completely illegal and unlawful in these facts. The acclaimed status of
the film 'SHOLAY' in India has also been recognised by the Bombay High Court
while dealing with a case relating to another movie titled 'Veere Di Wedding'. In
the said judgment in Anil Kapoor Film Co. Pvt. Ltd. v. Make My Day
Entertainment & Anr., Justice G.S. Patel has observed the following in relation
to a movie title:
"20. Finally, there is the title itself. It is a common place phrase in one
or more of our many vernacular tongues. It means "my best friend's
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 wedding". There are, I imagine, titles of some books and movies (and
songs or melodies) that by themselves are sufficiently unique: Gravity's
Rainbow, perhaps, or The Catcher in the Rye, To Kill A Mockingbird,
and so on. In cinema, too, this may be so: Citizen Kane, Blade Runner,
many of the Bond movies (Goldfinger, Thunderball, The Quantum of
Solace), Aguirre the Wrath of God, Fitzcarraldo, etc. But the fact that
the title is unique is not in itself sufficient to establish reputation, nor
is the fact that there has been a previous book or a film with the same
name. There is absolutely no shortage of films that have exactly the
same title but are very different otherwise and share nothing else in
common. These instances put us squarely within the frame of the ration
in KM Multani: in that case, too, there were two competing films with
the same name but nothing else. There exist many films with exactly
the same title but different contents. It is not shown, or even urged,
that for these films an action in passing off succeeded, was ever filed,
or even could have been filed merely because the two titles were the
same. George Tillman Jr's 2009 Notorious is about as far as it is
possible to be from Alfred Hitchcock's 1946 work of the same name;
and this is true too of several others. There is not a suggestion in the
plaint that, apart from the title, there is any commonality between the
Plaintiff's forthcoming film and that of the 1st Defendant. When
therefore the Plaintiff argues that an action in passing off lies in respect
of a title of a film, though not in copyright infringement, this is
inaccurate. A work may gain reputation on publication or release. In
showing reputation, a plaintiff must show that his work with that name
is associated in the public mind only with that film or book, one that
exists. When the title is unusual or unique, it might make the task of a
plaintiff somewhat easier, but I think it is difficult to conceive of a
reputation attaching to a non-existent thing--a film not made or a book
not written--no matter how unique the title. Where the title is more
commonplace, the burden of establishing a reputation might lie
heavier; but that burden is never discharged by saying only, as the
present Plaintiff does, that it has plans to make a movie with a
particular title and others have spoken of it. Films with names Gaslight,
Birth of a Nation, Casablanca, Bicycle Thieves, or hundreds of others;
and, closer home, of films with commonplace titles like Zanjeer,
Deewar, Anand, Pyaasa or Sholay--the list is endless--are all instances
of film that, with possibly ordinary titles, acquired a reputation in those
titles upon their release. The 'reputation' of these films has, over time,
been so established that the titles uniquely connote these films and no
other. I do not think that is even remotely true of the Plaintiff's yet-to-
be-made film. Thus, when a plaintiff claims passing off in a title
simpliciter, independently of any content similarity, he reaches well
beyond the considerations of KM Multani (where, incidentally, there
was, in relation to reputation, an overview of the content). It is, I
think, prima facie exceedingly difficult to conceive of reputation
attaching to a title alone, of a thing not in existence, divorced entirely
from content. This burden is not, prima facie, sufficiently discharged to
warrant an ad-interim injunction."
3 3 . The highlighted portion of the paragraph above judicially acknowledges the
reputation in the film title 'SHOLAY', which is now uncontroverted.

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34. Under the facts and circumstances of the present case, the following directions are
issued:
i. The present suit is decreed in terms of the reliefs sought in paragraph 60(i)
to (vi) as also 60(viii) and (ix) of the Plaint. Accordingly, the Defendants, their
directors, partners, proprietor and anyone acting for and on their behalf are
restrained from using the name 'SHOLAY' in respect of any goods and services
and also from using the domain name 'Sholay.com' and making any reference
to the movie 'SHOLAY' or using any images or clippings from the said movie, as
also from selling merchandise using the name SHOLAY or any images from the
said cinematographic film. The Defendants shall also stand restrained from
using any variation of the mark/name 'SHOLAY' on the internet or otherwise
including use as a metatag in the source code.
ii. In terms of the relief as sought in paragraph 60(vi), the concerned domain
names registrars are directed to transfer the infringing domain names to the
Plaintiffs, within one week of the receipt of the present order and the details of
the Plaintiffs.
iii. The statement of costs has been filed by the Plaintiffs. The same is taken on
record. Though, the cost statement has been filed showing expenses to the tune
of Rs. 6,58,036.00/- on various accounts including court fee, miscellaneous
expenses and legal fee. It is also submitted by ld. Counsel for Plaintiffs that a
substantial quantum of services were rendered even on pro bono basis.
Considering the observations of the Supreme Court on the issue of costs to be
awarded in commercial matters in Uflex Ltd. v. Government of Tamil Nadu &
Ors. [Civil Appeal Nos. 4862-4863 of 2021, decided on 17th September, 2021],
actual costs ought to be awarded, keeping in mind the bill of costs, including
counsel fees. In the present case, the Defendants have contested this matter for
over 20 years. The adoption of the mark 'SHOLAY' by the Defendants was
clearly mala fide and dishonest, owing to the use of the infringing logo,
designs, selling of the DVD of the film 'SHOLAY' on the Defendants' website,
etc. For the reasons contained above, this Court is convinced that this is a fit
case for award of costs to the Plaintiffs. Accordingly, the present suit is decreed
for a sum of Rs. 25,00,000/- as costs and damages, in terms of the relief as
sought in paragraph 60(ix) of the Plaint.
35. The Defendant shall pay the said amount within three months, failing which, the
Plaintiff is permitted to avail of its remedies in accordance with law for execution of the
decree.
36. All pending applications are also disposed of. Decree sheet be drawn accordingly.
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