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How to Start a Career in Digital Marketing? Skills

Required & Job Roles

Digital Marketing

How to Start a Career in

Digital Marketing? Skills
Required & Job Roles
By Khushboo| June 16, 2025

How to Start a Career in Digital Marketing? This is

one of the most frequently asked questions by those
who want to start a career in marketing. Learn how
to begin your journey in digital marketing below,
including essential skills, top job roles, and step-by-
step guidance for beginners.

How to Start a Career in Digital Marketing: Digital

marketing is a fast-growing field that helps businesses
promote their products and services online. With more
people using the internet every day, companies are
using tools like SEO (Search Engine Optimization),
social media, content marketing, and online ads to
reach customers.

Digital marketing helps businesses grow by increasing

their online presence, attracting more customers, and
boosting sales. From online stores to schools and
hospitals, almost every industry uses digital marketing
to succeed in today’s digital world.

If you want to start a career in digital marketing, begin

by learning important skills such as SEO, content
writing, social media management, and data analytics.
Gaining hands-on experience through internships,
freelance work, or online certifications is a great way to
build your confidence. Learn more details about how to
start a career in digital marketing, required skills, and
job roles below.

Table of Contents
1. What is Digital Marketing?
2. How to Start a Career in Digital Marketing?
2.1. 1. Understand the Basics of Digital Marketing
2.2. 2. Learn Digital Marketing Skills
2.3. 3. Build Your Own Website or Blog
2.4. 4. Get Certified in Digital Marketing
2.5. 5. Identify Your Niche
2.6. 6. Gain Real Experience
2.7. 7. Build a Strong Portfolio
2.8. 8. Stay Updated with Trends
2.9. 9. Learn to Use Industry Tools
2.10. 10. Start Applying for Digital Marketing Jobs
3. Skills Required to Start a Career in Digital
Marketing
4. List of Job Roles in Digital Marketing in 2025
5. Learn Digital Marketing With PW Skills
6. How to Start a Career in Digital Marketing FAQs
6.1. Is it hard to get a job in digital marketing?
6.2. Is digital marketing a good career to start?
6.3. Can I start my own digital marketing?
6.4. Do digital marketers get paid well?
6.5. Can a fresher do digital marketing?

What is Digital Marketing?

Digital marketing, also called online marketing, means
promoting a brand, product, or service using the
internet and digital tools. Unlike traditional methods
like newspapers, TV, or radio, digital marketing uses
websites, social media, email, and search engines to
connect with people online. Digital marketing is a
powerful way to grow a business in today’s online
world.

How to Start a Career in Digital

Marketing?
Digital marketing is a fast-growing and flexible career
path for students, job seekers, and professionals
looking to switch careers. With more businesses going
digital, there’s a strong demand for skilled digital
marketers across all industries. The following is a
complete guide to help you get started.

1. Understand the Basics of Digital

Marketing
Start by learning the core areas of digital marketing:

SEO (Search Engine Optimization): Helps

websites rank higher on Google to get free
traffic.
Content Marketing: Creating helpful content
like blogs, videos, or infographics.
Social Media Marketing: Promoting brands on
Facebook, Instagram, LinkedIn, and Twitter.
Email Marketing: Sending targeted messages to
connect with customers.
PPC (Pay-Per-Click): Running paid ads on search
engines and social platforms.
Affiliate Marketing: Promoting products
through influencers or partner websites.
Video Marketing: Using video content (like
YouTube) to attract and engage users.

2. Learn Digital Marketing Skills

You don’t need a formal degree to get started. Use
online courses and free resources to learn:

Google Digital Garage

HubSpot Academy
Coursera and Simplilearn
YouTube tutorials for hands-on skills in SEO,
PPC, and content marketing

3. Build Your Own Website or Blog

Creating your own blog or website helps you:

Practice SEO techniques

Try out content strategies
Learn to use tools like Google Analytics for
tracking performance

This acts as a live portfolio for future employers or

clients.

4. Get Certified in Digital

Marketing
Certifications help build your credibility. Popular
certifications include:

Google Ads Certification

Google Analytics Certification
HubSpot Content Marketing Certification
Facebook Blueprint Certification

5. Identify Your Niche

Digital marketing has many career paths. Find what fits
you best:

SEO Specialist
Social Media Manager
Email Marketer
Content Strategist
PPC Expert

Focusing on one area helps you become an expert and

stand out.

6. Gain Real Experience

Hands-on experience is key. Start by:

Offering freelance services on platforms like

Upwork, Fiverr, or Freelancer
Applying for internships at agencies or startups
Helping local businesses with digital campaigns

7. Build a Strong Portfolio

Create a portfolio that shows your results:

Include blog articles, SEO rankings, or social

media campaigns
Add analytics reports, ad performance, and
conversion stats

This proves your skills to potential employers or

clients.

8. Stay Updated with Trends

The digital world changes fast. Stay current by:

Following experts like Neil Patel, Ahrefs, or Moz

Reading blogs, joining forums, and attending
webinars
Subscribing to newsletters from digital
marketing tools

9. Learn to Use Industry Tools

Become familiar with tools like:

Google Analytics (website data)

SEMrush or Ahrefs (SEO tools)
Canva (design tool)
Mailchimp (email marketing)
Meta Ads Manager (for Facebook/Instagram
advertising)

Mastering these tools increases your job chances.

10. Start Applying for Digital

Marketing Jobs
Once you have skills, certifications, and a portfolio, look
for jobs like:

SEO Analyst
Content Marketer
Social Media Executive
Digital Marketing Associate
Email Marketing Specialist
Digital Marketing Strategist

Apply on job portals like LinkedIn, Indeed, or through

your network.

Skills Required to Start a

Career in Digital Marketing
To grow in digital marketing, you need a mix of creative,
technical, and analytical skills. The following are the
most important ones:

1. Search Engine Optimization (SEO) & Search Engine

Marketing (SEM)

Improve website ranking on search engines.

Use paid ads like Google Ads to drive targeted
traffic.
Do keyword research and monitor search
performance.

2. Content Creation & Content Marketing

Write blog posts, social media content, and web

copy.
Create videos, infographics, and other engaging
content.
Share useful information that connects with
your audience.

3. Data Analysis & Customer Relationship

Management (CRM)

Track user behavior using tools like Google

Analytics.
Measure how marketing campaigns are
performing.
Use CRM tools to manage and improve
customer relationships.

4. Social Media Marketing

Manage brand presence on Facebook,

Instagram, LinkedIn, etc.
Follow trends, post engaging content, and
respond to followers.
Run paid ad campaigns to reach a wider
audience.

5. Email Marketing

Write and design emails to inform or sell to

subscribers.
Use automation tools to send emails to the right
people at the right time.
Segment your email list for better engagement.

6. Basic Design & UX (User Experience) Skills

Understand how users interact with websites.

Use tools like Canva or Photoshop to create
visuals.
Design pages that are easy to use and look
professional.

7. Communication & Storytelling

Write clear, convincing messages for your

audience.
Create brand stories that people remember and
relate to.
Communicate ideas across blogs, emails, and
ads.

8. Critical Thinking & Problem-Solving

Look at data to understand what’s working and

what’s not.
Solve problems like low engagement or high
bounce rates.
Make smart changes to improve results.

9. Technical Skills & Marketing Automation

Use tools like Google Ads, HubSpot, and email

platforms.
Know the basics of HTML, WordPress, or other
CMS tools.
Apply AI and automation to improve marketing
performance.

List of Job Roles in Digital

Marketing in 2025
Digital marketing is growing fast, and many job roles
are in high demand. These roles need a mix of technical
skills, creative thinking, and marketing knowledge.
Below is a list of the most popular and important digital
marketing jobs in 2025:

Digital Marketing Manager: Leads all digital

marketing activities, including SEO, social
media, content, and online advertising
campaigns.
SEO Specialist: Improves website ranking on
search engines like Google by using keyword
research, on-page SEO, and link building.
Content Marketing Strategist: Creates and
plans useful content such as blogs, videos, and
guides to attract and engage the target
audience.
Social Media Manager: Manages brand
accounts on platforms like Instagram, Facebook,
LinkedIn, and YouTube to build online presence
and engagement.
PPC (Pay-Per-Click) Analyst: Runs and manages
paid ads on platforms like Google Ads and Meta
Ads to bring targeted traffic and leads.
Email Marketing Specialist: Creates and sends
email campaigns to promote products, share
updates, and connect with customers using
email automation tools.
Affiliate Marketing Manager: Works with
affiliates and influencers to promote products
and drive sales through affiliate marketing
programs.
Marketing Automation Specialist: Uses tools
like HubSpot, Mailchimp, or ActiveCampaign to
automate repetitive marketing tasks and
improve customer communication.
Digital Project Manager: Plans and manages
digital marketing projects, keeping
Leaeverything on track and making sure
deadlines are met.
UX/UI Designer for Digital Campaigns: Designs
user-friendly and visually attractive landing
pages, websites, and ad creatives to improve the
user experience (UX).

Also Read:

1. How to Craft a Digital Marketing Strategy That

Delivers Results
2. Digital Marketing Salary in India, Highly Paid
Job Roles in 2025
3. Top 20+ Digital Marketing Tools
4. 14 Benefits of Digital Marketing in 2025,
Complete List

Learn Digital Marketing With

PW Skills
For those looking to begin or strengthen their career in
digital marketing, the Digital Marketing with AI
course by PW Skills offers structured learning across
key topics such as SEO, content creation, paid
advertising, and performance tracking.

The course includes step-by-step lessons and practical

projects to help learners understand how to apply
digital marketing concepts in real-world scenarios. It
also introduces the use of AI tools in marketing,
reflecting current industry trends.

This course is suitable for beginners, recent graduates,

and professionals looking to update their skills in
digital marketing.

Enrollment is open to anyone interested in building

practical knowledge in the field.

How to Start a Career in Digital

Marketing FAQs
Is it hard to get a job in digital marketing?

No, it’s not hard. There are many entry-level

digital marketing jobs, but you need to build the
right skills and practical experience.

Is digital marketing a good career to start?

Can I start my own digital marketing?

Do digital marketers get paid well?

Can a fresher do digital marketing?

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