NATIONAL UNIVERSITY OF

TECHNOLOGY

Report
Entrepreneurship
Mechanical Department
Batch-21

Instr: Lec. Umair saleem

Group Members:
Saif Ullah F21602023

Syed Muhammad Ahmed F21602014

Shahwaiz Khan F21602041

Taimoor Hameed F2160205

Table of Contents
Executive Summary.................................................................................................................. 3
1. Vision and Mission Statement............................................................................................ 3
Vision Statement.................................................................................................................... 3
Mission Statement................................................................................................................. 3
2. Internal Analysis: Strengths and Weaknesses................................................................3
Strengths.................................................................................................................................. 3
Weaknesses............................................................................................................................. 3
3. External Analysis: Opportunities and Threats...............................................................3
Opportunities......................................................................................................................... 3
Threats..................................................................................................................................... 4
4. Key Success Factors.............................................................................................................. 4
5. Competitor Analysis............................................................................................................. 4
Competitive Advantage........................................................................................................ 4
6. Goals and Objectives............................................................................................................ 4
Goals (BHAGs)...................................................................................................................... 4
SMART Objectives............................................................................................................... 4
7. Strategy Formulation........................................................................................................... 5
Chosen Strategic Option: Differentiation Focus.............................................................5
8. Action Plan............................................................................................................................. 5
9. Performance Controls.......................................................................................................... 5
Key Performance Indicators (KPIs).................................................................................. 5
Balanced Scorecard Framework........................................................................................ 5
Conclusion................................................................................................................................... 5
Business Model Report: Eco Bite -
Sustainable Snack Packaging
Executive Summary
Eco Bite is a startup dedicated to providing 100% biodegradable and compostable packaging
solutions for the snack food industry. Our mission is to reduce plastic waste and promote
environmental responsibility by offering innovative, eco-friendly alternatives tailored to small
and mid-sized snack producers.

1. Vision and Mission Statement

Vision Statement
To become the leading provider of eco-conscious snack packaging that revolutionizes
sustainability in the food industry.

Mission Statement
EcoBite exists to eliminate single-use plastics in snack packaging through innovation, customer
collaboration, and scalable green solutions, without compromising product safety or shelf life.

2. Internal Analysis: Strengths and Weaknesses

Strengths
- In-house R&D for biodegradable polymers.
- Founders with engineering and sustainable materials backgrounds.
- Agility to rapidly prototype and pivot.
- Strategic partnerships with local manufacturers.

Weaknesses
- Limited financial resources for mass production.
- New brand with no market recognition.
- Reliance on suppliers for raw eco-materials.
- High initial unit cost.

3. External Analysis: Opportunities and Threats

Opportunities
- Rising consumer demand for sustainable products.
- Government regulations phasing out plastics.
- Market gap in biodegradable snack packaging.
- Potential B2B collaborations with eco-conscious brands.

Threats
- Established packaging firms entering the green space.
- Fluctuations in cost and availability of biodegradable raw materials.
- Market skepticism about new materials' durability.
- Regulatory delays in certifying compostable standards.

4. Key Success Factors

- Superior product performance (durability + biodegradability).
- Competitive pricing models.
- Scalable production capabilities.
- Brand trust through transparent certifications (e.g., USDA BioPreferred, TÜV OK Compost).
- Strong distribution and B2B outreach channels.

5. Competitor Analysis
EcoBite’s primary competitors include:
- Noissue.co (sustainable packaging for general use),
- Biopak (foodservice disposables),
- Tipa Corp (compostable flexible packaging).

Competitive Advantage
Unlike generalized packaging providers, EcoBite:
- Focuses exclusively on the snack food sector.
- Offers customizable designs for small-batch producers.
- Provides consumer education with QR-code-enabled disposal instructions.

6. Goals and Objectives

Goals (BHAGs)
- Eliminate 1 million plastic snack bags from circulation within 3 years.
- Become the default packaging provider for 100 niche snack brands by 2028.

SMART Objectives
S - Launch pilot product with 5 clients by Q3 2025.
M - Achieve 20,000 units/month production by Q1 2026.
A - Secure seed funding of $250,000 within 6 months.
R - Hire two experienced polymer engineers by end of 2025.
T - Reach break-even point within 24 months.
7. Strategy Formulation
Chosen Strategic Option: Differentiation Focus
- Target Market: Artisan/niche snack food manufacturers.
- Competitive Advantage: Customizable eco-packaging that aligns with their values and
branding.
- Positioning Statement: “EcoBite gives your snack the green edge—100% compostable
packaging, tailored for brands that care.”

8. Action Plan
Task | Purpose | Resources | Timeline
-----|---------|-----------|--------
Finalize product prototype | Validate concept | R&D team, lab access | June 2025
Conduct beta testing | Gather user feedback | 5 partner brands | July–Aug 2025
Launch marketing campaign | Build awareness | $15K budget | Sep–Oct 2025
Apply for eco-certifications | Build credibility | Certification agencies | Oct–Dec 2025

9. Performance Controls
Key Performance Indicators (KPIs)
- Customer retention rate.
- Cost per unit over time.
- Number of eco-certifications obtained.
- Time from order to delivery.
- Volume of plastic replaced (measured in kg).

Balanced Scorecard Framework

Perspective | Goal | Measure
-----------|------|--------
Financial | Reach profitability in 2 years | Monthly net profit
Customer | Achieve 90% satisfaction | NPS surveys
Internal | Reduce defect rate to <2% | QA logs
Learning & Growth | Train 100% of staff in lean manufacturing | Training completion rate

Conclusion
EcoBite is built on a solid strategic foundation that aligns with the principles of sustainable
competitive advantage, clear strategic vision, and detailed execution planning. With focused
differentiation and market relevance, it is positioned to capture value in a rapidly evolving green
economy.