PT 7 (100PTS)
USING YOUR BUSINESS PLAN LAST SEMESTER, analyze the company’s situation, markets, and
environment using SWOT analysis?
According to Sarah Joy S. Pascual and John Simon Delos Reyes, VistaPro-Pharma has several
strengths that contribute to its success, including its strategic location, regulatory compliance,
point-of-sale system, qualified staff, and strong corporate structure. Being near a public market
and a hospital provides high foot traffic, ensuring a steady flow of customers. Patients from the
hospital and shoppers from the market can conveniently access medicines, increasing sales
potential. Additionally, the pharmacy strictly complies with legal and ethical regulations, ensuring
the safety and authenticity of its products. This builds trust among customers and prevents legal
issues. The point-of-sale (POS) system enhances efficiency by streamlining transactions, reducing
errors, and improving inventory management. This minimizes delays, ensuring a smooth
customer experience. Furthermore, the pharmacy’s qualified staff, including licensed pharmacists
and trained customer service representatives, guarantees professional consultations and
excellent service. Their expertise enhances customer trust and satisfaction. Finally, VistaPro-
Pharma benefits from a structured corporate management, with clear executive roles in
management, finance, and operations. This ensures effective decision-making, smooth business
operations, and long-term sustainability.
According to Rich De Guzman, our pharmacy can face several weakness and potential
weaknesses. As a pharmacy, we can have staffing shortages and burnout that can lead to a high
turnover rate. This will lead to an increased workload and stress for the remaining employees. In
addition to that, the demanding nature of the job that we offer—including long hours and patient
needs can lead to burnout. Moreover, staff shortages can also impact the remaining employees
in a way where they are more pressured, this will result into a negative impact on patient care
and potentially leading to more errors. The pharmacy market can also be highly competitive as
the rise of online pharmacies also poses a challenge, as others can also offer convenience and
lower prices. In addition, drug prices can fluctuate, making it difficult to predict costs and manage
budget. Moreover, keeping up with the latest technology and automation in pharmacy can be
expensive and require significant training. We also have a strict regulation; it can be complex and
time consuming. However, our pharmacy’s weakness won’t affect our determination to push
forth.
According to Zeyaxiel Rose Castro, our pharmacy has a plenty of opportunity in various areas,
including expansion, diversification, partnerships, online presence, and customer loyalty
programs. Our pharmacy has the opportunity to expand on additional locations, either through
opening new branches or buying existing pharmacies. This is a good opportunity to increase the
pharmacy market’s share and a large customer base. We also have an opportunity for
diversification. Our pharmacy can add new types of medications, our pharmacy could also offer
additional services, including health screening and immunizations. Our pharmacy can also have
the opportunity to form partnerships with other healthcare organizations, such as hospitals or
insurance companies which could lead to more business opportunities. Our pharmacy can
contract with a hospital to provide medication for its patients. Customer loyalty programs could
also help us to retain more customers, such as rewards, programs, or subscription services. It can
be very effective in having loyal customers. Our pharmacy can offer a reward program which gives
customers points for each purchase, which can be redeemed.
According to Jillian Manuel, threats are the Pharmacy market is experiencing growth due to the
increasing demand for healthcare services due to an aging population, rising chronic diseases,
and advancements in medical treatments. The growth of e-commerce and the shift towards
online pharmacies is transforming the way customers access medications. These are the example
of online pharmacies in Cabanatuan City, Nueva Ecija; Wellness Drug Mart, Axis Pharmacy, and
AIMS PHARMACY Bantug Bulalo, etc. People choose online pharmacies because its more
convenient and hassle free. There is a growing trend toward self-care, with consumers seeking
over-the-counter medications and wellness products for themselves rather than visiting a doctor.
They believe that its cheaper. Drug pricing is under inspection with debates over transparency
and the role of business owner in setting prices.
