ACKNOWLEDGEMENT
I would like to convey my heartfelt
gratitude to
Mr. Prashant Singh for his tremendous
support
and assistance in the completion of
my project.
I would also like to thank our Director,
Mrs. Rashi Agarwal, for providing me
with this wonderful opportunity to
work on a project with the topic
shopping mall during the Pandemic.
The completion of the project would
not have been possible without their
help and insights.
HOTEL
A report submitted in partial
fulfilment of the requirement for the
degree of
B.VOC
( INTERIOR DESIGN)
AARISHA IDRISI
996001
Under the supervision of
AR. PRASHANT SINGH
To the
CHHATRPATI SAHU JI MAHARAJ
UNIVERSITY
KANPUR
ABSTRACT
A hotel consists of two major
components, the business operations
and the physical property. These two
components
although distinctively different, are
very much interdependent and affect
the hotel’s ability to succeed.
An understanding of this important
duality is evident in the increasingly
market driven nature of hotel design.
More
diverse and innovative new hotel
concepts are constantly being
developed based on the identification
of gaps in hotel
markets, or the creation of new
market segments. However, the
common perception of the hotel
property as being a
static and permanent entity remains
the same. Despite the volatile and
ever‐changing nature of hotel
markets, short term
demand fluctuations have always
been one of the biggest concerns and
topics of discussion for hotel
management
and marketing.
While there has been plenty of
research into the problems and
implications that short‐term demand
fluctuations have on
hotel performance and profitability,
common approaches to dealing with
demand changes are very much
restricted by
the physical hotel design, and limited
to strategic management and
marketing tactics that are often
inadequate to deal
with the problem.
This thesis identifies a gap in the
knowledge between hotel design and
short‐term demand fluctuations.
Through
research and design, it aims to bridge
the gap by directing a design
response targeted specifically at the
nature of short-term
demand fluctuations. The outcome of
this thesis is the design of a new hotel
proposed for Wellington, New
Zealand.
The design demonstrates how
particular flexible design interventions
can allow the hotel property to be
more responsive
to short‐term demand fluctuations,
and its potential to improve business
performance and operating efficiency.
INTRODUCTION
1.1. BACKGROUND
Due to the commercial nature of hotel
developments, the success of the
hotel and its design are both
measured by and reliant on the
business’s ability to make a profit. In
today’s increasingly competitive
hotel marketplace, designers and
architects are not only required to
design beautiful spaces, but also
the right spaces for the right markets.
Consequently, the processes of hotel
development and hotel design have
become increasingly market driven.
New hotel designs are increasingly
affected by strategic design objectives
that are derived from
market analyses and feasibility
studies, which study and compare the
opportunities and weakness
between different hotel market
segments. Baltin and Cole (1995)
cautions designers who would often
incorrectly do what they or their
clients think is right, rather than what
will attract the end‐users, who
are ultimately, the hotel guests.
1.2. RESEARCH OBJECTIVES
The main objective of this thesis is to
explore how hotel design can improve
hotel business efficiency
and profitability. To achieve this, the
thesis focuses on the knowledge gap
between conventional hotel
design and short‐term demand
fluctuations, and attempts to prove
how bridging the gap through
rethinking hotel design can lead to an
improvement in the efficiency and
profitability of hotel
TABLE OF CONTENT
• ACKNOWLEDGEMENT
• ABSTRACT
BACKGROUND
REASEARCH OBJECTIVE
• INTRODUCTION
• LITERATURE STUDY
• CASE STUDY
• DRAWINGS
• CONCLUSION
CONCLUSION
In conclusion, this research has proven
that flexible hotel design has the
potential to improve hotel
performance by allowing the hotel
property to more effectively and
efficiently accommodate changing
demand conditions. The thesis argues
that highly profitable hotel developments
require hotel design
to be highly market orientated, but also
needs to take into consideration the
changing market
conditions to further match hotel supply
with demand.
The research has discussed the
methodologies and considerations of
conventional hotel design, and
the impact different market segments
have on tangible design considerations
(see Chapter 2). The
research identifies that there is a
knowledge gap in market orientated hotel
design that currently
ignores the problems and opportunities
caused by short‐term demand
fluctuations.
