Content Calendar Project Assignment
Project Title: Create a 1-Week Social Media Content Calendar
Project Overview:
• Understand what a content calendar is and practice creating one for a week.
• Share your calendar and review your peers’ calendars.
• Learn to generate engaging, organized, and strategic content for social media.
• Gain insights on content idea diversity and content planning.
Instructions:
Step 1: Content Ideas Tab
Information Fun/Entertainin
Inspirational Business
al g
Idea How to improve Story of a successful Tips to boost
1 productivity with entrepreneur overcoming A funny industry meme sales during
simple habits challenges or joke slow seasons
Behind-the-scenes How to build a
Idea
Latest trends in Quote from a famous blooper or funny strong team
2 your industry leader + personal insight moment culture
Step-by-step guide
Idea
on using a Share your “why” or Fun quiz related to Case study of a
3 tool/product company mission story your niche client success
How to
Idea Common mistakes manage time
4 to avoid in your Motivational Monday post Poll or interactive effectively in
field with a call to action challenge business
Upcoming
events or
Idea
FAQs answered webinar
5 about your Employee spotlight and Lighthearted “this or announcement
services/products their journey that” post s
Step 2: Week Calendar Tab
• Use the week calendar to plan your posts for 7 days (Sunday to Saturday).
• Customize the platform names to fit your chosen business (e.g., Facebook, Instagram,
Twitter).
• Fill in these rows:
o Day/Holiday/Event: Note any holidays, events, or special business occasions.
o Content Focus: Indicate the content type/category of the post for each day.
o Evergreen/Ongoing: Mark if the content is evergreen or ongoing.
o Platform 1, 2, 3: Fill in planned posts per platform.
• Requirements:
o At least 4 pieces of content scheduled across the week.
o At least 1 piece of content from each category
o At least 3 pieces of evergreen content.
October
S M T W Th F S
Motivati
Day/Holiday onal
/Event Monday
Fun/Entert Inspirati Informati Busin Fun/Entert Inspirati Busin
Content aining onal onal ess aining onal ess
Focus
Quiz or Poll Motivati Industry Sales Behind the Employe Case
Evergreen/O onal Tip Tip Scenes e Study
ngoing Quote Spotligh
t
Post: Fun Post: Carousel: Post: Stories: BTS Post: Post:
Instagram Quiz Quote Tips Prom Spotligh Case
Graphic o t Study
Poll: Article: Post: Post: Post: Fun Article: Articl
Engage Motivati How-To Busin Fact Employe e:
LinkedIn Audience on Guide ess e Succe
Advic Journey ss
e Story
Tweet Tweet: Thread: Twee Fun GIF Tweet: Twee
Thread: Quote + Tips t: Post Employe t:
Twitter Quiz Hashtag Sales e Client
Tip Highligh Win
t
