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Forbes Middle East English Edition - November 2024

The document highlights the achievements of the Class of 2024 in Forbes' 30 Under 20 list, showcasing young innovators and leaders from the MENA region across various fields such as sports, entrepreneurship, and social impact. It emphasizes the resilience and forward-thinking nature of this generation, particularly in the face of global challenges like climate change. The issue also features notable alumni who have continued to excel since their initial recognition, further illustrating the growing influence of young talent in the region.

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Claudiu Marius R
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0% found this document useful (0 votes)
156 views100 pages

Forbes Middle East English Edition - November 2024

The document highlights the achievements of the Class of 2024 in Forbes' 30 Under 20 list, showcasing young innovators and leaders from the MENA region across various fields such as sports, entrepreneurship, and social impact. It emphasizes the resilience and forward-thinking nature of this generation, particularly in the face of global challenges like climate change. The issue also features notable alumni who have continued to excel since their initial recognition, further illustrating the growing influence of young talent in the region.

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Claudiu Marius R
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Ese EL) SOUNDER SO ALUMNI BIGGER & BETTER | UNDER MENA’S YOUNGEST MINISTERS Peace ean 30 Rae ad ite le CNS Ty HADY HAJJAR Oreo Paros “INTHIS INDUSTRY, MANY CAN SELL YOU BIG TAA FORSUCCESS REMAINS ELUSIVE.” otto Pe 4 § Peed AS INFLUENCERS HAVE CHANGED THE GAM! as DN nd UA : EXPANDING HIS HOME-GROWN AGENCY AND aoe CURL Nile Air NS JIL bU Juul UNITED ARAB EMIRATES Fly to Al Ain & Sharjah Routes to the Heart of Dubai so cea es ry ia O45 fl SS visa @2 casnfS www.nileair.com 61 Sidelines Class of 2024 By Claudine Coletti ‘UNDER 20 121 50 Under 50 Alumni: Bigger & Better Since being featured on our 30 Under 20, these standout tlurmni have continued to push boundarias, achieving remarkable milestones across sports and entrepreneurship, By Sara Junaté BILLIONAIRES. 141 The World's 5 Youngest Billionaires, ‘The world’s five youngest bilionaites have acquired their wealth through inheritance. They are not invelved inthe ‘operations ofthe companies in which they own stakes. Net worths are as of October 2024, when their collective fortune stood at $13 billion, By Syed Seadain Gardezi ‘STARTUPS & ENTREPRENEURSHI World's Top 5 Most Valuable Unicorns ‘Those five most valuable unicorns are redefining everything from media and technology to finance and retail Based on the latest figures from CB Insights, the compony valuations are as of October 2024. By Muhammad Addam % LEADERSHIP 181 Sustainability Priorit Eastern Youth ‘The Middle East's youth are crving the region's sustainability ‘agenda, with bold priorities focused on clean water, quality ‘education, healtheate, and more, By Jamila Gandhi 201 MENA’s Youngest M From athletes to seasoned diplomats, these dynamic leaders— all under the age of 35 based on available data-arehelping reshape the region By Sara Junaid es for Middle CONTRARIAN 221 Bling Billionaire Jewelers sell sentiment. ut Matthew Stuller made ‘a ten-figure fertune in gold and diamonds by focusing onlogistcs,notlove By Christopher Helman 961 Thoughts On Social Media CONTENTS 261 Top 10 Talent Managers Making Moves in the Middle Fast ‘The Middle East's media and entertoinment sector was valued at $4.5 billion in 2024 andi projected to reach $50.10 bilion by 2029, according to Mordor inteligence. Celebrities and influencers are playing key ole inthe economy, and dedicated agencies are there to provide expertise tonavigate this landscape. 421 Taking the Stage Lebanese DJ Chloe Kteily mixes Arabic music with new beats to create a modem sound that opens up traditional ‘Arabic music to younger cudionce. na world where male DJ sil toke the lnad, she's showing what the next generation of female artists can do, ByLayan Abo Shkier 86) First Team Abdullah Aljassim and Abdulaaiz Alhumeid, cofounders of Saudi-based ticket exchange and resale platform GrintaHub, have ventured into an untapped sector. Now, they aim to double their customer base, bolstered by the expanding events industry in Saudi Arabia By Hagar Omran 681 \I's New Role in Diagnostics Noraldlin A-Der, Founder and CEO of EICADD, has created ofrsv-cf.itekind Al-powered diagnostic tal that’s etting new stondards in peciatic healthcare, Pushing the frontiers cof neurodevelopmental sence, his works reshaping how ‘the world addressos developmental challenges. By Jamita Gandhi FORBESMIDDLEEAST.COM NOVEMBER 2024 any EXPERIENCE ani =aennel nis (lanl OAs TODAY Lice (Ul Grane) Health Companion! eee a eee eu) eee ry ec reenact Cae Cs UR) , . o rT melee 60 Yea N 0 etre Seta 80 Years vee Forbés “INSIDE - rT cd EPS HTe KONG erie See ene Pree ete ee nee iy eter eer | ere een cc) eet oeecr Cee FORBESMIDDLEEAS: NOvEN k VACHERON CONSTANTIN GENEVE yo 429g iva! FORBES MIDDLE EAST EE, SIDELINES Class of 2024 is year, we reveal our 30 Under 0 for 2024s the world is on the precipice ofehange. While many may ceurrently be feeling uncertain about the future, and others may be feeling optimistic, with our November issue, we focus on hope. The nest generation is way ahead of the times, prioritizing the preservation of the planet, the growth of inclasive communities, and the use of scientific advancement and technology toimprove and prolonglives. This month we celebrate young innovators, entrepreneurs, and stars based inor from MENA, who are now part of the ineredible Forbes Under 30 eommunity ‘This year’s list features older millennials (aged between 28 and 30 in 2024) and early Gen Z-ers (born from 1997 onwards). As such, for many of them, uncertainty is par for the course. Most were atthe start, of their eareers just before a global pandemic fundamentally changed how we work and communicate, ‘Some only entered the workforce after lockdownsended. Research by Linkedla suggests that as they have ‘mostly had to navigate hybrid or remote working environments, many Gen Z, workers may miss some of the informal observations and vital euesthat traditionally guide behavior, collaboration, and networking, “Meanwhile, according to MeKinsey & Company, Gen Zin general ate socially progressive dreamers who believe in doing their part to fight climate change and achieve greater equity for all Our 30 Under 20 for 2024 features 120 entries neross four categories: sports and entertainment, ‘commerce and finance, science and technology, and socal impact. The three youngest teenage trailblazers this yearare in thesports and entertainment eategory: Algerian-French atistie gymnast, Kayla Nemour, aged 17, beeame the first Algerian ever to bag a gold medal inthe Paris 2024 Olympics. The Iraqi para table tennis player, Najlah Imad, aged 19, won a gold medal in the WS6 women’s singles category at the Paris 2024 Paralympics to become Iraq's ist female Paralympic gold medalist, And 19-year-old Lebanese content creator, Rayan Hayek, hosts Arab celebrities on his Taynetna’ show on YouTube. In commerce and finance, our youngest entries are the 22-year-old Qatari Marcus Munjoma, cofounder of BaytTravel, a luxurious vaeation home rental online marketplace that facilitates connections between locals, expats, and travelers, and the 22-year-old Egyptian entrepreneur Fatma Youssef, Cofounder of Fat’s. Our youngest entry in science and technology is 22-year-old Iranian Alireza Daneshvar, cofounder of Pioncera Biosciences, which focuses on advanced cell and gene therapies. And in social impact, our youngest entries are Lebanese Marina El Khawand and Egypt Youssef Abdelhamid, both also 22. EI Khawand isthe founder and president of Medonations, whieh provides free medical assistance in Lebanon, and Abdelhamid cofounded Tutorua, an app that helps "undergraduate students get support from peers who have done their course before. Everyone in our Under 30 community has shown a commitment to connecting people, excelling in their fields, and having an impact on the world, Next month well be celebrating them once again as we hhost our Under 30 Summit in Abu Dhabi. Check out our website to find out more details, and enjoy learning more about this year’s impressive young cohort. @ Claudine Coletti, Managing Editor FORBESMIDDLEEAST.COM NOVEMBER 2024 TAPESTRY COLLECTION byHilton’ Live Life Weff F | eS INNOVATING SINCE 2010 NOVEMBER 9024 ISSUE 145 Dr. Nasser Bin Agel Al Tayyar President Publisher [email protected] ‘emer Khout Reporter somo! ‘ Khuloud Al Omian = CEO & Ector in Chet Forbes Middle East . [email protected] < ed ' : Editorial Business Development : ‘Claudine Clet Managing Eltorcaudineotabeuniieastcom eR eee etter 3 tnuree constentine Ost! Managing Editor ouoserbesost con uthforbesmiddecttcom | __FoutlaArzab Deputy Manoging Etor fousoo/orbesmsdieostcom Fone Prete ona0foreyiddncs. 2 ‘Amany Zaher Sensor Quality Eltoroanyofrbeidleastaon Rane ae 6 oven enatetitertcin | ph dene Sint ar St ptt om Tepe Re Hehanned ent onolr ata Research Jon Lead Hood of Research jsonafebeuniianstcom Layon Abo Shier Resscrch Reporter iyancbesmideesor.com Alle Gomi! Marquet Sevir Brand & Creative Content Executive juineeesmidlenst Mohammed Ashkar I Manoge ‘Chairman and Editor-In-Chief Stove Forbes {CEO ond President VichoelFedere ‘Copyright® 2025 Areb Publisher House Copyright ©2028 Fctes IP HK) Limited All ight reserved, Thistle is protected through a trademark egstered with the US Patent & Trademerk Office Forbes Middle Eats published by Arab Publisher House under acense agreement wth Forbes P (HK) Limes "499 Woshington Bt, 1th floor Jersey City NU 07310 Founded in 917 Forbes, Edtarin-Chif (7-54 Maal SFr, litorin-Chif 964-90 ames W. Michaels Eto 16-97) Villa Baldwin, Eto (999-201) ‘Abu Dhabi fie Office 21, Pocium2. Yas Creative Hub, Yos land, Abu Dhabi, UA, -PO. Box 862105 [email protected] Dubal Offes Fores Midale Ear Studie, Warehouse No.l, Garhoud, Duba- AE. PO, Box £0206, Tet 714 9978859 eter 4-002, Contmecial Bonk az, West Boy, Daha, Gator ‘eodersBforbosmideleeast.com subscistonBtorbesmiddleeost.com Forbes Middle East's egal represented by & [Abdul thon Advenate& Leal Cneante Sees Declares O.B0x9SS61Dubol UAE TA: ¥9714 6660595. yintlawfim.com FORBESMIDDLEEAST.COM NOVEMBER 2024 The metal of the future Global Aluminium is the largest industrial company in the UAE oO to bullet trains and the world's inventors keep finding new ways to use it, pout fy A ralLall GyLoll! We have contributed to the economic development of our country for decades, creating opportunity for people through innovation with a. commitment to responsibility and safety. We make modern life possible. Learn more at www.ega.ae Ts ST REGIS a) SAADIVAT ISLAND + ABU DHABI A Vanguard of Luxury and Serenity Overlooking a pristine beach, and the cerulean Arabian Gulf, : The St. Regis Saadiyat Island Resort presents a serene escape just minutes from downtown Abu Dhabi and the Saadiyat Cultural District. Boasting the island’s preeminent address, we invite resort guests to rejuvenate at The St. Regis Spa, energize in our three outdoor pools or luxury indoor lap pool, or bask on our private beach before dining seaside at our exquisite venues. he Rag Sed Mand Reo Ab Dai 10. Bor 54345 Au Dib, Une A Eats 39712 498 8888 co singed com Stay exquisite at more than 40 St. Regis hotels Menter of and resorts worldwide. @stregishotels. MARRIOTT BONVSY" /) - LEADERBOARD, Under 30 30 Under 50 Alumni: Bigger & Better Since being featured on our 30 Under 20, these standout alumni have continued to push boundaries, ‘achieving remarkable milestones across sports and entrepreneurship. ) QATAR * Achraf Hakimi Nationality: Moroccan Occupation: Soccer Player Footballer Hokimi was featured on our 30 Under 30 list in 2019 and signed @ five-year contract for Paris, Saint-Germain in 2021. In the 2021/22 season, he played o total of matches, including {32in Ligue lend eight inthe CChompions League, making him the second mostused player of the season. He also became French champion with the Rouge et Blou. In the 2022/23 season, he wos crowned champion for the second consecutive season ‘ond wass named in the league's Team of the Yeor. In ‘August 2024, the Atias Lions, of which Hakim is captain, won Morocco's first-ever medal at the Men's Olympic Football Tournament. The 26-year-old football player similarly lad Morocco to the semi-finals at the FIFA World Cup Qatar 2022, making it the AT first African nation to reach that stage in the tournament, His market value was $64.8 nrllion as of October 25,2024, according to Transfermarkt, Shane Shin Nationality: Canadian-Korean Occupation: Founding Partner at Shoroog Partners Shin appeared on our 30 Under 30 lit in 2019, He hos boena founding partner at Shoroog Partners since 2017, which became the firstregionel VC firm to be licensed by the Abu Dhabi Global Market. In April 2024, the company announced the closing of ts third VC fund the Beclaya Fund I, sat over $160 milion. In July 2024, Shoroog Partners led a $20 milion financing round for Saudi Al startup intelmatix, Inthe same month, it co-led 19897 milion seties A round in 144.01, an Omani climate toch company. Shins @ Kauffman Fellow, and @ board member for portfolio companios ike ‘TrukKer, Lando, NymCard, VUZ, Retailo Technologies, cond Penny Software. ‘Occupation: Swimmer ‘Osman was on our 30 Under 30 in 2020. A competitive swimmer, she broke the African record in the 50m ‘ond 100m butterfly World ‘Aquatics Championships in Budapest in 2022 and won bronze at the 50m Butterfly event at the ‘championships in Doha in February 2024. Osman is. three-time Olympian, having represented Egypt in London 2012, Rio 2016, and Tokyo 2020. The 29-year-old swimmer is 4 2024 African Games gold medalist, with ight medals as of March 2024, = Mutaz Barshim Nationality: Qatari ‘Occupation: High Jumper Borshim was featured on ‘our 30 Under 20 lst in 2021 He recorcled the second: highest jump in history at 2.49 meters in 2014. He is known for shoring gold with Italy's Gianmarce Tamberi ‘atthe Tokyo 2020 Olympics ‘after both jumped 2.37 meters. Also, at Tokyo 2020, he became the fret Qatari ‘Olympies champion in ‘thletics, and the second in ‘any sport. At the Paris 2024 ‘Olympics, he was Qatar's Flagbearer for the opening ceremony, and he secured bronze with @ score of 2.24 meters, which isthe fourth consecutive Olympic medal. 12022, Borshim became the frst male high jumper to win ‘three consecutive world titles in the World Championships, having previously won in 2017 in London and 2019 in Doha He is the brand ambassador for Ooredoo Gatar, and he was en ambassador for the FIFA World Cup Qatar 2022. ‘The 33.yoar-old high jumper ranked fourth in the men's high jump in the world as of October 22, 2024, according 10 World Athletics + Soufiane El Bakkali Nationality: Moroccan ‘Occupation: Runner £1 Bokkali appeared on our £30 Under 30 list in 2021. At ‘the Paris 2024 Olympics, he became the first man to win ‘wo consecutive 3,000-meter steeplechase gold medals ct the games since 1932. He debuted atthe World Championships in 2017, where he won silver, then he secured two goldsin 2022 in Eugene, and in Budapest in 2023. In August 2024, King Mohammed Vi received 8 Bokkali atthe Royal Polace in Tetouan to award him with the Al Arch Wissan of the Commander's Orde, for his achievements at the ‘Olympics. The 27-year-old runner ranked firstin his, category worldwide, 08 of Cctober 22,2024, according 10 World Athletics. Sara Samir Nationality: Egyptian ‘Occupation: Weightlifter Somir wos on our 30 Under 30 listin 2028, The 26:year-old \weightifter won a siver medal ‘at the Paris 2024 Olympics, in the women’s Slkg category, scoring a combined lift of 268 kilograms. At the Rio 2016 Olympics, she became the first Arab woman to ever win an Olympic weightliting medal, when she won bronze in the women's 69kg category with totel of 285 klograms, ‘She went on to win slverin the 7ikg category at the 2018 IWE World, and gol in the 76kg category at the IWF in 2022 and 2023, Samir began ‘competing in 2010 while her first intemetional result was registered in 2012 atthe African Junior ‘Championships. § 3 : 3 FORBESMIDDLEEAST.COM eres TE TRS a7. Ba Ea EI Gouna isa fully integrated town nestled along the Red Sea in Egypt, where coastal living is not a mere concept; it is an immersive experience that rejuvenates, inspires, and ignites the soul. It offers unparalleled opportunities for residents, discerning travelers, and the community to fully embrace. Tuban El Gouna, our newest district, is launching its first residential ( neighborhood, Tuban Waterfalls ‘S Prepare to be captivated by stunning waterfront homes, multi-level design with uninterrupted views, and beautifully designed spaces, all brought to life by the renowned Mexican architect, Hector Barroso. For more information, call us at 16565 Po Scan here for the brochure ELGOUNA | > wwwelgouna.com LEADERBOARD, Billionaires The World’s 5 Youngest Billionaires ‘The world’s five youngest jongires have acquired their wealth through inheritance. They are not involved in the operaitions of the companies in which they own stakes. Net worths are as of ‘October 2024, when their collective fortune stood at $13. 1. Clemente Del Vecchio ‘Age: 20 + Net Werth: $5.2 billion Source of wealth: Eyeglasses Citizenship: Italian Del Veechiois the son of Leonarde Del Vecchio, the late chairman of EssilorLuxottica, the world's biggest ‘eyeglasses company, which owns bbrands such as Ray-Ban and Oakley. in 2022, aged 18, he became the world’s youngest blionaire when he inherited a 12.5% stake in his father’s Luxembourg-based holding company, Delfin following his death. According to Bloomberg, the ‘value of holdings at Delfin stood at $43.5 billion os of June. As well as EsslorLuxottiog, Delfin holds stakes in Mediobanca and UniCredit banks, insurance company Generali Group, ‘ond real estate developer Covivio. Shareholders ofthe helding group. received around $983 milion in dividends lost year, while dividends for 2024 are expected at $1. blion ‘The market cap of EssilorLuxottica stood at $109.8 bilion as of October 2024, the gocl Leonardo Del Vecchio s0t before he passed away in 2022. 2. Kim Jung-youn ‘Age: 20 + Net Worth: $1.5 billion Souree of wealth: Online gaming Citizenship: South Korean .Jung-youn and her elder sister Jung- ‘min each hold an 18% stake in NXC, the biggest sharaholder in the South Korean online gaming giant Nexon. They inherited the stake from their {athor, Kim Jungrju, who founded the ‘gaming company in 1994 and died in February 2022. As of 2021, he was the third richest person in Korea, with a net worth of $10.9 lion, according to Forbes estimates Littie is known ‘about the two sisters, and they are ‘ot involved in Nexon’s operations which had a market cop of $14.6 billion os of October 22, 2024. FORBESMIDDLEEAST.COM 3. Livia Voigt ‘Age: 20 + Net Worth: $1.4 billion Source of wealth: Industrial Machinery Citizenships Brazilian Voigt is one of the major individual shareholders ofthe Brazil-based WEG, the biggest manufacturer of electric, motors in Latin America. Established in 1961 by Voiat’s grandfather, Werner Ricardo Voigt, clong with the late Eggon Jodo da Silva and Geraldo Werninghaus, the company also manufactures generators, transformers, and electric Quick facts * $5.2 billion » Clemente Del Vecchio, son of Leonardo Del Vecchio, the late chairman of EssilorLuxotticg,is the richest of the youngest billionaires, worth $5.2 bilion, February 2022 « ‘The month that Clemente Del Vecchio, Kim Jung-min, ond Kim Jang-youn lost their fathers and inherited their wealth 2 50% ° Of the five youngest billionaires, Kevin David Lehmann owns the largest stake in his family business. He has a 50% stake in Germanys leading drugstore chein, dm-drogerie markt. «3 Of the five youngest bilioncies in the word, three ere women: Kim slung-youn, Livia Voigt, and Kim Sng-min. controls. The company boasts branches in él countries and manufacturing facilities in countries, as of December 2023. Itrecorded revenues of $3.4 billion in H1 2024. Voigt does not hold cany executive position at the company (Fa seat on the board and is currently ‘attending university. 4. Kevin David Lehmann ‘Age: 22 « Net Worth: $3.4 billion Source of wealth: Drugstores Citizenship: German Kevin David Lehmann owns @ 50% stoko in Germany's leading drugstore chain, dm-drogerie markt, which boasts a network of aver 4,000 stores ‘across Europe, as of September 2023, The company wats set up in 1973 with its frst shop in Karlsruhe, Germany. A yeor later, Kevin's father, Guenther, Who was at that time running his family’s Pfannkuch grocery chain, invested in dm. He tronsferred his 50% stoke in dm to his son in 2017. Neither have been operationally involved in cdm’s operations and litte is known ‘about them. The company generated $12.1bilionin solesin Germany in the 2022/23 financial year ending September 2023 and achieved total {group sales of $16.9 billion. 5. Kim Jung-min ‘Age: 22+ Net worth: $1.5 billion Source of wealth: Online gaming Citizenship: South Korean Kim Jung-min owns an 18% stoke in NXC, the biggest shareholder in the ‘South Korean online gaming giant Nexon. Similar to her younger sister, Kim -Jung-min, she inherited the bulk of her ‘take from her late father, Kim Jung, \who founded the gaming company in 1994 and died in February 2022. n 2028, Noxon generated $2.8 billion in revenues, smarking a year-on-year rise of 209%. Jung ‘min isnot involved in Nexon’s operations, cond litte isknown about her. Redefining Luxury Wellness: A Sanctuary of Tranquillity Awaits. me Indulge in the ultimate spa experience where luxury meets holistic wellness. Discover a world of serenity, nestled within breathtaking surroundings, designed to rejuvenate both body and soul. From time-honoured therapeutic treatments to cutting-edge innovations, our spa offers a personalized journey to renewal and relaxation. Unwind with our signature services, including detoxifying Hammam ituals, full-body massages, and bespoke facials, all curated to elevate your well-being to new heights. Whether you seek tranquillity, vitality, or transformation, our team of expert therapists is dedicated to making your spa journey unforgettable. Step into unparalleled luxury and experience wellness reimagined. Book your exclusive retreat today at www.wellbeings.me ~ WELLBEINGS s 7{)\S* HOLISTIC HEALING LEADERBOARD, Startups & Entrepreneurship World’s Top 5 Most Valuable Unicorns These five most valuable unicorns are redefining everything from media and technology to finance and retail. Based on the latest figures from CB Insights, the company valuations are as of October 2024. * ByteDance Based in Beijing, ByteDance is ‘global leader in media and entertainment. Best known for ‘owning TikTok,itis backed by investors ike Hongshan, SIG Asia Investments, Sina Weibo, ‘and SoftBank Vision Fund. The company, whichhas raised a total of $74 billion in funding through 16 rounds, based ‘on dota from CB Insights, is preparing to secure $10.8 lion loan, which will be the largest US. dollar- denominated corporate ded in Asio-excluding Japan-Bloomberg reported in September, citing unnamed sources. ByteDance's cofounders Zhang Yiming and Liang Rube have & net worth ‘of $45.6 illon and $22 bilion, respectively, as of October 25, 2024, according to Forbes. * SpaceX Valuation: $209 blion Country: US. Backed by investors such as Founders Fund, Draper Fisher Jurvetson, and Rothenberg Ventures, SpaceXis a global forceiin the industrial sector, headquartered in Hawthorne, California, The company, which hos raised o total of $97 billion in funding through ‘A1rounds, based on date from CB Insights, recently achieved ‘an engineering milestone by returning its Starship booster toits Texas leunch pad using ‘mechanical arms inite fifth Starship test flight. SpaceX is also pushing forward with reusable spacecraft to facilitate missions to the ‘moon and Mars. Elon Musk, ee oe Spacex's Founder, CEO, and CTO, had a net worth of $269.8 bilion as of October 25, 2024, according to Forbes. *OpenAl Valuation: $167 billion Country: US. Open, headquartered in San Franciseo and backed by Microsoft and Khosla Ventures, isan enterprise toch leader best known for developing ChatGPT. The company has secured 9 total of $24. billion in funding across 19 rounds, according to CB Insights. In early October 2024, OpenAl secured $8. blion in new funding in addition to 0 $4 billion revolving line of credit, boosting its liquidity to over $0 billion and enabling the startup to invest in new initiatives. Sam Altman, ‘OpenAt’s CEO, had a personal net worth of Sibillion as of ctober 25,2024, based on Forbes estimates, *Stripe Valuation: $70 billion Country: US. Stripe, aSan Francisco: based fintech giant founded bybilloncite brothers Patrick and John Collison, is backed by Khosla Ventures, Lowercase Capital, and Capital. As part ofits ‘expansion efforts, Stripe ‘acquired Bridge, a provider of infrastructure for crypto stablecoins, for $1. bilion in October 2024, Stripe has raised @ total of $10.1 billion in funding across 31 rounds, ‘according to CB Insights. (CEO and cofounder Patrick Collson’s net worth stood at $7.2bilion os of October 25, £2024, according to Forbes, (08 did his brother and the President and cofounder’s John. © SHEIN Valuation: $46 billion ‘Country: Singapore Singapore-based SHEIN isa fost-fashion retail behemoth backed by investors including Tiger Global Management, Hongshan, and Shunwei Capital. The retailers preparing for an IPO in London, pending China and Ux. regulatory approval, ‘according to Bloomberg, In 2028, SHEIN's British division, SHEIN Distribution UK Led, Posted « 3695 surge in annual revenue to $2 billion, SHEIN has secured a total of $37 billion in funding across 10 rounds, according to CB Insights. FORBESMIDDLEEAST.COM NOVEMBER 20: z 3 8 62a Wysilb SHANGRI-LA JEDDAH @ge@ FOR MORE » INFORMATION AND. 966 12.696 8888 | RESERVATIONS. [email protected] RESERVATIONS BURY ASSILA, CORNICHE ROAD, JEDDAH. LEADERBOARD, ‘The Middle East's youth ‘are becoming increasingly focused on sustainability, with strong views on the importance of addressing global challenges. According to PwC's Micdle East Youth (Outlook 2024 report, young people aged 10 to 30 in the region are growing more ‘aware of the United Notions" Sustainable Development Goals S0Gs) and how these goals shape the future oftheir societies. Youths’ concerns ‘ond priorities are crucial to navigating its path toward ‘amore sustainable and equitable future. ‘The report highlights the differing perceptions of who drives positive chonge inthe region. Anotable 165% of young respondents inthe Middle East believe that governments are the primary drivers of change for people and the planet. This contrasts with global findings, whore only 38% of youth view governments 0s taking sufficient actionon sustainability issues. In the Middle East, only 459% of young people feel that non- governmental organizations ‘ond international organizations ore leading the way in addressing environmental and social challenges, suggesting that there is significant potential for these entities to noreate their efforts and engage youth in meaningful When it comes tothe: specific SDs that Middle Eastern youth consider @ priority, their top concern fs S06 6: Clean Water and Sanitation, with 81% stating it is very important. MENA is one of the most water-sressed Leadership Sustainability Priorities for Middle Eastern Youth The Middle East's youth are driving the region's sustainability agenda, with bold priorities focused on clean water, quality education, healthcare, and more. regions in the world, wth 9% of its population facing extreme high water stross, ‘and projections suggest this could reach 100% by 2050, according to the Water Resources Institute. To address this, countries like ‘Saudi Arabia have invested in desalination projects powered by renewable energy, including its 96 projects to tenhance the infrastructure for reusing treated water for SAbillion announced during the loth World Waster Forum hold in Indonesia last May. ‘Another mostimportant 0G in the Mille East ‘among youth is SDG 4: Quality Education also with 81% stating itis very important. Young people boliave that access to quality education is essential for empowering future generations and fostering social mobility. Qatar has also made significant strides ineducation, with institutions like Edveation City in Gator home to eight universities like Georgatown University in ‘Qatar and Hamad Bin Khalifa University, and 18 schools with ‘over 10,000 students enrolled. '$06 8-good health and wellbeing ranks as the third priority for Middle Eastern ‘youth, with 7696 naming it a8 “very important." reflecting ‘growing concern over the ragion’s health challenges. Non-communicable diseases, such as diabetes ‘and cardiovascular issues, ‘account for 69-83% of deaths in the GCC, making the ragion one of the hardest hit A J y ‘ Ng ea 7 pe? # Seer ee or any Deere ete n = 6 8 Bling Billionaire Reve eee nie Er Waa) ear etic ior) Per each NaCl Beer oe Matthew Gordy Stuller was 15when his mom dropped him off atthe library in his hometown of Lafayette, Louisiana, so he could catch up on studying. An indifferent student, he ditched his books to wander around downtown and spotted a “going steady" ring in jewelry store window that he thought might win over a particular girl. He persuaded the store owner to sell him the $39.99 ring, whieh succeeded in charming the young lady, for $5. down and $5 a week. “Tye always been somewhat of romantic,” he confides. ot sentiment has litle todo with how Stuller, now 73, has become America’s wholesale jewelry king, with a net worth that Forbes estimates at more than $1 billion. Instead, he has built his fortune through a relentless focus on ‘manufueturing processes, logisties and satisfying his retailer customers’ every need. ‘Stuller met that $5 weekly nut by delivering papers, mowing lawns and washing ears. He showed up every Saturday at 10 am. at the jewelry store to make his payment, then hung around to help. “They always needed their windows cleaned,” he recalls. Before long, he had «paid part-time job atthe shop, where the bench jeweler taught him how to polish jewelry, size rings and set stones. “I oved it,” he says By his senior year of high school, Stuller was hholing up late at night in the janitors closet at his father’s dental practice repairing jewelry and experimenting with lost-was casting (used by dentists to produce bridges and erowns) to fabricate missing parts like clasps and links. He still needed to buy certain items. Yet when he called the big distributors, he found them rude, “Te was like you were interrupting their day. ‘What do you want?” Stuller knew he eould do it better. So after ‘graduating 68th ina high school class of 69 and enduring one semester at the University of Louisiana at Lafayette, he dropped outto start selling wholesale to bench jewelers out of the back of his new 1970 Datsun 2407. “Originally HOW TOPLAY IT By John Dobows With brands that include Zales, Kay Jowolere and Jared, Signet Jewelers helargest etaer of iamond jewelry inthe United Storer, here generated SM ofite $72 billon insalesin fal 2024 ‘ended February ‘2.c£0 Virgina Drosos is focused on profitability. signers ‘etal foototint shronk from 2482 ‘oresin 2018 %0 2.67608 of Ap Acquisiens of wal retalore Diamonds Direct in 2021 and Blue Nien ‘2022 helped to more Sales, fom $498 milion n 20180 $6 Billion in 2028, Over the same stretch, the ‘company went from 19 $657 milion lose 104890 milion innot Teoma, Even with csomings expected to ecline Mths yoar, Signet’ stock looks cheap, priced at 63 ‘mes earings, P/E rato 33% below ite Tiveryear average John Dobos editor ‘of Forbe ilonaire Investor, Forbes Dividend Investor ‘and Forbes Premium ‘Income Report Theatre itwas just strietly gold parts, because thats all ould make,” he says. Soon after, he found a jewelry company in New Orleans that was going ‘out of business and bought its inventory and. rolling display eases with a postdated cheek for '$4,500, which he barely covered with a loan from allocal bank at which, not coincidentally, his father was a big eustomer. A few years later, when his dad retired, Stller bought his dental offices to house his ever-expanding collection of equipment, including ovens, polishing devices and ‘centrifugal casting machine. dad also helped with a key piece of advice: Never take on a partner. "You will outwork a partner,” his father reasoned. So why share equity? Today, «half-century later, Stuller's eponymousiy ‘named, still 1002%-family-owned company remains headquartered in Lafayette, where it has its biggest production complex: 600,000 square feet of laboratories, manufacturing and packaging, employing 1,500 workers ‘Add in production from smaller plants in ‘Mexico, Thailand and India, and Stuller fulfills fan average 6,000 orders a day including nearly 180,000 items, some sourced from other ‘manufacturers. A primary ingredient: gold bars. Stuller melts enough to make more than 200 pounds per day of god alloys for eating. ‘The company books about $800 million in annual sales and throws of $80 million to ‘$100 million in earnings before interest, taxes, depreciation and amortization (Bbitda), Staller says, Forbes estimates its worth atleast $800 million. (The remainder of his fortune comes from the profits he has taken out ofthe operation.) Stuller’s website highlights his wide range of products: jewelers'tools, unmounted gemstones, engagement rings, bespoke bracelets. He says every jewelry retailer buys from him, even Tif- fany, Harry Winston and Cartier. His biggest client is Signet Jewelers, the parent company of small-based giants Kay Jewelers, Zales and Jared. His secret sauce? Logistics. For years, Stuller personally hauled hundreds of tiny boxes to the post office. Then he started putting couriers fon Greyhound buses. In 1981, he had a eureka ‘moment when he met Fred Smith, founder and CEO of then-10-year-old Feds. Today dedicated FedEx and UPS jets sit on the tarmac at the Lafayette airport waiting until Stuller’s last-minute packages get loaded at 8 p.m. IF customers in the continental U.S. place orders by 5 pam. their time, Stuller guarantees they'll receive the items the next morning, provided they're not custom-made. “I just get the greatest pleasure every day by shipping stuff on time, he says. FORBESMIDDLEEAST.COM = ENTREPRENEURS CONTRARIAN Its a big relief for retailers, 100, who don’thave to carry Tots of (very expensive) inventory. "They ean get rid of all their tackle boxes and trays forall the finger sizes. I will sll them anything they want,” Stller says. Third- generation New Orleans jeweler Coleman Adler says Stuller has brought the same revolution to jewelry stores that Sysco did to restaurants, "You ean get it somewhere else, and probably cheaper, but not al from the same place or as fast. Stuller will sell anything to anyone. In the early 20005, he launched a new offering of cultured pearls from the South Seas and initially attempted to pump up his own margin by limiting how many jewelers he would sell to in any given market. “Customers complained: ‘What do you mean you're not going to sell it to me?" he says. He abandoned the exclusivity experiment after a few years, “That's the trick for a good business: Let your customer ‘make money; do not take the last dollar; observes veteran diamond industry analyst ‘Martin Rapaport. Stuller was a De Beers “sightholder” from 2005 to 2015, one of the select few chosen to receive large shipments of rough stones from the world’s largest diamond miner. But he found it ‘more trouble than it was worth. Better to buy what he needed from preferred dealers and Teave the cutting of the highest-end stones to specialists ‘That's another key to Stuller’s suecess— focusing on what he ean do better and ‘more efficiently. In his custom “Gemvision” department, his employees transform a rough sketch of a piece of jewelry into a high-resolution three-dimensional computer file that they will ‘8D-print in plastic, ready for casting. That allows Stuller to quickly full custom orders (many for athletes and celebrities) like a recent pair of $2.2 rillion, 19-carat earrings. “There isn't anyone who can do what they do,” says Rick Norris of Rick’s Jewelers in California, Maryland, who has been a bench jeweler for 47 years and is a big Gemvision fan, “We used to do our own casting, but it’s usually cheaper for me to design the ring here and send them the CAD file rather than firing up the machine.” Midos Mon Met Sule guar produced from gold ytogen-baring ctor. (Bottom) nutrosone clearing. Staller is astonished by advances in 3D printing and keen for more. "We can print in metal now, but the finishes aren’ right and there’s too much ‘metal loss” he says. Just give it afew years. “T need. to be on the cutting edge.” ‘Take synthetic diamonds, Chemically these are real diamonds; they're just grown over wooks in machines rather than formed over eons in the ‘earth, and they sell at retail for about a tenth of the price of the traditional kind. Of the million- plus diamonds of 0.2 carats or larger that Staller sells each year, 80% are now man-made. But, rue to form, he isn't sentimental about the decline of pricey natural diamonds. Hell make up for it in volume. “We will sell tenfold more diamond Jewelry in the future than we sell today.” @ FINAL THOUGHT “TTEND TO SPLURGE FOR CONVENIENCE. TLL PAY ALOT NOTTO WASTE TIME” AD. Posey FORBESMIDDLEEAST.COM PROMOTION Al and the Giga-Projects Shaping the Middle East Federico Pienovi, Chief Business Officer & CEO for APAC & MENA at Globant, explains how Al is transforming today’s world, and why the he Middle Eastis transforming technologically, with Al at its center. The region is rapidly ‘evolving into a global hub for innovation, driven by giga-projects that serve as platforms for Al integration on an unprecedented sedle. In Saudi Arabia, projects like NEOM, Giddiya, and Red Sea tepresent more than just urban planning innovations; they are cognitive cities where Alis embedded into daily life. From predictive infrastructure maintenance to Al-driven resource management, these cities are designed to learn and adapt in real-time. This approach enhances efficiency and redefines the relationship between citizens and their environment, Al-Driven Innovation in Key Sectors Artificial intelligence offers transformative capabilities across industries. In media and entertainment, we are moving beyond simple recommendation algorithms. We are developing systems that can predict and even shape cultural trends, potentially revolutionizing content creation and distribution models. Al plays @ more strategic role in sports, enhancing athlete training, injury prevention, and in-game decision- making. The entire fan experience is being transformed by it and the shift could fundamentally alter how sports are played and consumed Meanwhile, the hospitality sector is also evalving; Al systems are being developed to anticipate quest needs, offering seamless Federico PionoUl, Chief Business Officer & aed Lens experiences that bridge service with intuition, At Globant, this moment represents a critical juncture for ‘Al, marking a shift in real-time development across industries. The Middle East: The Next Global Hub for Al The Middle East can potentially become the next global center for Al. Its forward-thinking leadership, significant investments, and robust infrastructure are creating fertile ground for entrepreneurs and tech companies. The ecosystem is designed to nurture innovation, accelerate startups, and push the limits of technology. The region's ambitions are unparalleled, and its influence on global Al development is growing. The Future of Work As Al reshapes industries, itis generating new job opportunities, many of which were inconceivable idle East is at the leading edge of change. just a few years ago. However, ‘these opportunitias will be accessible only to those prepared to adapt and continuously learn. Just as digital influencers, YouTubers, and streamers carved out entirely new careers from platforms that barely existed a decade ago, Alwill pave the way for similar transformations. We are already witnessing the rise of roles such as Al ethics specialists and virtual environment designers. Astificial inteligence is no longer a distant future; it is here now, offering new horizons for those willing to embrace it. Moving From Hype to Impact ‘The Middle East's move from Al hype 10 large-scale implementation offers lessons for the global community. Al's real value lies in transforming entire systems and societies, not just in isolated innovations. Projects like NEOM may draw attention, but the real challenge is embedding Al into complex social, economic, and regulatory frameworks, requiring strong infrastructure, governance, and skilled talent. The Middle East's bold vision will face implementation challenges, but as initiatives progress, they are setting the global standard for Al adoption. Globant » https://www.globant.com/ The thoughts expressed inthis advertorial are those ofthe cient. TALENT MANAGERS Top 10 Talent Managers Making Moves in the Middle East The Middle East’s media and entertainment sector was valued at $41.13 billion in 2024 and is projected to reach $59.10 billion by 2029, according to Mordor Intelligence. Celebrities and influencers are playing a key role in the economy, and dedicated agencies are there to provide expertise to navigate this landscape. Celebrities and influencers need strategie support to manage their publie nage and brand partnerships online and ofine. From behind the scenes, talent agencies are supporting Arab stars like Naney Ajram, ssa, Mohan Ramadan, Ahmed Sead, and ‘Yasmine Sabri. Some also work with international figures such as Christiano Ronaldo, Neymar, Megan Fox, Irina Shayk, Lewis Hamilton, and Nelly Furtado. Ovrlist ofthe Top 10 Talent Managers Making Moves in the Middle East highlights 12 leaders managing 10 agencies rea ea) cight are based in the UAE, three in Egypt, and one in Lebanon, g that are shaping success for i some ofthe region's most © Hady Hojjar i fiucntalsinges aco nd | 5 temet ponies Where Cae ceeree ' oes toons: | Ta a ee ae i ras counted as one er = tf een 3 It focuses on agencies that weet : primarily represent cele Beier ra 5 those focused on purely PI or euntivatocay «menial deal) bowling, Of the 12 leaders, SeadikbraneOcoslcccnoneetretons, fe a) : i : FORBESMIDDLEEAST.COM With the launch of its flagship store at Dubai Hills Mall, the brand quickly gained fame for its signature Chocolate Drag- ees, crafted from a unique and irresistible recipe. This rapid success fueled its expansion, and now in 2024, Daima is cur- rently operating 13 branches across the UAE, solidifying its position as a leader in gourmet confections. —=—9." o\ “ips MILK CHOCOLATE PISTACHIO AND. RUNAFA DAIMA 100g 35202 © © O @daimauae www.daima.ae MILK CHOCOLATE PISTACHIO AND. KUNAFA PC MILK CF PISTACE BARLAV. MILK CHOCOLATE HAZELNUT AND KUNAFA > 100 © 3.5202 MILK Ct SALTED AND PE ‘DA TALENT MANAGERS Alaa Karkou Maher Diab Cofounders ‘Company: MAD Solutions Nationality: Syrian; Lebanese Headquarters: Egypt Residence: Egypt/UAL. Established in: 2010 Karkouti and Diab cofounded MAD Solutions in Cairo in 2010.08 @ distributor of Arabic-lenguage film content. It currant operates in the UAE, the US, and Portugal with representatives in Tunisia, Morecco, Palestine, Jordan, and Lebanon. Its subsidiary MAD Celebrity manages ‘Arab celebrities, providing full talent publicity management, festival ‘exposure, and consultancy. It manages ‘actors Yousera, Menna Shalaby, Ali Suliman, Saba Mubarak, Kind Alloush Razane Jammal, Ahmed Malek, Tara Emed, and Huda EI Mufti, among others. MAD Celebrity has three: divisions: MAD Celebrity fer established ‘actors, MAD Rising Celebrity for rising talents, and MAD Crew Celebrity for camera ctew. Mohamed Hatem, who ‘appeared in the Emmy-nominated series ‘Every Week Has a Friday joined MAD Celebrity in October 2024 Karkouti and Diab also founded the ‘Arab Cinema Canter in 2015 Gosia Golda Founder & CEO Company: The MMG Nationality: Polish Headquarters: UAE. Residence: UAC. Established in: 2008 Golda established The MMG in 2008. ‘The MMG hos four main divisions: MMG. Models, MMG Artists, MMG Talent, and MMG Art Productions. The company manages global and local celebrities ‘andinfluencers,ineluding Lucy Hale, Alessandra Ambrosio, ina Shayk, Georgina Rodriguez, Novak Djokovic, Lewis Hamilton, Nelly Furtedo, Halima, Saba Mubarak, KritiSenon, Huda Kattan, and Mona Kattan. in 2024, ‘The MMG ran campaigns for Corolina Herrera, Huda Beauty, BERLUTI, unas, Valentina, Rizadh Ai, Jimmy Choo, and Bahrain Tourism. Golda has 20 years of experience inthe luxury retell market. Mido Helmy Cofounder & CEO CCompeny: Brand Stamp Nationality: Eayption Headquarters: Eypt Residence: Egypt Estoblished in: 2016 Helmy cofounded Brand stamp in 2016, which provides multiple services from social madia management, digital marketing, metic production, photography, gtaphie design, and branding. The company works with Arab stars ike Assala Nasi, aber Rebai, Dorra Zarouk, Romy Sabry, andthe band Wust £1 Bolad, among others. Before Brand Stamp, Helmy freslanced as a digital ‘media manager from 2010. Reem & Natalya Kanj Cofounders of EGO & EAST; Partners ct Maison Pyramide ‘Company: EGO & EAST Maison Pyramid Nationality: Lebanese Headquarters: UAE, Residence: UAE. Established in: 2016 Sisters and business partners Reem and Netelya Kon founded EGO & EAST in 2016. n 2022, they announced its merger with Mison Pyramide. The ogency ‘covers MENA, France, Italy, and the US. EGO & EAST represents regional celebrities Tike Koren Wazen, Mo Al Turk, Noor Taher, Rakeen Saad, Zeyne, and Nora & Khalid across regional and international ‘campaigns. ‘Ossama Youssef Founder & CEO jan Videos Egyptian LA. Residence: UAE. 2010 ‘Youssof established Divan Videos in 2010, before moving the headquarters to Dubai in2019. Today, the company operates in Saudi Arabia, rag, Turkiye, Pakistan, Moroceo, and India. It manages hundreds of influencer accounts, generating 25 billion views monthiy, and amassing ‘more than 600 milion fellowers. Since its inception, ithas dolivered around 3,000 ‘campaigns for more than 200 brands and ‘celebrities across 14 industries, inclucing ‘utomotive, beauty and cosmeties, Colebrities, and sports. Its clients include Mohamed Alabbor, Mohamed Romadan, ‘Ahmed Saad, Yasmine Sabri, Ameer Katara, Sif Nabeol, Noor Stars, Narin's Beauty, and Faleons Esperts, FORBESMIDDLEEAST.COM (Y FERNE' a EVENT Freon runniTune ror voursvenrs: RENTALS OOO ea en col WN >ENQUIRE ORDER 4 x 3 & & 3 Ss & @ TALENT MANAGERS @ dina Dash Founder CEO ‘Company: DASH Management Nationality: Egyption Heodquarters: Egypt Residence: Egypt Established in: 2015 Dash founded DASH Managementin 2016, which specializes in talant management ‘and stratogie consulting in Egypt, with o network ofinfluencers across Eaypt, the UAC, and Saudi Arabia. The agency works with influencers and celebrities including ‘Alonoud Badr “Fozaze,”Eniy Kiwan, Karim Fahmy, Sheri Fayed, Aly Mazhor, Soraya Shawiky, Amira Adeeb, and Ahmed Dash among others. The agency has run ‘campaigns for Banque Misr, Told, Foward, KIKO Milano, and Juhayna Egypt Dash also ‘vine tha fashian label MENS, Dash had 19 milion followers on Instagram and 13 milion on TikTok as of October 2024 © Mohamad Fatal Founder £0 Company: Afar Nationality: Canedion Headquarters: UAE. Residence: UAE Established in: 2017 Fottal founded Alfonin 2017. Today, the ‘company represents over 28,000 ca Creators and hos endbled influencers to partner with brands, including Huawe, HungerStation, Aci, Trendyol, ond Temu, ‘among others. Alfan provides tools and ‘olutions to help content oreators including (Osama Marwah, Omar Farsoa, Ahmad ‘Abureb, and Ame Maskoun, Betwaen March ‘nd Api 2024, the company launched the HungerStation Ramadan campaign with 200 of itscontent ereators, genorating over 120 milion views In September 2024, Afon gathered 80, creators for tho Huawei GTS lunch campaign, {generating over 100 milion vows @ Ghassan Chartouni + Founder & CEO Company: Music I My Life Nationality: Lebanese Headquarters: Labanon Residence: Lebanon Established in: 2000 CChartouni founded Glava Holding in 2000, ‘under which he established Music Is My Life to manage and launch musical artists, offering comprehensive services ik artist management, booking, branding, and ‘counseling. Teday it works with artists tke Nassit Zeytoun, YARA, Rahma Riad, Al ‘Shami, and Sarah Farch, among others. CChartouni aso owns and oversoos other divisions of Glava Holding such as Watary Digital, and e-Musio is My Life, which helps artists goin visibility and generateincome through digital chonnels © omar Hmaidat + Gofounder & CEO Company Nationali Headquarters: UAE; Jordan Residence: UAE. Established in: 2024; 2021 Digital media company XPOZED was founded in 2024 and works with regional influencers, ineluding Weseam Qutob, Roghda, Akhras, NostKharman, Gholiaa, ‘Abdullah Tahhan, and Mohammad Nabeel. The company specializa in socicl ‘media management, branding, content creation, and production. XPOZED was the official Meta partner for Music Loves, Threads, Hmaidat s also the CEO and ‘cofounder af the marketing services ‘agency DMS Group. Methodology Tobe considered, the agencies had tobe irectly managing celebrities or some of their campaigns, social media, or other forme. To compile this list, we reviewed: «The number of celebrities and influencers boing managed by the agency + The level of fame of the celebrities and Influencers being managed by the agency «Te campaigns run by the agency + Total each on social medio, aoross allits work during 2024 or ofa specific ‘campaign or celebrity, if available FORBESMIDDLEEAST.COM NOVEMBER 20: PROMOTION - aR On Track for Legendary Status As HALA pursues new growth and a possible IPO, the Riyadh-based fintech joins an elite pack with induction into the Saudi Unicorns Program. aera ey sq pioneerin SME banking, [ \ HALA Payments is ona mission to empower micro, small, and medium enterprises (MSMEs) to start and grow their businesses. Founded in 2018 by Esam Alnahdi and Maher Loubieh, HALA has already facilitated over {7 billion in transactions, serving more than 110,000 merchants across Saudi Arabia, Now, aftor six years of exponential growth, the Riyadh- based fintech has been inducted into the Saudi Unicoms Program as it pursues global expansion and eyes a potential IPO. The Saudi Unicoms Program, run by the Ministry of Communications ‘and Information Technology in collaboration with the Mohammed bin Salman Foundation ‘Misk; supports ‘Saudi Vision 2030 by fostering innovation, economic diversification, ‘and digital transformation. The program provides companies with ‘opportunities to expand into new markets, attract and develop talent, ‘access investment, and connect with global experts. These advantages will accelerate HALA's growth and ‘enhance its abilty to innovate and ‘expand its digital financial solutions to the region and beyond. HALA’ inclusion in the Saudi Unicorns Program signifies not just a business milestone but its deep commitment to Saudi Vision 2030. The fintechs mission

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