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SEO Competitor Analysis Playbook That Works

The document outlines a 6-step framework for conducting SEO competitor analysis using Ahrefs, emphasizing the importance of identifying competitors, analyzing their traffic, content gaps, SERP features, backlinks, and site architecture. It highlights key moments to perform this analysis, such as launching a new website or noticing changes in rankings. The ultimate goal is to leverage insights gained to enhance one's own SEO strategy and outperform competitors.

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92 views15 pages

SEO Competitor Analysis Playbook That Works

The document outlines a 6-step framework for conducting SEO competitor analysis using Ahrefs, emphasizing the importance of identifying competitors, analyzing their traffic, content gaps, SERP features, backlinks, and site architecture. It highlights key moments to perform this analysis, such as launching a new website or noticing changes in rankings. The ultimate goal is to leverage insights gained to enhance one's own SEO strategy and outperform competitors.

Uploaded by

mrashidnawazfiverr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEO Competitor

Analysis Playbook

That Works

Steal This 6- Step SEO

Framework

No Bullshit Guide

swipe
Why Conduct an

SEO Competitor

Analysis ?
SEO competitor analysis reveals:

Keywords your competitors

rank for but you don’t.

The structure and quality of

their content.

Backlink sources and strategies.

Insights into SERP features like

featured snippets.

Trends in site architecture and

keyword priorities.

swipe
When Should You

Perform Competitor

Analysis ?
Key moments to dive into research:

Launching a new website.

Entering a new market.

Planning an SEO campaign.

After noticing a drop in

rankings or traffic.

Observing a competitor’s rise

in visibility.

swipe
How to Perform

Competitor

Analysis Using

Ahrefs

My 6- Step

Process

swipe
Step 1: Identify Your

SEO Competitors

Not all competitors are direct business

rivals. To find SEO competitors using

Ahrefs :

Enter your domain in Site Explorer.

Access the Organic Competitors

report.

Analyze sites ranking for the same

keywords as you.

swipe
Step 2: Use Ahrefs

to uncover traffic

insights:

Organic Keywords: Identify

terms driving traffic to

competitors.

Top Pages: See their most

visited

content.

Backlinks: Reveal referral

traffic sources.

Paid Keywords: Understand

their PPC strategy.

swipe
Step 3: Close Content

Gaps

Use Ahrefs’ Content Gap Tool to uncover

missed keyword opportunities:

Enter your domain and

competitors.

Highlight keywords competitors

rank for but you don’t.

Focus on high-volume, low-

competition terms.

swipe
Step 4: Explore SERP

Features

Gain SERP advantages by analyzing featured

snippets your competitors rank for:

Filter for “SERP Features” in Ahrefs.

Spot opportunities where

competitors dominate.

Optimize your content to claim

snippets and rich results.

swipe
Step 5: Analyze

Backlinks

Strengthen your link-building with insights from

competitors’ backlinks:

Check referring domains and anchor

text.

Discover broken backlinks for

potential outreach.

Monitor new and lost links over time

swipe
Step 6 : Audit Site

Architecture

Uncover how competitors organize content with

Ahrefs’ Site Structure Tool:

Analyze subfolders and page

rankings.

Identify high-performing content.

Reveal keyword strategies

embedded in their structure.

swipe
Turn Insights into

Action

Competitor analysis provides

more than data, it reveals

opportunities :

Outrank competitors with

optimized keywords.

Build a robust backlink profile.

Develop superior content

strategies.

Dominate SERPs with featured

snippets.

swipe
Don’t just compete

but outsmart.

Regular SEO

competitor analysis

is your blueprint to

beat the

competition.

swipe
Now, That’s a

Wrap
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