EED Lecture One
EED Lecture One
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as quality products, moderate prices, services, education, timely delivery, and good
packaging
4. Employees' Satisfaction: Employees need adequate and equitable pay,good work
environment and tools, recognition, etc. to work well and be committed.
5. Cost minimization: Entrepreneurs and their managers also pursue cost minimization to
get a good bottom line. Costs are reduced through excellent negotiation skills, efficient
sourcing, skilled workforce,productivity, good machines etc.
6. Good Public Image: Every business organization needs to build and maintain good
corporate image through good behavior of its managers and employees and by being
responsive to social responsibilities. Social responsibility actions are expressed to all
stakeholders of the business and this cost money too.
7. Market and Competitive position: All businesses always aim at increasing sales to bring
in the money. Achievement of market position such as leadership, follower, challenger,
or nicher requires some managerial and financial commitment.
8. Survival: In times of unfriendly wind from the external environment, business
organisations seek for strategies for survival. The basic goal of any business in times of
environment turbulence and uncertainty is concerned with how to survive in the face of
challenges such as economic recession.
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1.3 Entrepreneurship
Entrepreneurship is an important part of modern economic, social and political life of any people
or nations. It is also a process, entrepreneurship involves recognition of opportunities, evaluation
of such opportunities for careful selection, marshalling resources to tap on the opportunity for
reward while bearing the risks.
Entrepreneurship is the manifest abilities, skills and behavour of an individual or group of
people to birth business ideas, recognize business opportunities, gather resources to maximize
selected opportunities, bear risks, cope with uncertainties, and manage resources to achieve
success or reward in the face of various environmental challenges. Entrepreneurship is a way
of thinking, reasoning and acting that is opportunity-based, holistic in approach, leadership
balanced, innovative, and growth-oriented. The pursuit of opportunities usually results in the
creation of value; something new such as a product or an organization.
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on this situation his or her inspiration, direct action, creativity, courage, and fortitude; and who
aims at and ultimately affects the establishment of a new stable equilibrium that secures
permanent benefit for the targeted group and society at large. This definition of social
entrepreneurship encompasses for-profit and not-for-profit organizations created by these
entrepreneurs and also some government initiatives, but it excludes organisations that exist
solely to provide social services and those groups formed to engage in social activism.
Social entrepreneurs use their skills not only to create profitable business ventures but also, to
achieve social and environmental goals for the common good of all. They are people who start
businesses so that they can create innovative solutions to society's most vexing problems.
Therefore, they see themselves as change agents for society.
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yield sustainable individual and group benefits over the short and long term. CCBEs are
positioned in a sector of the economy that is n1ot dominated by a profit motive, often because
there is little profit to be made, or by the govemment.
1.5 Entrepreneur
Entrepreneur is the individual (or group of individuals) who acts as principal mediator of the
process of change through a specific project based on an opportunity that requires the
implementation of a new idea (ideas). An entrepreneur is a person who sees an opportunity and
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assumes risk of developing a product in an existing organization or by starting a new
organisation to take advantage of the opportunity. An entrepreneur is any person or a group of
individuals that have the ability to recognize a business opportunity, gather the necessary
resources to exploit the opportunity while bearing the risks associated with these activitics and
enjoying the reward in the form of profits or other benefits. The risks that go with establishing an
organisation can be financial, social, and psychological.
Multitude definitions of entrepreneur have evolved over the years,but most if not all of them
according to Vander Werf and Brush (1989) include all or some of the following behavoural
components:
i. Creation. A new business is started mostly from the scratch or a new product idea is
born; bringing into existence something that wvas not there before.
ii. Innovation. The business involves development of a new product, process, market,
material, or conquering obstacles that would have stopped other people and turning
problem to opportunities.
iii. Risk assumption. The owner/entrepreneur of the business bears the risk of potential loss
or failure of the business.
iv. General management. The owner of the business guides the business and allocates the
business's resources.
v. Performance intention. High levels of growth and/or profit are expected.
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related. It is important to distinguish between entrepreneurial ventures and small businesses.
All entrepreneurs start and manage different enterprises but not all small business owners are
entrepreneurs. Although, it is difficult to distinguish between entrepreneurs and ordinary small
business owners, the differences would be clarified on the bases of the nature and scope of the
enterprises the two usually venture into, motivations for starting, objectives being pursued,
behavioral posture, decision making, management practices, and degree of commitment.
1.6.1 Nature and Scope of Enterprise; The entrepreneur starts and manages any of these types
of enterprises: profit-oriented, not-for-profit, small, medium, or large enterprises. They can
exist in large as well as small economic units, and in the private as well as the public sector.
This means an entrepreneur can be working as new venture creator in big companies or
organizations, or be independent; establish a new organization. A small business owner starts
and manages a small business for the basic purpose of sustenance and may be profit.
1.6.2 Motivations for Starting the Enterprise: Entrepreneurs don't just businesses.
Entrepreneurs start their organizations based on opportunity recognition and exploitation.
What differentiates entrepreneurial opportunities from other profit-making opportunities,
according to Glosten and Muller (1993), is that to exploit entrepreneur opportunities, one
must discover a new means to an end, with unknown outcomes and with resources not yet
under the control of the entrepreneur. The motivations that propel the entrepreneur are
opportunities to develop new goods and services, means to gather the required resources to
produce those goods and services, and mechanisms to bring to market at a price greater than
their cost of production. Most small business owners start their businesses based on
superficial and ridiculous reasons which cannot stand the test of time. Many of such
businesses usually cease after only a few years' trading, as the “heroic” vision fades making
the highly acclaimed growth in numbers of small businesses fake. The growth in the overall
number of small businesses has only been achieved through a high level of new entrants, and
some of these people quickly return to other types of employment, or sadly unemployment.
1.6.3 Goals and Objectives Being Pursued: The principal goals for starting any
entrepreneurial venture are high profitability and growth. The entrepreneurs and their
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financial supporters are usually seeking rapid growth, immediate but high profit, and a quick
sellout that can possibly offer large capital gains. A small business owner usually establishes
the business for the basic purpose of furthering personal goals. Such personal goals may
include making a normal, moderate sales and profit, providing services to humanity,
expressing natural talents, gaining pride of ownership, or even running the business for fun.
1.6.4 Behavoural Posture: The behavior of entrepreneurs, especially those that started small
businesses can also be distinguished from other small business owners. Entrepreneurs have
their unique way of thinking, reasoning, and acting. This way involves bringing something
new to the marketplace and bearing the risk associated with creation of new value for
existing and new markets. Entrepreneurs start their business based on innovation and they
keep these businesses alive through innovation; they keep innovating new products or
services, new marketing strategies, and new ways to deliver products and services to
customers. By contrast, most small lifestyle businesses do not innovate or seek out change
in a continuous or purposeful way. Once they are established, small business lack
innovation. Owner-managers are usually close or even too close to the day-to-day problems
of their businesses as they grow to see opportunities or the need to change. Such pressure
and managerial blindness make small business management to easily become a reactive
process in which new ideas are pushed aside as a result of the need to cope with more
pressing realities thereby making the owner-manager an adaptor or a reactor to rather than a
director or creator of changes. Small businesses or owner-managers lack creative spirit
which is the reason most of them stick to the same industry. Risk-taking is a way of life for
the entreprencur. Entreprencurs are mostly known as risk-takers who instinctively know that
gains do not accrue to those who always play safety first. Although, the levels of risk that
entreprencurs can bear vary from one entrepreneur to another, the conservative owner-
managers only take risk to establish their businesses and will not be ready to take further
risk but to preserve what they have achieved. These small business managers mostly avoid
risk and engage in tight management practices for those risks that cannot be avoided.
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high profit from his/her venture based on clear vision being pursued which makes the
adoption of strategic approach to managing the business imperative. The entrepreneur
understands the environment of his/her business; therefore,he/she cleverly chooses
appropriate strategies for entering and competing in the chosen markets. Good strategic
thinking which provides better guidance and creates proactive management of strategies put
the entrepreneurs far ahead of small business owners that prefer a more relaxed and less
aggressive approach to managing their businesses. Small business owners, because their
basic goal is usually the achievement of a certain degree of freedom, usually run their
businesses in a normal way with the expectation of normal profit and possibly growth.
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the entrepreneurial spirit in the small business owner can turn the business to an
entrepreneurial business.
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Stable Temperament: There is a strong correlation between a man's health and the state of his
temperament, that it, his emotional system. The prosperity of most businesses fluctuates. At
times high profit is made, some other times moderate profit is made, and at other times heavy
losses are incurred. Small businesses are not spared these fluctuations because all businesses are
affected by factors in both the industry and general environment
A business owner is happy when much profit is made by his or her business. The reverse is the
case when a heavy loss is made. In such a situation his temperament is adversely affected. He
may be angry at everybody especially his employees and members of immediate family. If such
condition is not properly managed it can lead to severe sicknesses such as stroke or paralysis,
hypertension or even mental disorder in terrible situation of heavy and suddena loss arising
from natural disaster such as fire or flood.Most people that are not emotionally strong would
prefer to remain in regular employment to avoid such troubles that can affect their emotions.
Challenging Executive Cadre: Top positions in large organizations are very attractive.This is
because of the handsome compensation and rosy conditions of work they are able to offer their
employces especially those occupying management positions. Such attractive rewards are
difficult to get by most owners of small businesses.
Regular Income: Most people cannot cope with problems of irregular income. This may be due
to lack of adequate discipline in the management of money especially as this relates to
spending or consumption and savings. Such people would prefer salaried employment even if
the compensation is low. To them as long as the salaries can meet their basic needs they are
satisfied, especially when it is regular.
Regular Paid Vacations and Other Benefits: Other reasons some people prefer salaried
employment include regular paid vacations, fringe benefits, opportunity for sponsored training
and education, less responsibility because of limited demand on a worker's knowledge and
ability and other social benefits that enhance quality of work life.
Shorter Hours of Work: The preferences for salaried employment have been argued by many
to be related to shorter hours of work. The time to put is already stated in the terms and
conditions of employment. A small business owner-manager must put in his best to the service
of his business. This may mnean working round the clock.
Inability to take Risks: Risk is a fundamental part of business. Most people believe that the
higher the risk, the higher the probability of high profit, and the lower the risk, the lower the
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profit. Although, this is not correct in the absolute sense, but some people cannot put their
money, time and effort in business venture for fear of loss. Such people are afraid to lose their
money through such risks as damages or loss in transit, fire, price collapse,pilferages,
expiration of product life in shelves, swindlers or corrupt practices of other businessmen and
natural disasters.
Lack of Business Acumen: Business acumen includes not only the skills required to succeed in
the desired line of business but other necessary physical, sociological and psychological
abilities to manage business resources, relationship with customers and suppliers and to handle
crisis. Most people avoid starting a business because they are not tough psychologically to
withstand the different tunes from business wind. Others do not have human relation skills to
interact with oth r people as owner/leader manager. Some do not have conceptual integrative
skills to understand the trends of environmental changes and diagnostic and problem-solving
skills.
Advantages of Salaried Employment
The advantages of paid-employment include the following:
·Challenging executive cadre with paid holidays
·The employee has fixed responsibility which he or she is accountable and paid for.
·The stress in paid-employment is lower because the employee in addition to fixed hours
of work may not necessarily take official work home.
·Employees are only exposed to minimum risks which may be loss of employment but
not loss of investment except in few cases where the employee has some shares in the
business.
·The chances of promotion with associated benefits is in most regular employment
especially in big organisations.
·Many networks of relationships can be built in working for big organization which may
create value for an employee.
·Regular wages or salaries makes planning easier for the employee and eliminates
negative emotional problems that are associated with irregular income of self-
employment.
Disadvantages of Salaried Employment
Salaried employment is associated with the following disadvantages:
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o ·The employee's income is relatively fixed and limited except in few cases such as sales
commissions that is determined by unit sold in addition to fixed salary.
o ·The use of discretion is somehow limited because the employee must follow the
established pattern of work in addition to order and instructions and policy.
o ·Employees mmay not be able to set their own schedule because the employer or their
managers have responsibility to establih work schedule.
o ·Each employee's responsibility is fixed and somctimes limited which may cause
monotony and boredom.
o ·Employces as subordinate workers has no power or authority over their superior. They
give full respects to superiors and has no right of saying no to any staff senior to him.
Rules, instructions and commands are imposed on subordinates.
o ·Employees are usually transferred from one position or geographic location to another
without consideration of their opinion, and sometimes with insufficient notice.
o ·Workers are retired when their time reaches or when for one reason or the other an
employee is forced by an executive to retire.
o ·In many cases some-unqualified persons are employed to handle difficult jobs requiring
dexterity for which they have no experience or qualification. The worker becomes
incompetent on the job or post. This wrong posting results to inefficiency and frustration
on the part of the worker which can inevitably lead to dismissal.
1.8 Preference for Self-employment
Many people that have chosen to be self-employed or started their own businesses gave so
many reasons for their decisions. Some of these include:
i. To maximise the advantages arising from the growth of the service sector..
ii. Favorable economic policies introduced by the new democratic government in the last
twenty years which have encouraged many people to start small businesses.
iii. Increased rate of unemployment, especially among young graduates has pushed many of
them to self-employment.
iv. Decrease in the purchasing power of the naira and increase in domestic expenditures has
pushed many people into the search for additional sources of income.
v. Self-employment has been considered by many husbands to be the best for their wives
because it allows them to spend more time with their families.
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vi. Most students in Nigerian higher institutions have developed unusual interest in small
business entrepreneurship due a number of reasons
vii. Most youths of today are generally adventurous; willing to try new ideas and maximize
their talents in competitive ways through small business ownership.More students are
now starting businesses while still in school to sponsor their educations and to meet
their personal needs.
viii. Today, many people have begun to realize that self-employment is the only path to the
economic security, financial prosperity, social and psychological satisfaction they so
much desire.
ix. Some of the people that are self-employed today were middle-level executives that
retired or were laid off from large businesses who wanted to put their management skills
and experience to work and augment their little severance pay which may not be enough
for their former employees.
Advantages of Self-Employment
The advantages of self-employment include the following:
o ·The entrepreneur or business owner does not need any academic qualifications to start
and operate his or her business.
o ·There no ceiling to the income of the self-employed because his or her income depends
on the performance of the business.
o The entrepreneur sets his or her work schedules.
o ·The individual has flexible work hour; resumption and closing time is determined by the
individual.
o ·No specified dress code for the business owner except that which is suitable for customers
and acceptable to the particular society.
·The business owner gives orders and instructions unlike in regular employment when
people are subjected to various rules and regulations that may not be reasonable at
times.
·There is opportunity or freedom to implement your ideas instead of struggling for the
acceptance of ideas as intrapreneurs in other organisations.
·The employment of the self-employed is relatively secured because you decide when
to retire.
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The entrepreneur occupies the leadership position in the enterprise and as a result
he/she derives psychological satisfaction and is better able to maximise all personal
potentials.
·There is the higher possibility of achieving respect in the society and financial
independence.
·The feelings that the self-employed is contributing to the socio-economic development
of the society gives him/her some sense of fulfillment.
Disadvantages of Self-employment
The disadvantages of self-employment are enumerated below:
·The entrepreneur needs adequate capital to start the business which may be difficult to
get and raising external capital for a business is associated with costs such as interests
and ownership dilution and control.
·The responsibility of running the business is very wide which usually contributes .to
stress for the business owner.
·Uncertainty of the future can mean financial insecurity because the business owner may
not earn pension and his future financial fortune depends on the success of the business.
The income of self-employed individual is not guaranteed and regular because the
business environment is dynamic.
Higher risks are associated with self-employment because the owner is the one who
bears all of the business risks except those that are insured and even at that insurance
cover is not free.
Hours of work of the self-employed is not fixed and as the owner he or she needs to work
long hours on daily basis in most cases which can result in negative consequences for
his/her health and family.
·The success of your business does not depend on only you but the employees who may
not be honest and competent enough to take some decisions and actions when you need
it or absent from the office.
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