TOURISM PLANNING DEPARTMENT

OF TOURISM

DEVELOPMENT
REGION VI
WESTERN VISAYAS

TOURISM DEVELOPMENT PLAN OF

HINOBA-AN,
NEGROS OCCIDENTAL

Research Defense
Presentation

DEPARTMENT
OF TOURISM
REGION VI Presented by: Alonde, Arroyo, Cruz, Jamelano, Malinao, Valeciano
WESTERN VISAYAS

M Ground Floor, Casa Real de Iloilo, Gen.

Luna St, Iloilo City, Philippines Date: May 24, 2025
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
F @DOTR6WesternVisayas

2 5/23/2025

RATIONALE AND TOURISM

ENVIRONMENT OF HINOBA-AN
Hinoba-an, located at the southernmost tip of Negros Occidental, is a first-class
municipality rich in natural beauty, cultural heritage, and historical significance.
Known for its white sand beaches, coral reefs, and World War II landmarks like
Point Obong, it is poised to become a prime eco-tourism destination. Recent road

Loading…
improvements have boosted tourist arrivals, but current infrastructure struggles to
meet demand.
With a growing, diverse population and an economy rooted in agriculture, fishing,
DEPARTMENT
and emerging tourism, Hinoba-an needs a comprehensive Tourism Development
OF TOURISM
REGION VI Plan. This plan aims to ensure sustainable infrastructure, protect natural assets, and
WESTERN VISAYAS
foster inclusive economic growth, positioning Hinoba-an as a rising star in Western
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines Visayas tourism.
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
F @DOTR6WesternVisayas

3 5/23/2025

TOURISM PRODUCTS & KEY

DESTINATIONS IN HINOBA-AN
Tourism Products:
Eco-Tourism Adventures: Trekking, spelunking, and wildlife observation in caves,
forests, and waterfalls.
Marine and Beach Tourism: Activities include swimming, snorkeling, diving, and
beach relaxation.

DEPARTMENT
Local Craft and Culinary Tourism: Traditional crafts and authentic local dishes
OF TOURISM
REGION VI
showcasing cultural heritage.
WESTERN VISAYAS

M Ground Floor, Casa Real de Iloilo, Gen.

Key Tourism Destinations:
Luna St, Iloilo City, Philippines
N
D
(+63 33) 337 5411
www.philippines.travel
DOT-Accredited Resorts:
E [email protected]
F @DOTR6WesternVisayas
•Happy Valley Beach Resort
4
•Brazaville Beach Resort
5/23/2025
•Nabulao Beach and Dive Resort
•Azuki Crown Beach House Resort

TOURISM COMPONENTS OF HINOBA-AN

Transportation Accommodation
Land Travel: DOT-Accredited: Brazaville Beach
Resort, Nabulao Beach & Dive Resort,
Loading…
•Ceres Bus from Bacolod (≈ 4 hrs) and
Dumaguete (≈ 3 hrs) Azuki Crown Beach House Resort
•Vallacar Transit Vans (faster alternative Other Options: Happy Valley, Eden
DEPARTMENT
with flexible schedule) South, Pinky’s Resort, Melrose, and
OF TOURISM
REGION VI •Local mobility: Tricycles and more, offering a mix of beachfront and
WESTERN VISAYAS
motorcycles for barangay-to-barangay inland stays
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
transport
N (+63 33) 337 5411
D www.philippines.travel Sea + Land:
E [email protected]
F @DOTR6WesternVisayas •RoRo Ferry from Iloilo to Bacolod, then
land travel to Hinoba-an
5 5/24/2025

TOURISM COMPONENTS OF HINOBA-AN

Food & Beverage Events & Conferences
Local eateries and bakeries offering Major Festivals:
Filipino dishes, lechon, cakes, pastries, •Pagbana-ag Festival (April) – cultural
milk tea, and snacks showcases, street dancing, pageants
Examples: Green Land Restaurant, •Town Fiesta (June) – religious and
Sheyajosh Lechon, EL FRIO Café, Paw barangay celebrations
Tea Milktea •Paskuhan sa Hinoba-an (December) –
Christmas traditions and contests
Shopping
DEPARTMENT Other Events:
OF TOURISM Hinoba-an Public Market – ₱60M agri-
REGION VI
WESTERN VISAYAS market hub •Governor’s Cup Basketball, Sining ng
M Ground Floor, Casa Real de Iloilo, Gen.
Tanghalan (DepEd talents showcase),
Luna St, Iloilo City, Philippines Convenience & Retail: 7-Eleven, Environmental Month
N
D
(+63 33) 337 5411
www.philippines.travel
Agudana’s, Porok 1 Shop
E [email protected]
F @DOTR6WesternVisayas Financial Services: Palawan Pawnshop,
6
Cebuana Lhuillier
5/24/2025

TOURISM SUPPORT FACILITIES AND

SERVICES
Hinoba-an offers essential tourism support services including Baklay Travel and Tours
for tour packages and transport, multiple banks like BDO and Marayo Bank for
financial needs, and health facilities such as the Rural Health Unit and Eleuterio T.
Decena Memorial Hospital for medical services. The Municipal Tourism Office
provides visitor information, while the Hinoba-an Public Market serves as a hub for
fresh produce and local goods, enhancing both convenience and experience for tourists.
DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS

M Ground Floor, Casa Real de Iloilo, Gen.

Luna St, Iloilo City, Philippines
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
F @DOTR6WesternVisayas

7 5/24/2025

TOURIST ARRIVALS

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS

M Ground Floor, Casa Real de Iloilo, Gen.

Luna St, Iloilo City, Philippines
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
F @DOTR6WesternVisayas

8 5/23/2025

SITE EVALUATION & PROBLEM ANALYSIS

•Unique tourism assets:
•Pristine beaches, lush mountains, rich marine biodiversity
•Historical sites like Point Obong
•Improved accessibility via national road and public transit

•Current challenges:
•Inadequate tourist facilities and accommodations
•Environmental issues: mangrove loss, coral reef damage, illegal fishing
•Illegal logging threatening forests
•Water scarcity in some barangays
•Infrastructure vulnerable to typhoons
DEPARTMENT •Limited agricultural support
OF TOURISM
REGION VI •Conflicts over marine resources
WESTERN VISAYAS
•Insufficient emergency preparedness
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
N
D
(+63 33) 337 5411
www.philippines.travel
•Tourism development goals:
E [email protected] •Economic: Increase jobs, promote local products, improve infrastructure
F @DOTR6WesternVisayas
•Environmental: Practice sustainable tourism, restore ecosystems, manage waste
9 5/24/2025 •Social: Engage communities, preserve cultural heritage, provide training

DEVELOPMENT POTENTIALS AND

CHALLENGES
Tourism Potentials: Key Challenges:
•Limited accommodations and tourist facilities
•Rich natural attractions: white sand •Environmental threats: illegal fishing, mangrove
beaches, coral reefs, caves, mountains cutting
•Marine activities: diving, fishing, •Poor infrastructure and vulnerability to natural
kayaking, island hopping disasters
•Lack of trained tourism workforce
DEPARTMENT
OF TOURISM •Historical sites like Point Obong for
REGION VI
cultural and educational tourism •Weak marketing and promotion efforts
WESTERN VISAYAS
•Water and utility shortages
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines •Growing accessibility via national •Limited investment incentives
N
D
(+63 33) 337 5411
www.philippines.travel
highway
E [email protected]
F @DOTR6WesternVisayas •Opportunities for eco-tourism, wellness
resorts, and community-based tourism
10 5/24/2025

DEVELOPMENT POTENTIALS AND

CHALLENGES
SWOT Summary: Strategies:
Strengths: Natural beauty, historical •Promote eco and heritage tourism
value, existing resorts
Loading…
Weaknesses: Inadequate facilities, limited
•Improve facilities and infrastructure
•Enhance marketing and community
marketing, low skills
involvement
DEPARTMENT
Opportunities: Rising eco-tourism
•Implement environmental protections and
OF TOURISM
REGION VI
demand, private partnerships, cultural
WESTERN VISAYAS

tourism tourism planning

M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
N
D
(+63 33) 337 5411
www.philippines.travel
Threats: Competition, seasonal tourism,
E [email protected] economic fluctuations
F @DOTR6WesternVisayas

11 5/24/2025

TOURISM DEVELOPMENT FRAMEWORK

– HINOBA-AN
5 Core Pillars
Vision & Mission
Sustainable tourism development
Transform Hinoba-an into a sustainable,
inclusive eco-cultural tourism hub Infrastructure & accessibility improvements
Protect natural, historical, and cultural Community participation & capacity
heritage while boosting local economy building
and quality of life
DEPARTMENT
OF TOURISM Cultural & heritage promotion
REGION VI
WESTERN VISAYAS
Marketing & investment attraction
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
F @DOTR6WesternVisayas

12 5/24/2025

TOURISM DEVELOPMENT FRAMEWORK

– HINOBA-AN
Strategic Objectives Key Strategic Actions
Enhance eco-cultural sites (beaches, reefs, Develop Point Obong & marine sanctuaries
Point Obong)
Upgrade access roads, utilities, and digital
Improve climate-resilient infrastructure connectivity
Promote green, environmentally friendly Launch tourism skills academy
tourism
Organize cultural festivals & heritage trails
Empower locals via training & jobs
DEPARTMENT
Implement digital marketing & investor
OF TOURISM
REGION VI
Preserve cultural heritage through festivals outreach
WESTERN VISAYAS and trails
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines Attract responsible investors
N (+63 33) 337 5411
D www.philippines.travel
E [email protected]
Strengthen tourism branding & marketing
F @DOTR6WesternVisayas

Foster inclusive tourism planning

13 5/24/2025

TOURISM DEVELOPMENT FRAMEWORK

– HINOBA-AN
Programs & Projects (2025–2028)
Strategic Linkages Eco-Tourism Site Development (eco-pathways, signage, reef
rehab)
Partner with national (DOT, DPWH),
provincial, local gov’t, private sector, Cultural & Heritage Trail (restore historic sites, heritage
NGOs, educational institutions tours)

Engage regional tourism networks & Community-Based Tourism Empowerment (training,

cooperatives)
digital media influencers
DEPARTMENT
Tourism Skills Academy (hospitality & eco-tourism training)
OF TOURISM
REGION VI
WESTERN VISAYAS
Access & Mobility Improvements (roads, signage, transport
hubs)
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
N (+63 33) 337 5411 Green Infrastructure & Environmental Protection (waste
D www.philippines.travel management, clean-ups)
E [email protected]
F @DOTR6WesternVisayas
Branding & Promotion Campaign (digital presence, expos)
14 5/24/2025
Tourism Investment Forum (PPP & investor engagement)

IMPLEMENTATION PLAN
Monitoring Framework Institutional Linkages
Purpose: Ensure effective, aligned, and adaptive Local: Municipal Tourism Office (lead),
tourism development LTDC, Barangay Councils, cooperatives,
Managed by: Local Tourism Development Council people’s orgs
(LTDC) + Municipal Govt + Stakeholders
Provincial: Negros Occidental Gov’t,
Key Activities: Provincial Tourism Office
• Track progress using quantitative & qualitative
indicators (tourist arrivals, employment, National: DOT, DPWH, DENR, DOTr,
DEPARTMENT environmental health) TESDA, DepEd
OF TOURISM
REGION VI • Regular reports: monthly & quarterly progress Others: Academic institutions, NGOs, private
WESTERN VISAYAS
updates sector
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines
• Site inspections & stakeholder consultations
N (+63 33) 337 5411 • Annual Tourism Performance Review to realign Goal: Collaborative, inclusive, and sustainable
D www.philippines.travel
strategies tourism development
E [email protected]
F @DOTR6WesternVisayas
Responsible: LTDC, Municipal Tourism Office,
15 5/24/2025 M&E Team, Barangay Tourism Committees

IMPLEMENTATION PLAN
Implementation Arrangements Investment Program and Financing
Lead: Municipal Tourism Office (MTO) Funding Sources: Local budget, DOT,
DPWH, DENR, DOTr, PPPs, local
Oversight: LTDC (multi-sector advisory investors, NGOs
body)
Focus Areas: Infrastructure, eco-tourism,
Execution: Project Implementation Units heritage preservation, capacity building,
(Engineering, Planning, Environment marketing
Offices) + Barangay councils
DEPARTMENT
Mechanism: Tourism Investment
Transparency: Public consultations, third-
OF TOURISM
REGION VI
Promotion Desk to manage investments
WESTERN VISAYAS
party monitoring, performance reports and compliance
M Ground Floor, Casa Real de Iloilo, Gen.

Support: National agencies (DOT,

Luna St, Iloilo City, Philippines
N (+63 33) 337 5411 Goal: Well-funded, inclusive, sustainable
D www.philippines.travel DPWH, DENR, TESDA), Public-Private tourism growth
Partnerships (PPP)
E [email protected]
F @DOTR6WesternVisayas

16 5/24/2025

IMPLEMENTATION PLAN
Monitoring Advocacy
Approach: Systematic, results-based Theme: Responsible, Inclusive,
tracking of tourism performance Sustainable Tourism
Key Indicators: Tourist arrivals, Target Audiences: Residents, youth,
occupancy, employment, revenue, tourists, workers, policymakers,
environmental quality, community fisherfolk, MSMEs
participation
Activities: Awareness campaigns,
DEPARTMENT
OF TOURISM Tools: Tourism Monitoring Database, site seminars, clean-up drives, storytelling,
REGION VI
WESTERN VISAYAS
inspections, surveys, annual public report training
M Ground Floor, Casa Real de Iloilo, Gen.
Luna St, Iloilo City, Philippines Goal: Accountability, adaptive Channels: Community forums, schools,
N (+63 33) 337 5411 management, and sustainability media, on-site signage, social media
D www.philippines.travel

Goal: Build pride, stewardship, and shared

E [email protected]
F @DOTR6WesternVisayas

responsibility for tourism success

17 5/24/2025

REFERENCES •NearbyPH. (n.d.). Hinoba-an landmarks and businesses.

•BDO Unibank. (n.d.). BDO branch locator. https://nearbyph.com
https://www.bdo.com.ph •Negros Now Daily. (2022, May 5). Water level drops in some
•Cebuana Lhuillier. (n.d.). Branch locator. barangays in Hinobaan. https://negrosnowdaily.com/water-level-
https://www.cebuanalhuillier.com drops-in-some-barangays-in-hinobaan
•Cybo. (n.d.). Rural Health Unit – Municipal Health Office •Philippines Streets (OpenAlfa). (n.d.). Shopping and services in
Hinoba-an. https://www.cybo.com Hinoba-an. https://philippines-streets.openalfa.com
•DNX News. (2020, October 27). Quinta leaves millions in •SunStar Bacolod. (2022, Nov. 22). P60-M new public market in
damages, affects thousands in Hinobaan town. Hinoba-an unveiled.
https://dnx.news/quinta-leaves-millions-in-damages-affects- https://www.sunstar.com.ph/bacolod/business/p60-m-new-public-
thousands-in-hinobaan-town market-in-hinoba-an-unveiled
•Hinoba-an Municipal Government. (n.d.). Official website of•SunStar Bacolod. (2023, Aug. 8). Marayo Bank opens in
DEPARTMENT
OF TOURISM
Hinoba-an, Negros Occidental. Hinoba-an. https://www.sunstar.com.ph/bacolod/feature/marayo-
REGION VI https://www.hinobaan.com/index.html bank-opens-in-hinoba-an
WESTERN VISAYAS
•Hinoba-an Municipal Government. (n.d.). Municipal •SunStar Philippines. (2021, Sept. 8). Forest, coastal conflicts in
M Ground Floor, Casa Real de Iloilo, Gen. Development Plans. https://www.hinobaan.com/plans.html Negros cited. https://www.sunstar.com.ph/more-articles/forest-
Luna St, Iloilo City, Philippines
N (+63 33) 337 5411 •Hinoba-an Municipal Government. (n.d.). Tourism. coastal-conflicts-in-negros-cited
D www.philippines.travel https://www.hinobaan.com/tourism.html •Zaubee. (n.d.). Agudana’s Building Hinoba-an.
E [email protected]
https://zaubee.com
F @DOTR6WesternVisayas

18 5/24/2025

CONCLUSION

The Tourism Development Plan of Hinoba-an sets a clear and

strategic path toward becoming a premier eco-cultural destination in
Southern Negros Occidental. Anchored on sustainability, community
participation, and inclusive growth, the plan aims to balance
DEPARTMENT
economic development with the preservation of the town’s natural
OF TOURISM
REGION VI resources and cultural heritage. With strong institutional linkages,
WESTERN VISAYAS

M Ground Floor, Casa Real de Iloilo, Gen.

active stakeholder engagement, and a commitment to responsible
tourism, Hinoba-an is poised to transform its tourism potential into
Luna St, Iloilo City, Philippines
N (+63 33) 337 5411
D www.philippines.travel
E [email protected] long-term benefits for its people, environment, and future
F @DOTR6WesternVisayas

generations.
19 5/24/2025

MADAMO GID
NGA SALAMAT !!
DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS