DISCLAIMER: This is just a rough outline of a sales script intended to give you a

starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

Script:

Setter: Hey (name)?

Prospect: Yeah this is (name)

Setter: Hey (name), it’s (name) from COMPANY. How have ya been?

Prospect: Good, how are you?

Setter: Doing great! No complaints over here.

I’m the coordinator here at COMPANY and I’m just calling because you responded to
[an email,linkedin message, etc (insert referral source) from us about potentially
getting help with your (PROBLEM YOU SOLVE.) Is now a bad time?

Prospect:l

IF YES: Completely understand, well then I’ll make this quick (Positive tone)

IF NO: *Continue with script*

Setter: Perfect, so the purpose of this call is really just to learn a little more about your
company, where you’re at with your (goal), as well as to share more about our
process to see if we can help.
So with that being said, I’ve done a little research on (company), I'm on your website
right now and it looks like you’re doing some really great work in [NICHE] space. I
have a general understanding of your company, but in your own words can you give
me a quick 20-30 second high-level overview of what you guys do and what makes
you unique?

Prospect: *summary of what they do*

Setter: That’s exciting to hear! [insert custom compliment here]

So (name) was there something in particular that piqued your interest in responding
to the email we sent?

Prospect: *Here’s why I think I need your help*

Setter: Awesome so it sounds like it’s good that we’re getting in touch now then! Have
you (Step to reach goal, ex. Have you started to run ads) yet?

(wait for answer) Ok gotcha - What have you done so far?

Prospect: Yeah, I’ve done XYZ, or no I haven’t because XYZ

Setter: (if they started to make progress, compliment them since it’s not easy). Ok
and zooming out, what is the big goal?

Prospect: *BIG GOAL, THEY ARE PAINITNG THEIR VACATION*

Setter: Great (Repeat goal,) and how soon are you looking to do this by?

Prospect: I need to x by x date, or eh i don’t really need to x but it’d help (listen to
what it would help with, if they don’t tell you, ask - this is the lever we can pull to
motivate them to take action)
Setter: Ok got it - (Recap what they are currently at, what their goal is by X date, what
they are doing now) Seems like things are going fairly well….what made you reach
out again?

Prospect: Have them highlight pain points.

Setter: Well I know that can be tough, I appreciate you sharing all this with me, it
sounds like this could be a good fit and we should be able to help.

Do you mind if I share my .02?

Prospect: That’d be great!

Setter: Great, so we see this all the time. Based on what you just told me, what we see
works best (Briefly overview why what they are doing isn't working and hint at the
solution that works.)

Ex. Since you have a low ticket offer, you don’t collect enough cash on day one, which
like you told me earlier you spend thousands on ads per month and don’t see a
positive return, so if we put in an irresistible offer…like we did for xyz with a similar
business…what would your business look like if we doubled the front end cash
collected? We’d make more money right? haha

Prospect: Yeah that’s reasonable

Setter: Cool so I actually have an entire video walking you through exactly how to do
this…two options…we can watch it on our next call…or I can send it over to watch it in
between…which do you prefer?

Prospect: *they will take ownership of watching the video which increases the
amount of people who watch*

Setter: Great, well it what works best for you, I have a slot at x tomorrow or x the day
after? *Set time within 36 hours*
Setter: Real quick while I'm punching in my notes - what's your title exactly with
[Company], are you the founder?

Prospect: I’m the founder

Setter: Awesome, and is there anyone else that might be beneficial to have on this
call that I should cc? As an example, Do you have any co-founders? We would love to
get them on the call as well, and the reason being is because with the nature of what
we do we like to work with all of the founders.

Prospect: Yes, I would like my business partner on with me.

Setter: Perfect, What’s the email? I will go ahead and add them to the invite.

Prospect: [email protected]

Setter:It was great speaking with you, I shot you the link to the invite. Did you get it?
(wait for response) Perfect and you should have the video…did you receive it? (wait
for response) and last thing…our calendars are slammed so is there any reason why I
won’t see you on x time x day?

Prospect: I’ll be there!

Setter: Perfect- talk soon! Have a good day!

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DISCLAIMER: This is just a rough outline of a sales script intended to give you a
starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

Notes:
● Before you pick up the phone, ALWAYS start with a SMILE.

● Print this script and have it in front of you.

● ALWAYS assume you have the right number and are reaching
the right person. In other words, DON’T start with: “Hey is this
John?” DO start with: “John!?”

● When you are calling, don’t be doing other things at once.

Focus ALL of your attention on the call without multitasking.

● Always start the call with EXCITEMENT and see every single call
as an opportunity to create an INCREDIBLE first impression on a
potential life long client!

● IF THEY ANSWER, you need to finish the conversation. The chances

of them calling you back or you calling them back will dip
significantly. If they answer, you must try as hard as possible to
take their CC on the phone.

● Double Dial. Meaning if they don’t pick up the first time or it cuts
to voicemail, hang up and call them back immediately so they
know you aren’t a telemarketer. People are way more likely to
pick up the second call.
SCRIPT

“Hey NAME?”
(NEVER say “is this NAME?” Or “Can I speak to NAME?”)

(Wait for response)

Great! I’m [Name] and I’m actually taking this call for [Name], he/she’s our specialist
here at [COMPANY NAME]. You’ve probably heard of [COMPANY] and our programs?
(Quick Pause)...We’re one of the FASTEST growing [TYPE OF COMPANY] in the region
with HUNDREDS of [RESULT TYPE]?

No worries - I understand your time is valuable and important, so I don’t want to take
a whole bunch of it. And since we've had SUCH an overwhelming response for our
[FRONT END OFFER], we’re UNABLE to take EVERYONE. So, we are using THIS CALL to
ensure you are a GOOD FIT for our program and get you scheduled for your
assessment with [NAME], sound good?

(Wait for response)

DISCOVERY (PAIN, DIG, GET REAL)

“Cool, so what was it that MOTIVATED you to sign up for this program? Are you trying
to [GENERIC GOAL 1], [GENERIC GOAL 2], [GENERIC GOAL 3], or all 3?

Prospect: “All 3”

I see.

- Ok great. Where are we getting started? What’s your current [SITUATION ex. weight)

- What’s your GOAL? Where do you SEE yourself?

-Which bothers you the most?

- How LONG has this been bothering you?

- What bad habits got you to ________?...Most women/men it’s [BAD HABIT 1],

[BAD HABIT 1], and [BAD HABIT 3]. What’s YOUR thing?

- What negative impact has [CURRENT STATE] had on your life?

 -DIG 1: How has it affected your kids? Marriage? Work? Body image? Sleep?
What you can wear? How you feel?

-DIG 2: I need ya to be REAL with me. I know it's hard because it's a problem.
But I can't help until I know what’s REALLY going on. So you’re telling me you’ve
had NO NEGATIVE IMPACTS?

- Ten years down the road, if you’re still dealing with these challenges, who are you
going to be? Is it who you want to be?

(Listen and take notes)

Awesome _Name_, thank you for sharing that. Based on what you’ve told me, you’re
JUST like the people who get the BEST results with this program because [REASON
BASED ON ANSWERS]. So, this is what we’re gonna do.

Right NOW, you’re [CURRENT STATE] and you want to get to [GOAL]. Since we’ve
helped over 1,000 people just like you accomplish their goals, and given where you’re
at now we can definitely get you there.

Let’s get you set up with your assessment with [Name]. What time works best for you,
morning or evening?

Prospect: “Evening”

Perfect. Let me see if we have anything available - we’ve been so slammed that it’s
been really hard to get people in. (be quiet for a few seconds) Oh great, we actually
have one spot open in the evening on [DAY] at [Time]. Does that work?

Prospect: “Yes”

Great, I’ll block that off for you. All I need is whatever card you want to put on file to
hold your appointment time. Because we are offering this at such a deep discount,
we require a card on file to hold your spot and reserve this discount for you. Will this
be a debit or credit card?

Prospect: Credit card

Great! [Grab card]

After grabbing information….

Alright [Name], I'm going to text you our address, parking instructions, and a selfie of
me and [Name] so you know who you’ll be looking for. Is this your cell? (Wait for
response) Great, I'll text you here in a sec!"
After you book the appointment in calendar software, text them: (AND INSERT PICTURE OF WHOEVER IS
DOING THEIR ORIENTATION)

“NAME!!! Confirming your consultation DAY TIME with [Name] our specialist. Our address at [COMPANY
NAME] is [ADDRESS]. Call this number if you can't find us and we'll come out and get you. You’ll be
looking for this person

OVERCOMES

OVERCOME #1: It’s just like when you go to get your HAIR, NAILS, LASHES or any OTHER service done. You
just put a card down to reserve the time slot since our coaches will be meeting with you for free instead
of meeting with paying clients. Nothing fancy. It’s just how we’ve always done it. Fair enough?

OVERCOME #2: We used to do it without a card, but we had like 10% of people show for the
appointments. They just didn't have any skin in the game and [Name] would be sitting there all day,
waiting to help people FOR FREE, and they wouldn’t show. So we started doing this since and it’s
eliminated that problem. Now we can just get people the results we promise. What's the first 4 digits of
the card you wanna use?

OVERCOME #3: JOKING TONE: Is the fear that I am going to go on an online shopping spree? Or...is it
because you don't think you’d show up?

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DISCLAIMER: This is just a rough outline intended to give you a starting point
so you can make your own scripts. Check with legal counsel in your region to
ensure compliance with all laws and regulations.

ORGANIC STRATEGY - How to turn lukewarm leads into $$$ for free.

We use this to get clients who follow you/your pages but don’t take action on YOUR
call to ACTIONS.

Overall process:

Lead follow’s your personal or business account → Setter with trusted profile reaches
out → Builds value → Give them a call/Set on calendar → Turns into $$$

Simple scales. Fancy Fails.

Script Example:

Look for people who follow/like posts on your CEO/Company Accounts/Your account

Shoot them a DM using this framework:

Hey (firstname)
How you found them
Personalized Complement
Question

Pro Tip: Send in three different messages

Ex.

Hey John!
Found you off Alex’s account / saw you just followed
Saw you owned a brick and mortar store, looks amazing.
How long have you been in the game?
The purpose of the first interaction is to get an interaction.

Use the A-C-A Framework when responding.

Acknowledge what they said. Restate in your own words. This shows active listening.

Ex. Two kids…and you're an accountant…

Compliment them on whatever they tell you. Tie it to a positive character trait if you
can.

Ex. Wow! Supermom! So Hardworking! Managing a full time career and two kids…

Ask another question. Lead the conversation in whichever direction you want. In this
case closer to your offer.

● Therapy/life coaching: …Do you get time for yourself?

● Fitness/weight loss: …Do you have time for workouts?
● Cleaning Services: …Do you have anyone who keeps your house tidy?

Pro tip: Use Voice memos to break up the conversation.

How to set:

And if you have even less time: USE THIS FOR DM

“I help (ideal customer) get (dream outcome) in (time period) without (effort
& sacrifice) and (increased perceived likelihood of achievement). Does
anyone you like come to mind?”
If they say no–

“Anyone you hate? ”

**This short & sweet version works well for email, texts, dms, calls,
in-person. Just fill in the blanks.

Once you get the response → Set up a call.

Speed is king.

“Do you mind if I give you a quick call? I might have some free resources for you as
well.”

FOLLOW UP LIKE A PRO:

Keep it simple + Natural!

1. Story Slide ups

2. Memes
3. Up arrows ^^

VOLUME WINS EVERYTIME. 100 REACH OUTS PER DAY.

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DISCLAIMER: This is just a rough outline of a set script intended to give you a
starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

Messenger “Setter” Script

Objective: 10 min Warm Up Call (this is the entire point of this process - get on the
phone)

Golden Response Rules For EVERY Message:

1) Acknowledge/Encourage Build Rapport with the first statement. MAKE THEM
FEEL GOOD.
2) Ask Next Question In Sales/Setter Sequence

Ex:
1) Acknowledgement: Oh cool - my aunt is an accountant. You must be very
detail oriented.

2) Question: Does sitting a lot of your day make it hard to work out? / Does
working in an office make it hard to eat healthy? / Does being around the kids
all day make it hard to eat healthy?

Strategy:
Open
Relate/Rapport
Transition to Fitness ASAP
Clarify Goals
Label With Problem
Overview Past Pains
Create Curiosity
CALL THEM

***************************************************************************************

OPEN
>> Hey Name - what’s going on in your world today?
RELATE
>>KEY: Relate all points back to not having time to eat healthy or workout. That’s it.

WARM (people who follow you or engage in content or like your page or start to
follow you IG)
EX:
...I saw that you just commented on/liked my post (thank you!) and we haven’t had a
chance to connect.
...I noticed that you’ve been following me and we haven’t yet connected. It looks like
you’re into skydiving. I did that once and it was crazy. Are you super active?
...I saw that you just started following my page, thank you! I see you have (kids, dog),
do they keep you busy?

COLD (people you cold message who don’t know you)

POINT HERE IT TO RELATE AND SEEM LIKE A REAL PERSON, NOT CREEPY
EX:
...I see that you have kids, do they keep you busy?
...I see that you have a dog, does he keep you busy?

TRANSITION
>>What do you do for work?
>>Does it keep you busy?

Follow up:
>>Oh wow does it make it hard to eat healthy?
>>Oh wow does it make it hard to workout?

***************************************************************************************
**********************
*SALES CONVERSATION BEGINS*
1) Acknowledge & Compliment
2) Then follow with the next question in sequence.

CLARIFY GOAL
>>So what are you trying to do right now fitness-wise? What are your goals?

LABEL WITH PROBLEM

>>Got it. So you’re trying to lose a few lbs. Totally get it. What’s been your biggest
struggle/hurdle?
OVERVIEW PAIN
>>What have you tried before?
>>How’d that work for you? For how long?

CREATE CURIOSITY
>>Totally get it. I have a bunch of clients who were in the same boat. Def have some
suggestions for you (if you even want to hear them). I just like to ask before spurting
out advice lol

GET ON THE PHONE

If they have time to be messaging you, they have 5min to get on a call.
>> Awesome it would take me 23498 pages to type out haha but whenever we both
have a minute we can hop on a quick call and I can explain them. Would you be up
for that? (no pressure)

TWO OPTIONS
1) CALL THEM RIGHT NOW
>>Cool here’s my cell 555-555-555 what’s yours?
2) SET A TIME (WAYY less preferable, its a 5min call, you have to do it THAT DAY)
TKAD. TIME KILLS ALL DEALS.
>> Cool. Here’s my scheduling link so we can sync up. I’m going to keep my
chat open, once you grab a time, just let me know so I can confirm it on my
side.
^^IMPORTANT TO LEAVE AN OPEN LOOP^^

FOLLOW UP
>> hey, any issues?
>> saw you didn’t grab a time, everything good?

KEEP MOVING PEOPLE ALONG THE PROCESS. WANT TO BE FAST AF

ON YOUR RESPONSES & TRY AND GET THIS PROCESS COMPLETELY
DONE IN 48HRS OR LESS.

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DISCLAIMER: This is just a rough outline of an email/DM script intended to give you a
starting point so you can make your own script. Check with legal counsel in your
region to ensure compliance with all laws and regulations.

Cold Email & DM Scripts:

Are you still looking to [4 word desire]?

No images. No frills. No links. Just a question. Nothing else. This message is money for getting
leads to engage. And it’s among the first things I do when I invest in a new business.

Here are a few examples:

Are you still looking to
…buy your dream home?
…get more sales leads?
…tone up your arms?
…open an online store?
…start a youtube channel?
…build your personal brand?
…build a cleaning business?
…boost your SAT score?
…get more gym clients?
…boost your credit score?
…get that six pack?
…write your first book?
…buy your dream boat?

Pro Tip: Use “still” if you are reaching back out to a list. IF you are reaching out to a list cold
(for the first time) remove the “still.”

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DISCLAIMER: This is just a rough outline of an email script intended to give you
a starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

COLD EMAIL:

Subject: Are you open?

Hey FIRSTNAME,

Are you guys open right now?

I can see your goals for your clients.

We specialize in helping (Avatar) get (goal) in under (time) without (pain)

I know that’s a bold claim, but we’ve helped (x clients) in just under (time)
generate over (results)

Some of our clients include (notable clients)

The best part is (irresistible offer)

Does it make sense for us to hop on a quick 15 minute call to discuss further?

Here is my link if so: BOOKING LINK

Case Studies:
CASE STUDY 1:
LINK

CASE STUDY 2:
LINK

*Note: Include 5-12 case studies*

Obviously you have a few options here…

1) Do nothing and XYZ

2) Risk it and get paid (irresistible offer.)

Click my booking link below, pay $1 to make $15k, see what else we have to
offer.

BOOKING LINK

Look forward to speaking with you soon!

P.s. just respond back “no” if you’re not interested in receiving these emails
again.

PS. If you like binge watching grade A content, check out our CEO (insert CEO
NAME)
https://www.youtube.com/channel/UCUyDOdBWhC1MCxEjC46d-zw
Respond to ALL POSITIVE REPLIES

Hi [First Name],

Thanks for your reply. Initially we find it best to have a quick 3 ½ minute chat to see
whether there’s a good fit or not.

Here is a link to my calendar where you can book a time to suit you:
LINK

I look forward to speaking with you very soon.

Thank you in advance.

Sent from my iPhone

--------------------------------------------------------------

Respond to Negative Replies

Hey [FIRST NAME], so sorry to have bothered you, hope you enjoy your day!

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DISCLAIMER: This is just a rough outline of a cold email intended to give you
a starting point so you can make your own email. Check with legal counsel
in your region to ensure compliance with all laws and regulations.

Subject I’m watching you :)

line:

Email copy: Hi NAME, was checking out your site and noticed a cool opportunity
with your email opt-in.

Didn’t want to overload you with a long email so I put together a short
video to show you exactly what I found that might double your email
revenue.

Do you have 15 minutes in the next couple of days to discuss this?

Let me know :)

Subject THEIR NAME <> YOUR NAME

line:

Email copy: Dear NAME,

I know you're busy, but I have an idea that will make your life as a
startup investor easier.

COMPANY is an all-encompassing design agency that specialises in

helping startups like (COMPANY) achieve brand awareness, growth,
and customer attraction.
 Click here to experience (GOAL)

Our team of 50 designers are all experts in their respective fields, with
experience at top agencies, and can help elevate your portfolio at a
fraction of the cost.

Are you available on Wednesday for a virtual cup of coffee?

Thanks,
Name

PS:

Alternatively, click here to schedule a time that works for you.

Follow up Sequence:

Day 1: Call

Day 1: Email

Subject [THEIR COMPANY || YOUR COMPANY]

Line:

Email copy: [YOUR NAME] here with COMPANY.

My assistant had emailed you about potentially helping with your

[GOAL]

I wanted to connect quickly to give you more information and see if

we might be able to help.

What times do you have open for a quick 5-minute chat to talk
through the details?
 Let me know,
[NAME]

Day 1: Text

Hey [NAME], this is[YOUR NAME] with COMPANY. I just sent you an email, but I
thought I'd follow up with a text. When are you free for 5 min this week to talk
about how we can help you [REACH GOAL?]

Day 2: Call

Day 3: Email

Subject Line: *Same as above - reply within thread*

Email Copy: Friendly follow-up. Checking to see if you still have plans in 2023
to [ACHIEVE GOAL?] If so, we should definitely have a chat.

What's tomorrow like for you?

Let me know,
Name

Day 4: Text
Hey [NAME], just wanted to bump this. Are you available today or tomorrow
morning for a 7-min chat?

Day 4-7: Call

Day 8: Email
 Subject Line: Are you busy..?

Email Copy: Hey [NAME]

Me again - considering this is the 3rd email, I am sure you are

busy! (This is good)

Problem: if you plan to {HIT GOAL] this year it takes a TON of

time...

Solution: if you take 5 minutes, I can explain our process to

expedite your [GOAL] so you can focus on building your
business.

Let me know what time works for you and I'll make it happen.

If it's easier, feel free to book a time directly here.

Best,
Name
COMPANY

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DISCLAIMER: This is just a rough outline of a sales script intended to give you a
starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

Set Script:

FYI
Positive reply = positive reply for us - meaning they give us the answer we’re looking for.

Negative reply = not the answer we’re looking for. Example: they don’t have pain, not
expressing a need, etc.

Prospect: Hello?

BDR: Hi [NAME]?

Prospect:

BDR: Hi [NAME], this is [BDR NAME]. I'm a business consultant here at (COMPANY
NAME.) How ya been?

Prospect: Good, how can I help you?

BDR: So I'm just reaching out real quick [NAME] because we've worked with about (#
of Avatar) and a lot of them have been [Avatar] actually and based off the
conversations and data we’ve been going over, they’re struggling with to generate (X
industry problem) and (Y industry problem) which have been tough for a lot of
(Avatar)
So I'm curious to hear about your current situation and how the past year has been
for you?

Prospect: Positive reply

Prospect: Negative reply (no pain, they’re doing great)

BDR: Ahh I completely understand. Which one is your biggest struggle right now - (X
industry problem) or (Y industry problem)?

BDR: Awesome. Yeah hats off to you, [NAME]. (Positive Industry fact)

So in terms of what I mentioned, it sounds like you’re doing well.

What are you doing for (X problem) right now?

Prospect: primarily word of mouth….

BDR: Okay, 100%. A lot of (Avatar) I've been talking to don’t have the upfront capital to
be investing into paid ads...how do you feel about that or are you in the same boat?

Prospect: Same boat

BDR: I hear you loud and clear. So [NAME] what we’re doing right now is actually
having 30 minute consultation calls completely free. What we’re doing is showing
you how we’re generating our clients (outcome) in their first (time) without (pain.)
And that’s just what our average clients are doing right now.

This free consultation call, whether we work together or not, I think you’ll take some
things from the meeting that you’ll be able to implement in your business right now.

How open would you be to something like that either tomorrow or [say the day after
tomorrow]?
Prospect: YES
Prospect: NO

BDR: Great….[BOOK MEETING]

BDR: Okay, I completely understand. So [NAME], why don't I do this?

The best email I have for you right now is [EMAIL]. Is that the best email to reach you?

Prospect: Yeah, that's the best.

BDR: Ok great! What I'm gonna do right now is send you a quick document with what
we do at (Company) and a link to some free training resources we have for
(Avatar)...but honestly it's pretty surface level and won’t really get to the point and I
understand you’re super busy, but I'll send you that info so you can go over it.

But again, we would just need 20 to 25 minutes, between tomorrow or the next day
just to show you what we're doing for (Avatar) and again, whether we work together
or not, I think you’re going to take some things from the meeting then you'll find
interesting and can implement in your business today. Okay?

Why don't we just go to get that on the calendar so we can go over the info. What
time are you typically free tomorrow or [day]?

Prospect: YES
Prospect: NO

BDR: Great….[book meeting]

BDR: Ok, completely understand. I’ll get that information and training over to you
today. When would be a good day to touch base on it?

Prospect: Gives date

Prospect: Dodges question

BDR: Great….[book meeting]

BDR: Cool, I’ll follow up in a week or so. Hey, before I let you go, do you know any
(Avatar) that would like (goal) over the next (time?)

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DISCLAIMER: This is just a rough outline of a sales script intended to give you a
starting point so you can make your own script. Check with legal counsel in
your region to ensure compliance with all laws and regulations.

Script:

Setter: Hey (name)?

Prospect: Yeah this is (name)

Setter: Hey (name), it’s (name) from COMPANY. How have ya been?

Prospect: Good, how are you?

Setter: Doing great! No complaints over here.

I’m the coordinator here at COMPANY and I’m just calling because you responded to
[an email,linkedin message, etc (insert referral source) from us about potentially
getting help with your (PROBLEM YOU SOLVE.) Is now a bad time?

Prospect:l

IF YES: Completely understand, well then I’ll make this quick (Positive tone)

IF NO: *Continue with script*

Setter: Perfect, so the purpose of this call is really just to learn a little more about your
company, where you’re at with your (goal), as well as to share more about our
process to see if we can help.
So with that being said, I’ve done a little research on (company), I'm on your website
right now and it looks like you’re doing some really great work in [NICHE] space. I
have a general understanding of your company, but in your own words can you give
me a quick 20-30 second high-level overview of what you guys do and what makes
you unique?

Prospect: *summary of what they do*

Setter: That’s exciting to hear! [insert custom compliment here]

So (name) was there something in particular that piqued your interest in responding
to the email we sent?

Prospect: *Here’s why I think I need your help*

Setter: Awesome so it sounds like it’s good that we’re getting in touch now then! Have
you (Step to reach goal, ex. Have you started to run ads) yet?

(wait for answer) Ok gotcha - What have you done so far?

Prospect: Yeah, I’ve done XYZ, or no I haven’t because XYZ

Setter: (if they started to make progress, compliment them since it’s not easy). Ok
and zooming out, what is the big goal?

Prospect: *BIG GOAL, THEY ARE PAINITNG THEIR VACATION*

Setter: Great (Repeat goal,) and how soon are you looking to do this by?

Prospect: I need to x by x date, or eh i don’t really need to x but it’d help (listen to
what it would help with, if they don’t tell you, ask - this is the lever we can pull to
motivate them to take action)
Setter: Ok got it - (Recap what they are currently at, what their goal is by X date, what
they are doing now) Seems like things are going fairly well….what made you reach
out again?

Prospect: Have them highlight pain points.

Setter: Well I know that can be tough, I appreciate you sharing all this with me, it
sounds like this could be a good fit and we should be able to help.

Do you mind if I share my .02?

Prospect: That’d be great!

Setter: Great, so we see this all the time. Based on what you just told me, what we see
works best (Briefly overview why what they are doing isn't working and hint at the
solution that works.)

Ex. Since you have a low ticket offer, you don’t collect enough cash on day one, which
like you told me earlier you spend thousands on ads per month and don’t see a
positive return, so if we put in an irresistible offer…like we did for xyz with a similar
business…what would your business look like if we doubled the front end cash
collected? We’d make more money right? haha

Prospect: Yeah that’s reasonable

Setter: Cool so I actually have an entire video walking you through exactly how to do
this…two options…we can watch it on our next call…or I can send it over to watch it in
between…which do you prefer?

Prospect: *they will take ownership of watching the video which increases the
amount of people who watch*

Setter: Great, well it what works best for you, I have a slot at x tomorrow or x the day
after? *Set time within 36 hours*
Setter: Real quick while I'm punching in my notes - what's your title exactly with
[Company], are you the founder?

Prospect: I’m the founder

Setter: Awesome, and is there anyone else that might be beneficial to have on this
call that I should cc? As an example, Do you have any co-founders? We would love to
get them on the call as well, and the reason being is because with the nature of what
we do we like to work with all of the founders.

Prospect: Yes, I would like my business partner on with me.

Setter: Perfect, What’s the email? I will go ahead and add them to the invite.

Prospect: [email protected]

Setter:It was great speaking with you, I shot you the link to the invite. Did you get it?
(wait for response) Perfect and you should have the video…did you receive it? (wait
for response) and last thing…our calendars are slammed so is there any reason why I
won’t see you on x time x day?

Prospect: I’ll be there!

Setter: Perfect- talk soon! Have a good day!

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 DISCLAIMER: This is just a rough outline of a voicemail script intended to
give you a starting point so you can make your own voicemail scripts.
Check with legal counsel in your region to ensure compliance with all laws
and regulations.

Voicemail Script:

"Hi (FIRSTNAME), it's (YOUR NAME). I'm calling in reference to

(CURRENT CUSTOMERS NAME)

Please give me a call back at (NUMBER)"

Here's how it'd look like in real life.

Let's say you're targeting Adidas and Nike is one of your customers.

"Hi John, it's Alex.

I'm calling in reference to Nike.

Please give me a call back at +1 (480) 522-7488”

Why It Works:

1. It's short. No need for your prospect to overthink it.

2. It's relevant. I'm not mentioning just any company. I'm mentioning a
competitor.

3. It opens a loop. Humans are curious by nature and hate open loops like
I've just created here.
Don’t do the following…

1. Don’t say “This is (Firstname)”

2. Don’t mention your company name

3. Fail to follow up

Want a career at one of our companies? Apply at Acquisition.com/careers

Copyright © 2023 Acquisition.com. This is not meant for resale or redistribution.