1.
0 Name of the company
Our company name is Food-A-Licious Cafe. As café define as a usually small and informal
establishment serving various refreshments, hence the catchy name is to tell audience and public
that this is a small eatery selling light meals and drinks.
Business Name : Food-a-licious Cafe
Business Address : 156, Jalan Ngee Heng, Bandar Johor Bahru, 80000 Johor Bahru, Johor
Correspondence Address : 156, Jalan Ngee Heng, Bandar Johor Bahru, 80000 Johor Bahru, Johor
Phone Number : 07-2233344
Form of the business : Partnership business
Email : [email protected]
Website : https://sites.google.com/view/food-a-licious/home
No. of Registrations : Still in progress
Date of commencement (tentatively) : 2nd January 2023
2.0 Type of business
Nature of Business:
To attract medium group in Johor Bahru town less halal kopitiam/café, limited eatery for choice
during lunch time and diner after work. Halal, small portion, ready pack, for dine in, take away or
delivery. Our café take of traditional approaches where all the dishes is served by the state’s
qualified chef’s itself.
Youthful and fresh surroundings
We will imitate successful establishments, such as Jamba Juice and Starbucks, which represent the
majority of our core target market, between 18 to 35 years of age.
Quality food
Each store will offer nothing but freshly served traditional malay food with old -fashioned home-
style care. We specializes in hard-to-get spices necessary for traditional malay cuisine. If one are in
need of traditional style ingredients for the next meal, we are the best choice.
Open everyday
Our stall is open for customer everyday from 10 am to 9 pm.
Variety of choice
A different selection of spices for some traditional food will be featured every three months and we
will also change our drinks to accompany our authentic food.
Service
We provide Dine in, Take Away and Food Delivery Service with no service/delivery charge within 0-
1.0km radius. We provide daily deliveries to various parts of the city and beyond.
Product
Main course:
• Creamy Spicy Mac & Cheese
• Salted Egg Spaghetti
• Laksa Johor
• Lontong
• Nasi Goreng Kampung with Sate
• Soto Nasi/Mee
• Mee Rebus
Drinks:
• Limau Asam Boi / Lime & Plum Juice
• My Dates
• Syrup Bandung
• Boeber
• Cendol
• Kopi Tarik
• Milo Dinasour
Dessert: Cakes and Waffle with Ice cream but R&D and specialised innovate by using local grown
fruits as main ingredient such as Durian, Ondeh Ondeh and Pandan Gula Melaka cakes, ice cream
and others. Either using freshly like coconut flakes on top of ice cream and cakes, or recreation to a
drizzles and coating or oozy melted fillings.
3.0 Motto, slogan, vision and mission
Mission Statement
Our mission is to be Malaysia number one Malay-Halal Food Cafe. We strive to provide our unique
take on Malay-Halal gourmet cuisine using fine Asian ingredients, traditional and modern cooking
techniques, and the history of our common food heritage. Additionally, we see it as a personal
challenge to aid in the revival of Malay cook in cafe and allow its unique flavours and distinct
regional character to brighten the world.
Vision Statement
1. To provide customer with great services and experience dine-in or takeout
2. To increase market shares in food and beverage industry
3. To be creative and innovative in flavour compare to competitors in neighbourhood area
Motto/Slogan
Grab a drink, stay for a meal.
4.0 Logo and letterhead
COMPANY’S LOGO
Figure 1.1
COMPANY’S LETTERHEAD
Figure 1.2
5.0 Capital funding and spending
Table 1.0 Capital Funding and Spending (For Startup)
Requirements RM
Startup Expenses
Legal 9,000.00
Rental Deposit 25,000.00
Facilities 51,000.00
Marketing, sales and promotion 10,000.00
License 1,000.00
Renovation, Furniture and Interior Design 100,000.00
Kitchen Equipment 250,000.00
Payroll 100,000.00
Total Startup Expenses 546,000.00
Equity
Capital 500,000.00
Long-Term Liabilities
Long-Term Loan 300,000.00
Total Equity and Liabilities 800,000.00
Calculation of Working Capital
Total Equity and Liabilities 800,000.00
Less: Startup Costs 546,000.00
Balance Cash 254,000.00
6.0 Organizational Chart
• Chart and job description
7.0 Location
Food-a-Licious café locations will range in size from 50 – 70-meter square and will provide seat from
15 –25 guests.
This store will have unique merchandise display ideas as well as other brand-building elements. The
store will be furnished with contemporary pieces, and we'll work to make it feel open and spotlessly
clean. With glass-fronted chiller filled with a range of attractively decorated cakes and absolutely
irresistible desserts!
8.0 Promotion Tool/s (Brochure, Website, SOCMED, etc.)
8.1 Tools
Advertisement
The traits include rapid spread and wide-ranging coverage. Creating cultural and socially conscious
business and non-profit advertisements. In order to promote the products, a well-known food
expert will be invited to speak on TV programme/slot such as “Malaysia Hari Ini” or “Wanita Hari Ini”
We could invite someone like Dato’ Fadzley a Celebrity Cook to give comments about aroma, colour,
flavour, and taste.
Magazines and Newspapers
On the popular magazines and newspapers that people regularly read to publicise the restaurant,
the company's image, marketing strategy, and corporate culture.
Announcing internally
Promoting customers in the cafe through various menu types, such as today's special menu, menus
for kids, menus for lovers, menus for the weekend, and so forth. Creating a lovely and appealing
menu to impress them.
Advertisement via Mail
To bring in customers, need to cater publicise brochures, business correspondence, post cards, and
other materials. It is appropriate for some special occasions, such as creating new products or
hosting events at festivals to draw crowds.
8.2 Promotion Activity
1. A VIP card
Urban people place a high value on maintaining their social identity. They will feel extremely
important thanks to the VIP card.
2. Gift
After they have consumed a certain amount of your product, give your regular customers some
samples or mementos.
3. Display
This café will encourage patrons to take advantage of its services, particularly to learn more about
Malay Cuisine in modern twist flavour and display.
4.Discount
To give customers a significant discount on holidays and birthdays, learn their birthdays.
9.0 Attachments
