Timmerman Industries
RESEARCH PROPOSAL
PRESENTATION
Product Research Proposal for Ingoude Company
02 May, 2024
Timmerman Industries
Hello!
Warm greetings to all present. As we gather here today, I
am excited to introduce our research proposal for Ingoude
Company, which aims to address key challenges and
capitalize on emerging opportunities in the market.
Agenda Overview
Timmerman Industries
01 02 03 04
Background of Problem Framework Methodology
the Study Statement
05 06 07
Proposed Timeline Analysis Our Portfolio
Background of
Timmerman Industries
the Study
Our research focuses on the product market, an innovative
solution designed to make the product become a top-of-mind
product. By understanding market demand, competition, and
technology, we aim to unlock this new product's potential,
addressing critical needs and driving innovation in the market.
Through this research, we aim to provide insights into its
successful development, launch, and adoption, creating lasting
value for stakeholders.
Problem
Our study aims to pinpoint
Scope of the Study challenges and opportunities,
assess feasibility, and offer
strategic insights.
Statement Understanding its market
Relevance of the Study implications is crucial for
businesses aiming to stay
Our study focuses on
competitive and meet evolving
evaluating the market customer needs.
landscape, consumer trends,
and competition pertinent to
How can the new product
the new product. Research Question effectively address the market
needs, leverage market trends, and
differentiate itself in the competitive
landscape?
Timmerman Industries
Framework
Overview
Innovation Adoption Theory
Market Segmentation Theory
Product Differentiation Theory
Proponents
Aaron Loeb Daniel Gallego Reese Miller
Innovation Adoption Market Segmentation Product Differentiation
Theory Maker Theory Maker Theory Maker
Qualitative Methods
Methodology
Qualitative research methods involve collecting and
analyzing non-numerical data to explore the
underlying motivations, perceptions, and behaviors of
individuals. In our research proposal, qualitative
methods will be utilized to gain in-depth insights into
consumer preferences, attitudes, and experiences
related to the new product.
Quantitative Methods
Quantitative research methods involve collecting and
analyzing numerical data to quantify relationships,
trends, and patterns. In our research proposal,
quantitative methods will be employed to measure the
prevalence, frequency, and magnitude of certain
phenomena related to the new product.
Qualitative Soo Jin Ae Rufus Stewart
Data
Actor Doctor
Murad Naser Lars Peeters
Administering structured
questionnaires to a large Scientist Accountant
sample of respondents to gather
data on consumer
demographics, preferences, and
purchase intentions regarding Richard Sanchez Matt Zhang
the new product. Chef Journalist
Timmerman Industries
Item 5 Item 1
Quantitative
Data
20% 20%
Using statistical techniques such as regression
analysis, correlation analysis, and hypothesis
testing to identify relationships between variables
and test hypotheses related to the new product.
Item 4 Item 2
20% 20%
83% 77% 90%
Item 3
20%
Proposed Timeline
January February
Week 1-2: Finalize Research Proposal Week 1-2: Develop Research
Outline and Objectives Methodology and Instruments
Week 3-4: Conduct Literature Review (Qualitative and Quantitative)
on Relevant Theories and Concepts Week 3-4: Obtain Ethical Approval
and Permissions for Data Collection
March April
Week 1-2: Recruit Participants for Week 1-2: Transcribe and Analyze
Qualitative Interviews and Focus Qualitative Data, Identify Emerging
Groups Themes
Week 3-4: Conduct Qualitative Data Week 3-4: Design and Administer
Collection Quantitative Surveys
20
Analysis
The analysis for the product 15
research proposal presentation
encompasses a comprehensive
examination of the market
10
landscape, consumer insights,
competitive dynamics, feasibility
considerations, and strategic
recommendations. 5
0
Item 1 Item 2 Item 3
Timmerman Industries
Analysis
Item 5 Item 1 140 50
20% 20%
120
40
100
30
80
60
20
Item 4 Item 2
20% 20%
40
10
20
Item 3 0 0
20% Item 1 Item 2 Item 3 Item 4 Item 5 Item 1 Item 2 Item 3 Item 4
Through a deep dive into market trends, consumer preferences, and competitor strategies, the
proposal aims to identify opportunities, challenges, and potential pathways for success.
Timmerman Industries
Our Portfolio
Alfredo Torres Bailey Dupont
Testimonial
It addresses a real need in Its unique features and
the market and has the benefits make it a game-
potential to revolutionize changer in the market!
the industry.
Benjamin Shah Chad Gibbons
Their insights are The positive feedback
invaluable and have received so far is incredibly
shaped our strategic promising.
direction.
Timmerman Industries
Timmerman Industries
THANK
YOU 02 May, 2024
