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Information, Education and Communication (IEC) is a public health tool designed to influence health-related behaviors through the provision of information, education, and effective communication. It aims to promote healthy behaviors, raise awareness, prevent diseases, and encourage community participation. Various delivery methods include interpersonal communication, mass media, and traditional media, each with its unique strengths and limitations.

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Riya Kadyan
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5 views2 pages

CM Fileeeeee

Information, Education and Communication (IEC) is a public health tool designed to influence health-related behaviors through the provision of information, education, and effective communication. It aims to promote healthy behaviors, raise awareness, prevent diseases, and encourage community participation. Various delivery methods include interpersonal communication, mass media, and traditional media, each with its unique strengths and limitations.

Uploaded by

Riya Kadyan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is the concept of information, education and communication?

Describe in brief
the various methods to deliver it.

Information, Education and Communication is a public health tool aimed at changing or


reinforcing health related behaviours in a target audience.

It combines three components:


• Information: Providing factual, scientific knowledge.
• Education: Enhancing knowledge and skills to influence behaviour.
• Communication: Ensuring the message is effectively shared and understood.

They are essential for:


• Promoting healthy behaviours
• Raising awareness
• Preventing diseases
• Encouraging community participation

CONCEPT OF COMMUNICATION:-
Communication is a two-way process of exchanging or shaping ideas, feelings, and information.
Its ultimate goal is to bring about a change in the desired direction of the person who receives
the communication. This may be at cognitive level in terms of increase in knowledge, affective in
terms of changing existing patterns of behaviour and psychomotor in terms of acquiring new
skills.

It has following main components:


1. Sender – Source
2. Receiver – Audience
3. Message – Content
4. Channel – Medium
5. Feedback – Effect

CONCEPT OF INFORMATION:-
Provides scientific knowledge to people about health problems and how to maintain and
promote health. Information should be easily accessible to the people. Exposure to the right
kind of health information can eliminate social and psychological barriers of misconception
people may have about health matters.

CONCEPT OF EDUCATION:-
It is an integral part of a prevention-oriented approach to health and disease problems and the
basis of all education is communication. It can help to increase knowledge. Health education can
bring about changes in lifestyles and risk factors of disease.
Methods of Delivering Information, Education and Communication:

1) Interpersonal communication:
• Face-to-face communication. Being personal and direct it is more persuasive and effective
than any other form and allows immediate feedback. It is particularly important in influencing
the decisions of the undecided persons.

2) Mass media:
• TV, radio, printed media. It reaches larger population in a shorter time. Feedback mechanisms
are poorly organized. They are usually not effective in changing established modes of behaviour.

3) Traditional or folk media:


• Local forms like folk dances, singing, dramas. These are important channels of communication
close to the cultural values of the rural population. They have been the principal instruments of
preserving the cultural heritage.

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