Sex is a Commodity in Modern Days.

Blessed is the One Who Can Use It Appropriately

Introduction

Sex is one of the most powerful and overused strategies in advertising and media today.

Sexualized imageries are utilized to get people's attention and make revenue for everything

from billboards to social media to children's shows. Sexualization in advertising has become

standard, whether it's for clothes, vehicles, or other household things that aren't linked.

Attwood (2006) states that "the sexualization of culture" makes sex seem like a product that

can be bought and sold. But this change in culture has effects. Teen pregnancy, gender

confusion, and moral disorientation are all on the rise, which shows how damaged things can

go when sexuality is separated from its natural purpose. The Bible says that sexuality is a

sacred gift that should only be utilized in marriage. People who know and follow God's rules

on sex are extremely blessed.

Sex as a Product in Today's Society

Sexual freedom is seen as a way to gain power in modern culture, but at the same time, sex is

used to objectify and control people. Sex appeal is a big part of the media and advertising

sectors, which frequently make people seem less valuable because of how they look. Sexual

material is everywhere in movies, music, fashion, and social media, and it especially targets

young people. Ventura et al. (2000) declare that around one million young females in the U.S.

get pregnant every year, and more than 80% of those pregnancies are not intended. A high

number of these happen outside of marriage. This pattern shows that society's values have
changed and that people no longer see sexual relationships as meaningful or responsible.

Levy and Kilbourne (2008) assert that this hyper-sexualized society makes young people

adopt unrealistic sexual ideals and actions, which can hurt their feelings, confuse them, and

make them feel bad about themselves. People may not feel loved or connected; instead, they

may be treated like things and thrown away. This wrong use of sex takes it away from its

original function, which is to bring people together emotionally, spiritually, and physically. In

this situation, the Biblical paradigm is not only useful, but also necessary for getting back to a

healthy attitude of sex.

A Biblical Look at Sex and Its Limits

The Bible always says that sex is a good gift from God that is meant to bring people together

and help them have children in marriage. God creates people "male and female" (Genesis

1:27) and tells them to "be fruitful and multiply" (Genesis 1:28). Genesis 2:24 speaks of the

institution of marriage and the "one flesh" connection, which is a holy link between a man

and a woman. This divine plan says that heterosexual, monogamous marriage is the right

place for sexual intercourse.

The Old Testament also makes it plain what is right and wrong when it comes to sex.

Leviticus 18 and 20 say that adultery, incest, homosexuality, and bestiality are all wrong.

These rules are not only cultural; they come from God's holiness (Leviticus 20:26). Rae

(2009) states that "God established sex and procreation to be restricted to heterosexual

couples in marriage." This shows how important and sacred sex is in biblical theology.
In Matthew 19:4–5, Jesus states, "Have you not read that at the beginning the Creator 'made

them male and female'... and the two will become one flesh?" This shows that this design is

true. He makes it clear that sexual connection is part of the marital vow. In 1 Corinthians

6:18–20, Paul adds on this by telling Christians to "flee from sexual immorality" and

reminding them that their bodies are temples of the Holy Spirit. Geisler (1989) asserts that

these verses show that sex is not merely a physical act, but also a spiritual one that should

show holiness and dedication.

Responsible Use and Loving Involvement

Having moral integrity and compassion are both important for utilizing sexuality in a good

way in today's world. Christians should fight against cultural messages that pervert sexuality

and also be honest and kind with other people. For instance, when Jesus met the woman who

was found cheating (John 8:1–11), he didn't forgive her wrongdoing or punish her too

harshly. He told her to "go and sin no more" instead of punishing her. This balance between

grace and truth is very important when dealing with modern sexual problems including same-

sex desire, gender identity uncertainty, and pornography.

The theological reasons for sexual purity may be found in Paul's letters. He asserts that

Christians are one with Christ, that their bodies are parts of Christ (1 Corinthians 6:15), and

that their bodies will be raised from the dead (1 Corinthians 6:14). These arguments go

against the Greek philosophical idea of dualism, which says that the body and spirit are

distinct. Siker (2007) says that Paul's moral reasoning goes against not just old pagan customs

but also today's sexual permissiveness.

point of view. This idea says that every moral action must be able to be used by everyone. If

everyone had casual sex or same-sex partnerships, it may hurt society's stability and human

well-being, for example by lowering birth rates and breaking up families. So, biblical

morality isn't random; it comes from both God's orders and common sense.

Christians are also supposed to aid others who are confused or sinning. Jude 1:22–23 tells

Christians to "be merciful to those who doubt; save others by snatching them from the fire."

This kind approach lets the Church keep its moral principles without pushing away people

who need help. Brown and L'Engle (2009) declare that teens who watch sexualized media are

more likely to have sex early and have mental health problems. Restoration requires giving

them biblical truth, emotional support, and spiritual guidance.

Conclusion

The biblical paradigm gives us clarity, dignity, and hope in a world that constantly uses sex to

make income and have fun. Sexual abuse not only hurts people socially, but it also hurts them

spiritually. But when sex is done in a marriage, it becomes a deep blessing—a symbol of

love, closeness, and God's will. The individual who uses this talent within God's limits will

feel serenity, happiness, and completeness. Paul says, "You are not your own; you were

bought at a price." "Honor God with your bodies" (1 Corinthians 6:19–20). The ultimate

blessing of sexual morality lies in opposing commercialization and following God's purpose.

References
Attwood, F. (2006). Sexed up: Theorizing the sexualization of culture. Sexualities, 9(1), 77–

94.

Brown, J. D., & L’Engle, K. L. (2009). X-rated: Sexual attitudes and behaviors associated

with U.S. early adolescents’ exposure to sexually explicit media. Communication

Research, 36(1), 129–151.

Geisler, N. L. (1989). Christian Ethics: Options and Issues. Baker Academic.

Holmes, A. F. (1984). Ethics: Approaching Moral Decisions. InterVarsity Press.

Rae, S. B. (2009). Moral Choices: An Introduction to Ethics (3rd ed.). Zondervan.

Siker, J. S. (2007). Homosexuality and the Bible: Twisted, not straight. Biblical Theology

Bulletin, 37(1), 20–30.

Ventura, S. J., et al. (2000). Teenage Births in the United States: National and State Trends,

1990–1999. National Vital Statistics Reports.