FoodStreet

P R E S E N TAT I O N
About FoodStreet
Tang Ren Food Street also target to all tourism
for informa/on and educa/onal regard Malaya
era of decora/on and dining lifestyle. Tang Ren
Street is a contemporary hawker centre that
celebrates Malaysians' ul/mate and shared
passion: food.

"Malaysians want Malaysian food,"a non Halal

eatery that also keeps prices affordable — just
like at your average hawker.
 PANDEMIC PERIOD

NON MUSLIM LOCAL TOURIST

70%
Target Audience
30%
We have categorised 2 market segments that are par/cularly
valuable to FoodStreet category. They are millennials and working
adults. Both of these segments represent a significant por/on of
FoodStreet spending and each is driven by dis/nc/ve needs and
desires when it comes to their quick-serve usage.
AFTER PANDEMIC
On average, millennials visit FoodStreet 12 or more /mes per
month, and they spend more of their income on food than any
NON MUSLIM FOREIGNER other genera/on. Generally speaking, they don’t cook so they eat
out more oPen than older users.

Working adults plays an important role as surrounding are office

tower. They are mainly exposed to many cultural influences and
70% 30% they’re used to having lots of op/ons whenever they shop. So
they are interested in different products and experiences at
restaurants.
Location

彌顿道 吧
[ Nathon Road Bar Street ]
洪爺 式
[ Hong Ya Hong Kong Hotpot ]
南華冰室
Nam Hua
 彌顿道 吧
[ Nathon Road Bar Street ]
 洪爺 式
[ Hong Ya Hong Kong Hotpot ]
Most Signature Food Street in town

Tang Ren FoodStreet are rela/vely cheaper than

restaurant food and thus many people love to
patronise food street. Besides that, you get a
wide variety of food in one place and they are
oPen very tasty and good quality. You can eat
street food on the go and goes hand in hand with
outdoor entertainment.
We are bringing the outdoor experience into the
mall with cleaner and cosy environment.
 Vintage Local Kopi9am

Malaysian cuisine consists of cooking tradi/ons and

南華冰室
prac/ces found in Malaysia, and reflects the mul/-
ethnic makeup of its popula/on. The vast majority of
Nam Hua Malaysia's popula/on can roughly be divided among
three major ethnic groups: Malay, Chinese and Indian.

Nan Wah Kopi9am target to bring new dining

experience into one roof with tradi/onal Malaya food
& services.
 彌顿道 吧
[ Nathon Road Bar Street ]

A Thema9c Cocktail Bar

Incorpora/ng elements of the film, cocktails here

highlights the traits and personality of the characters.
These array of exquisite and original cocktails are
popularly known to capture the true heart and soul of
those who seek hidden bars. Crea/vely set against
hong kong old street themed backdrop, Nathan Road
Bar Street poises herself with elements such as
exci/ng live performances, quality cocktails, and rich
decor.
 洪爺 式
[ Hong Ya Hong Kong Hotpot ]

Let explore our Famous Signature Soup

Hot pot or hotpot, also known as soup-food or

steamboat, is a Chinese cooking method, prepared
with a simmering pot of soup stock at the dining
table, containing a variety of East Asian foodstuffs
and ingredients.

Hong Ya Hong Kong Style Hotpot in-house Chef

have adjust the ingredient of Hot Pot Soup in order
to suit for Malay Market Demand.
Concept & Design
The food village spirit lives on within the walls of
Malaya Village. The modern-contemporary eatery
has a lively and comfortable ambience that makes
dining a more comfortable experience than at most
roadside stalls. Communal tables fill the family-
friendly restaurant while a 1970s playlist can be
heard in the background.
Signature Street Store
Besides the usual mini restaurant/food stalls,
we are bringing it to the next level by
incorpora/ng signature street store. Modern
tradi/onal food carts, tricycle cart and
custom made kiosk will be brought in to
elevate the whole dining experience.
Atmosphere
Whole restaurant are decorate with original Malaya
Chinese design and decoration mood from 18’s century
modern vintage.

COMTEMPARAY MORDERN

70%

MALAYA CHINESE VINTAGE

30%
 Brand Positioning
We have segregated into 4 types of branding, together with their pricing for
different target market customers. By doing this, we are able to determine the
dis/nct group of people or type of people that we want to be engaged with.

彌顿道 吧
洪爺 式
[ Hong Ya Hong Kong Hotpot ]
[ Nathon Road Bar Street ]

RM20 RM40 RM50 RM25

Per Head Spending Per Head Spending Per Head Spending Per Head Spending

MIX FOOD STORES FULL RANGE OF FULL RANGE OF HONG FULL RANGE OF
SERVED WITH ASIAN ALCOHOL AND SERVED KONG STYLE STEAMBOAT HAINAN COFFEE SET
CUISINE WITH HONG KONG WITH SIGNATURE SOUP AND MIX LOCAL
STREET FOOD BASE FOOD
Night Life
An awe-inspiring views crossways KLCC, Nathan Road Bar
Street with dazzling bright neon and lit signages will bring
the place alive. It will have an alley way feel with the L
shape connec/ng to Hong Ya Hong Kong Hotpot.
Hong Kong Style
Bright neon signs and neon billboard will brighten
up the FoodStreet. Iconic crown red taxi featured
at the centre of it together with wet market props
beside it. The classic Victorian brick structures
prominence from the mid-19th century when the
city was ruled by the Bri/sh(Mural)
Marketing
We are in the era of food porn and social media platforms
are bustling with several pictures of delicacies that make
the thriftiest of people spend some extra dollars. If we
want the orders rolling in, then we have to take advantage
of social media platforms to promote the restaurant online.
There are tons of social media platforms out there and we
can categorise Instagram is King, Facebook is Queen and
the rest are puns. The key to going social and churning in
profit is posting top-notch food pictures and video clips.

FOLLOW US ON
Contact Jason Tay
0167155125
[email protected]

Us