Call for Chapters
Book Title - Psephology Meets Psychology: Decoding Electoral Minds (Two
Two Volumes)
Editors:
Dr Rajesh Verma Dr Meenakshi Shukla
Asst Professor of Psychology Asst Professor of Psychology
FGM Govt College Adampur, Hisar Haryana University of Allahabad, Pryagraj,
yagraj, UP
Dr Uzaina Dr Chandra Sekhar
Psyche Vitality 2nd Floor, College House, Asst Professor of Business Administration
17 King Edwards Road, Ruislip, London, NIT Kurukshetra, Haryana
United Kingdom, HA4 7AE
In an era where voter behaviour is influenced as much by digital media as as by ideology and identity,
these edited volumes invite interdisciplinary insights bridging psephology and psychology. TheThese books aim to
offer a compelling exploration of the electoral mind, driven by historical roots, psychological drivers, predictive
technologies, socio-political
political dynamics and unravel the complexities of electoral behavior, the evolving mindset
of voters in contemporary democracies and futuristic strategies to provide actionable insights for campaigners,
policymakers, scholars, and informed citizens.
The editors are looking for national and internati
international
onal manuscripts from psychologists,
psychologists political
scientists, psephologists, campaigners, and academic
academicians in behavioral sciences and political science.
science Further
manuscripts that address this area through qualitative and quantitative studies (content
content analysis, systematic
review, meta analysis, rapid reviews, scoping rreview of experimental and empirical research)) are welcome.
All submissions (including but not limited to the following) will be given due consideration for their
relevance to the proposed edited volumes and peer-reviewed.
peer
Volume-I (Themes)
Section 1: Historical Evidence
Historical exploration into voting behaviour: qualitative approach
Historical studies from countries with working democracies
Evolution of voters’ mindset in multiparty democracies
Emergence of various political ideologies
The historical
cal evolution of electoral strategies.
Section 2: Role of Psychological factors and Drivers in Electoral Behaviour
The psycho-social
social profile of voters (personality, motivation, self-esteem,
esteem, decision-making,
decision socio-
economic status and emotional intelligence
intelligence).
Psychological interventions addressing low voter turnout
turnout.
Factors driving shifts in voter allegiance including so
social networks, power motives & emotional factor
factors.
Community dynamics in politics (ingroup, outgroup, community, class, immigrants etc.) etc.
Section 3: Prediction Technology and Electoral Psychology
Explores challenges like biases, ideological issues,
Manipulation and external influences on electoral outcomes.
Poll predictions (e.g., exit polls), accuracy dilemmas,
Psychological advantages of technology in elections ( impact of digital & print media, and empirical
evidence of voter mobilization etc.)
Section 4: Diversified views on psychology of psephology
Electoral malpractices (booth capturing, voter impersonation, ballot stuffing
stuffi etc.)
Role of economic power
ower in the other countries' political landscape
The idea of nationalism
Evolving world politics and the future
uture of Human Rights
Volume-II (Themes)
Section 1: Global Political Polarisation
Across democracies worldwide, political polarization has grown, leading to increased reliance on
psychological techniques to mobilize voter bases.
Section 2: Digital Revolution in Elections
With the rise of social media, big data, and micro micro-targeting,
targeting, AI, machine learning, and predictive
analytics, political campaigns have become sophisticated and data data-driven
driven strategies play a central role in
influencing voter behaviour, making the integration of psychology and psephology essential.
Section 3: Rise of Misinformation
Misinformation and "fake news" have emerged as significant challenges, affecting voters' decision-
making processes. Exploring the psychological impact of misinformation and ways to mitigate it.
Section 4: Democratic
cratic Nations as Case Studies
This section includes studies on ho
how
w electoral psychology manifests across a spectrum of political
systems that identify as democracies, from liberal to illiberal regimes, ranging from India, with its robust
democratic framework, to North Korea, which operates as a Potemkin democracy.
Section 5: Futuristic Perspectives
Evolving psychological profiles of voters (e.g., climate voter, digital native voter) and future strategies to
enhance transparency, prepare for democratic challenges, and foster inter
inter-party
party cooperation.
Prior to submission of full chapter(s),
(s), contributors are required
d to submit a chapter proposal using the
following url - https://wkf.ms/4bBQSLw
For any other enquiries about this book and to indicate your intent to submit a chapter, please contact at
- [email protected]
Tentative Timeline:
Chapter Proposal (Up to 700 to 15000 Words): 31.07.2025
Intimation of Acceptance/Rejection: 15.08.2025
Full chapter submission: 30.11.2025
Editors Review Notification: 31.12.2025
Revised Chapter Submission: 31.03.2026
Tentative date for publication: 30.09.2026
2026
Manuscript Specifications:
● General style, citations
itations and references should follow the APA Publication Manual, Seventh Edition
● Max 25 pages total, including references or 7000 to 9000 words.
● Times New Roman 12 pt font, double
double-spacing.
● Page margins 1 inch all around.
● Electronic submission only.
● An abstract of the chapter is needed for the final submission.
Publisher
Routledge UK
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