Era of engagement after 2014

Production Era

Henry Ford mass production efficiency

at low cost mass production

Create Product 4ps McCarthy

Communicate marketing Mix Tactics
Deliver Price
with value Promotion
Target
Profit peace

want good qualityservice

what.fi umees99SMP they
with less price but good

Yakking pedansetally
Marketing strategy
STP segmentation Targeting and Positioni

Fastrack Age
Demographic Income

Psychographic lifestyle
fitness
Raga Demographic gender Female
LUMI
Easy to make kids nourishment
growth
Tasty Indian
Army Navy
Roavlicke Provita
 lower Prices to other
Better products
compare miles
consumers
cognitive
Desired Current

Mona Pro Adults muscle

building
malt based unlike Roar licks
cuma Pro ProteineDMA
why
1 DHA with
whey protein
2 malt based
3
superior quality superior
drediants
ing
Rep ing
luma kids affordable nourishment
immunity enhancing supplements
malt based beverages Roar
licks Pro Vita luma Pro is
the brand
only offering
essential
superior
nutrients
quality
DHA
27

MRSI restarth
Marketing India
Society of
SEC socio Economic classification
urban Rural
New SEC I SEC

Lauterborn 19901
Communication
convenience
4 PI
cost from
consumer's Pov
client consumer
M
Noon Nopi
EFFEY

customer
noon nopi marketing is think
consumer's
 I P
colourband
visual Richadu
Equity Analysis red Mass
your
Marketing myopia
share throat Coca Cola
of
share of It if a consumer is spending
let me maximize it
nonsting something
room brand
Extrapolate
first observe then desire marketing insight

Tt Organoleptic
Strength certification
2 Aroma
3 Colour
4 flavour
5
cuppage 2g Cup of tea
Blind tasting is a method of evaluating products (like wine or food) where tasters are

unaware of the brand, origin, or other details to eliminate bias and ensure objectivity in their

assessment.

Sku stock keeping unit a.IEFYa

Different pack sizes
B fgg
gs g glassbottle
Different SKU Flytany
 my Assocarpth

BCP Basic company price

There are 6 auction center for tea selling in
India

CFA and
carrying forwarding Agents

Retail outlett can be subdivided as It

Flagship SKU is which is bought a lot in tea
Categorizing the customers it is 2509 tea

A C Nielson

Super premium
Premium
Economy
Popular
Discount

value P GI
volume
PlayerIHUL player
Mass Niche
More likely to be promoted at Ipl toreachd More likely to be in roadies
Volume quantity Price
10 ensuregetstopaisalperson ensure
Eg lopaisexter 11 Eg 240 high4
Price
44 4 2.52 To
 I
Parle a brand Edit.tt fYigmngntaientmniek.canse
Parle G CE 10 volume Player
Hide seek 2201 value
Milano Rso
player
PIG Baby care Pampers
Pantene Hydounder
Haircare
Fabric case Tide Ariel
channel conflict
b's
Is
Distitute

supplychains the value Delivery Network

Eris
Figure 12.1 Nature Importance of
T.tt anechimtaaduaue
Einating
channel lend
pigy2.2
Channel Behaviour Organization
channelconflict vertical
Horizontal

0 franchise I.egDominos
ongani.cl
Administered
methylmmarketing

Fig24
Direct to Consumer
IpChannel DesignDecisions
Marketing logistics 2 supply chain fig42.51
 Sustamab Supply

Retail min
or iti
PEE
38 gigs
P
is if

IBEFog
F MCD Fast moving consumer Durables

Subiksha the retail store chain

first
Canteen Hair Salon
Yes Mo
Tangibility
roduction first produced same time of
consumption later consumed productionsconsumpt
Perishability can have later it cannot be
inacted
inconsistency of consistent
offerings'ters IS.smhttif.la
service
Difference between product

NAICS North American Industrial Classifica.tl

 web
Showrooming shop purchase
Web week shop purchase
rooming
I
Chapter

website mediaant
experential marketing In mall or

Mmpititionbetween two cars

 4 Content
types of
it Informative
ii Renumarative
iii Entertaintment
in Social Content

Social media content

strategy
market Risk Reward
Extra
e.g

Exporting Roller less

licensing Disesto
less
medium
Franchising Domino
strategic allainceter
Joint Starbuckttata alliance
venture
Direct Investment

Flagdefence
upstretch
Downstretch
 Royal enfield Ttt 3501C
are moving
they
to 400C
that is
Sales upstretching
Less
that is less
than 350 C
that is downstret
ing
The snob effect is a consumer behavior
Snobeffect phenomenon where individuals desire
products that are exclusive or scarce, often
to distinguish themselves from the masses.
This effect leads to increased demand for
goods as they become less accessible to
the general public

Blue ocean 2 Red ocean

marketing mix
marketing
Retailing mix
linked
how are
they