GREEN YIELD LTD

BUSINESS PLAN

TITLE:BUSINESS PLAN FOR ORGANIC COFFEE GROWING

AND SUPPLY OF COFFEE CHERRIES DISTRICT{ NAME

}PROVINCE NAME RWANDA

PLAN : PERIOD: 2025 – 2035

PROJECT LOCATION: SECTOR {NAME},DISTRICT {NAME}

PROVINCE {NAME}, RWANDA

SUBMITTED BY

UWAYEZU Sylvio

DATE OF SUBMISSION :25/6/2025

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Table of content
1.Executive summary ………………………………………………………… 1

Mission…………………………………………………………………….1

Vision…………………………………………………………………….. .1

objectives……………………………………………………………….. 2

Company description…………………………………………………....4

The main activities………………………………………………………5

Origin of idea…………………………………………………………… 5

Project plan &projection……………………………………………… 5

Market for Innovative Product…………………………………...........6

Production projection…………………………………………………...7

Direct
beneficiaries……………………………………………………………….7

Indirect beneficiaries……………………………………………………7

Product and services…………………………………………………… 8

Main product……………………………………………………………...8

Key Service………………………………………………………….........9

Future Service Expansion………………………………………………9

Market analysis…………………………………………………………..10

Demand from Local buyers (Processors)…………………………..10

Market Gap……………………………………………………………….10

Strategic Location Advantage…………………………………………11

Growing Demand for Organic and Specialty Coffee……………...11

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Marketing and sales strategy……………………………………….....11

sales strategy……………………………………………………………12

Revenue Generation…………………………………………………….12

Promotion and Relationship Building………………………………..13

Operations………………………………………………………………..14

The mains activities planned………………………………………….14

Farm size………………………………………………………………….15

. Climate …………………………………………………………………..15

Altitude …………………………………………………………………… .16

Ideal Soil pH for Coffee…………………………………………………17

coffee arabica bourbon from nursery - harvest ……………………18

Raise nursery budget……………………………………………………19

Field Activities……………………………………………………………19

Planting …………………………………………………………………….20

Harvesting…………………………………………………………………21

Infrastructure and Resources………………………………………….21

Quality assurance ………………………………………………………..22

Symptoms …………………………………………………………………23

Management team …………………………………………………….24

Governance and management structure………………………….25

Administrative Organs………………………………………………….25

Management team………………………………………………………25
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Financial plan……………………………………………………………...26

Case of equity investor:………………………………………………...26

Availability of land…………………………………………………….....27

Total Project Investment ……………………………………………….27

Partnership to be registered……………………………………………27

Total project investment ………………………………………………..28

Acquisition of 16ha ……………………………………………………..29

Other support to the project …………………………………………...29

Investment outcome……………………………………………………..30

Funder ……………………………………………………………………..30

Cash flow…………………………………………………………………..32

Balance sheet …………………………………………………………….33

Pitch deck………………………………………………………………….34

Pitch deck………………………………………………………………….35

Pitch deck …………………………………………………………………36

Pitch deck …………………………………………………………………37

Pitch deck …………………………………………………………………38

Disclaims ………………………………………………………………….39
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BUSINESS PLAN FOR ORGANIC COFFEE GROWING AND SUPPLY OF COFFEE

CHERRIES DISTRICT {NAME}, PROVINCE{NAME} , RWANDA

1. EXECUTIVE SUMMARY :

The organic Coffee Growing Project is an agribusiness initiative promoted

by Green yield Ltd, a legally registered company operating in [Village
Name], [Cell Name], [Sector Name], located in [District Name], [Province
Name], Rwanda.

The main objective of the project is to cultivate Arabica Bourbon coffee and
supply fresh coffee cherries to local coffee processing companies operating
in the area.

Currently, Company owns 2 hectares of farmland, and plans to expand it’s

coffee plantation to a total of 16 hectares . This expansion will be financed
primarily through a loan facility, which the company is in the process of
securing.

Green yield ltd is a registered company growing organic coffee arabica

bourbon in high mountain where It plans to grow 48 000 trees of coffee in
16ha .

The company plans to raise nursery of coffee since April 2025, the coffee
plant spend 9 months in coffee nursery, after the seedling will be planted in
January 2026 in company’s plantations.

1.1 Mission : to produce high quality of organic coffee arabica bourbon for
local and export market.

1.2 Vision : Green yield ltd plans to become an organic coffee growing
model in the area and expand to phase of processing coffee cherries into
fully washed coffee in its own coffee washing station, which will be
constructed after 6 years ; since the first coffee seedling are planted in its
farms.

-To become a leading provider of suitable traceable Rwanda coffee.

Green yield ltd is structured with clearly defined administrative and

operational management systems. The company aims to contribute to the
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local economy through job creation, support for smallholder farmers, and
alignment with national strategies for export growth and rural development.

By leveraging the favorable agro - climatic conditions of the region,

company will adopt best agricultural practices to ensure high yields and
quality coffee production. With a reliable local market of processors and
increasing global demand for specialty coffee, this project is both
economically viable and socially impactful.

Green yield ltd in partnership with local stakeholders, is initiating an

organic Coffee Growing Project aimed at addressing the shortage of
sufficient coffee trees in several sectors of [District Name], [Province
Name], Rwanda. Despite being a region with ideal agro-climatic conditions
for both coffee and horticulture farming, coffee cultivation remains
underdeveloped, and organic farming practices despite the presence of
abundant cow manure are rarely adopted.

This project seeks to promote the cultivation of Bourbon Arabica coffee in

the following sectors: {Sector 1 name }, {Sector 2 name}, {Sector 3 name}
with the goal of establishing sustainable, high-yield coffee farms.

Initially, Green yield ltd owns 2 hectares of land and plans to expand by
purchasing an additional 14 hectares, bringing the total to 16 hectares.

Funding need :This expansion will be supported through loan financing, or

equity financing, other funding.

1.3 objectives are :

1. Short-term (Years 1–6): To become a consistent and quality supplier

of coffee cherries to nearest coffee washing stations, especially
during the coffee season from March to July.

2. Medium- to Long-term: To vertically integrate by establishing

company’s own coffee processing facilities, thereby capturing more
value within the value chain.

The project is supported by skilled personnel, including one of the

company's founding members with over three years of experience in coffee
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washing station operations, including coffee farming, processing, and

marketing. His technical knowledge and practical insights will guide the
implementation of best practices and ensure the delivery of high-quality
produce.

This project not only aligns with country’s national agricultural

transformation goals but also offers opportunities for:

-Expanding green and inclusive rural employment

-Promoting organic and climate-resilient farming practices

-Enhancing export-quality coffee production.

Through strategic use of available resources, experienced personnel, and

strong partnerships, green yield ltd aims to become a leading player in the
regional coffee value chain.

2.Company description

Types of company : Green yield ltd is registered company , founded in

2016 which is composed of shareholders. it is a limited company, which is
on startup stage.

2.1 THE MAIN ACTIVITIES :

To acquire land, raise nursery, land preparation ,planting coffee seedling ,

weeding , irrigation fertilization, compost, organic insecticides, pruning,
strawing, harvesting , transport of coffee cherries from farm to coffee
washing stations , weighing, production , packing and sales coffee cherries
to processors, (actually) and packing and sales to exported (in future) by
2029.

The planting seedling start 1/1/2026 other activities have been done before
this date, like coffee raising nursery, tender to contractor, search land for
nursery…
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2.2 ORIGIN OF OUR IDEA

The idea for this coffee farming project emerged from a progressive journey
of agricultural entrepreneurship. Starting in 2018, company began by
rearing small cattle s, operating at a small scale until 2020. In 2022, the
company shifted its focus to horticulture farming , cultivating crops such
as tree tomatoes and passion fruits. These activities provided valuable
experience in agribusiness and allowed us to generate income, particularly
from passion fruit farming, and the income from fruits enabled company to
expend to coffee growing.

Based on the success in horticulture and the identification of coffee as a

strategic cash crop with high demand, we have decided to expand into
coffee farming, targeting the Bourbon Arabica variety, after noticing that it
give production after a short time about 18 months , the farmer start
harvesting after 24 - 28 months , since planting seedling . This decision is
driven by three main factors:

1. Favorable agro-climatic conditions for coffee in our target sectors.

2. Untapped potential of organic farming using locally available cow

manure, which is currently underutilized.

3. Strong market opportunity due to the presence of multiple coffee

factories in the area ready to purchase cherries.
2.3 PROJECT PLAN & PROJECTIONS

 Target Coffee Plants: 48,000 Bourbon Arabica trees

 Estimated Yield: 144,000 kg of coffee cherries

 Target Marketable Output: 144,000 kg (based on average

loss/selection)

 Sale Price per kg: 500 RWF

 Estimated Annual Revenue:

144,000 kg × 500 RWF = 72,000,000 RWF (≈ $[50 908,5 USD ])
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-Land Requirement: 16 hectares total

To be distributed across 3 sectors (approx. 5.3 ha per sector)

-Coffee Nursery: We will establish a nursery to produce high-quality

organic seedlings for our farm and possibly to supply other farmers in the
future. We gave a tender to contractor to raise for company this coffee
nursery.

-Sales Channels: company plans to supply coffee cherries to four local

coffee factories during the main harvest season from March to July each
year.

This coffee expansion will be financed through a mix of internal revenue

from passion fruit production from previous years 2024 ,and loan facilities.

With this project, Green yield Ltd aims to become a leading regional
player in organic coffee production, contributing to the national agenda of
increasing country ’s high-value agricultural exports.
2.4 MARKET FOR INNOVATIVE PRODUCT

Our core product : organic coffee cherries of the Bourbon Arabica variety
will be supplied to three established coffee factories located in our area in
District { name } during the initial 6 years of operations. These coffee
washing stations are already operational and in need of high-quality raw
materials.

Starting from Year 7, Green yield Ltd plans to establish it’s own coffee
washing station within the production area. This strategic move will allow
the company to:

-Retain more value along the coffee value chain,Control quality throughout
the processing cycle.

2.5 PRODUCTION PROJECTION

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 Total Coffee Plants: 48,000,Yield per Plant: Approx. 3 kg of

cherries/year ,Total Cherries per Year: 144,000 kg of coffee cherries

This level of production is sufficient to meet the supply needs of current

partner coffee washing station and, in the future to feed our own washing
station .
2.6 DIRECT BENEFICIARIES

1. Company Members: Shareholders and founders who will benefit

from business growth and profit-sharing

2. Owners of Coffee Washing Stations: Benefiting from stable supply

of quality cherries

3. Company Workers: Including nursery staff, field workers,

harvesters, and future processing employees

4. Local Farmers: Involved in supporting tasks or learning from our

model farm

5. Suppliers of Cow Manure: Farmers and livestock keepers who sell

organic fertilizers to us
2. 7 INDIRECT BENEFICIARIES

Owners and Workers of Coffee washing station : Through increased

volume and quality of cherries

Technicians and Agricultural Advisors: Providing support in nursery

management and farm operations

Transporters: Moving plants, manure, and cherries between sites and to

factories

Local Economy: Through increased trade, employment, and service

demand

Community-Based Organizations and Youth Groups: Potential partners

in outreach and expansion.
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3.PRODUCTS AND SERVICES

Green yield ltd is engaged in the cultivation and supply of high-quality

Bourbon Arabica coffee cherries.

Our core product is organic coffee cherries, which are grown in our
farms and supplied directly to nearest fully washed coffee washing
stations located in the area .

3.1 Main Product:

Organic Bourbon Arabica Coffee Cherries

These coffee cherries are cultivated using sustainable and organic farming
methods, including the use of cow manure readily available in the region.
Our goal is to produce cherries of premium quality, suitable for fully washed
coffee processing.

Arabica Bourbon is a high-quality variety of Coffea arabica that traces its

genetic origins to coffee plants first cultivated in Yemen, and later
introduced to Bourbon Island (now Réunion) by the French in the 18th
century. It was then spread to Latin America and parts of Africa, including
our country , where it is now widely grown at high altitudes for specialty
coffee markets."
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State at harvesting time

More than 85% of cherries are fully red on the tree

3.2 Key Service:

Supply of Coffee Cherries to coffee washing station owners .

Green yield ltd will deliver fresh, sorted coffee cherries to three coffee
washing stations located in District{ name }, which are in close proximity
to company’s farms. This proximity allows for efficient logistics, better
quality control, and timely delivery.

company have negotiated with the owner of coffee washing station located
in area and all have accepted to receive Green yield’s fresh production of
coffee cherries.

3.3 Future Service Expansion:

Since Year 7, the company plans to establish its own coffee washing
station, which will allow the company to:

-Add value through processing and sell fully washed coffee

-Serve as a processing hub for other local coffee farmers

-Enter specialty coffee markets at national and international levels

This integrated approach from cultivation to processing will position Green

yield Ltd as a key player in the local coffee value chain, offering reliable
supply and high quality products to county’s coffee industry. Price will be
500 frw/ kg of coffee cherry delivered to coffee washing station .

3.4 Continuous training : continuous training to our team in charge of

coffee growing , workers, will continue during the period of implementation
of the project.

Applying organic fertilizer: this activity will also continue in our farm.
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4.MARKET ANALYSIS

Our country exports a huge quantity of coffee annually , demand for

complying with standard of good agricultural practice in coffee farming ,
traceability coffee, is increasing globally.

The coffee sector in District {name }, Province, { name }, presents a strong

market opportunity driven by a high demand for coffee cherries and a short
fall in local supply. Our analysis of the local value chain reveals the
following key insights:

4.1 Demand from Local buyers (Processors)

There are several coffee washing stations operating in the region; however,
most of them do not own their own coffee plantations. These stations
depend entirely on smallholder farmers for the supply of coffee cherries.

During the peak harvest season (March – July ), the supply of cherries is
insufficient to meet the processing capacity of these stations, leading to
underutilization and lost revenue.

Competition: cooperatives of other coffee farmers, large scales farmers.

4.2 Advantage : quality control , organic sustainable growing.

-Traceability ,respect standard in good agricultural practice, complying with

organic certification .

4.3 Market Gap

This gap in the market creates a unique opportunity for Green yield Ltd,
which will become:

 A reliable and consistent supplier of organic coffee cherries

 A potential future processor through the planned establishment of a

coffee washing station
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4.4 Strategic Location Advantage

Our farms are located close to three operational coffee washing stations,
reducing transportation costs and minimizing post-harvest losses. This
proximity provides the company with a logistical advantage and
strengthens company’s negotiating position with buyers.

4.5 Growing Demand for Organic and Specialty Coffee

The global coffee market is increasingly shifting towards traceable,

organic, and specialty coffee, all of which align with our model of
sustainable agriculture using local organic manure. This opens up potential
for:

-Future direct exports, Partnerships with certified specialty coffee buyers,

Higher margins through value-added processing.

5. MARKETING AND SALES STRATEGY

Green yield Ltd has developed a two - phase marketing and sales strategy
aligned with its growth trajectory and market conditions.

5.1 Years 1 – year 6 : from year 1 up to year 6 ,company will be

Supplying Coffee Cherries to Existing Processors ( Phase I of project )

In the first six years of operation, the company will focus exclusively on the
cultivation and direct sale of organic Bourbon Arabica coffee cherries to
established coffee washing stations located near our production areas in 3
sectors located in one Districts,{names} in one Province {name }.

Remarks: (This phase is called production phase ) where the company will
be using working capital in implementing plantations , and carrying out
farms activities especially.

After 6 years since year 7 the company will start other second phase of
project called PHASE II, where the company will be using investment fund ,
in implementing organic coffee washing station where its production of
coffee cherries will be processed without relying to other competitors
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processors. (this phase II also will have its business plan which will sent
after this business plan ).

Target Buyers: Three local coffee washing stations with existing

processing infrastructure but insufficient supply of raw cherries.

5.2 Sales Strategy:

Establish long-term supply agreements or informal partnerships with these

processors.

Ensure consistent delivery of high-quality, sorted cherries during the main

harvest season

(March – July ) each year.

Build a reputation for reliability, volume, and organic quality to

strengthen our bargaining power.

5.3 Revenue Generation:

All income during this period will come from the direct sale of coffee
cherries to processors or owners of coffee washing station in the area
where we will be operating, which is expected to reach an estimated
144,000 kg per year, at the current market rate of 500 RWF/kg,
generating approximately 72 million RWF/year.

5.4 Year 7 onward: from year 7 company will be able to Establishing its
own Coffee Washing Station (Phase 2 of the project ) it will start
construction.

Beginning in Year 7, the company will invest in constructing and operating

its own coffee washing station, enabling a shift from raw cherry sales to
value-added processing and marketing of fully washed coffee. (Its business
plan will be additional to this business plan related to production phase).
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Benefits of Vertical Integration:

o Higher profit margins from processed coffee

Control over quality and traceability

Opportunity to access specialty coffee markets locally and internationally

Brand Development (Long-Term):

The company will explore branding its own washed coffee under a
traceable, organic, and region-specific label, targeting exporters and direct
buyers in the specialty coffee sector.

5.5 Promotion and Relationship Building

 Regular engagement with coffee washing station owners and local

cooperatives

 Participation in local agricultural events and coffee sector forums

 Transparent record-keeping and consistent quality to build trust

 Possible certification in the future (e.g., organic, fair trade) to increase

value

Marketing tools: web site, social media, coffee fair, packing with farm
traceability.
6. OPERATIONS

The day-to-day management of the coffee growing project is handled by

Green yield ltd, ensuring that all agronomic and logistical activities are
efficiently coordinated to achieve optimal production and quality.

6.1 The mains activities planned :

Activities Time- line Responsible

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Raising nursery 1April 025 - Agronomist

31/12/2025 worker

Request funding loan , equity, 1 April - August 025 Chaiman, board

other

Award a contract a tender April 2025 Management

team

Hand over of coffee plant to green 31/12/2025 contractor

yield ltd

Planting coffee plant 1/1/2026 Agronomist ,

workers

Other farm activities in our farm ( Sept 025

land preparation)

Buying new land June- December Board,

025 management
team

Planting straw themeda in our own Sept-December 025 Agronomist,

land workers

Acquire, and avail 75%of land 31/12/2025 board

purchased

Planting date 1/1/2026 Agronomist,

management
team

Various Farms activities 1/1/2026- February

2029

First harvesting in our coffee March 2029

washing station
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6.2 Farm size : Green yield ltd will be growing organic coffee in surface of
16ha , some surface of 14ha will be bought , other 2 ha are the own
property of the company .

Number of coffee trees: the company plan to plant 48 000 plants of coffee
in the area in 3 sectors of district {name,} province {name } Rwanda .

Input needed: the company will raise coffee nursery of 48 000 seedling
since April 2025.

Planting straw themeda in our own land about 0.8 ha for straw coffee for
the first year , and continue for the second year.

6.3. Climate

Temperature: Ideal average is 18 – 22°C for Arabica and 22 – 30°C for

Robusta.

Rainfall: Annual rainfall of 1,200–2,000 mm, well-distributed throughout the

year or with a defined dry season for flowering.

Humidity: Moderate to high; important for bean development.

Dry season: Necessary for flowering, followed by rain to support fruit set.

6.4 Topography (Hills and Slopes)

Why hills are good:

-Good drainage: Coffee roots hate waterlogging, and hilly areas provide
natural drainage.

-Sunlight exposure: Hillsides can help optimize sun exposure, depending

on orientation (e.g., eastern or southeastern slopes).

-Air circulation: Hills help reduce the risk of frost and pests due to better
airflow.

Ideal range:

Arabica coffee: 1,000 to 2,200 meters above sea level

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Robusta coffee: 0 to 800 meters above sea level

Why it matters:
Higher altitudes lead to cooler temperatures, which slow down the coffee
cherry maturation

Summary for Coffee Cultivation

Factor Arabica Coffee Robusta Coffee
Altitude 1,000 – 2,200 m 0 – 800 m
Temperature 18–22°C 22 – 30°C
Rainfall 1,200 – 2,000 mm/year 1,500–2,500 mm/year
Topography Slopes/hills with good drainage Grows well in lowland areas

6.5 Altitude

Ideal range:

Arabica coffee: 1,000 to 2,200 meters above sea level

Robusta coffee: 0 to 800 meters above sea level

Why it matters:
Higher altitudes lead to cooler temperatures, which slow down the coffee
cherry maturation process. This allows more complex sugars to develop,
improving flavor, aroma, and acidity — especially important for specialty
Arabica coffee.

6.6 Ideal Soil pH for Coffee

 Arabica coffee: pH 5.5 to 6.5 (slightly acidic)

 Robusta coffee: pH 5.0 to 6.0 (more tolerant of acidity)
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Nutrient availability: At incorrect pH levels, essential nutrients like

nitrogen, phosphorus, potassium, calcium, and magnesium become
unavailable or toxic.

Microbial activity: Beneficial microbes (like nitrogen-fixing bacteria) thrive

in the ideal pH range.

Spacing between trees and rows

1. Type of coffee (Arabica vs Robusta)

2. Growing system (traditional, intensive, or agroforestry For Arabica
Coffee (most common in in our country)

Standard spacing: 2 m x 2 m

Trees per hectare: 2500 , spacing 2mx1.5m

Reduce density to 1,600–2,000 trees/ha, depending on how many shade

trees are integrated.

For Robusta Coffee (more vigorous, larger spacing)Typical spacing: 3 m x

3m

Trees per hectare:1111, spacing 3mx3m

approx.1,111 trees / ha Recommended for Rwanda (Arabica)

Spacing (m) Trees/ha Notes

2.0 x 2.0 2,500 Common standard for Arabica
2.0 x 1.5 3,333 For intensive farming
2.5 x 2.5 1,600 With shade or mixed cropping

Average Production – Arabica Bourbon (our country )

Tree Age Yield (kg cherry/tree/year) Notes

1 – 2 years 0 kg Young, non-productive yet
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Tree Age Yield (kg cherry/tree/year) Notes

3 years 1 – 2 kg Start of production

4 – 6 years 2 – 4 kg Increasing yield
With good management
6+ years (mature) 3–5 kg (cherry)

6.7 Coffee arabica bourbon from nursery- harvesting

Time After
Stage Notes
Planting
Seedlings are raised in bags or
0–6 months Nursery stage
beds
6–9 months Transplanting to field At start of rainy season
9–18 months Vegetative growth only No flowers or cherries yet
First flowering & Light production begins in
24–36 months
cherries year 3
Full maturity and better yields

-Raise nursery budget

The company will be using money from passion fruits growing in some
activities which requires finance like raising nursery, because it plans to
expand the project to coffee growing but before 2024 company was
growing passion fruits where it has 5600 passion fruits trees in sector
{name] District{ name}
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This money will help to raise nursery of coffee , acquire new land ,(small
party ) ,land preparation ,planting, compost, labor, planting in company’s
demonstration land of 2 ha .

-From April 2025 , company plans also to request loan from banks,
related to buy land 14ha in the area , where it will be planting organic
coffee, contacting equity investors or other funders so that on 1/9/2025 the
company will be able to avail funding for buying lands , buy compost.

After January 2026 company will start planting the in the land which the
company will be purchased by this period about 75% of land needed will
be purchased.

The remaining area 25% of land to be purchased will be bought

progressively from 1/1/2026 - August 2026, At the same times with
carrying out daily farm activities of organic coffee farming .

After six years company plans to construct our own organic coffee washing
station, after reimbursement of loan taken , or negotiating with equity
investor who whom we will be partnering with.

6.8 Field Activities

Our operational workflow covers all key stages of coffee production:

 Land Preparation:
Includes clearing, soil testing, and preparation to ensure a fertile base
for planting.

 Planting:
Use of high-quality organic seedlings from our nursery for Bourbon
Arabica coffee.

 General Characteristics of Arabica Bourbon

 Origin: Yemen
 Altitude: Grows best at 1,100–2,000 meters above sea level.
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Weeding and Irrigation:

Regular maintenance to control weeds and provide adequate water,
optimizing plant growth and health.

-Organic Fertilization (Compost):

We utilize locally sourced cow manure, which is composted and
transported to the fields to enrich soil fertility sustainably.

Organic foliar : Organic Foliar Spray for Coffee Leaves

Ingredients:

Seaweed extract (kelp) – 20 ml per liter

Provides micronutrients, plant hormones and stress resistance.

Fish emulsion – 30 ml per liter

Rich in nitrogen, phosphorus, potassium and amino acids.

Molasses : 10 ml per liter

Feeds beneficial microbes and boosts leaf energy.

Neem oil (optional) – 5–10 ml per liter

Adds pest-repellent properties.

Effective Microorganisms 10 ml per lite

Enhances microbial activity and plant immunity.

Water – 1 liter (preferably rainwater or dechlorinated)

6.9 Harvesting:
Careful handpicking of ripe coffee cherries during the harvest period
(March – July ) to maintain cherry quality and prevent damage from
temperature extremes or mechanical injury. The lorry will be taking coffee
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cherries from our plantation and bring it to coffee washing station from 8h
and bring it to coffee washing station at 3pm.

To successfully implement and scale the organic coffee farming project,

green yield Ltd requires strategic investment to cover key capital
expenditures, operational costs, and working capital needs

 Transportation of Compost:
Coordinated logistics to ensure timely delivery of organic fertilizers
from suppliers to the farm.

6.10 Infrastructure and Resources

 Coffee Growing Infrastructure:

Well-prepared fields with irrigation and compost application systems
to support healthy plant development.

 Equipment and Tools:

Appropriate farming tools and equipment for planting, maintenance,
and harvesting operation

 Action Plans:
Detailed activity schedules and monitoring systems guide each phase
of the coffee growing cycle, ensuring timely execution and quality
control.

6.11 Quality Assurance

During the harvest period, particular emphasis is placed on protecting

coffee cherries from damage caused by excessive heat or mishandling.
This involves:

-Harvesting at optimal times of the day, the harvesting is done early, in the
morning, and evacuation of coffee cherries from plantation to coffee
washing station must be done quickly in order to avoid the damage of
coffee cherries, (maintain temperature of harvesting time) .
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-Using protective containers to prevent bruising

 Minimizing delays between picking and delivery to processing

stations.

This operational framework is designed to optimize productivity, maintain

high product quality, and ensure the sustainability of the coffee farming
project.

Insecticide : company will be using organic insecticide or pesticide , the

company will need advices from consultant , in organic foliar where some
use chillis mixed with other 2 herbs, make fermentation for 2 days in barrel
and apply.

Accounting and book keeping : company will use records from nursery
activities up to harvesting .

Major Diseases Affecting Arabica Bourbon1. Coffee Leaf Rust

Susceptibility: High

Symptoms:

Yellow-orange powdery spots on underside of leaves, Premature leaf drop

reduces photosynthesis and yield.

Impact: Major yield losses if unmanaged.

Control:

Plant resistant varieties nearby as buffer.

Solution :Apply fungicides (e.g. copper-based).

Maintain good airflow and pruning.

2. Coffee Berry Disease

Susceptibility: Moderate to high, especially in humid highlands.

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Symptoms:

Dark sunken lesions on green berries.

Premature fruit drop.

Impact: Rapid spread during rainy season; severe yield losses.

Control:

-solution :Fungicide spray (e.g. copper oxychloride).

-Use disease-free seedlings and timely harvesting.

3. Coffee Wilt Disease

-Susceptibility: Moderate

-Symptoms:

-Sudden wilting and drying of leaves, Bark cracking near the base.

Impact: Tree death; soil-borne and persistent.

Control:

Uproot infected trees, avoid replanting in contaminated soils.

4. Root Rot

Susceptibility: Occurs with poor drainage.

Symptoms:

Root decay, poor growth, yellowing leaves.

Control:

Solution :Improve soil drainage.

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Use raised beds and organic compost.

5. Coffee Berry Borer (insect pest but disease vector)

Bourbon's Problem: Soft skin of berries makes it vulnerable.

Control: Traps, timely harvesting, and biological control (Beauveria

bassiana).

Best Practices to Minimize Disease in Bourbon

Agroecological spacing: Avoid dense planting.

Pruning: Enhances airflow and light penetration.

Mulching & composting: Improve soil health, reduce disease pressure.

Shade trees: Reduce humidity spikes and temperature stress.

Routine monitoring: Identify early signs of disease.

7. Management team :

The management team will be composed of managing Director, farm

manager, quality officer, marketing agent, field officer, agronomist, clerks,
accountant, the company will avail organization chart, internal regulation,
respect country’s law related to personnel management like provide
security fees , pension for workers, pay tax for workers, each year
accountant will be sent to manager pay list.

7.1 Governance and management structure

Green yield Ltd operates with a clear and accountable governance

structure to ensure transparency, efficiency, and effective decision-making.

7.2 Administrative Organs

The company is fully registered and operates in compliance with country

corporate laws and agricultural regulations.
 24

7.3 Management team

The day-to-day operations of the company are managed by a dedicated

Management Committee, which is responsible for:

Strategic planning and execution of activities of the project, Financial

management and reporting.

Operational supervision (nursery, farming, harvesting, and

sales),Coordination , control with partners, suppliers, and buyers,
Monitoring and evaluation of project outcomes, follow up , use leadership .

The company will engage the Project Manager , Accountant, Agronomist

experienced in their field the salary are in Rwf the company will pay them
each month.

Human Resources:
Skilled employees trained in coffee cultivation and post-harvest handling
ensure adherence to best practices.
8.FINANCIAL PLAN

Startup investment &working (capital ) needed

Green yield company will need to start activities and will need sufficient
cash flow to run it’s activities for the first year.

The investment and other working capital needed by the project are
as follows:

8.1 Contribution from company : of the company in implementation

(cash ) : 6 600 000frw

8.2 Loan :The company will request the loan of 43 614 550 frw in the bank,
company will request a loan which will be reimbursed for 6 years as term.

And will need to pay monthly the debt of 617 872 frw each month until the
end of 6 yea.

Case of loan :
 25

When participate in land purchase the funding got will be considered as

loan to be reimbursed after 6 years , from first harvesting period .company
will continue to pay some fees in installment while paying the funding
taken from funder in buying lands , and financing first activities in
implanting plantations of organic coffee cherries in the area.

Money used for buying land will be considered as loan of green yield ltd
toward funder or towards equity investors, these amount due will continue
to be deducted from sales of coffee , fruits until the period when the total
debt will be reimbursed.

8.3 Case of equity investor:

When investor fund green yield ltd to avail land with equity funding , the
cost invested will be considered as loan to be paid for 6 years after paying
the loan ,the agreement will suggest what to do after, if investor can take
equity in the company or not .the two parties can rely on (SAFE ), or other
types of agreement.

8.4 Availability of land : the land to be used in coffee cultivation will be

purchased , where company plans to buy 14 ha , 1ha will be purchased at
price of 2000 000 Frw.

The team in charge of buying land , negotiate the land will be engaged by
management team of project .

8.5 Total Project Investment

The total cost of the project includes both land acquisition and all critical
investments required for establishing and managing the coffee farm.

The investment will be sourced from the following:

 Funder contribution (preferably in the form of a soft loan)

Green yield ltd contribution (equity or in-kind such as existing land,

infrastructure, or equipment: 2ha of land .

National agency subvention 3000 000 frw as cash .

 26

Partnership of green yield ltd and funder

Green yield ltd plans to request fund from banks , the funding will be
invested in plantation ,land acquisition .

8.6 Partnership to be registered

Company’s partnership will be officially be registered , green yield ltd will

work in registered partnership, according the law related to partnership in
business used in the country.

8.7 INVESTMENT NEEDED

To successfully implement and scale the organic coffee farming project,

Green yield ltd seeks strategic investment to cover the essential capital
expenditures, operational costs, and working capital necessary for
sustainable production.

Total Project Investment

The total cost of the project includes:

-Acquisition of 16 hectares of new land (in addition to the already

available 2 hectares),Development of a coffee Nursery since April 2025,
which will be planted in January 2026

 Planting and maintenance of 48,000 plants of organic Bourbon

Arabica coffee trees, Procurement of tools, irrigation systems, and
agricultural inputs.

 Labor, logistics, and transportation costs for organic manure and

coffee cherries, Other operational and contingency costs.

Sources of Investment

The project will be financed through a combination of:

 27

Funder Contribution:
Sought in the form of a soft loan or equity funding, to support long-term
sustainability of the farm.

Green yield Ltd Contribution:

Equity or in-kind investment, including:

The existing 2 hectares of land, technical knowledge and operational

management.

8.8 Other Support in the project : The country’s agency in charge of

exportation promised Green yield ltd the subvention in cash as working
capital , 3000 000 Frw , and the company decided to use this money in
running quick activities like salary for new employees , nursery,…for the
first year of the project.

8.9 Key Investment Components

Component Purpose

Land Acquisition (16 ha) Secure suitable land for coffee expansion

Coffee Nursery Setup Raise 48,000 organic seedlings on-site

Prepare land, transplant seedlings, and

Organic Coffee Planting
ensure proper spacing and care

Compost and Organic Source and transport cow manure from

Fertilizer nearby farms

Purchase and install water pumps and pipes

Irrigation System
for dry season irrigation
 28

Component Purpose

Agricultural hand tools and protective gear for

Tools and Equipment
staff

Procure organic insecticides and plant health

Pest and Disease Control
materials

Harvesting and Post- Hiring labor, providing baskets, and storage

Harvest Handling for cherries

Vehicle or motorcycle for transporting

Transportation
compost and coffee cherries

Administrative, logistical, and unforeseen

expenses.

Other Operating Costs

8.10 Investment Outcome

The funds will allow Green yield ltd to:

- Establish a fully operational 16 hectare organic coffee plantation

- Produce and supply 144,000 kg of coffee cherries annually

- Generate over 72 million RWF in annual revenue based on current market

prices

Lay the foundation for Phase 2:

 29

Building its own coffee washing station after 6 years of running activities in
its coffee plantations but supplying to other privates owners of coffee
washing station

Funders : will be the bank, or other funder . company plans to request

loan from the bank for funding this project or request using other source of
financing like equity investor.

Green yield ltd

8.11 Income statement for green yield ltd 31december 2029

Description Amount (RWF)

Cash received from coffee cherries sales 72,000,000
Other income (e.g., local sales, training) 0
Total Operating Inflows 72,000,000

Payments for:

Description Amount (RWF)

Labor (land preparation, plantation) 1,600,000

Inputs (fertilizers, chemicals) 1,300,000
Salaries (staff and workers) 2,440,000
Marketing certification 1,200,000
Transport (coffee cherries) 2,300,500
Coffee nursery raising 3,400,550
Strawing Themeda grasses 2,000,000
Planting Themeda 2,600,000
Cow manure transport 2,000,000
Irrigation tools repair 1,560,000
Plantation development (trees, fencing ) 6,000,000
Insecticides 1,400,000
Organic compost 2,311,500

Total Operating Outflows: 23,112,550

Net Cash Flow from Operating Activities 48,887,450
 30

Green yield ltd

Cash Flow Statement for the Year Ended December 31, 2029

Category Amount (RWF)

Cash Flows from Operating Activities

Cash received from coffee cherries sales 72,000,000
Other income (e.g., local sales, training) 0
Total Operating Inflows 72,000,000
Payments for:
– Labor (land preparation, plantation) 1,600,000
- inputs (fertilizers, chemicals) 1,300,000
– salaries staff , workers 2,440,000
– marketing certification 1,200,000
– transport coffee cherries 2,300,500
Coffee nursery raising 3,400,550
Strawing themeda grasses 2,000,000
Planting themeda 2,600,000
Cow manure transport 2,000,000
Irrigation tools repair) 6,000,000
Tools repair ) 1,560,000
Insecticides 1,400,000
Organic compost 2,311,500
Total operating out flow : 22,014,550
Net cash flow from operating activities 49,000,000
Cash flow from investing activities 9,600,000
Land acquisition 25,000,000
Equipement purchase 5,000,000
Plantation development (trees) 6,000,000
Total investing out flow : 36,000,000
 31

Category Amount (RWF)

Cash flow from financing activities

Loan received from Agri bank: 43,614,550
Subvention received : 9,600,000
Total financing in flows : 53,214,000
Net cash from financing activities: 47,100,000
Net increase in cash : 59,714 000
Opening balance : 0
Closing balance : 59,714 400

Green yield ltd

Updated Balance Sheet as of December 31, 2029

(Currency: Rwandan Franc – RWF)

ASSETS RWF
Current Assets
Cash and cash equivalents 24,214,000
Prepaid services (e.g., training, support) 1,000,000
Input stock (seedlings, fertilizer) 3,000,000
Total Current Assets 28,600,000
Non-Current Assets
Land (acquired) 25,000,000
Land (inherited or owned earlier) 4,000,000
Plantation development (planting, fencing, etc.) 18,000,000
Equipment & tools 6,000,000
Total Non-Current Assets 53,000,000
TOTAL ASSETS 81,214,000

LIABILITIES & EQUITY RWF

Current Liabilities
Payables (input suppliers, etc.) 2,000,000
Wages payable 1,000,000
Total Current Liabilities 3,000,000
Non-Current Liabilities
Bank Loan (long-term) 43,214,550
Total Non-Current Liabilities 43,614,550
Equity
 32

LIABILITIES & EQUITY RWF

Owner’s equity (cash invested) 21,000,000
Government subvention (grant) 9,600,000
Total Equity 30,600,000
TOTAL LIABILITIES & EQUITY 81,214,000
 33

( Annex)

Green Yield Lt

Pitch Deck

1. Business Model

Green Yield Ltd is an agribusiness company focused on the production and

sale of organic Arabica Bourbon coffee cherries. We are farmer-producers
operating in a coffee-favorable region in Rwanda, and we directly supply
our harvest to coffee washing stations (CWS) through a B2B model.

We aim to tackle the scarcity of coffee trees in our area by investing in

large-scale planting, job creation, and sustainable rural development. By
producing organic coffee, we contribute to employment generation, rural
retention of youth, and increased agricultural productivity.

2. Problem & Solution

 Lack of coffee tree plantations despite a climate suitable for Arabica

Bourbon coffee.
 Limited local job opportunities, causing rural-to-urban migration.

Solution

 Establish and expand organic coffee plantations.

 Supply cherries to local CWS buyers.
 Create employment in rural areas through contract farming and
agribusiness operations.

3. Customers & Go-To-Market Strategies

4. Target Customers

 3 confirmed buyers: owners of local coffee washing stations who

have expressed interest in sourcing coffee cherries.
 34

Customer Relationship

Direct B2B communication via WhatsApp, email, and in-person visits.

Price negotiations and delivery logistics managed directly with buyers.

Delivery

Coffee cherries will be transported by hired vehicles from plantations to

nearby washing stations.

4. Product & Operation

Product

Organic Arabica Bourbon coffee cherries.

Operations Timeline

2025: Nursery development.

2026: Start plantation with 48,000 coffee trees across 3 sectors in [District
name], [Province name], Rwanda.

2029: Targeted full-scale harvest and supply.

5. Key Resources

Human Resources: Agronomist, field technicians, accountant, field officers.

Assets: 2 hectares of land owned; additional land under consideration.

Technology: WhatsApp, email, in-person coordination.

6. Key Activities

Nursery management & coffee planting.

Coffee farming operations.

Harvesting & logistics.

 35

Buyer engagement and price negotiations.

7. Partnerships

 2 corporate partners sourcing fresh produce from rural farmers.

 Working toward Mou with CWS buyers (currently in draft stage).
 Support from national export agency (subvention received).

 8. Market Opportunity

 There is strong local demand from existing CWS for organic coffee
cherries.
 Rwanda’s growing specialty coffee market opens export potential in
the medium term.

9. Traction

 Nursery already established with 48,000 coffee trees planned.

 3 interested buyers in place.
 Initial funding from passion fruit business and national agency
subvention.

 10. Financials & Funding
 Revenue Target

 2029 projected revenue: RWF 72,000,000

Funding Requirements

 Total funding needed: RWF 43,614,550

 Use: Plantation expansion, operational costs, labor, transport, and
equipment.

Funding Sources So Far

 RWF 3,000,000 grant from national export agency.

 Initial investment from previous passion fruit farming activities
 Loan Repayment Plan
 36

 Seeking loan with 6-year repayment schedule.

Funding Requirements
We are seeking a total of RWF 43,614,550 to expand our operations.
Use of Funds

Activity Estimated Cost (RWF)

Land acquisition (14 ha) 25,000,000

Land preparation & planting 10,500,000

Personnel & labor (setup phase) 4,200,000

Tools, materials, equipment 2,000,000

Transportation & logistics 800,000

Administrative & operational 714,550

Total 43,614,550

Assets Owned
 2 ha of land already owned by Green Yield Ltd.
Total Coffee Plantation Area (by 2026)
 16 ha of organic coffee:
o 2 ha existing
o 14 ha to be acquired with requested funds
Loan Proposal
 Seeking a loan of RWF 43,614,550.
 Planned repayment over 6 years, aligned with projected revenue
starting from 2029.
Other Funding Sources
 37

 RWF 3,000,000 grant from the national export agency (already

received).
 Revenue reinvested from previous passion fruit business (2024).

11. Team

 Founder: Bachelor’s in Veterinary Medicine, experienced in

agribusiness and animal health.
 Co-Founder: Bachelor’s in IT.
 Other Members: Secondary school graduates with experience in
operations and management.

12. Future Vision

By 2029, Green Yield Ltd aims to be a leading rural supplier of high-quality

organic coffee cherries, contributing to Rwanda’s coffee sector and
improving rural livelihoods through sustainable agricultural employment.

Legal Disclaimer Section (End of Business Plan)

Disclaimer & Terms of Use
This business plan is provided as a general template for informational
purposes only. By purchasing or downloading this plan, you agree not to
reproduce, resell, or redistribute it without permission. This document does
not constitute legal or financial advice. All users are responsible for
customizing the content to reflect their actual business model, financials,
and local regulations

UWAYEZU Sylvio

Manager