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Openhaus Case Study

Openhaus offers digital property cards that enhance customer experiences in real estate by providing interactive, shareable, and updateable information about properties. The platform generates qualified leads with behavioral data, facilitating quicker decision-making for potential buyers and accelerating transactions for sellers. Case studies demonstrate significant reductions in turnaround time from lead generation to closure, showcasing the effectiveness of the tool.

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0% found this document useful (0 votes)
36 views14 pages

Openhaus Case Study

Openhaus offers digital property cards that enhance customer experiences in real estate by providing interactive, shareable, and updateable information about properties. The platform generates qualified leads with behavioral data, facilitating quicker decision-making for potential buyers and accelerating transactions for sellers. Case studies demonstrate significant reductions in turnaround time from lead generation to closure, showcasing the effectiveness of the tool.

Uploaded by

mihirmomaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd
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Openhaus

A Tool to Accelerate Transactions &


Supercharge Customer Experience
Company
Overview
At Openhaus - We create digital property
cards - the next generation digital identity
of your property - establishing richer, more
visual & interactive customer experiences
with advanced sharing, tracking and
communication tools that enable seamless
decision making for property seekers and
accelerate transactions for sellers. Our
mission is to digitise real estate inventory
and enable a seamless customer journey to
accelerate property transactions
#kickthebrochure
Instagram reel format
video player.
What is a Digital
Property Card?
Interactive 3D Brand Information
experiences for Units &
Amenities

Google maps API to RERA Possession date &


Explore the Location Necessary details

Information on Ongoing
Offers
USPs of Digital Property
Cards
1 2 3
ShareableThis Unique Link Intelligent- Real Time Update-able- Edit Project
ShareableThis Unique
can be shared via- SMS Blast-Link Intelligent- Real
Notifications Time Update-able-
InformationEdit Project
can be shared via- SMS
Whatsapp Broadcast- QR Code Blast- Notifications
- Real Time Lead Generation Information
- Update Inventory Information
Whatsapp Broadcast- QR
for Print Ads- Facebook Ads-Code - Real Time Lead Generation
- Lead Behavioural Analytics - Update Inventory Information
- Update New Offers & Rewards
for Print Ads- Facebook
Google Ads- Instagram Reels- Ads- - Lead Behavioural
- Virtual Tagging Analytics - Update New Offers
- Update pricing & Rewards
Google Ads- Instagram Reels-
Access to Ophs Channel Partner - Virtual Tagging
- Site Visit Schedular - Update pricing
- Update Brokerage Information
Access to Ophs Channel Partner
Network- Multiple Projects, 1 -- Site Visit Schedular
Revisit Analytics - Update- AddBrokerage
ProjectsInformation
Network- Multiple
Link Projects, 1 - Revisit Analytics
- Performance Analytics - Add Projects
- Construction Updates
Link - Performance Analytics
- Network Effect - Construction Updates
- Network Effect
Use cases Of Digital Property
Cards
The leads generated through the DPC are not just names and numbers! They are qualified leads with
engagement level behavioural data helping you understand the leads likes/dislikes, preferences, unit
choices, amenity choices, needs & wants… without the need for a phone call

The Leads Engaging with the Digital Property Card can make their yes/no primitive site visit decision seamlessly. If
they do come to site, they will be high quality leads with highest probability of closure in least amount of time.
Customer
Real Estate
Developer
Host
MAHIM

G+ 45 TOWER IN Mahim
2 BHK 2.5 BHK Located next to Bombay Scot
Mahim's first fully amenitised
project

3 BHK

Prescon Mid
Town Bay
Use Cases Of Prescom
Mid-town Bay#2
Prescom Midtown Bay Overall
Metrics
June 23- August 23
Customer Name: Geeta
CASE STUDY Karnerkar
Budget: 5.5 Cr

# Total Usage on Openhaus: 27m


5s

1 Time Spent on 3BHK: 19m 21s


Time Spent on 2BHK: 2m 53s
Prior Visiting Site she had received full Product
Understanding
28th May 12th June 19th June

DATE

LEAD GENERATED 1ST SITE VISIT 2ND SITE VISIT

EVENT

INITIAL PROJECT INFO FAMILY VISIT CLOSED

Turn Around Time from Lead Generation to Closure -


STAGE OF DECISION MAKING
21 days
Customer Name: Sakshat
CASE STUDY Mhatre
Budget: 5.4Cr

# Total Usage on Openhaus:


13m 57s

2 Time Spent on 3BHK: 2m 56s


Time Spent on 2 BHK: 1m 23s

Prior Visiting Site she had received full Product


Understanding
12th 12th 14th 15th
August August August August

DATE

LEAD GENERATED 1ST SITE VISIT RE-VISIT OPHS 2ND SITE VISIT

EVENT

INITIAL PROJECT INFO FAMILY VISIT PROJECT INFO CLOSED

Turn Around Time from Lead Generation to Closure


STAGE OF DECISION MAKING
- 3 days
Customer Name: Sandeep Rane
CASE STUDY Budget: 2.4 Cr
Total Usage on Openhaus: 3m

# 21s
Time Spent on 2BHK Type A: 1m

3 10s
Time Spent on 3 BHK: 40s

Prior Visiting Site she had received full Product


Understanding
5th 8th 12th 15th
August August August August

DATE

LEAD GENERATED 1ST SITE VISIT RE-VISIT OPHS 2ND SITE VISIT

EVENT

INITIAL PROJECT INFO FAMILY VISIT PROJECT INFO CLOSED

Turn Around Time from Lead Generation to Closure -


STAGE OF DECISION MAKING
10 days
Thank you!
For More Information, Contact Us @Prathit Kedia: +91
9833212371Mail: [email protected] Momaya: +91 9611227893Mail:
[email protected]

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