NEW VENTURE CREATION (BBAE1145)

Professor: Dr. Huy Nguyen

Email: [email protected]
Phone: 096.981.2464

BIOGRAPHICAL SKETCH

Dr. Huy Nguyen has been teaching in different business programs both local (Foreign
Trade University, National Economics University, Vietnam National University) and
abroad (Solbridge International School of Business, Swiss School of Management).

He has mentored student teams to win international business competitions such as Global
Social Venture Competition (The first Vietnamese Finalist, 2009 in Thailand), Mekong
Challenge (The First Prize, 2011 in Cambodia), ICAEW Regional Business Challenge (The
First Prize, 2018 in Indonesia).

He is also the founder and advisor of Vietnam Social Innovation Challenge, a social venture
competition for young professionals in Vietnam since 2012.

LinkedIn: https://www.linkedin.com/in/huynq3011/

COURSE DESCRIPTION

The course provides students with the knowledge and skills to successfully plan novel
business ventures. While the context of the course is entrepreneurial business planning, the
concepts and tools are equally applicable to new business planning for established
companies, as well as not-for-profit ventures and organizations.

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Exclusive interview: https://opengovasia.com/building-sustainable-startups-with-nguyen-
quang-huy-faculty-member-foreign-trade-university-vietnam-visiting-faculty-swiss-
school-of-management/

LEARNING RESOURCES

• Text Books/Lecture Notes

Michael Laverty & Chris Littel (2020). Entrepreneurship. Rice University Openstax
(https://openstax.org/details/books/entrepreneurship)

• Additional resources

Jeffrey A. Timmons & Stephen Spinelli (2016). New Venture Creation: Entrepreneurship
for the 21st Century, 10th Edition. Irwin McGraw Hill Publishers

COURSE LEARNING OUTCOMES (CLOs)

Goals CLOs CLOs Description

CLO1.1 Demonstrate deep, modern knowledge of process management,

business idea development, venture creation in the market economy.
G1
Demonstrate deep, modern knowledge of funding, cost management,
CLO1.2
business and administrative control in the market economy.

Demonstrate knowledge of tools applying principles of business

G2 CLO2.1 administration science into the reality of enviroment and
economic contexts.

Demonstrate knowledge of methods applying principles of business

CLO2.2 administration science into the reality of enviroment and economic
contexts.

CLO3.1 Apply skills of new venture creation in a variety of professional

G3
contexts.

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 Goals CLOs CLOs Description

Apply skills of new venture management in a variety of professional

CLO3.2
contexts.

Demonstrate ethics and professional responsibilities, innovation and

CLO4.1
G4 collaboration.

CLO4.2 Demonstrate entrepreneurship and leadership.

COURSE ASSESSMENT

• Assessment methods:
- Grading: 10
- Average score of course is the total points of rubrics multiplied by the respective
weight of each rubric
• Assessment summary:

Assessments Rubrics Weighting Week

Formative assessment

Participant and reflection Rubric 1 20% 2-11

Midterm assessment

Individual written case Rubric 2 30% 8

Summative assessment

Group work (Presentation and Report) Rubric 3 50% 7, 12

• Rubrics:

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 Rubric 1: Participant and reflection

Excellence Good Fair

Areas of Weighting Poor
8.5 – 10 7.0 – 8.4 5.0 – 6.9
assessment (%) 0 – 4.9 point
point point point
Participant 50% Attend > Attend 80- Attend 70- Attend <
90% 90% 80% 70%
sessions sessions sessions sessions

Reflection 50% Submit > Submit 80- Submit 70- Submit <
90% 90% 80% 70%
sessions sessions sessions sessions

Rubric 2: Individual written case

Excellence Good Fair Poor

Areas of Weighting
8.5 – 10 7.0 – 8.4 5.0 – 6.9 0 – 4.9
assessment (%)
point point point point
Format 10% No spelling and Many spelling
and

grammar errors;. …………………………... grammar

errors;

standardized tables nonstandardized

tables

and figures and

figures

Structure 10% Logical………………………………………Nonlogical

References 10% Standardized citation………….Nonstandardized citation

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 Excellence Good Fair Poor
Areas of Weighting
8.5 – 10 7.0 – 8.4 5.0 – 6.9 0 – 4.9
assessment (%)
point point point point
Introduction 20% Meet 80%- Meet 70%- Meet 50%- Meet < 50%
100% 80% 70% requirements
Business 30%
requirements requirements requirements
Issue

Solutions 20%

Rubic 3: Group work

Excellence Good Fair

Areas of Weighting Poor
8.5 – 10 7.0 – 8.4 5.0 – 6.9
assessment (%) 0 – 4.9 point
point point point
Format 10% No spelling and Many spelling and

grammar errors;. ………………………grammar errors;

standardized tables nonstandardized tables

and figures and figures

Content 40% Meet 80%- Meet 70%- Meet 50%- Meet <50%
100% 80% 70% requirements
requirements requirements requirements

Presentation 30% Confidence and……………………………No confidence

persuasion and no persuasion

Q&A 20% Answer Answer Answer Answer

correctly all correctly > correctly > ½ correctly <
questions

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 Excellence Good Fair
Areas of Weighting Poor
8.5 – 10 7.0 – 8.4 5.0 – 6.9
assessment (%) 0 – 4.9 point
point point point
2/3 total total ½ total
questions questions questions

COURSE OUTLINE

Week Content Required readings text CLOs

Michael Laverty & Chris Littel

Telling your entrepreneurial CLO1.1;
1 (2020). Entrepreneurship,
story and pitching the idea CLO2.1
Chapter 7

Michael Laverty & Chris Littel CLO1.1;

Entrepreneurial Marketing and
2-3 (2020). Entrepreneurship,
CLO2.2
Sales
Chapter 8

Entrepreneurial Finance and Michael Laverty & Chris Littel

CLO1.2;
4-5 Accounting (2020). Entrepreneurship,
CLO2.2
Chapter 9

Launch for Growth to Success Michael Laverty & Chris Littel CLO1.1;

6 (2020). Entrepreneurship, CLO1.2;

Chapter 10 CLO2.2

Business Model and Plan Michael Laverty & Chris Littel

(2020). Entrepreneurship,
7 Chapter 11 CLO3.1

Group Presentation

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 Week Content Required readings text CLOs

Business Model and Plan Michael Laverty & Chris Littel CLO3.1
(Continued) (2020). Entrepreneurship,
8 Chapter 11
Midterm individual
assessment
Building Networks and Michael Laverty & Chris Littel CLO3.2

9 Foundations (2020). Entrepreneurship,

Chapter 12

Business Structure Options: Michael Laverty & Chris Littel

10 Legal, Tax, and Risk Issues (2020). Entrepreneurship, CLO3.2

Chapter 13

Fundamentals of Resource Michael Laverty & Chris Littel CLO3.2

11 Planning (2020). Entrepreneurship,

Chapter 14

Next Steps Michael Laverty & Chris Littel CLO4.1,

(2020). Entrepreneurship, CLO4.2
12
Chapter 15
Final exam

COURSE REQUIREMENT & EXPECTATION

• Requirements for taking final /terminal exams

- Students are allowed to take the final exam if their attendance score reaches 5
points or more (on the scale of 10).

• Requirements for attending classes

- Students are responsible for attending all classes. In case of absence from school

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 due to force majeure reasons, sufficient and reasonable proofs must be provided.
For each absence, 1 point will be deducted 1 point. Students who miss any classes
more than 3 times, with or without reason, will be considered as failing to complete
the course and have to re-register.

- Students will be awarded points for constructive comments these points are added
to attendance points and group assignments.

- Groups who do not submit the group work will receive a score of 0 (zero). Late
submissions will be deducted for each day of late submission.

• Requirements for in-class behaviour

- The course is conducted on the principle of respecting learners and lecturers. Any
behaviour that affects the teaching and learning process is strictly prohibited.

- Students must come to class on time. Students who are late more than 10 minutes
after class starts will not be allowed to attend the class. Do not make noise and affect
others during the learning process.

- Laptops and tablets are only used for the purpose of taking notes for and calculating
for lectures and exercises, absolutely forbidden to use for other purposes.