Bain X DBS - Southeast Asia Outlook - 2024-34 (85 PGS)
Bain X DBS - Southeast Asia Outlook - 2024-34 (85 PGS)
Southeast
Asia O U T L O O K
2024—34
© Navigating High Winds: Southeast Asia Outlook 2024-34
A collaboration between the Angsana Council, Bain &
Company, and DBS Bank
Lead Authors
Charles Ormiston is Chair of the Angsana Council and an Advisory Partner with Bain & Company based in Singapore. You can reach him at [email protected].
Taimur Baig is Managing Director and Chief Economist at DBS Bank. You can reach him at [email protected]
Supported By
Gullnaz Baig is Executive Director of the Angsana Council, a not-for-profit advisory council that examines Southeast Asia’s potential for long-term, sustainable development. You can reach her at
[email protected].
Acknowledgments
The authors would like to thank Andreas Sohmen-Pao, Aw Kah Peng, Bea Ramos, Brigitta Jakob, Calum Handforth, Claudia Brechenmacher, Doris Magsaysay Ho, Doris Sohmen-Pao, Frederick
Kliem, George Yeo, Gita Wirjawan, Hans Vriens, Han Teng Chua, Hilary Thean, Iain Tan, Jackie Xiao, Jeremy Ng, Jilyn Yeow, Nels Friets, Phong Tran, Radhika Rao, Ricky Toh, Stanford Anwar, Tieying
Ma, Qhamar Rosli and Zia Zaman for their contributions to this report.
Key Messages
1• Southeast Asia will likely outgrow China 3• Five “traditional” priorities stand out to 4• Strategies to raise growth will require
over the next decade, despite global raise Southeast Asia growth policy intervention
headwinds
▪ Raise workforce skill levels/education ▪ Investing in future growth sectors
(including foreign talent) ▪ Fostering tech-enabled disruptors (TEDs)
▪ Increase physical and digital ▪ Expanding capital markets’ breadth and
2• The world has changed in fundamental
infrastructure spending
ways; governments need to adjust depth
▪ China manufacturing and innovation is ▪ Attract more domestic and foreign ▪ Accelerating green transition
now ultra-competitive and has driven investment
▪ Committing to growth-friendly multilateral
premature de-industrialization of many ▪ Raise competition in domestic markets initiatives
developing countries ▪ Strengthen government institutions
▪ Low-cost labor, subsidized land, and tax
holidays are no longer the main drivers of
FDI 5• Opportunities to integrate are less
important than domestic levers
▪ Climate change raises investment needs
and changes priorities
▪ Deep technology innovation is
concentrating in the US and China; their
rivalry is accelerating the pace of change
▪ The G7 is becoming more protectionist
Notes: Real GDP calculated based on constant 2023 USD exchange rates, indexed to 1993. China GDP excludes Hong Kong and Macau.
Sources: CEIC; IMF
Real GDP per capita indexed to 1993 (1993–2023) 1993–03 2003–13 2013–23 1993–2023
CAGR CAGR CAGR Multiple
1997 Asian 2008 Global 2020 Covid-
financial crisis financial crisis 19 crisis Vietnam 6.0% 7.9% 5.0% 6.3x
Notes: Real GDP calculated based on constant 2023 USD e xchang e rates, indexed to 1993; YoY e xchang e rates likely impacted GDP grow th figure s given volatility of foreign exchange across countries; China GDP excludes Hong Kong and Ma cau. Sources: CEIC; IMF
Notes: SEA-6 includes Sing apore, Indonesia, Malaysia, the Philippines, Thaila nd, and Vietnam; (1) MVA ref ers to manufa cturing va lue-added; MVA is the total estimate
of net output of all re sident ma nufacturing activity units obtained by adding up outputs a nd subtra cting inte rmediate consumption. Sources: WTO; World Bank
Note: (*) Includes Hong Kong, Macau. Sources: UNCTAD; Government source s
Notes: (1) Real GDP indexed to constant 2023 prices (base d on 2023 USD fixed e xchang e rate), trade volume includes both imports and exports of total merchandise goods; (2) Represe nts 10-year a verag e growth rates excluding periods of crises: 1993–2003
excludes 1998 (Asian Financial Crisis) and 2001 (Dot com Bubble and 9/11), 2003–2013 excludes 2009 (troug h of the Gre at Fina ncial Crisis), and 2013–2023 excludes 2020 (Covid-19 pande mic); (3) E U 1993–2003 average only captures data from 2000–2003 period,
when the data was published | Source: WTO; E uromonitor
GROWTH DRIVERS I ND I C A T OR U NI T ID MY PH SG TH VN
Ease of doing Score
1 business
Ease of doing business score by World Bank (2020)1 0–100 70 81 63 86 80 70
Increase Score
2 competition
Herfindahl-Hirschman market concentration index (2021)2 0–1.0 0.09 0.10 0.10 0.07 0.07 0.12
6 Increase stability Reserves to gross external financing (2022) Ratio 2.5 1.2 2.2 0.35 1.8 2.3
Cumulative Foreign Direct Investment as percentage of cumulative
Facilitate GNI (2018–22)
% 2.3% 3.6% 2.6% 35.3% 1.9% 6.7%
7 investment Cumulative Gross Fixed Capital Formation as percentage of
cumulative GNI (2018–22)
% 38.5% 24.6% 25.3% 27.9% 28.4% 45.3%
Notes: (1) The World Ba nk conducted changes to the rank a nd score calculation me thodology for the inde x after an interna l a udit in 2020 to ensure consistency a nd comparability of scores across countries and betw een year to year; the chang es resulted in
revision of previously published scores; (2) HH index computed by squaring ea ch company’s marke t share and summing the m up re spectively; (3) Singa pore’s low reserves to gross external financing ratio is a result of its high exte rnal liabilities f rom large capita l
inflow s as an inte rnational fina ncial center; (4) Percentage of 15+ population; (5) IMF data published in May 2021 w ith late st year up to 2019 | Sources: World Bank; Euromonitor; T ra ding Economics; OECD; UNCT AD; UNSD; WTO; IMF
China manufacturing and innovation Low-cost labor, subsidized land and tax Climate change will shift investment priorities
are ultra-competitive, causing holidays do not drive high quality FDI
premature de-industrialization in ▪ Investment requirements require deeper
▪ Minimum tax agreement reduces capital markets
many developing countries
opportunity for tax subsidies
▪ Ignoring CO₂ invites a protectionist response
▪ Shift to artificial intelligence and
automation reduces value of
2 China - Southeast Asia
unskilled labor
▪ Requirement for abundant, low-cost,
reliable, green energy and water
7 US-China innovation leadership
In addition to being the largest trading
partner, China is likely to become the supplies
largest investor in Southeast Asia
Innovation is now dominated by the US and
China, with different approaches but
Rising global tariffs; leveraging common advantages
3 China - US Competition 5 improving Asia-Pacific trade ▪ Large domestic markets
relations ▪ Strong tertiary academic institutions
This creates opportunities, but also the ▪ Massive R&D spend by corporates
Developed markets are becoming more
risk of diplomatic pressure and protectionist; within Asia the RCEP is ▪ Long investment horizons by governments
compliance cost reducing tariff barriers
1 2 3
Situational/contextual Traditional growth drivers: Five new growth drivers
factors that prompt the building blocks of a that require strategic insight,
policy change and high-growth economy policy change, good government,
benefit agile countries and risk-taking
1. Ease of doing business
A. Invest in emerging growth
2. Increase competition sectors
3. Strengthen institutions B. Foster tech-enabled disruptors
(TEDs)
4. Improve workforce quality
and availability C. Strengthen capital markets
5. Build infrastructure D. Accelerate green transition
6. Increase stability E. Embrace multilateral initiatives
7. Facilitate investment
▪ Booming base metal processing, mining, and ▪ Low manufacturing value-added activity,
infrastructure sectors beyond commodities
▪ Increasing infrastructure spend ▪ Declining commodity prices
Indonesia 5.3% 5.4% 3.0% 5.7% ▪ Leader in entrepreneurial, tech-enabled ▪ Potentially more populist stance
disruption ▪ May further embrace protectionist slant
▪ Growing population and workforce
▪ Shifting to pro-growth stance to attract FDI ▪ Shifting political coalitions, policy shifts and
▪ Past success with electronics, semiconductors and data weak government mandates
centers paying off ▪ Slow and steady talent drain
Malaysia 4.7% 5.4% 2.5% 4.5% ▪ Willingness to pursue structural reforms, e.g. subsidy cuts ▪ Fallout from not fulfilling long-term
▪ Potential benefits from cooperation with Singapore investment commitments (e.g. high-speed rail
link)
▪ Open and diverse economy, with strengths in advanced ▪ Demographic challenges; immigration offset
manufacturing, services, and tourism faces political hurdles
Singapore 5.4% 5.0% 2.7% 2.5% ▪ World-class talent from every major economy attracted to ▪ Land and labor constraints
safe, stable environment ▪ High business costs vs. SEA-6 peers
▪ Well-funded government efforts to nurture growth
▪ Labor force growth will be most supportive for the Philippines and ▪ Singapore is already highly educated, with human capital supported by
Indonesia, and positive in Malaysia. continuous upskilling efforts.
▪ Vietnam has a window over the next decade to reap demographic gains. ▪ Vietnam and Thailand can be supported by higher tertiary education and on-
the-job training.
▪ There is a demographic drag for Singapore and Thailand.
▪ Upskilling initiatives, education, and availability of quality health facilities
Sources: CE IC; IMF; Penn World T able; DBS should help this trend.
▪ Prioritize emerging ▪ Provide low-cost, ▪ Encourage growth of ▪ Prioritize easier wins ▪ Strengthen existing
sectors that fit with stable, accessible, diversified players trade agreements
established clusters, regionally connected to ensure efficient ▪ Improve access to low- and alliances such as
workforce capabilities, digital infrastructure capital allocation cost energy with ASEAN or RCEP
and natural resources climate, economic, and
▪ Support co-location of ▪ Increase stock energy security ▪ Prioritize key growth-
▪ Stimulate sustained stakeholders critical to exchange benefits enabling initiatives
investment across a robust ecosystem of attractiveness to that benefit from a
facilitate successful ▪ Upgrade national
multiple participants innovation and regional approach
exits grids to renewables
entrepreneurship
and work towards an ▪ Common standards
▪ Invest heavily in
▪ Increase household interconnected
workforce skills and ▪ Ensure enabling ▪ Unified electrical
participation in regional grid
infrastructure government policies: grid
financial markets
pro-competition, easy ▪ Encourage ▪ Digital payments
▪ Develop government movement of talent, ▪ Support new government-led
capabilities encouraging financial companies and catalytic financing ▪ Carbon markets
regulations to set up financing of SMEs and other financial
businesses innovation for non-
▪ Ensure safeguards in commercially viable
place to avoid fraud opportunities
and overspeculation
DRIVERS I ND I C A T OR U NI T Y E AR ID MY PH SG TH VN
Strengthen Credit as percentage of GDP % of GDP 2018–22 79.0 214.8 57.3 347.5 232.2 132.0
C Capital
Markets Corporate bond market cap as percentage of GDP % of GDP 2018–22 2.3 54.0 7.3 27.5 25.6 7.7
5-year average greenhouse gas emission per capita tCO2e per capita 2016–21 5.8 11.4 2.1 11.6 6.2 4.2
Accelerate Share of electricity production from renewables % share of production 2022 19.6% 19.1% 21.6% 2.4% 15.5% 50.3%
D Green
Transition Total value of investments in green sectors2 USD M 2023 1,593 1,029 1,464 913 394 199
Electric car sales % share of sales 2022 1.3% 0.7% 0.7% 6.0% 3.7% 1.7%
Embrace Share of intra-ASEAN trade in goods % value of goods traded 2022 21.0% 27.1% 24.9% 25.7% 21.7% 11.1%
E Multilateral
Initiatives Share of intra-ASEAN FDI inflows % of FDI inflows 2022 33.0% 18.7% 7.4% 4.4% 35.7% 25.1%
Note s: (1) A unicorn i s a privately he ld start-up company wit h a val uation of $1B or m ore; the anal ysis incl udes start-ups that reached $1B val uation by 2017 onwards and considers m ainly compani es wit h publicly di scl ose d valuation data; (2) Figure s i nclude private
se ctor de al transact ions >$10M i n size , includi ng private pl aceme nts and excluding IPOs; amount not representat ive of ove rallprivate sect or investment
Source s: World Intel lect ual Property Organizat ion; Pitchbook; Capit al IQ; W orld Bank; SEA Gre en Economy Re port 2023 (Bain & Company, AWS , and GenZero); Euromonit or; Global Forest Watch; Ember Yearly Ele ctricity Dat a (2023)
TH ID PH MY VN SG
▪ Thailand and Indonesia are likely to emerge as
winners, given their strong OEM base, government
EV manufacturing support on EV, and market size
(non-exhaustive, ▪ Indonesia’s EV development is driven by growth in
USD B, 2019–23) EV battery sector and government incentives for
sales and manufacturing
Value
Player Year Market Investment overview Investment drivers
(USD M)
To leverage Indonesia as regional
Abundant nickel resources, Indonesia government’s
1,800 2022 ID manufacturing hub for Toyota’s EV (for both
EV ambition, and existing local supplier network
battery and hybrid EVs) over the next five years
1 Toyota
To boost production of hybrid EVs in response to Government’s investment privileges—excise tax
622 2019 TH
rising competition from Chinese EV manufacturers reduction to establish full EV production
Value
Player Year Market Investment overview Investment drivers
(USD M)
Notes: (1) Tota l investments committe d in that year, not nece ssarily f ully realized; (2) NCMA: nickel, cobalt, mang ane se, and aluminum-
base d ba ttery cells containing 90% nickel; better performa nce a nd costs by using le ss cobalt, more a luminum. Source : Lit. search
Value
Player Year Market Investment overview Investment drivers
(USD M)
Further diversification of fabrication footprint
Vanguard Joint venture with NXP, for 12-inch fabrication
7,800 2024 SG outside of Taiwan to meet customer demand for
(VIS) and NXP focused on 130–40nm process nodes
local manufacturing
Wafer fabrication
8-inch SiC fabrication focused on next-gen power Malaysia serves as a key regional hub for Infineon,
Infineon 7,000 2022/23 MY applications, expected to generate ~USD 7 billion of offering favorable environment and talented
incremental revenue workforce that support sustained growth
Capacity expansion focused on 22–28nm process Strong pool of highly educated talents, government
UMC 5,000 2022 SG
node, with monthly capacity of 30,000 wafers support to expand existing fabrication in Singapore
The company aimed to diversify the production
Global Expand existing fabrication footprint; facility to
4,000 2021 SG amid geopolitical turmoil and further establish
Foundries produce additional 450,000 12-inch wafers annually
global fabrication footprint
To build new advanced packaging and testing Malaysia is an established center for testing and
Intel 7,100 2021 MY factory in Penang, the first overseas facility for 3D assembling in SEA and Intel has had manufacturing
Assembly & Testing
Note : (1) Tot al investments committ ed in that year, not necessaril y fully realize d in that ye ar
Source : Lit. se arch
While Singapore has the highest live IT capacity, Malaysia Singapore’s electricity cost is high and availability of green
and Indonesia are fast catching up. Vietnam is severely energy is low; the Philippines and Vietnam have some
lagging due to poor connectivity and lack of hyperscale opportunity leverage its green energy potential to draw more
players investments
Electricity costs (in kWh) and Percentage of electricity production from
Total IT Capacity
renewables
(Q1 2023, in MW) (2018–23)
Source s: Gartner IT Service s Forecast, ASE AN 2022 Investme nt Report, Ref initiv: Infra 360, DC Byte, Cushman and Wakefield Globa l Data Center Marke t Comparison Report, Energy Institute-Statistical Review of World Energy), Lit. se arch
Value
Player Year Market Investment overview Investment drivers
(USD M)
To capture growing customer cloud computing needs, expand
8,880 2024 SG Expand existing cloud infrastructure in Singapore
partnership with Singapore government
Build a cloud region/cluster of data centers across three
To keep up with rapid adoption of cloud services and meet
6,000 2023 MY availability zones (on top of existing ones in Indonesia &
1 AWS data localization requirement
Singapore); FDIs spread out until 2037
Build data center in Bangkok (adding to existing infra FDIs incl.
To bring more advanced cloud computing services to more
2,800 2023 TH AWS Outposts, Amazon Cloudfront) with value to be realized
organizations
within 15 years
Build out new cloud and AI infrastructure; FDI to be spread To meet growing demand for cloud computing services,
2,200 2024 MY
out until 2028; Purchased land in Iskandar, Johor expand partnership with MY government
Build out new cloud and AI infrastructure in Indonesia; FDIs to Expand partnership with ID government, capture growth
2 Microsoft 1,700 2024 ID
be spread out until 2028 opportunities within ID’s digital economy
Build out new cloud and AI infrastructure in Thailand and Expand Microsoft’s hyperscale cloud services, meet demand
Undisclosed 2024 TH
establish the country as a new data center region cloud computing services in the country
Build an AI cloud and supercomputer infrastructure facility
YTL and
3 4,300 2023 MY within the YTL Green Data Center Campus in Johor, powered by a Availability of land and proximity to Singapore
Nvidia
renewable energy source from its on-site solar power facility
Malaysia government’s digital commitments as part of its New
Build out first data center and cloud facility in Malaysia within
4 Google 2,000 2024 MY Industrial Master Plan 2030, help users maintain security and
Elmina Business Park in Selangor
compliance standards
One of four data center operators through the pilot DC-CFA
AirTrunk and Singapore initiative focused on development of green data centers
5 Undisclosed 2023 SG exercise to be awarded about 80 MW of new capacity; Focus on
ByteDance with lower carbon emissions and higher efficiency
key compute capacities such as AI and machine learning
Note : (1) Tot al investments committ ed in that year, not necessaril y fully realize d in that ye ar
Source s: ASE AN Investme nt Report (2018–23); Re fi niti v: Infra 360; Lit. search
Cyberjaya was launched in 1997 as a world-leading IT entrepreneurial hub. Even though it has hosted hundreds of companies, has not turned into an
Cyberjaya “Silicon innovation hub:
MY
Valley of Malaysia” – Development was led by government’s central planning rather than market -driven dynamics, hindering alignment with evolving needs of the tech industry
– Incentive misalignment, e.g., MNCs can enjoy tax incentives by setting operations anywhere in Malaysia and not specific for Cyberjaya
Despite abundant agricultural land, PH has struggled to produce enough rice and is the world’s top rice importer. Key drivers include:
PH Rice Farming – Low agricultural productivity and low level of investment for agricultural R&D
– Domestic rice is more expensive than imported rice
Singapore is not well-suited for automotive assembly, but has continued to attempt to establish a base
– High input costs including labor, land, and operations
SG EV Manufacturing
– Lack of a robust local ecosystem for vehicle manufacturing
– Small dom estic market with high tax rates for car ownership
While ~30% of Thailand’s GDP is supported by manufacturing, a significant portion comprises assembly-related activities. Growth of high-tech
High-tech manufacturing has been relatively muted despite the presence of MNCs due to:
TH
Manufacturing – Limited R&D investment as compared to leading countries in technology industries
– Competition from other hubs for professionals in high-tech manufacturing
While Vietnam has successfully upgraded its manufacturing from assembly to higher value-added production, its design manufacturing is still
nascent. Potential reasons include:
Design
VN – Shortage of professionals with high-level design skills and experience
Manufacturing
– Insufficient R&D given that investment in R&D for nurturing innovation and design capabilities is relatively low
– Challenges in IP protection; Vietnam’s IP index score is only ~40%, compared to Singapore at ~85%)
Source : Pitchbook
• Payments
• Lending
• Wealth
• Insurance
• E-commerce
(marketplaces, groceries)
• Transport and food
• Online travel (flights,
hotels, rentals)
• Online media (advertising,
Total revenue gaming, video/music)
provider with ~11M daily platform with ~$50B+ app with over 7m
e-commerce1 platform platform with ~$15B and lending platform with healthcare provider with
parcel volume4 in SEA quoted premiums annually learners 101 countries
with ~$40B market cap2 market cap2 ~$1.8B 2023 revenue >20M monthly active
users, 20k practitioners
Digital insurance Payments and lending Primarily K-12 focused
SEA’s 2nd largest SEA’s 2nd largest 3PL provider with 2M platform offering retail
e-commerce platform, mobility platform, daily parcel volume and focused platform with ID edtech platform
and microinsurance ~$120M 2023 revenues with 22M+ learners
owned by Alibaba primarily focused on ID ~$700M FY 2023 revenue
Mobility platform
SEA’s 3rd largest focused on Vietnam Embedded insurance PH-focused digital Online learning platform
e-commerce platform, providing ~120M rides 3PL provider with for language learning,
for partners, D2C retail banking platform with
primarily focused on ID annually (2023) ~$500M in 2023 revenue >10M learners worldwide
insurance etc. ~3M depositors4
T E C H- E N A BL E D I N CU M B E N T S
ID’s largest taxi brand, SG-based life SG-based bank with strong
Leading parcel SG-based healthcare
>$250M revenue (2023) insurance firm, with digital transformation (named
delivery service with platform with digital
and strong app >$2.5B annual GWP World’s Best Digital Bank)
>$80B revenue, with healthcare services in
integration strong presence in ID, SG, PH, MY, etc.
SG, MY, PH Asia-focused life
insurance with 42M+ One of TH’s largest banks
Leading SG taxi brand individual policies with >$6B market cap
with 40,000+ vehicles, SG multi-disciplinary
presence in 12 medical services
countries Insurance company with group, integrated with
SG-based Digital Bank
strong digital strategy (e.g., Doctor Anywhere
backed by Standard
partnership with Halodoc) Chartered and FairPrice
Note : Digital di sruptors generally selected based on valuat ion/funding raise d; Consum er retail primarily focused on e-comme rce industry; (1) Based on 2022 GMV share est imates; (2) As of 7 June,
2024; (3) Q1 2024; (4) As of 2023; (*) Refers to total fi nancial servi ces, (^) Pe rcent age of govt. and private e xpenditure as percentage of GDP | Source: Lit . search; Tech in Asia; Company websites
Note: The IMF FD Index consists of six indicators, gauging the depth, access, and efficiency of both
financial institutions (FI) and financial markets (FM). Score increased >0.05 Score changed within 0.05 Score decreased < -0.05
Source s: IMF; DBS
SEA-6 equity markets are underperforming SEA is only 2%–3% of global equity markets,
peers with lower indices returns with a declining share since peaking in 2012
MSCI equity indices 10-year return
SEA-6 market cap as percentage of global equity market cap
(2013–23, %)
(2000–23, %)
Note: 2023 global equity capitalization excludes Angolan Securities Exchange; MSCI returns are net returns. Sources: MSCI; Wo rld Federation of Exchanges; Valverde
China
(2023)
▪ Streamline regulations to foster competition • Participate in financial education programs • Expand financial services to underserved
and innovation in the financial sector to enhance investor awareness and populations, including SMEs and low-income
understanding of capital market dynamics and households
▪ Increase support for SME financing through
associated risks
government-backed loan guarantee programs • Invest in technology and innovation to
and funding for VC & PE investments in SMEs
• Utilize fintech platforms to improve the enhance operational efficiency and improve
▪ Improve financial inclusion by supporting efficiency of trading and investment decision- financial access for underserved populations
microfinance initiatives and promoting the use making
of digital banking technology • Integrate sustainable finance principles
• Incorporate ESG factors into investment and ESG considerations into business
▪ Promote sustainable finance initiatives, such decisions, supporting companies with strategies
as green bonds and ESG investing sustainable business practices
• Launch financial education campaigns to
▪ Launch financial education programs to
• Comply with regulatory requirements and improve financial literacy
improve household financial literacy
standards established by relevant authorities
▪ Introduce mutual funds and ETFs catering to • Offer financial products customized to
various investor needs and risk profiles • Conduct comprehensive due diligence on meet investor needs and risk profiles
investment opportunities
▪ Provide tax incentives to encourage retail • Comply with regulatory requirements and
investors’ participation in markets standards established by relevant authorities
▪ Promote good corporate governance
• Strengthen corporate governance practices
practices among listed companies
to bolster investor trust and confidence
▪ Implement investor protection measures to
safeguard retail investor interests
Singapore and Malaysia have high Slight rise in renewable energy ▪ There is lagging progress on green
greenhouse gas (GHG) emissions share across the region; Vietnam transition in the region, highlighting
ahead of others a need for capital and commitment
Renewables FDI flows into the region have … driven by market and regulatory conditions,
underperformed relative to OECD countries … as well as costs of capital impacting returns
Project Higher costs of capital
investment The cost of capital for renewable energy investments remains
risks relatively high in many SEA countries, e.g., 10%–12% in Vietnam, and
the financial value proposition for private sector investment in
renewables remains unclear vs. advanced economies
Ensure free movement of people, Harmonize digital landscape to boost Drive adoption of green practices to
capital, and goods in the region cross-border trade and innovation ensure economic growth and resilience
▪ Ensure ASEAN/RCEP can ease movement ▪ Harmonize regional digital market regulations ▪ Expedite the development of the ASEAN
of talent to strengthen growing sectors under Digital Economy Framework Agreement Power Grid (APG)
according to each country’s needs (DEFA)
▪ Renewable energy integration: Prioritize
▪ Ensure that RCEP’s full potential is ▪ Common framework: Utilize DEFA to develop a the integration of renewables, reducing
realized common digital regulatory framework, dependence on fossil fuels
streamlining digital markets and creating a
▪ Enhance regulatory alignment: Align unified policy landscape ▪ Cost and energy efficiency: Leverage the
standards and regulations among RCEP grid to prevent redundant capacity build-up,
member states to facilitate smoother ▪ Consumer protection: Standardize consumer achieving economic and energy efficiency
protection laws to build trust in cross-border e-
trade ▪ Develop a robust regional carbon market
commerce
▪ Strengthen digital trade policies: Draft Set emission caps and standards: Establish
▪ Coordinate the development of an ▪
policies bolstering digital trade to fully region-wide carbon emission caps and
interoperable digital payment system
leverage RCEP's framework standards
▪ Cross-border payment integration: Link
national payment systems across ASEAN to ▪ Regional carbon credit: Create a shared
allow real-time, cost-effective transactions carbon credit system to promote emissions
reduction regionally
▪ Inclusive financial services: Leverage mobile
technologies to broaden access, cater to ▪ Integrate with global markets: Connect
underbanked/unbanked ASEAN's carbon market with global markets
Source: Bain analysis, Lit. search
Indonesia
Myanmar
Australia
Singapore
New Zealand
GROWTH DRIVERS
Simplify regulations to Competition is a prerequisite Bolster public and private Enhance workforce capabilities
foster an environment for higher investment, institutions for better through education, health initiatives,
that boosts investment, innovation, and efficiency governance, accountability, and skills training
entrepreneurship, and and support of sustainable
risk-taking If domestic sectors are overly growth Embrace female participation,
consolidated, international controlled immigration, and
competition is needed worker mobility
Build Facilitate
5 infrastructure 6 Increase stability 7 investment
Broaden access to hard Promote political, economic, Create policies to attract investment,
and soft infrastructure to and policy stability for a reliable enhance economic diversification,
improve connectivity and investment climate and stimulate “good job” creation
efficiency, and support
economic development Domestic investment generally 10x+
foreign investment
Note s: HH index com puted by squaring each company’s market share and summ ing them up respectively; A figure of 1.0 represe nts ful l m arket concentrat ion/monopoly. Sources: W orld Bank; UNCTAD; UNSD; W TO
▪ Indonesia's governance
Worldwide governance score contributors
indicators show
Singapore Malaysia Indonesia Thailand Vietnam Philippines substantial
2018 2022 2018 2022 2018 2022 2018 2022 2018 2022 2018 2022 improvement, notably in
government effectiveness
Political stability and and regulatory quality
1.47 1.46 0.25 0.14 -0.55 -0.44 -0.80 -0.38 0.03 -0.03 -1.10 -0.71
absence of terrorism
Government
0.06
▪ Thailand's scores in
2.23 2.14 1.05 0.99 0.14 0.44 0.25 0.13 -0.01 0.18 0.06
effectiveness political stability and the
Regulatory quality 2.12 2.21 0.58 0.64 -0.02 0.21 -0.04 0.17 -0.37 -0.43 0.03 0.06 rule of law have risen,
with efforts like the
Rule of law 1.80 1.78 0.53 0.56 -0.31 -0.19 0.00 0.07 -0.04 -0.16 -0.56 -0.52 National Anti-Corruption
Strategy potentially
Control of corruption 2.13 2.09 0.30 0.25 -0.30 -0.43 -0.46 -0.45 -0.51 -0.29 -0.58 -0.54 influencing these areas
Notes: Governance indicators include five dimensions (excluding Voice and Accountability), scaled from -2.5 to 2.5 (higher values equal better governance) that summarize quality of
governance across countries; we excluded Voice and Accountability metric in average calculation as we deem it irrelevant for markets in review | Source: World Bank
Notes: Net migration rate is calculated with the following formula: (total immigration – total emigration) / total population; positive number means more people
immigrated to the country whereas negative figures mean that more people emigrated from the country | Sources: Euromonitor; World Bank
Employment to population ratio (%) Female labor force participation ratio (%)
Note: Employment to population ratio and female labor force participation is based on population over 15 years of age
Source: World Bank
ID, PH, and VN saw increase in ID, PH, SG, and TH saw increases in
education spend; SG ahead of others healthcare spend, driven by govt spending • SEA-6 has shown generally positive
Total private and government education Total private and government healthcare spending per trends for education spending with
spending per capita capita
(USD thousand per capita)
Indonesia, Vietnam, and Philippines
(USD thousand per capita)
witnessing a sizeable increase in per
capita spending on education; however,
they still lag significantly behind their
regional counterparts
SEA countries have varying HCI scores, SEA countries experienced slight decline in ▪ Singapore and Vietnam lead on Human
Vietnam and Malaysia comparable to China average PISA score vs. 2018 Capital index scores, particularly in
Human Capital Index (HCI) Score
education (higher test scores, higher
Average PISA scores in reading, math,
(Measure of human capital that a child science learning-adjusted years of school)
born today can expect to attain by age 18)
▪ Singapore also has significantly better
health outcomes than its peers, with
US 2022 better adult survival rate; apart from
avg. (491) Singapore and Thailand, 20%–30% of
US 2020 children under 5 years old are stunted
avg. (0.7)
▪ While all countries have between 12 and
14 expected years of schooling,
learning-adjusted years of schooling
vary significantly between countries;
Singapore and Vietnam remain ahead
with >10 years, but the Philippines and
Indonesia drop significantly with <8
years
Indonesia 4% 3% 3%
Southeast Asia Countries
Thailand 8% 5% 5%
Philippines 3% 2% 3%
Vietnam 3% 5% 5%
Singapore 6% 4% 5%
Japan 9% 6% 5%
South Korea 6% 5% 4%
Sources: World Bank; International Monetary Fund
11%
Note: China includes Hong Kong and Macau, EU refers to EU-28 (including the UK)
Sources: Euromonitor; ASEAN statistics; UNCTAD
Chinese FDI into Southeast Asia Examples of recent non-infrastructure FDI ▪ Chinese investments have
(2018–23, USD billion) recovered in Southeast Asia, with
Tiktok Acquisition of Tokopedia (USD 840M) Indonesia taking around USD 7.3B
TikTok acquired 75% of local e-commerce worth in investments in 2023,
Tokopedia to gain access into the domestic e- focused on EV value chain
commerce space
S EA - 6 O T H ER AP AC O T H ER P A R T S O F W O R L D
GDP USD B 1,371 515 501 437 420 400 17,795 3,572 4,213 1,713 27,361 4,462 3,340 3,030 2,173 1,790 1,104
Real GDP growth % 5.0% 1.9% 1.1% 5.7% 4.9% 3.7% 5.3% 6.9% 1.9% 1.4% 2.5% -0.2% 0.1% 0.7% 2.9% 3.2% 4.5%
USD K per
GDP per capita 4.9 7.2 87.9 3.7 4.2 12.0 12.6 2.5 33.8 33.2 81.7 52.9 49.3 46.0 10.3 13.9 12.9
pax
Total population M 278 72 6 117 99 33 1,412 1,429 125 52 335 84 68 66 211 128 85
Unemployment rate % 5.3% 1.0% 1.9% 4.8% 2.3% 3.4% 5.3% 8.1% 2.6% 2.7% 3.6% 3.0% 4.0% 7.3% 8.0% 2.8% 9.4%
Population living In
% 9% 5% 19% 16% 3% 0% 14% 9% 15% 10% 11% 14% 21% 16% 27% 43% 13%
poverty1
Inflation % 3.7% 1.2% 4.8% 6.0% 3.3% 2.5% 0.2% 5.7% 3.3% 3.6% 4.1% 6% 7% 5% 4.6% 5.5% 54%
Current account
% -0.1% 1.3% 19.8% -2.9% 7.1% 1.3% 1.4% -0.9% 3.6% 2.1% -3.0% 5.9% -3.3% -0.7% -1.4% -0.3% -4.1%
balance as % of GDP
Public debt
% 40% 62% 164% 57% 35% 70% 83% 83% 252% 55% 122% 64% 101% 111% 85% 53% 29%
as % of GDP
Manufacturing
% 21% 27% 21% 18% 23% 26% 27% 16% 19% 27% 11% 21% 10% 10% 14% 23% 25%
as a % of GVA
% share* of world
% 0.8% 1.3% 2.4% 0.4% 2.0% 1.5% 21.2% 1.8% 4.0% 3.7% 7.6% 8.9% 2.0% 2.9% 0.5% 2.8% NA
manufactured exports
Notes: (1) Defined as living below national poverty line for each country; (*) 2022 data | Sources: Euromonitor; WTO; Lit. search
RE A L G DP ( U S D B IL LI O N) RE A L G DP C A G R ( %)
Indonesia 380 520 909 1,221 1,195 1,240 1,306 1,371 3% 6% 4% -2% 4% 5% 5%
Thailand 205 293 433 517 486 493 505 515 4% 4% 2% -6% 2% 2% 2%
Singapore 116 196 373 453 435 478 496 501 5% 7% 3% -4% 10% 4% 1%
Philippines 111 163 275 402 363 384 413 437 4% 5% 5% -10% 6% 8% 6%
SEA-6 959 1,436 2,494 3,306 3,184 3,329 3,505 3,643 4% 6% 4% -4% 5% 5% 4%
Note s: Real GDP calculated based on constant 2023 USD exchange rates; YoY exchange rat es like ly impacted GDP growth figure s given volatili ty of fore ign exchange across countries. Source : Euromonit or
~4.9x
China’s GDP vs. Southeast Asia’s
~7.0x
China’s investment levels vs.
Southeast Asia’s
~3.3x
China’s private consumption vs.
Southeast Asia’s
Notes: (1) Breakdown was calculated by taking various GDP components as a share of total GDP indexed to constant 2023 prices(based on 2023 USD
fixed exchange rate); ASEAN-6 was aggregated by adding the USD values of each GDP component across the six economies; (2) Investments comprise
gross fixed capital formation and increase in stocks (i.e., holdings of assets and liabilities). Source: Euromonitor
SEA has relatively low aging population, SEA is also seeing increase in smaller Opportunities
but following trend of China, US and solo households • Emergent market niches and changing customer
behavior: Demographic shifts open new niches,
Population age structure (%, 1980–2030) Average household size including:
– Custom real estate: Rising demand for housing
suited to individuals and small families, such as
modular and compact designs
– Health and wellness: Growth in bespoke health
services and wellness products for aging
individuals and those living alone
– Solo lifestyle services: Rise in tailored products like
single-serving meals and solo-focused
entertainment
Challenges
• Market fragmentation: Catering to a fragmented
market of single or smaller households requires a
portfolio of diverse products and specialized
marketing approaches
Sources: Euromonitor; Southeast Asia’s Digital Consumers Report 2023 (Bain & Company, Meta, and DSG Capital)
Notes: (1) Trade flows are defined as the sum of exports and imports; EU refers to EU-28 (incl. UK).
Source: Euromonitor
Other Countries
+14% +8%
+4% +12% +20%
+1% Key:
+4% +0% +10%
+3% +3%
SG: Singapore
+2%
+2%
+21% HK: Hong Kong
+0%
+6% +20%
-1% JP: Japan
+3% US: United States
+4% +8%
CN: China
+7%
+26% ID: Indonesia
+4%
+13% +7% IN: India
Notes: China includes Hong Kong and Macau; exports are FOB values; Southeast Asia-6 includes Indonesia, Malaysia, Singapore, Vietnam, Thailand, and the Philippines
Source: Euromonitor
Net
exporter
Net
importer
Source: Euromonitor
EU 27
Increased US tariffs
on Chinese exports
in 2016
China2
India
Notes: Data for manufactured goods only available up to 2022; (1) Does not include agriculture or fuel and mining products; (2) Includes Hong Kong; (3) Includes South Korea, Japan, and Taiwan.
Source: WTO
Note: Ranked based on 2016–19 foreign reserves by months of import (within Southeast Asia vs. others).
Sources: Euromonitor; World Bank
1 3 6
Economic growth derives from China will remain a formidable competitor Competition is required to spur
four sources and innovator in most business segments. innovation and productivity growth
It is also the largest trading partner for all
1. More capital
Southeast Asian countries. SE Asian growth ▪ Tech-enabled disruption has
2. More labor
prospects are now linked to China’s breathed life into slow-growth
3. More productive use of capital
4. More productive use of labor services
Deglobalization
China’s rising US-China US presidential Conflict and
1 leadership 2 competition 3 election 4 Wars 5 and supply
chain shifts
Rising Chinese influence due to Increased tension driven by 2024 US presidential election Major military conflicts such as Marked shift from global
rapid economic growth, economic competition and could potentially result in shifts the Russia-Ukraine and Middle integration to more regional
stronger political influence, and trade policies, competing in political, economic, and East conflicts are affecting and local systems, driven by
growing leadership in geopolitical influence, and diplomatic stances between global geopolitics and the trade tensions and the Covid-
innovation and global trade military tensions in the region the US and SEA countries supply chain 19 global pandemic
OPPORTUNITIES
▪ China's growth can lead to ▪ Potential increased ▪ Chance to bolster security ▪ Shift in global trade patterns ▪ Opportunity to capture
increasing trading activities investments and and economic alliances with could result in opportunities shifts from traditional
and investment inflows opportunities to diversify the US to capture new markets and manufacturing hubs and
between China and SEA exports and trade as the US increased investments modernize local industries
countries and China vie for influence
CHALLENGES
▪ Rising competitiveness of ▪ Risk of trade disruptions ▪ Risk of abrupt changes in US ▪ Risk of interruptions in ▪ Increased costs and
Chinese companies could due to changing policies and foreign policy that could supply chains resulting in complexities due to rising
challenge local businesses sanctions affect existing agreements potential surges in energy protectionism, trade barriers,
and alliances and commodity prices and supply chain shifts
▪ Risk of becoming too ▪ Navigating geopolitical
dependent on the Chinese pressures and increased ▪ Possibility of new trade ▪ Potential global political and
market military tensions barriers or tariffs financial instability
Trade integration ▪ China is largest/fastest-growing Southeast Asia trading partner ▪ While some Chinese corporations need to offshore, local
with Southeast Asia ▪ Trade agreements, e.g., RCEP and ACFTA governments and Beijing are fearful of deindustrialization
will increase ▪ Dodging tariff and trade sanctions by G7
▪ Need markets for excess production capacity
▪ Expanded commodities supply security
Southeast Asia ▪ Infrastructure deficit in SEA requires FDI ▪ BRI has a mixed reputation; experiences in Sri Lanka and
needs capital for ▪ China has high savings it needs to deploy Pakistan have impacted perceptions’
infrastructure and ▪ BRI shifting to smaller bets with higher probability of payback ▪ Southeast Asia wants capital investment, not just cheap
imports
green transition
Perception of China ▪ Shifting sentiments from US (to China) ▪ South China Sea dispute and past confrontations in the
improving in ▪ Perceived US weakness and poor dependability (2008 crisis, Philippines and Vietnam impair positive “mass sentiment”
Thailand, Malaysia, Trump/Biden protectionism, Trump policies towards allies) ▪ Governments have varying degrees of alignment with the
▪ Support for Israel has further hurt US in Malaysia and Indonesia US’ cautionary outlook on Chinese surveillance
and Indonesia
▪ China has a significant diaspora in Southeast Asia
From 2018–22, Chinese FDI to SEA-6 grew at a Strong pipeline of Chinese investments into SEA-6 from public
10% CAGR and private sector enterprises
China’s FDI outflows to SEA countries I NVES TMEN T T HEMES
(2018–22, USD billion) CAGR
20 (2018–22) Shanghai Tunnel Eng. won a USD Malaysia in talks with China to
10% Transportation 454M contract to upgrade revive high-speed railway
18 17.7 and infrastructure Changi Airport in Singapore (Oct project connecting KL and SG
PH 46%
7% ’23) (Mar ’23)
7% TH 15%
8% -1%
9% MY
15 Advanced BYD to invest USD 1.3B in China’s Chery Automobile and
13.4 12% 10% VN 10% manufacturing Indonesia for its fifth overseas Changan Auto to set up Thailand
expansion factory (Jan ’24) EV assembly plan (Apr ’24)
11.9 10%
6% 11.2
10% 14%
10% 24% 26% ID 25% Huayou Cobalt in talks to invest CBL (CATL subs.) to invest USD
10 Metals mining
12% USD 400M to expand nickel 420M in Indonesia nickel mining
14% 14% and processing
Mostly advanced output in Indonesia (Jul ’23) & EV battery plant (Dec ’23)
15%
16% manufacturing
16%
(electronics, wafer fab.)
20% Xiamen H. to invest USD 900M in
China GNPG1 among top investors
5 Green energy Vietnam energy storage
for the USD 14B Philippines’
47% 47% SG 7% transition systems and battery plants in
renewable energy deal (Jan ’23)
54% (June ’23)
44%
43%
Huawei signed multiple
Advanced China’s Sunny Optical Group to
investments in Thailand’s smart
technology invest USD 2.5B for its Vietnam
0 agriculture & AI computing
2018 2019 2020 2021 2022 and R&D advanced R&D hub (Mar ’23)
center (Dec ’23)
Note: (1) GNPG refers to China’s General Nuclear Power Group
Sources: UNCTAD; Company websites; Lit. search
Communist party's balancing act The Communist Party of Vietnam faces challenges in balancing economic liberalization with party political management
Vietnam
Anti-corruption drive and institutional Vietnam is going through a “classic cyclical slowdown” driven by over-building of real estate and too much debt; investors are
reform looking to the government to use the crisis to strengthen institutions and data transparency