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Principles of Management Project

The document is a case study on Amul and its role in the White Revolution, focusing on strategic goals and management principles. It outlines Amul's target customers, marketing campaigns, challenges faced, and corporate social responsibility initiatives. The study aims to provide insights into Amul's successful business strategies and their impact on the dairy industry.

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Tanmay ռǟʏǟӄաǟɖɨ
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15 views40 pages

Principles of Management Project

The document is a case study on Amul and its role in the White Revolution, focusing on strategic goals and management principles. It outlines Amul's target customers, marketing campaigns, challenges faced, and corporate social responsibility initiatives. The study aims to provide insights into Amul's successful business strategies and their impact on the dairy industry.

Uploaded by

Tanmay ռǟʏǟӄաǟɖɨ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study

Amul and the White Revolution: Lessons in


Strategic Goals.

Name - Tanmay Deepak Nayakwadi


Instructor’s Name - Dr. Renu Francis Mam
Course - F.Y.BBA Batch

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ACKNOWLEDGEMENT

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Executive Summary of Amul India.

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Introduction & Company Overview

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Strategic Milestones of Amul

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- Amul Target Customers (Two Segments)

Kids Amul Milk, Chocolate, Amul Kool, Nutramul

Youth Amul Pizza, Amul Cheese Spread, Amul Pizza Cheese

Health Conscious Amul lite butter, Nutramul, Amul Shakti, Sugar/skimmed milk
powder

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Milk Restaurants, Ice cream manufacturers, Tea & Co ee cafés, and
local food stalls.

Butter, Ghee, Cheese, Restaurants, Bakeries, Food Stalls, etc.


Paneer

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ff
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Facebook 2,057,998 Followers

Instagram 407,532 Followers

Twitter 357,450 Followers

YouTube 489,000 Subscribers

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Popular marketing campaigns of a monitory products.

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Management Principles that Amul applied in
its business.

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Challenges faced by Amul Company

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Corporate Social Responsibility of Amul.

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Conclusion

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References

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