AA1 EV01 REPORT ON STRATEGIC ANALYSIS MATRIX

Presented by: Patricia Rocha Sierra

STRATEGIC ANALYSIS MATRIX REPORT

REPORT MATRIX OF STRATEGIC ANALYSIS BUSINESS SOLUTIONS ON THE WEB JOGGER

S.A.S.

Mission

Our mission is to be the number one electronic invoicing software in Colombia, offering
effective, fast solutions with high quality

Vision

Our vision is to provide an accessible solution that allows all companies to

entrepreneurships, issue and manage electronic invoicing and payroll in a simple way,
economic and fast.

Objectives
Objective 1. Achieve the enrollment of 1,000 clients.

Objective 2. Achieve customer loyalty with a retention rate of 90% in the first year (who renew)
their plan for 90% of the clients.

Needs that it satisfies

The promise of JOGGER is to make it easy to operate a SME under best practices, with technologies of
tips that were previously only within reach of large companies. The software offers an interface
friendly and complete functionality, allowing entrepreneurs to manage their sales,
accounting, inventory, and management of your customers and suppliers digitally.

Products and/or services offered by electronic payroll software.

Advantages

A. Fully complies with the legislation and supports the information requirements
accounting, tax, labor, social security, and parafiscal of the oversight bodies and
control.

B. Calculate the real value of liabilities and benefit costs to make better decisions.
eliminate wasteful tasks.

Web-based electronic invoicing software

It is a system that will allow billing customers promptly from anywhere.

complying with the regulations indicated by the government; with this, the invoice can be validated
in real time electronically, thus allowing its issuance to the final customer, speeding up your
sales process.
Advantages

Given that there is the cloud on the web, the information is completely safe and backed up.

Electronic invoicing can be managed without having to separately access external links.
since the management, information, traceability, receiving adjustments, and history can be visualized
in the same program without leaving it.

We are the only technological supplier, which makes integration seamless.

Presence in the digital environment

The moment we associate the corporate environment with the physical space of an organization has
Our past being, the events of 2020 recently ended up driving the transformation.
digital in various ways, allowing companies to approach web solutions. The
tools, applications, resources, and cloud solutions generate significant savings, both
financial as well as the time dedicated to tasks. In particular, technology reduces the time
invested in repetitive procedures, eliminates most bottlenecks and failures, furthermore
to facilitate the automation of processes. The first step to understanding the importance of the
digital transformation loaded with changes is to abandon the legacy systems and applications that
they limit productivity and commitment in the corporate environment.

Environment analysis

- Political environment: This environment can be analyzed from two axes: the Superintendency of
industry and commerce and the DIAN which end up being translated into laws, resolutions, decrees,
ordinances, etc. This is why, given the importance of the current legislation in this
environment, most authors refer to it as the political-legal environment. The analysis of
The police environment is fundamental when it comes to developing the strategic plan for any project.
business.

- Economic environment: it is estimated that as of now there are more than 300,000 companies in the territory.
nationally authorized to issue electronic invoices. The electronic invoice in Colombia
It is definitely a fact that 200,000 companies are already handling this type of invoicing.
and it is expected that the figure will rise to nearly 500,000 by the end of the year.

Internal environment analysis

- Market segment: companies and individuals who are required to invoice,

small and medium enterprises.

- Main competitors

1. Accepts s.a.s

2. Ateb Colombia s.a.s

3. Bcn Consultores Colombia s.a.s

4. Mobile Assistance S.A.S

5. Bit consulting s.a

- Suppliers: The company exercises total control over the management of supply provisioning.
necessary technology to meet the demand for the requested product, since it is not a third party
but rather a functional area of the company linked to the organizational plan scheme.

FLOWER MATRIX

Fortresses

- Grand job opening

- Constant advancements and innovation

- Opportunity to express opinions and ideas that improve the product

- Wide commercial field

- Qualified personnel

- Market knowledge

Limitations

- Excess competition that can increase costs

- Business call schedules.

Opportunities

- Rising demand

- Utilization of fashion and trends

- Rapid market growth

Challenges

- Attraction of potential customers

- Product needs

- Growth opportunity in the technology sector

Digital marketing plan Objectives to be achieved

- Generate advertising campaigns to generate new potential clients with the help of
technological tools such as social media targeted at specific audiences are more
natural and legal persons who are required to issue electronic invoices.

- Loyalizing potential customers by providing a good experience with the software, which implies
total support from the advisors providing all the necessary assistance to the client in the
the moment you need it.
Competitive strategy

- Extensive training to serve active clients.

- Friendly page and free seminars

Promotion and sales strategy

- A sales team only doing client prospecting.

- For sale on all social media platforms.

- If the customer pays for a whole year, they will be given another year for free.

Market segment

They are the legal or natural persons who are obliged to invoice or present their payroll of
electronic way.

small and medium-sized enterprises.

Conclusions

- The company is a 100% online solution for small and medium-sized enterprises.
people who need to clarify their billing electronically

- Implementing the proposed strategies of the digital marketing plan for this
The company will achieve a larger volume of sales compared to its competitors.

Leadership training for a work team that is implementing a marketing plan

Digital is essential, as one must be fully updated with the new trends of
digital environment and the other different ones that exist in digital companies.

- Digital marketing is a pillar for this company, because with the help of strategies and
different technological tools stand on their own and help to increase the volume of
sales.