Started on Thursday, November 3, 2022, 11:21 PM

FinalizedState
Finished on Friday, November 4, 2022, 00:20
Time taken 59 minutes 23 seconds
7.0 out of 10.0 (70%)

Question 1
Incorrect
Itscores0.0outof1.0

Markquestion
Statement of the question
Before starting the business plan, one must consider which platform to use.
ecommerce we are going to hire to allocate the necessary resources.
Select one:

a.
True.
The ecommerce platform is implemented when we are clear on the objectives of
business and resource needs. We do not have to plan the business environment
not to the technology we buy, but the other way around. Technology must be at the service of
the business needs.

b.
False.
Feedback
The correct answer is: False.

Question 2
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
To develop an online store, the team must be experts in digital matter.
the product is not relevant, what matters is controlling the sales channel.
Select one:

a.
False.
Having a deep understanding of the particularities of the sector one is going to
Facing is key to approaching the client and to developing the content that feeds
the online store.

b.
True.
Feedback
The correct answer is: False.

Question 3
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
The AMP version of an ecommerce is:
Select one:

a.
AMP is an open-source protocol launched by Google with the aim
to facilitate reading and, in general, the consultation of content from a smartphone.

b.
A native application for mobile that the user downloads onto their device,
taking up space and data.

c.
Neither of them is correct.
Feedback
The correct answer is: AMP is an open-source protocol launched
by Google with the aim of facilitating reading and, in general, consulting
contents from a smartphone.

Question 4
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
To choose the best technology in the business, it is necessary to previously analyze which ones
These are the objectives we want to achieve, and how much money we have available to invest.
And how many people make up the operational teams.
Select one:

a.
True.
The work team is a key factor for managing the platform.
ecommerce.

b.
False. The team is not important as marketing processes are automated and
do not require supervision by HR.
Feedback
The correct answer is: True.

Question 5
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
The marketing plan for ecommerce consists of
Select one:

a.
Generate traffic to the online store, convert visits into sales, and achieve the
recurring purchase by customers.

b.
Implement a SEO strategy that positions the online store in the first
Google's position.

c.
Develop a performance campaign with an ROI higher than the investment.
Feedback
The correct answer is: Generate traffic to the online store, convert visits into
sales and achieving the recurring purchase of customers.

Question 6
Incorrect
Itscores0.0outof1.0

Markquestion
Statement of the question
When building the ecommerce platform, it must allow working from
the mobile, so that the shopping experience is "mobile first". Incorporate a
Responsive design is the way to optimize navigation and performance of the
online store.
Select one:

a.
False.

b.
True.
Responsive is not mobile first. It only adapts the same content that we see on the
desktop version to a mobile version, which in most cases,
resize the photos so we can see them bigger on the screen of
phone, and make the menus appear in a kind of hidden menu. But not
it improves neither the experience nor the performance.

Feedback
The correct answer is: False.

Question 7
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
E-commerce is
Select one:

a.
The three are ways of doing e-commerce.
The three are forms of e-commerce.

b.
Agreeing to sell a product on a second-hand goods platform
between individuals.

c.
Develop sales through digital tools.

d.
Sell on the Internet through payment gateways like Paypal or Redsys.
Feedback
The correct answer is: All three are forms of doing e-commerce.

Question 8
Incorrect
Itscores0.0outof1.0
 Markquestion
Question statement
One of the most effective conversion tools in e-commerce is:
Select one:

a.
Design an effective communication plan with players in the sector who share the same
target.
The communication plan will provide us with greater coverage of a target audience.
similar to what we have or are looking for. It will benefit traffic to the website.

b.
Develop an editorial plan with relevant content for the user in a blog.

c.
Use behavioral targeting tools.
Feedback
The correct answer is: Use behavioral targeting tools.

Question 9
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
Dropshipping is a business model in e-commerce based on the supplier.
in charge of
Select one:

a.
Logistics and delivery operations to the end customer.
It is about selling online on demand by delegating the logistical aspects and
transport to the supplier himself.

b.
None of the two are correct.

c.
Generate traffic to the website in such a way that the ecommerce only has to implement
conversion tools to sales.
Feedback
The correct answer is: The logistics and delivery operations to the final customer.

Question 10
Correct
Itisscored1.0outof1.0

Markquestion
Statement of the question
eCommerce is a sales channel through the internet based on two pillars: the
technology and business strategy.
Select one:

a.
True.
The conversion actions are important but are part of a plan for
global marketing, which is also a fundamental aspect of the business strategy.

b.
False. It is based on conversion marketing strategies.
Feedback
The correct answer is: True.