ADITYA KADAM
ABOUT ME
PERSONAL DETAILS
As a marketing professional with extensive experience in digital marketing, I am passionate about
utilizing innovative strategies to drive brand growth and increase customer engagement. With a
Vishal View A-11 , Samta Nagar ,
60 ft road , Vasai West proven track record of executing successful marketing campaigns across various platforms, I
Pincode - 401202 possess a strong understanding of the ever-evolving digital landscape and thrive in fast-paced
environments.
DATE OF BIRTH: My expertise lies in developing comprehensive marketing strategies that encompass content
30th, March, 1999 creation, social media management, email marketing, SEO optimization, and paid advertising. By
leveraging my strong analytical skills, I have consistently delivered data-driven insights to optimize
campaign performance and enhance customer acquisition and retention.
PLACE OF BIRTH:
Mumbai With a blend of marketing and digital marketing experience, complemented by a drive for
measurable results, I bring substantial value to organizations aiming to elevate their brand
presence and achieve their business objectives.
CONTACT
EDUCATIONAL QUALIFICATION
9011662276 Passed SSC from Vidya Vikasini High School
Passed HSC from Annasaheb Vartak College
[email protected] Bachelor's in Financial accountancy
https://www.linkedin.com/in/ Thakur college of science & commerce - Mumbai, Maharashtra
aditya-kadam-259aa3221
Diploma in digital marketing from DMTI Softpro Institite
HOBBIES EX PERIENCE
Completed 11 months at Nilkamal Material Handling Pvt. Ltd as Marketing consultant
(17th Nov 2021 to 16th Sept2022)
Assisting with social media campaigns
Handling Website Enquiries & Updating CRM
Completion of adminstrative task
SOFT SKILLS
Generate leads and cold calling respective customers
Disciplined
Coordinate with sales team to create marketing campaigns
Time Management.
Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
Prioritization & Planning
Researching and implementing keywords
Attentive Learner
Active Communication Completed 10 months at FedBank Financial Services Ltd as Assistant Manager in
Digital Marketing (21st Sept 2022 to 27th June 2023)
Social Media Experience:
HARD SKILLS
Developed and executed comprehensive social media strategies across multiple platforms, including
Facebook, Instagram, Twitter, YouTube and LinkedIn.
Facebook Ads Manager
Created engaging and relevant content to foster brand awareness, drive audience engagement, and
Meta Business Suite
increase follower growth.
Hootsuite
Monitored social media trends, emerging platforms, and industry best practices to stay ahead of the
Paid Social Media Advertising curve and drive innovation.
Google Docs, Google Sheets Responded to customer inquiries, comments, and messages in a timely and professional manner,
providing exceptional customer service.
Jira Software
Implemented influencer marketing campaigns, identifying and engaging relevant influencers to
Brand Positioning amplify brand reach and drive conversions.
Worked closely with the director of marketing to optimize the content calendar across all platforms
to coincide with new marketing and product launches.
Paid Ad Campaign Experience:
Conducted market research and analysis to identify target audiences, market trends, and
competitive landscape.
Optimized campaign settings, including bid strategies, targeting parameters, and ad placements, to
maximize CTR and CPL performance.
Monitored campaign budgets on a daily basis, ensuring efficient spending and timely adjustments
based on performance insights.
Developed and implemented successful paid ad campaigns across various platforms, including
Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant advertising networks.
KNOWLEDGE AND SKILLS
Keyword Research Using Google Keyword Planner Tool
On-Page Optimization (Title, Description & H1 Tag Creation, Content Optimization & interlinking, alt
tag optimization, xml sitemap creation, robot.txt creation)
Google Analytics Setup, analyze, monitor and reporting
Off-Page Optimization (Classified Submission, Guest Blogging, Bookmarking etc)
Search Engine Marketing(SEM) (Google Ad Words Account Setup, Search Network (Campaign, Ad
Group and Ad creation )
Social Media Optimization(SMO) (Facebook (Profile creation, Page creation, Group creation,
organic & paid Activities on Twitter, Pinterest, LinkedIn, Instagram
Email Marketing (Tools setup, Create Template, Edit Page and include their content, Generate Email
database and Import audience in tools
Video Marketing (SEO -Keyword research, Create title & description, Find suitable tag
SEM - Advertise video with the help of Google Adword )
