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UNIT 4-
UNIT 4- LESSON
LESSON 2:
2:
MEDIA
MEDIA
CONVERGENCE
CONVERGENCE
 OBJECTIVES:
OBJECTIVES:
AT
AT THETHE END
END OF
OF THE
THE LESSON,
LESSON, YOU
YOU SHOULD
SHOULD BE
BE
ABLE TO:
ABLE TO:
•• DEFINE
DEFINE MEDIA
MEDIA CONVERGENCE
CONVERGENCE THROUGH
THROUGH
CURRENT EXAMPLES;
CURRENT EXAMPLES;
•• DISCUSS
DISCUSS IN
IN CLASS
CLASS HOW
HOW AA PARTICULAR
PARTICULAR
INDIVIDUAL IS
INDIVIDUAL IS PORTRAYED
PORTRAYED ININ PUBLIC
PUBLIC USING
USING
DIFFERENT TYPES
DIFFERENT TYPES OFOF MEDIA.
MEDIA.
 INTRODUCTION
INTRODUCTION
Different types of media have traditionally carved
out separate niches, usually based on their different
features and media types blurring. The coming
together of media types, and their related industries,
is known a called media convergence.
 INTRODUCTION
INTRODUCTION
While the word " convergence" literally means an
intersection, or a meeting of district forces, its
meaning and power applies differently here. Media
theorist Henry Jenkins (2006) points out that
"convergence is a word that manages to describe
technological, industrial, cultural and social
changes."
 INTRODUCTION
INTRODUCTION
The Encyclopedia Britannica notes that the
interconnection brought on by media convergence
involves three C's of computing, communication, and
content.
This acknowledges the undeniable role that the
Internet and developments in personal computers
have had in changing the way we send and receive
messages and content.
JENKINS' FIVE TYPES
JENKINS' FIVE TYPES OF
OF
CONVERGENCE:
CONVERGENCE:
1. Technological Convergence
2. Cultural Convergence
3. Organic Convergence
4. Global Convergence
5. Economic convergence
1. TECHNOLOGICAL
1. TECHNOLOGICAL
CONVERGENCE
CONVERGENCE Technological convergence is perhaps the
most common way to point out convergence
in action Here, the lines of traditional media
types blur as technology makes it possible for
media types of platforms. Television shows
and radio programs, for instance, are no
longer exclusively accessible via television
sets and radio.
 2. CULTURAL
2. CULTURAL
CONVERGENCE
CONVERGENCE
Cultural convergence includes a number of
key aspects of cultural convergence. One
"flow" of stories from one format to
another, which can be seen in adaptions
such as the Mars Ravelo print comic books
being adapted into television series and
films.
 2. CULTURAL
2. CULTURAL
CONVERGENCE
CONVERGENCE
Another key aspects is participatory
culture, which allows media
consumers to add some input on the
media they consume, as well as
create their own examples of that
media. YouTube is a prominent
example that demonstrate this.
 3. ORGANIC
3. ORGANIC
CONVERGENCE
CONVERGENCE Organic Convergence is the natural outcome
of a world filled with diverse media types.
Jenkins also calls this social convergence, or "
media stacking". Not so much a "planned"
convergence can be seen in cases where a
person is using their smartphone to messages
or browse the internet while watching
television, or reading a newspaper while a
radio program plays in the background.
4. GLOBAL
4. GLOBAL
CONVERGENCE
CONVERGENCE
Global Convergence is an arguably inevitable effect of media
bridging the gap between geographically distant cultures and
peoples is having these cultures influence each other. The United
States' " Hollywood" filmmaking culture has inspired similar styles
to grow in India (Bollywood) and Nigeria ( Hollywood), despite each
of those countries being quite distant from the others.
 5. ECONOMIC
5. ECONOMIC These days, it is not unusual
for a parent company to

CONVERGENCE
have stakes in many
CONVERGENCE different media industries.
Rupert Murdoch's New
Economic convergence refers to the linking of Corporation has hits hands
companies and businesses to Media. Prominent in capable television,
examples of this type of convergence arose in the broadcasting, book
late 1990s and 2000s. Media companies and publishing, and film, among
properties became visibly profitable and others.
prominent enough to catch larger companies'
attention.
T
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By Group 2

MEMBERS:
MEMBERS:
Jamaica B. Ngojo
Rhino Niel Dayangko
DJ Carl Garbo
James Warren Do. Alinsug
Princessmae Boyles