SEO Keyword

Bible
For Real Estate Agents
Contents
PART 1:
Setting The Stage … The Basics Of Keywords +

How We Find The Most Profitable Ones To Target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pg. 1

PART 2:
Building The Foundation: Top Keywords To Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pg. 19

PART 3:
Implementing Your Keywords: What To Do With These Keywords On Your Website . Pg. 33

Additional Free Resources From Carrot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pg. 45

SEO Keyword Bible for Real Estate Agents

PART 1

Setting

the Stage
The Basics of Keywords + How We Find
the Most Profitable Ones to Target

SEO Keyword Bible for Real Estate Agents 1

Get a Head Start

Let Us Show You How to Grow Your Real Estate Website’s Traffic,
Leads and Results With Carrot’s Online Marketing Software.

Click Here to Find Out More

Our Demo Will Guide You Through Step-By-Step How Carrot…

Gets you better search engine rankings (real world results in the demo
Is designed by the best conversion experts in the world to convert you more lead
Leverages social media and mobile technology to give you an edg
Demonstrate how Carrot skips the hype and over-delivers on our promis
Why our customers say their Carrot sites convert visitors to leads up to 5x MORE than their
non-Carrot websites

See What Carrot Can Do for You

SEO Keyword Bible for Real Estate Agents 2

55,000+ Leads Per Month and Counting…
When we started Carrot, our goal was simple. To create the single most effective
Inbound Online Lead Generation platform for high achieving real estate investors in
the industry.

When we started Carrot, our goal was simple. We wanted to create the single most effective Inbound
Online Lead Generation platform for high achieving real estate professionals.

2014 was our first full year in business, but by no means our first year generating real estate leads online.

In fact, for just myself and my clients over the past 6 years, I’ve generated over 100,000 real estate leads
(this doesn’t count the leads our Carrot members are generating).

And now, our Carrot members pull in over 55,000 leads per month through their Carrot websites (which is
why we call it “Carrot.” Dangle our sites in front of your visitors and they convert into leads better than the
average real estate website by far).

So get inspired by these 3 quick examples below of real estate professionals who chose to focus on SEO
for their lead generation.

These are just 3 of the hundreds of Carrot members who are all over page 1 in Google for keyword terms
that can help you get the right leads and close more deals.

“ Carrot rocks. I was able to make

one of our sites rank first page
“ Just with the SEO you folks have
done I am on the 1st page of
“ I closed a wholesale deal on
Friday that I got from an SEO
with 1 day of SEO work in a non Google for: Sell My Spring Hill lead. The seller said he found
saturated area. A little tougher House Fast and Spring Hill me on Google and I was the first
in Vegas but I’m on it.

Florida Investment Properties.

person he called!!! So I wanted

to say thanks to you guys for the
great websites & training.

JERIME PINKERTON
RICHARD REICHMAN
JOE NEMETH

First Source Freedom Hernando Home Buyers Lorain County Homebuyers

SEO isn’t the holy grail of leads for every business. But when you focus on the right
keywords, have the right system and tools to make ranking easier, and have support to get
there…it can be a great source of leads to add to your business.

SEO Keyword Bible for Real Estate Agents 3

How do SEO and Keywords Play a Role in This?
A huge part of Inbound Online Marketing as a real estate agent is getting your
websites, YouTube videos, and other resources to rank well in Google for keyword
phrases that prospective buyers and sellers actually search online.

So What Is a “Keyword Phrase?”

Consider this scenario for a minute.

You don’t want to cook tonight and decide to go out for dinner instead.

The usual restaurants come to mind, but you want to impress your spouse and put in a little extra effort. So
you hop on the computer and search for restaurants.

You might start your search by food type (Seafood, Mexican, Italian) or you might look for a restaurant
based on reviews and price.

Does this look familiar?

Google gives a few suggestions and then gives you search results that it thinks are the most

relevant. Then you click some of those websites, check out the menu, price, and reviews of

the restaurant. If everything looks good you decide to try one of them.

Did You See What Just Happened?

1. You had a need

2. You went to Google with that need

3. Google served you up a page of options it felt were relevant

4. You clicked some and decided to go to that restaurant based on what you found in that online search.

SEO Keyword Bible for Real Estate Agents 4

This is the power of inbound marketing.
Millions of people everyday go to Google with questions or problems. If you can be on the first page of
Google’s rankings, prospects come to you.

As a real estate agent, your job is to get your website (the solution) in front of your prospect (house sellers
and buyers) to help solve their problem.

As an example, if you want to purchase a house in Detroit, MI you might Google, “Buy a house in Detroit.”

SEO Keyword Bible for Real Estate Agents 5

Or “Real estate agent in Detroit.”

The websites that show up in the first several results in Google are the ones who will get

that traffic to their websites,and as long as their website is setup to convert visitors, those

websites will generate the most leads.

SEO Keyword Bible for Real Estate Agents 6

Why Are SEO Leads so Much More Profitable
than Other Lead Types?
Before we dive in and show you the 111+ SEO keywords for real estate agents, we
want to make sure you have the foundation set first.

Knowing the keywords without knowing why or how to use them effectively is like knowing where you
want to go on your road trip, but not knowing how to get there.

The first thing you should know is that SEO leads are as much as 2 to 4 times as likely to turn into a closed
transaction than direct mail leads, PPC, and social media.

Why?

It’s because of the mind-frame that the prospect is in when they search online.

With direct mail, radio, TV, bandit signs, and billboards (outbound marketing) you’re interrupting whatever
they’re doing with a message that hopefully cuts through the clutter of the 17 other postcards that prospect
got that week.

SEO Keyword Bible for Real Estate Agents 7

But with SEO and Inbound Online Marketing...
...the home buyer or seller is going to Google to find an answer to their problem.

And they voluntarily click on your website, read around, and choose to ask your for help with their
problem.

Read that again.

With SEO and Inbound Marketing (PPC can have some of the same benefits as well) they’re approaching
you and asking you for help.

Imagine the trust and power that you gain in that situation versus “interruption marketing” using direct mail
and bandit signs.

You’re seen as a trusted resource.

And the way you rank well for the search phrases that your prospects are typing into Google (and other
search engines) is by optimizing your web pages for the phrases that your prospects search for.

Here is a simple formula we will use to help you increase your profits with a smart and effective online
marketing technique.

(Keywords + Traffic) x Conversion = Higher Profits

If only you knew exactly what buyers and sellers were typing into Google… right?

Soon, you will.

SEO Keyword Bible for Real Estate Agents 8

How Focusing On The Right Keyword Phrases
Is The First (And Biggest) Step In Generating
Consistent Quality Real Estate Leads Online
In the above examples, how does Google know to show website X versus website Y if you’re looking to
buy a house in Birmingham?

It might seem obvious but behind the scenes of every Google search is a complex algorithm that considers
numerous factors to deliver what Google thinks is the most relevant website for that search.

In fact, there are over 200 ranking factors that Google looks at to determine where a website ranks. The
key is not to understand the algorithm, but to play by Google’s rules to get favorable results.

Knowing the psychology of how and why people search online can be a huge advantage for you.

For example, which do you think gets more searches, “Buy a house” or “Buy a home”?

The only difference is the 1 word: “home” versus “house.”

Knowing the difference could mean a deal a month lost or won, which translates to money in your pocket.

The Answer: “House” is used 20x More Than “Home”

Just that one tweak in the phrase means access to up to 20x more potential clients per
month coming your way.

Google is getting pretty darn good at recognizing that words like “house” and “home” are very similar and
adjusting their search rankings accordingly.

But knowing how your prospects think and search can help you optimize your real estate agent websites
for the right keyword phrases to give yourself the best chance at success.

We will show you the keywords that most interested buyers and sellers are searching for and what to do
with them to grow your business.

SEO Keyword Bible for Real Estate Agents 9

Why Are Keywords So Important In SEO?
SEO (Search Engine Optimization) relies heavily on the content on your web page.

To understand why keywords are so important, let’s quickly talk about how keywords are used.

A website uses words and images to describe what your business can do for people.

If you sell turnkey rental properties, you’d better write something about turnkey rental properties on your
website … right? (Obvious I know).

Google crawls websites looking at your content and compares your content against the
phrase that searchers are typing in.

Google then saves your web pages in its massive database and serves up your website when someone
searches phrases that Google believes are related to what your website is about.

When looking for keywords to use on your website, only go after the ones that are highly relevant to your
prospect (we’ll give you the most popular keywords in 2017 later in this report).

Ones that they’re actually typing into Google.

Create content on your website that helps show your prospect that you can solve their problem (i.e. - you
can help them buy or sell their house).

Then optimize the content to include the phrases (keywords) your prospect is likely typing into Google.

Then structure your website correctly to give your website the best chance to rank (our AgentCarrot
websites are already optimized for search engines to give you a head start).

Seems simple, but there is a little more to it.

If you’re an AgentCarrot member, we have SEO tools built into our websites, training, and support to help
you rank your websites better... faster.

If you’re not an AgentCarrot member, seek out tools and support from people who can make your life
easier. We’d love to have you as a member if it’s a fit. Reach out to us at oncarrot.com.

Ok, now we know why knowing the right keywords is very important if you want to generate more leads
online with SEO.

But... how do you find those keywords?

SEO Keyword Bible for Real Estate Agents 10

How To Find Relevant Keywords In 2 Simple
(But Strategic) Steps
Keyword Research Made Easy

The #1 reason most real estate agents have trouble getting leads through SEO is because they aren’t
going after the right keywords that will put them in front of enough of the right people.

Or, if they know the right keywords, they aren’t using them right on their websites, so we’ll teach you that
later in this report as well.

This whole report was made to give you a jumpstart so you don’t even have to do your own keyword
research if you don’t want to.

We have the 100+ top SEO keywords for buyers and sellers later in this report, which will completely
answer the question of “what do I optimize my website for?”

But If You Like To Know How Things Work …

… then this section is for you.

Most people suggest using the Google Keyword Planner (Google’s free keyword research tool builtinto
Google Adwords).

While it’s effective, we honestly do it a bit differently. A way that’s quicker and more accurate.

We start with a strategy we call “Suggest Stalking,” then end with using the Google Keyword Planner
toverify the search volume for those phrases to make sure they’re worth ranking for.

We’ve already done this and compiled the best keywords for house sellers and buyers. This sectionjust
walks you through how we find the keywords we go after.

So let’s dive into the “how to.”

SEO Keyword Bible for Real Estate Agents 11

Step 1: “Suggest Stalking”
First off, put yourself into the mind of your prospect.

Close your eyes and visualize what they may type into Google when they’re looking
to buy or sell a house.

Things that come to mind for me are things like …

Things that come to mind for me are things like …

“Buy a home in Austin”

“How to buy a house in Austin”

“How to sell my house in Austin”

You get the idea.

Now go to Google and type in those phrases slowly and see what pops up as suggestions from Google.

SEO Keyword Bible for Real Estate Agents 12

 TIP: Be specific in what you type in. Add in your city name or location to the end of the phrase to
“localize” it and you’ll be surprised what pops up.

Now write down, or remember the phrases that pop up in Google’s suggestions.

Google serves us up those suggestions only when there’s heavy enough traffic surrounding them.

You can rest assured that if something comes up as a suggestion, it’s a keyword phrase worth targeting.

Another tool you can use to find great keywords is Übersuggest.

With this this tool it’s very similar. You type in a broad suggested phrase and it spits out a bunch of
suggested searches from Google’s database.

Grab the ones that look interesting to you and save them.

This is how we tend to do our initial keyword research. And the key to the whole thing is putting yourself in
the mind of your prospect and asking yourself what you would type in if you needed to sell or buy a house.

Or if you were going through foreclosure, or divorce, or inherited a house or were wanting to buy cheap
investment properties, etc.

You get the idea. After a while it’ll be second nature to you.

We have other resources to help you rank your website higher at the end of this report that you can check
out. But now let’s move onto the next step…

SEO Keyword Bible for Real Estate Agents 13

Step 2: Narrowing Down Your List
Once we have a short list of high-traffic keywords (maybe 5-10), now we need to
prioritize which ones are the most important to focus on first with your website.

Because wouldn’t you rather focus on optimizing your website for a search phrase that gets 100searches
per month from prospects in your area vs. 10 searches per month?

Of course you would.If all of this sounds confusing… don’t worry.

We narrow these down for you later in this report and give you marching orders on what to optimizeyour
website for.

And if you’re an AgentCarrot member, we’ve already automatically built the most

important keywords for your local area into your websites to give you a huge jump start

in your market.

Now, head over to the Google Keyword Planner.

Google creates all kinds of great free tools to help us get better results online.

Google wants us to succeed online as long as we play by their rules.

The more relevant content Google can serve up to searchers, the more people will love using Google, the
more ad revenue it’ll earn.

So it’s in Google’s best interest to help us create useful websites that help solve real problems real people
are having.

SEO Keyword Bible for Real Estate Agents 14

What Does The Google Keyword Planner Do?
This tool will show you monthly search volume, competition, and estimated cost per
click (if you are going do paid advertising) per search term.

Take those keywords you generated from the “Suggest Stalking” step above and put them into the “get
search volume” box and run the search.

It’ll serve you up with rough traffic estimates for those exact phrases.

From here, it’s all about seeing how much traffic each of those keyword phrases get.

Some will get more than others… which means they have a higher potential to generate more leads if
you’re able to rank high in Google for those phrases.

TIP: The Google Keyword Planner isn’t 100% accurate. Use it as a tool … not as gospel. We’ve
discovered keyword phrases that showed a “-” (indicating 0 searches per month) in the Keyword
Planner but did show up as a suggested search when in our Suggest Stalking exercise… meaning
enough people searched that phrase for it to matter. In some cases we’ve ranked #1 for those
phrases and generated dozens or hundreds of website visitors from those keywords.

Again, if you’re in a small area and some phrases showed up in Google suggestions but showed “-” in
search volume… don’t get discouraged.

SEO Keyword Bible for Real Estate Agents 15

Finding Hidden Keywords To Bring In More
Traffic
Another beautiful thing about this tool is you can find hidden keyword gems that
other marketers are not utilizing.

The best way to find hidden keyword gems is with long tail keyword research.

Long tail searches are more specific and less broad. This means they’re likely a more qualified lead if they
land on your website.

Consider this; if I search “properties,” I might be looking to buy, sell or rent a property. This result shows
22,000 results because there are a lot of different properties out there.

But if I search “investment properties,” Google know what type of properties I am looking for. If we know
what that person’s mindset is when searching, we can create content around why investment properties
make sense. The results are lower (1,000) but the message can be more specific and thus more effective.

SEO Keyword Bible for Real Estate Agents 16

 Not only are long tail keywords easier to rank for (less searches and less competition) but
they tend to be much higher quality and more motivated leads.

If I’m an agent in Lancaster, PA … I’d much rather rank high for “buy a house lancaster PA” than just “buy a
house.”

Why?

2 reasons.

First, it’ll be much easier to rank very high for the longer phrase. There’s less competition.

Second, the more broad “buy a house” may attract people from all over the country… including cities you
have no interest in working in.

Focusing your keywords on specific locations will bring you higher quality traffic and be much easier to
rank for.

SEO Keyword Bible for Real Estate Agents 17

Take The Next Step

Let Us Show You How to Grow Your Real Estate Website’s Traffic,
Leads and Results With Carrot’s Online Marketing Software.

Our Demo Will Guide You Through Step-By-Step How Carrot…

Click Here to Find Out More

Why do Carrot members control so many page 1 Google rankings

for real estate search terms that matter?

It’s a mix between our industry leading inbound marketing tools that help you rank better more easily (on the
web and on mobile devices), our hands-on expert coaching and support, and our training programs exclusive
to active agent and investor Carrot members. Bottom line, you’ll have the tools and our team’s support to get
the job done.

See What Carrot Can Do for You

SEO Keyword Bible for Real Estate Agents 18

PART 2

Top

Keywords

to Use

SEO Keyword Bible for Real Estate Agents 19

111+ SEO Keywords For Real Estate Agents
Awesome.

By now you should have a short list of keywords that you know are getting searched
by actual people… people that you can help in your business.

Circle the 3 keywords that you feel will get you in front of the right people and that may have enough
search volume to matter for your business.

Now you know our process and how we do SEO and capture the right traffic that’ll help us grow our
business.

Or... if you don’t want to do your own keyword research, we’ve done it for you!

If you skipped to this point to swipe the keywords and run, cool!

But make sure you read the section after this to learn what you need to do with those keywords on your
websites in order to ramp up your traffic and leads so it can scale your business.

If you’re an AgentCarrot member, you’ll be able to skip many of the steps on the next
section as they may already be done for you on your website for your local keywords (or our
SEO tool will definitely make it easier on you).

First, a quick disclaimer.

This list of keywords is just an overview of some of the most successful keywords that we have found
on our customer sites and in our own keyword research.

This list is not meant to be all inclusive and if you search hard enough, you will probably find some
that impact your business even better.

This list is meant to give you some insights for what people are searching for in Google and which
ones to focus on in your own market.
Without further ado, here are the keywords most home buyers and sellers and agent-interested folk are
searching each month.

SEO Keyword Bible for Real Estate Agents 20

SEO Keywords For Buyers

The AgentCarrot Analysis

These numbers are only the search volume for those “exact” phrases. So according to the
current data as the publish date on this report, the exact phrase, “home for sale” was
searched an average of 60,500 times every month across the US.

SEO Keyword Bible for Real Estate Agents 21

That doesn’t include all of the thousands of people who are putting that phrase as only a part of their
search, such as “houses for sale in Portland” or “buy houses for sale in Portland.”

It only includes that phrase and that phrase alone.

There are many thousands more searches per month for these phrases that are more “local” (where the
searcher puts in their city / location in the search or other qualifying words).

That’s good news!

Overall the search phrases didn’t change much if at all from last year. The search volume has changed a
bit, but the “houses for sale” phrase still is among the most popular for motivated house buyers.

Pick 1-2 primary keyword phrases to focus your home-page on, then add your location at the end.
Example: “Houses For Sale Portland, Oregon.” This will drastically increase the chances you’ll rank for a
phrase in your location if your website is structured right. Make that phrase the first part of your “title tag”
and optimize your content on that page for that phrase.

TIP: AgentCarrot has a built-in “SEO Grader Tool” to help you optimize your web pages for search
phrases that matter whether you’re an SEO expert or not. If it’s a fit, check out our plans.

Carrot SEO Tool

SEO Keyword Bible for Real Estate Agents 22

SEO Keywords For Real Estate Agents

The AgentCarrot Analysis

In most of these keyword phrase cases, the winner isn’t a big surprise. “Real estate agent” as the phrase
which sports an average of 74,000 searches every month across the U.S. is simple. And for that reason, it’s
effective.

Every real estate agent should rank for the phrase, “real estate agent in [your city].” If you don’t, glance at
the graph as a reminder of all the business you’re missing.

People want to buy or sell houses in your city, and they often want a real estate agent to help. Half the
battle is simply getting your name, brand, and website in front of them.

Strategically scatter these keywords throughout your homepage so that it’s clear what you do, where you
do it, and who you are.

TIP: To find out how you’re ranking currently and watch your website improve, AgentCarrot offers
a free keyword ranking tracker for all of members.

Sign Up for a Demo To Check It Out

SEO Keyword Bible for Real Estate Agents 23
SEO Keywords For Real Estate Brokers

The AgentCarrot Analysis

Depending on the state you live in and what you classify yourself as (a broker or an agent), focusing on the
“real estate broker” keywords could definitely be worth your time.

Keep in mind, though, you don’t want to try and rank for “real estate agent” and “real estate broker”
keywords on the same page. Doing so will dampen the effect of each keyword set and ensure that you
don’t rank for either.

Your best bet is to classify yourself as one or the other and tackle only those keywords. Or, if you’d rather
tackle both sets of keywords, create a separate landing page for the broker keywords and one for the
agent keywords.

This will give you a chance to rank under both titles without cluttering your website.

SEO Keyword Bible for Real Estate Agents 24

SEO Keywords For First Time Home Buyers

The AgentCarrot Analysis

With the massive amount of searches around the “first time home buyer” phrase, at least the first 4
keyword phrases here are worth paying SEO-time to.

First-time home buyers are a ripe market for real estate agents. While a seasoned house buyer might
attempt the buying process alone, a first-timer likely wants the expertise you have to offer.

In other words, sprinkling these keyword phrases into your homepage, landing page, and content is a
great way to attract motivated home buyers.

SEO Keyword Bible for Real Estate Agents 25

SEO Keywords For Buyer Tips

The AgentCarrot Analysis

These keywords should be used a bit differently. Obviously, the volume of searches per month is
significantly less for the “buyer tips” category than the last few we’ve discussed.

But that doesn’t mean they’re inconsequential.

In fact, these keywords phrases are the perfect ones to tackle when you’re trying to cater to people who
might not even know they want to use a real estate agent yet.

Maybe they’re just curious about the process of buying a home at this point or they’re wondering what
they need to know before starting.

If you set yourself up as the source where they can get information, they’ll likely come to you when they’re
actually ready to buy a house.

For that reason, these keyword phrases make for a great focus when it comes to your blog content.

TIP: You can even use these keyword phrases as the title of your content (blog, podcast,
infographic, youtube videos) if you want to cater exactly to what people are searching for.

SEO Keyword Bible for Real Estate Agents 26

SEO Keywords For MLS

The AgentCarrot Analysis

Any home searching prospects with a bit of knowledge under their belt (probably not first time home
buyers) know what MLS is. Because of this, it’s worth your time to, partly, focus your website on these
keywords.

One idea is to actually create a place on your website with some of the listings from an MLS database.
Another way would be to create blog posts regarding what an MLS is and how home buyers can use them.
Both of these methods will help you to rank in Google for anyone searching keyword phrases such as
“MLS listings” or “MLS homes.”

SEO Keyword Bible for Real Estate Agents 27

SEO Keywords For Selling A Home

The AgentCarrot Analysis

Onto the seller.

With 2,400 searches every month for a single house seller keyword phrase, it’d be a sin to totally ignore
the seller.

Consider creating two separate landing pages on your website. One for the buyer and one for the seller.
Focus the above keywords to rank your seller landing page.

TIP: It would also probably be worth your time to do keyword research on phrases such as “how to
list my house in [your city] since house sellers often enter the real estate arena under the cover of
a listing.

SEO Keyword Bible for Real Estate Agents 28

SEO Keywords For Seller Tips

The AgentCarrot Analysis

Similar to the buyer tips section but with less searches is the “seller tips” category.

These keywords phrases are great when you’re trying to target prospects who’re simply thinking about
selling their house — they might not be ready to sell their house immediately. But you’re in this for the long
haul, right?

Sprinkle your content marketing plan with these keywords phrases every now and again so you’re not
missing out on potential seller leads.

SEO Keyword Bible for Real Estate Agents 29

SEO Keywords For For Sale By Owner

The AgentCarrot Analysis

Why would you ever want to target the “for sale by owner” keywords?

Well, even though these buyers and sellers are looking to work outside the realm of an agent, creating
content (and even listings) around the pros and cons of for-sale-by-owner negotiations will sometimes
yield leads.

Every now and again, someone will want to buy or sell a house alone, but then once they actually start
going through the process and realize how difficult it is, they’ll look to an agent as savior.

If they’ve already been learning from you, you might just get to be that savior.

SEO Keyword Bible for Real Estate Agents 30

SEO Keywords For Short Sale And Foreclosures

The AgentCarrot Analysis

In a perfect world, everyone would buy a foreclosure.

They’re often a phenomenal price point for the quality of house the buyer receives. Thus why 74,000
prospects are searching for them every month.

As an agent, staking your name on foreclosures by creating a landing page with appropriate foreclosure
listings and appropriate keyword phrases to help you rank in Google is a great way to collect leads.

This is a chunk of business you don’t want to miss. And well placed keyword phrases will ensure that you
don’t.

SEO Keyword Bible for Real Estate Agents 31

Take The Next Step

Let Us Show You How to Grow Your Real Estate Website’s Traffic,
Leads and Results With Carrot’s Online Marketing Software.

Our Demo Will Guide You Through Step-By-Step How Carrot…

Click Here to Find Out More

Why do Carrot members control so many page 1 Google rankings

for real estate search terms that matter?

It’s a mix between our industry leading inbound marketing tools that help you rank better more easily (on the
web and on mobile devices), our hands-on expert coaching and support, and our training programs exclusive
to active agent and investor Carrot members. Bottom line, you’ll have the tools and our team’s support to get
the job done.

See What Carrot Can Do for You

SEO Keyword Bible for Real Estate Agents 32

PART 3

What to Do

With These
Keywords on

Your Website
SEO Keyword Bible for Real Estate Agents 33
How To Use These Keywords On Your
Websites To Bring In More Traffic And Leads
So now you know what your prospects are searching for online.

That’s the first half of the SEO battle.

Let’s quickly talk about what to do with these keywords, as there is a lot of misinformation out there.

Often newcomers to online marketing and SEO think that the number of times a keyword shows up on a
page, the number of links, and the number of people who visit determine if the site gets ranked well.

This is not entirely true and can actually hurt rankings if you do it wrong.

Always remember, quality over quantity.

The practice of using a keyword a bunch on a web page is called keyword stuffing.

It is best to avoid this because it violates one of the SEO golden rules.

The golden rule states, “Don’t write for Google, write for your audience.”

Try to write simple-to-understand and meaningful content that helps build trust, rapport, value, and shows
the reader that you can help solve their problem.

If you are not a copywriter, you might want to consider hiring someone or finding a solution that provides
SEO optimized content for real estate websites like AgentCarrot does (take our demo at:
carrot.com/demo).

With that being said, optimizing for the right keywords is very important but Google looks a lot at how the
content is being used (not just what is being said) on the website.

Google will notice if the content is being shared on social media, if other’s link to it, and how
many times it is mentioned on other pages or on other websites. All of those are great
things that can help your rankings over time.

SEO Keyword Bible for Real Estate Agents 34

Building Your Website, Writing Effective
Content, And Optimizing Your Content To Rank
Well
Great! This is where the rubber meets the road with SEO.

It can be overwhelming if you’re new to online marketing and SEO. But everything we talked about in this
free guide is already built into every AgentCarrot website to give you a head start on the process. We even
localize the content on your web pages to help you have a better chance of ranking well in your specific
market… which is one of the reasons AgentCarrot members hold more page 1 rankings for critical
keywords than any other website platform.

But here are a few steps you should take if you want to learn the process or do this on a non-AgentCarrot
website.

At most, each page, post, or article should be optimized for 1 or 2 related keywords.

Many people will try to make their homepage rank for everything.

Instead, be specific and precise. When you try to optimize 1 page for too many things, Google may not
know what that page is really about and choose to not rank it well for anything at all.

So here’s what to do with those keywords on your website.

NOTE: Head over to our website to access free SEO training videos that walk you through the
process of optimizing your website for the best keywords to reach more sellers, buyers, lenders,
and tenants.

Go to: carrot.com/seo-report for FREE detailed SEO

videos.

SEO Keyword Bible for Real Estate Agents 35

Your Title Tag
A title tag on your website is one of the first things that Google looks at when trying
to figure out what your website is about. It’s also what it tends to show in the search
results when your website shows up.

Title Tags and Headlines should be compelling and contain the keyword being targeted for that post or
page. Try to keep your title tag between 50-60 characters, which is about what Google will show in their
search results.

So let’s dive into what to do with your title tag on your website.

Optimal Format Of Your Title Tag:

Primary Keyword – Secondary Keyword – Your Company Name

Optimal Length:

Between 50-60 characters

Example:

“Klamath Falls Apartments – Apartments Near OIT – ABC Houses”

SEO Keyword Bible for Real Estate Agents 36

Your Content
The content is perhaps the most important part of your real estate agent website
strategy.

Why?

Because it’s the part that really lays the foundation for what your website is about in Google’s eyes along
with the title tag.

Plus your content, if crafted carefully, is what hopefully converts a visitor to a lead once they land on your
website.

SEO Keyword Bible for Real Estate Agents 37

You can have the #1 ranking website in your market, but if the words on the page aren’t effectively written
to build credibility, engage the reader, and convert them to a lead, that #1 ranking doesn’t matter.

Our AgentCarrot websites are among the best ranking and highest converting websites in the industry, so
take a demo to see if we can help you save time and get better results.

Take the AgentCarrot Demo >>

We could write an entire report on how to optimize the content on your website better than your
competition’s website, but we don’t have time for it in this SEO Keyword Bible.

So, here are a few tips to help you make the content on your website has the best shot at ranking well for
your keywords.
Vary the way you write the keywords on your page. If the main keyword you’re going after on that
page is “buy a house in Atlanta,” use that just a few times, but also use variations of that phrase, like,
“buy houses in Atlanta” and “Atlanta Houses.” This helps give the page more reach and Google can
still understand that those phrases are all extremely related (which is a good thing). This kind of
writing looks natural to Google and the reader.

Include pictures on your pages and include variations of your keyword in the “alt tags” (alternative
text) of your images.

Use your “H1” and “H2” headings wisely. They help break your content up and make it easier to
read... but they are also a great place to mix in your keywords where it makes sense.

Aim for at least 300 words on every page you want to rank well. This isn’t a hard and fast rule, but
in general more high quality content is better than less content (as long as it’s optimized).

Link to and from your most important pages. The pages that you want to rank should link out to 1 to
2 other high quality pages (it could be other pages on your website or other reputable websites) and
make sure your most important pages are linked to and from other pages on your website. This helps
Google realize that that page is an important one on your site.

Include your keyword in the URL of the pages. In general, it’s a great practice to include the keyword
phrase in the URL of the page. This rule generally applies to pages on your website. We’re not saying
that your domain name has to have your main keywords in it. As an example, let’s say you’re an agent
in Fresno, CA and you create a page specifically for Fresno on your website. The url may be:
www.yoursitehere.com/buy-houses-fresno

Write your content for the visitor to your site, not for Google. We like to write the content on our
web pages for the house buyer and seller first. Write the page to convert them to a lead. Then after
the content is written, we use our built in Carrot SEO Tool to optimize the page for the keyword we
want to rank for. This ensures the content makes sense and resonates with the reader … AND is
optimized well for Google.

All of those elements above are already pre-built into our AgentCarrot websites to give you
a jump start. Then from there if you want to tweak and customize your content to better fit
your business, it’s easy to do that!

SEO Keyword Bible for Real Estate Agents 38

You Don’t Have To Be An SEO Expert
We take the technology and SEO headaches out of the process for you.

If you’re an AgentCarrot member, your websites are pre-built with high converting content optimized for
your local city. Then, we give you access to our built in Carrot SEO Tool to have our SEO experts take you
by the hand to make sure any content you write is optimized as well as we could do it ourselves.

As long as you can follow directions and our “stoplight” signals, you can optimize your web pages.

Next, sit down and craft a well thought out plan on how you can create value with your content.

Share a story that resonates with the website visitor about why your real estate solution is better than the
competition.

Start educating users on the process, what they can expect, what to watch out for, and how they can reach
their goal quickly with you.

SEO Keyword Bible for Real Estate Agents 39

A Quick Example Content Guide …
Here is an example of how to effectively use keywords in a post.

1

First, identify a keyword phrase to target:

“Buy a house in Phoenix AZ”

2

Create post SEO Title Tag:

“Buy a in Phoenix AZ - 4 Simple Steps - ABC Houses”

3

Craft a compelling headline:

“Want to buy a house in Phoenix AZ? 4 Simple Steps”

4






Hook the reader with your intro:

“Looking to buy a house is an exciting time. Sadly, all of that possibility and anticipation can quickly turn
into confusion, frustration, and in the worst of cases, quitting altogether.

That’s why I created this quick guide. To give you an idea of what you can expect when you’re looking
to buy a house, once you find a house, and once the deal is closed. I’ve been selling houses for over X
years and I’m going to share what I’ve learned.

Here’s what you can expect.”

Write main content on the page:

Now, write some content on your page that walks them through how to buy a house in the Phoenix
area. Write the way you would talk. Don’t try to sound too professional or stiff. And include your primary
and secondary keyword phrase in the post content where it makes sense, and vary it up a bit so you’re
also using similar phrases to make it read and feel natural.

6
 Create a simple call to action:


Again, a high ranking web page doesn’t do you any good if it doesn’t work to convert a visitor to a
lead. There are hundreds of elements that can make a website convert well or not. Most real estate
agent websites are leaving 30%+ of their leads on the table because of an underperformance.

One of those elements to improve your website conversion is to have a very clear call to action on
every page.
“For a free consultation regarding your home-search, call me at 555-555-5555 or fill out the short
form below.”

SEO Keyword Bible for Real Estate Agents 40

Is This Overwhelming?

If this all seems overwhelming to you, don’t sweat it.

I started doing this kind of stuff over 8 years ago so I’ve got a bit of a jump start on most.

But, you don’t have to learn SEO or how to build a website, or how to make a website convert in order to
get results online.

Maybe this isn’t something you’re good at or maybe you just don’t have the time to learn SEO from the
ground up.

No biggie! That’s what we specialize in and why there are more Carrot members on page 1 in Google than
any other real estate website platform on the planet.

Try AgentCarrot Now Risk Free

SEO Keyword Bible for Real Estate Agents 41

Ranking Well In Your Area
Local Search Identifiers

One beautiful thing about SEO as a real estate agent is most of the time you’re just looking to rank well for
phrases people in your local area are typing in.

Most agents don’t need to rank nationally.

Keywords like …

If you’re in Richmond, VA and you do 90% of your “Buy a house in richmond va”

work in Richmond … you should just be focused on “How to buy a house in richmond virginia”

getting your website ranked well for local “House listings in richmond va”

“Richmond va real estate agents”

Richmond, VA keywords.

You get the idea.

People tend to search “local” when looking for a solution to their real estate problems.

So take the keywords in this guide and put your location name after it.

Like, “buy a house in [your city / area here]” Simple, eh?

SEO Keyword Bible for Real Estate Agents 42

The Right Keywords Are The Foundation …
… But You Can’t Stop There.

You now know the exact keywords that house buyers and sellers are typing into Google to find the
solutions you offer.

Knowing that is like knowing the best streets in your city to put bandit signs, where the most motivated
buyers drive.

Pretty awesome, right?

Knowing the right keywords to target are perhaps the most important part of SEO that most real estate
investors get wrong.

Now that you have this resource, your life is going to be 100% easier as far as getting leads online with
SEO and PPC goes.

But, keywords are only part of the equation.

Keywords are like the soil in your vegetable garden.

Without nutrient-rich soil, your chances of growing a good crop of vegetables are pretty low. The same
goes for keywords.

The right keywords are your nutrient-rich soil. But to harvest a great crop (profits), there are other things
you have to do.
1

“Plant” great seeds

(build a website geared for SEO and conversion, not just to look pretty)

2

“Nurture” and water those seeds

(actively market your website & improve your rankings)

SEO Keyword Bible for Real Estate Agents 43

3

“Grow” the crop

(create pages that go after other keywords on your site to broaden your reach)

4

“Harvest” a great crop

(turn those leads into profitable deals)

Having a great website platform, great content, some good quality back links, a high converting website,
and great support when you need help are the “water,” “fertilizer,” and “care” needed to grow great
rankings and harvest that traffic into leads.

Our Carrot members generated nearly 1 million visitors to their websites in 2017 so far and generate over
30,000 leads per month.

If you want to leverage our industry’s best Inbound Online Marketing Platform with built-in SEO and
Conversion Tools and Methodology, head over to our website and take a free demo or reach out to us to
see if we can help you reach your goals.

Take our demo and start your journey!

SEO Keyword Bible for Real Estate Agents 44

Additional Free Resources From Carrot
Is Your Website Lost Among the Clutter?

Going with a “cheap” website could cost you thousands every year. Attract, Convert, and Stand Out From
Your Competition with Carrot.

Go to: https://carrot.com/demo-agent/

Is Your Website Optimized For Mobile?

Go to carrot.com/responsive to test your own website today! See how it looks on mobile devices and
whether it’s user friendly or not on our free “Mobile Checker”!

Go to: https://responsive.carrot.com/

Inbound Marketing For Investors and Agents Blog

Each week we publish articles and free resources to help real estate agents and investors generate more
leads online. See our split test results, SEO tips and tricks, and innovative reports to help you stay ahead
of your competition.

Go to: carrot.com/blog

SEO Keyword Bible for Real Estate Agents 45

So, Who Is Carrot Anyway?

Carrot is a passionate team of techies, marketers, and investors who are helping thousands of high
achieving real estate investors “do more of what makes your heart sing” by creating simple and effective
software, training, and hands-on support to help you generate more leads and credibility online.

Our members are pulling in over 55,000 leads per month as of the time we’re writing this and closing
more deals with online leads than they ever have prior to leveraging our Inbound Online Marketing
Platform for real estate investors.

If you want to build more credibility online and generate better results (leads and deals), there is a
reason some of the most successful investors in the country have been attracted to our system and
methods.

Learn more about Carrot and how we can help you grow your real estate investing business today …

To Learn More Visit: www.carrot.com/about

SEO Keyword Bible for Real Estate Agents 46

Our Mission: “Add humanity back to business and help people regain more precious time for the things
that matter in life.”

Our Core Values:

1
Have Fun and Be Different

2
Always Genuinely Care

3
Be A Beacon of Positivity and Possibility

4
Consistent Improvement and Innovation

5
Be Adventurous, Creative, and Open Minded

6
Transparency

7
Deliver WOW Through Great Service

8
Gratitude for Everything

9


Consistent and Predictable Financial Growth

What Are People Saying About Carrot?

“You are incredible! Thanks for all you do. I can’t believe everything you offer. Next to Apple… You might be
my favorite company to ever work with!” — Jeremy Bavolek

“I really LOVE my websites. I had no idea it would perform like this. I will have a massive buyers list in no
time flat! Then I’ll be ready for my motivated seller’s site, I AM SO EXCITED!!!! Carrot is amazing I am
definitely going to the next level.” — Darrell Lofton

“I’ve been with you guys for a long time for a reason… You guys have been great! You guys have allowed
me to raise my daughter at home... You can’t put a price tag on that.” — Vance Nichols

“Thanks for your help! You folks at Carrot are going to hit it big... your dedication to customer service... is
off the charts. I am grateful for all your help” — Kevin Clancy

“Glad I got Carrot in my corner now... I am full of excitement and glad that I am in the hands of a
trustworthy team of professionals. Thanks for your support on getting me off the ground and on the right
foundation. I am grateful.” — Gladys Ntaryike

“I absolutely love the product Carrot puts out. I never thought I could do a lot of the things that Carrot has
walked me through.” — Michael DeHaven

“Site is performing awesome. Get lots more leads. Happy with things so far. Thanks for your help.” — Tyler​
Ford

“Thank you very much for the assistance. I’m so impressed with the interaction I have had with every
person at Carrot. Outstanding! Thanks again.” — Keith Whitecotton

SEO Keyword Bible for Real Estate Agents 47

Take The Next Step

Let Us Show You How to Grow Your Real Estate Website’s Traffic,
Leads and Results With Carrot’s Online Marketing Software.

Click Here to Find Out More

Our Demo Will Guide You Through Step-By-Step How Carrot…

Gets you better search engine rankings (real world results in the demo
Is designed by the best conversion experts in the world to convert you more lead
Leverages social media and mobile technology to give you an edg
Demonstrate how Carrot skips the hype and over-delivers on our promis
Why our customers say their Carrot sites convert visitors to leads up to 5x MORE than their
non-Carrot websites

See What Carrot Can Do for You

SEO Keyword Bible for Real Estate Agents 48