DEPARTMENT OF COMMERCE
UNIVERSITY OF KERALA
Syllabus : Course Work PhD in Commerce
RESEARCH METHODOLOGY
Aim
Impart knowledge on various processes involved in research work commencing from
identification of the research problem to report writing.
Course objective
Understand how to prepare a research plan and prepare a research design based
on the research processes
Help in formulation of hypothesis based on the research gap and help in testing the
hypothesis formulated
Impart skills in analysis and interpretation of data and report writing
COURSE CONTENT
MODULE I
Introduction to Research: – Types of Research- Fundamental, Applied, Policy; Library, Case
study, Survey, Experimental, Action and Evaluation - Process of Research.
MODULE II
Research Plan: Literature Review – Research Gap - Selection and Formulation of Problem -
Setting Objectives- Formulation of different type of Hypotheses – Identification and
Measurement of Variables-Concept of Research Design and Different Types of Research Designs
MODULE III
Sampling Design: Concept of Sample - Sample Size – Different Methods of Probability and Non-
Probability Sampling - Sampling and Non Sampling Errors - Sample Size Determination
MODULE IV
Collection of Data : Data –Types –Secondary and Primary – Sources of Secondary Data-
Methods of Collecting Primary Data- Observation, Experimentation, Interviewing, Mail Survey,
Projective techniques, Focus Group Discussion, - Tools for Data Collection- Schedule and
Questionnaire Measurement Scales – Pilot Study- Pre- Testing- Field Administration
MODULE V
Data Analysis and Hypotheses Testing: Coding, Editing and Tabulation of Data – One Way Table,
Two Way Table- Tools for Statistical Analysis – Parametric and Non- Parametric Tests- Charts
and Diagrams – Testing of Hypotheses – Report Writing – Precautions in Preparing the Research
Report – Use of appropriate statistical packages for analysis.
References
Richard Levin and David Ruban – Statistics for Management , Pearson Education India
Cooper R Donald and Pamela S Schindler , Business Research methods , Tata McGraw
Hills
Krishnaswamy O R , Research Methodology in Social Sciences, Himalaya Publishing
House
Devendra Thakur, Research Methodology in social Sciences, Deep & Deep
Publications, New Delhi, 2009.
Kothari,C.R., Research methodology Methods and Techniques, New Age
International Publishers,2nd edition, New Delhi, 2009.
Reddy C.R, Research Methodology in Social Sciences, Kalyani Publishers,
New Delhi, 2008.
Santhosh Gupta, Research Methodology and Statistical Techniques, Deep
& Deep Publications , New Delhi , 1999.
Wilkinson, TS; Bhandarkar,PL; Methodology and Techniques Of Social
Research, Himalaya Publishing House,
Ghosh B N , scientific Methods in Social Research