Programs Academic Information | 2024-28

PROGRAM ACADEMIC
INFORMATION
2024-28

• Bachelor of Business Administration in Tourism and Event

Management

• Bachelor of Business Administration (Honours) in Tourism

and Event Management

• Bachelor of Business Administration (Honours with

Research) in Tourism and Event Management

As per UGC 3+1-year scheme

School of Hotel Management and Tourism

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
dbuu.ac.in
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 Programs Academic Information | 2024-28

Table of Contents

Section 1: Program General Information 3

Name: Bachelor of Business Administration in Tourism and Event Management 3

(3+1 year scheme)
Level: Undergraduate 3

Section 2: Program educational objectives 3

Section 3: Program outcomes 4

Section 4: Program specific outcomes 6

Section 5: International standards and subject benchmarks 6

Referred URL 6

Section 6: Program structure 6

Semester 01 7

Semester 02 8

Semester 03 9

Semester 04 9

Semester 05 10

Semester 06 10

Semester 07 11

Semester 08 12

Total program course distribution 13

Section 7: Program core 14

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Section 1: Program General Information

Bachelor of Business Administration in Tourism and Event

Program
Management (3+1-year scheme)

Level Undergraduate

Course Duration 3+1 year (6+2 Semesters)

Section 2: Program Educational Objectives

Broad goals that address institutional and program mission statements and are responsive
to the expressed interests of various groups of program stakeholders.
PEO-1 : Become knowledgeable in Branding, logistic support, and behavioral
science to address issues that arises in the event management industry.

PEO-2 : Determine, define, and conduct an analysis of competition and

management data to resolve company problems.

PEO-3 : Demonstrate the capability to create a system, component, or process

according to the demands and requirements of the industry.

PEO-4 : Create, pick, and use innovative approaches, resources, and strategies for
the event management industry.

PEO-5 : Cultivate a professional management attitude by nurturing the creative

development of innovative ideas and solutions.

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Section 3: Program Outcomes

The program must then formulate a set of program outcomes (knowledge, skills, and attitudes the program
graduates should have) that directly address the educational objectives and encompass certain specified
outcomes.

1. Complex problem-solving: The graduates should be able to demonstrate the capability to solve
different kinds of problems in familiar and non-familiar contexts and
apply the learning to real-life situations.
2. Critical Thinking: The graduates should be able to demonstrate the capability to apply
analytic thought to a body of knowledge, including the analysis and
evaluation of policies, and practices, as well as evidence, arguments,
claims, beliefs, and the reliability and relevance of evidence,
3. Communication Skills: The graduates should be able to demonstrate the skills that enable
them to: listen carefully, read texts and research papers analytically
and present complex information in a clear and concise manner to
different groups/audiences, express thoughts and ideas effectively in
writing and orally and communicate with others using appropriate
media,
4. Research-related skills: The graduates should be able to demonstrate: a keen sense of
observation, inquiry, and capability for asking relevant/
appropriate questions, the ability to problematize, synthesize, and
articulate issues and design research proposals
5. Leadership readiness/qualities: The graduates should be able to demonstrate the capability for:
mapping out the tasks of a team or an organization and setting
direction. formulating an inspiring vision and building a team that can
help achieve the vision, motivating and inspiring team members to
engage with that vision. using management skills to guide people to
the right destination.
6. Ethics : The graduates should formulate a position/argument about an ethical
issue from multiple perspectives, identify ethical issues related to
work, and follow ethical practices, including avoiding unethical
behavior such as fabrication, falsification, or misrepresentation of
data, or committing plagiarism, and adhering to intellectual property
rights
7. Environmental awareness and The graduates should be able to demonstrate the acquisition of and
action: ability to apply the knowledge, skills, attitudes, and values required to
take appropriate actions for mitigating the effects of environmental
degradation, climate change, and
pollution,
8. Community engagement and The graduates should be able to demonstrate the capability to
service: participate in community-engaged services/ activities for promoting
the well-being of society.
9. Autonomy, responsibility, and The graduates should be able to demonstrate the ability to apply
accountability: knowledge, understanding, and/or skills with an appropriate degree of
independence relevant to the level of the qualification, work
independently, identify appropriate resources required for a project,
and manage a project through to completion,

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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10. Empathy: The graduates should be able to demonstrate the ability to identify
with or understand the perspective, experiences, or points of view of
another individual or group, and to identify and understand other
people’s emotions.
11. Digital and technological skills: The graduates should be able to demonstrate the capability to use ICT
in a variety of learning and work situations, access, evaluate, and use a
variety of relevant information sources, and use appropriate software
for analysis of data.
12. Life Long Learning: The graduates should be able to demonstrate the ability to: acquire
new knowledge and skills, including ‘learning how to learn skills, that
are necessary for pursuing learning activities throughout life, through
self-paced and self-directed learning aimed at personal development,
meeting economic, social, and cultural objectives, and adapting to
changing trades and demands of the workplace, including adapting to
the changes in work processes in the context of the fourth industrial
revolution, through knowledge/ skill development/reskilling,

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Section 4: Program Specific Outcomes

After the program completion, students will be able to

PSO-1: Create and carry out business ideas in the event, tourist, aviation, and
hospitality industries.

Demonstrate leadership abilities and demonstrate consideration for the

PSO-2: environment and atmosphere in addition to other sustainable concepts while
providing services to the event, travel, aviation, and hospitality industries.

PSO-3: Examine the latest developments in the travel and hospitality industry as well
as worldwide trends to get knowledge for launching new businesses.

Section 5: International standards and subject benchmarks

Details of the international standards / subject benchmark statements referred and web link
for the same.
International standards / benchmarks https://www.acpha-
cahm.org/accreditation/accreditation-
statements referred standard
Accreditation Commission for Programs in Hospitality Administration

Section 6: Program Structure

L Classroom Interaction T Tutorials P Practical

PE Program Computer
PC Program Core CC
Education Competency
OE Open Elective LS Life Skills PRJ Project
INT Internship DIS Dissertation VAM Value Added Course
Ability Enhancement
AEC
Course

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Semester – 01 Total Credits: 21

S. Course Course Weekly Contact Hours

Course Title Credits
No Code Type L T P Total
Theory

1 24TTM101 Fundamentals of Tourism PC 4 4 0 0 4

Computers for Hospitality and

2 24TTM102 CC 2 2 0 0 2
Tourism
3 24BUS101 Foundation of Management PC 3 3 0 0 3
4 24HMS115 Basics of Hotel Operations PC 4 3 1 0 4
Fundamentals of Event
5 24TTM104 PC 4 3 1 0 4
Management
6 24AEC191 Ability Enhancement Course-I AEC 1 0 0 2 2

7 24LSK101 English Communication - I LS 2 1 0 2 3

Practical’s
8 Value Added Course – I VAM 0 0 0 2 2
Computers for Hospitality and
9 24TTM171 CC 1 0 0 2 2
Tourism
Total 21 16 2 8 26

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Semester – 02 Total Credits:21

S. Course Course Weekly Contact Hours

Course Title Credits
No Code Type L T P Total

Theory

Travel Agency & Tour Operations

1 24TTM201 PC 3 3 0 0 3
Management
Contemporary Trends of
2 24TTM202 PC 3 3 0 0 3
Tourism
3 24MKM101 Marketing Management PC 4 4 0 0 4

4 24BUS104 Organizational Behavior PC 4 4 0 0 4

Event Planning & Team
5 24TTM203 PC 4 3 1 0 4
Management
6 24AEC192 Ability Enhancement Course-II AEC 1 0 0 2 2
7 24LSK102 Environmental Studies LS 2 1 0 2 3
Practical’s
8 Value Added Course-II VAM 0 0 0 2 2
Social Internship* INT
Total 21 18 1 6 25

* Social Internship- Students to pursue 2 to 4 weeks Social Internship post 2nd semester during
summer break. This will be evaluated in 3rd semester. For more details please refer to social
internship policy document.

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Semester – 03 Total Credits:22

S. Course Course Weekly Contact Hours

Course Title Credits
No Code Type L T P Total
Theory
International Perspective of
1 24TTM204 PC 3 3 0 0 3
Tourism
2 24TTM205 Indian Culture & Heritage HUM 3 3 0 0 3
3 24HRM201 Human Resource Management PC 4 4 0 0 4
4 24FIM201 Financial Management PC 4 4 0 0 4
5 24TTM206 Event Costing & Budgeting PC 3 3 0 0 3
6 24AEC193 Ability Enhancement Course-III AEC 1 0 0 2 2
7 24LSK103 Universal Human Values LS 3 3 0 0 3
8 24IKS001 Bhartiya Gyan Parampara LS 0 1 0 0 1
Practicals
9 2
Value Added Course-III VAM 0 0 0 2
10 24INT191 2
Social Internship INT 1 0 0 2

Total 22 21 0 6 27

Semester – 04 Total Credits: 21

Weekly Contact
S. Course Course
Course Title Credits Hours
No Code Type
L T P Total

Theory

1 24TTM207 Airline Ticketing PC 4 4 0 0 4

2 24TTM208 Destination Planning PC 4 4 0 0 4

3 24BUS201 Business Policy & Strategic Management PC 3 3 0 0 3
4 24BUS203 Production and Operation Management PC 3 3 0 0 3
5 24TTM209 Special Event Management PC 4 3 1 0 4
6 Open Elective-I OE 2 2 0 0 2
7 24AEC194 Ability Enhancement Course-IV AEC 1 0 0 2 2
Practical’s
8 Value Added Course – IV VAM 0 0 0 2 2
Total 21 19 1 4 24

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Semester – 05 Total Credits:20

S. Course Course Weekly Contact Hours

Course Title Credits
No Code Type L T P Total

Theory
Itinerary Preparation and Tour
1 24TTM301 PC 4 4 0 0 4
Packaging
2 24TTM1AX Program Elective-I PE 4 4 0 0 4
3 24IBM301 International Business HUM 4 4 0 0 4
4 24ENT301 Entrepreneurial Development HUM 4 4 0 0 4
5 24TTM302 Event Logistics PC 3 3 0 0 3
Practicals
6 Value Added Course –V VAM 0 0 0 2 2
7 24PRJ391 Field Trip and Tour Report PRJ 1 0 0 2 2
Total 20 19 0 4 23
PROGRAM ELECTIVE-I

Course
Course Title
Code
24TTM1A1 Principles and Practices of Eco tourism

24TTM1A2 Event Laws and Licenses

Semester – 06 Total Credits:22

Weekly Contact
Course Course
S. No Course Title Credits Hours
Code Type
L T P Total
1 24INT29F Industrial Training INT 22 0 0 44 44

Total 22 0 0 44 44

Industrial Training- Students to pursue 22 weeks internship post 5th semester.

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Semester – 07 Total Credits: 22 (18+4)

Weekly Contact
Course Course
S. No Course Title Credits Hours
Code Type
L T P Total

1 24TTM1BX Programme Elective-II PE 4 3 1 0 4

2 24TTM1CX Programme Elective- III PE 4 4 0 0 4

3 24TTM1DX Programme Elective-IV PE 4 3 1 0 4
4 24RND491 Research Work-I** RND 4 4 0 0 4
Research Methodology for
5 24PHCC103 RND 4 4 0 0 4
Humanities and Social Sciences
6 24PRJ391 Minor Project PRJ 2 0 0 4 4
Total 22 18 2 4 24

** Research Work -I is for those who will do Honors with research. The students with
7.5 CGPA and 75% attendance till semester 6 can opt for Honors with research track

PROGRAM ELECTIVE-II

Course Code Course Title

24TTM1B1 Tourism Laws

24TTM1B2 Aviation Management

PROGRAM ELECTIVE-III

24TTM1C1 Adventure and Extreme Tourism

24TTM1C2 Event Production and Catering

PROGRAM ELECTIVE-IV

24TTM1D1 Medical and Wellness Tourism

24TTM1D2 Event Safety and Security

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
dbuu.ac.in
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Semester – 08 Total Credits: 19 (15+4)

Weekly Contact
Course Course
S. No Course Title Credits Hours
Code Type
L T P Total

Theory

1 24TTM1EX Programme Elective-V PE 4 3 1 0 4

2 24TTM1FX Programme Elective-VI PE 4 3 1 0 4

3 Open Elective-II OE 2 2 0 0 2
4 24LSK104 Indian Constitution LS 2 2 0 0 2
5 24TTM303 Aircargo Management PC 3 3 0 0 3
Practical’s
6 24RND492 Research Work-II *** RND 4 0 0 8 8
Hons 15 13 2 0 23
Total Hons
19 13 2 8 23
With Res
*** Research Work-II is for those who will do Honors with research.

PROGRAM ELECTIVE-V

Course Code Course Title

24TTM1E1 Tourism Planning and Development
24TTM1E2 MICE Management

PROGRAM ELECTIVE-VI

24TTM1F1 Tour Leadership and Management

24TTM1F2 Event Coordination

Bachelor of Business Administration in Tourism and Event Management (3+1 year scheme)
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Total Program Course Distribution

Course Category Credits Courses
PC: Program Core 73 23
PE: Program Elective 24 06
INT: Internship 23 02
LS: Life Skills 09 05
DIS: Dissertation 04 01
AEC: Ability Enhancement Course 04 04
OE: Open Elective 04 02
PRJ: Project 03 02
VAM: Value Added course 00 05
CC: Computer Competency 01 01
RND: Research 12 03
HUM: Humanities 11 03
Total 168 54

Total Program Course Distribution

PC: Program Core
7%
PE: Program Elective
7%
INT: Internship
0%1%
LS: Life Skills
2%
2% DIS: Dissertation
2% 44%
2% AEC: Ability Enhancement Course
5% OE: Open Elective
PRJ: Project
VAM: Value Added course
14%
CC: Computer Competency
14% RND: Research
HUM: Humanities

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Total Program Credit Distribution

SN Year Semester Credits Assigned
BBA BBA (H) BBA (H &
T&EM T&EM Research) T&EM
1 I 21 21 21
First
2 II 21 21 21
3 III 22 22 22
Second
4 IV 21 21 21
5 V 20 20 20
Third
6 VI 22 22 22
7 VII NA 22 22
Fourth
8 VIII NA 15 19
Total 6/8 127 164 168

Section 7: Program Core

A set of courses in the program curriculum designated to address the knowledge, skills,
and attitudes specified in the outcomes.
Apply relevant knowledge for the production and management of tourism
PC-1 :
experiences.
Demonstrate an understanding of effective management principles as
PC-2 :
outlined in selected text learning objectives
To acquire an understanding of the role and purpose(s) of special events in
PC-3:
the Organizations.
Knowledge and skills on the operations and management of tour and travel
PC-4 : segments of tourism industry including trends and contemporary issues in
the travel industry.
PC-5 : To understand about services, rural marketing & new trends in marketing

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Practice: Learning by Doing

Students have to demonstrate their knowledge acquired and skill developed on learning a
course through the following individual and/or combined learning attributes
1. Practical Sessions
2. MOOCs / Industrial Certification
3. Field Projects
4. Industrial Training
5. Internship
6. Research Paper writing & Publication

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