NI

AG
ARA
Brand Style Guide
December 2023
 Niagara College Brand Standards:

This document provides specific guidelines for proper use of the Niagara College Canada
logo and name on advertising, promotional and communication materials. Adhering to
these guidelines will ensure a consistent, effective visual presentation of the Niagara
College brand.

Niagara College Marketing (Welland Campus)

100 Niagara College Boulevard, Welland ON L3C 7L3
905-735-2211 ext. 7771

Contents:

Introduction to the Niagara College logo. . . . . . . . . . . . 4

Colours and clear space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Proper use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Improper use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Sub Brand identities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Social Media protocol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Clothing application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Public documents/templates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Email Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Powerpoint template. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

2 Niagara College Canada

The Niagara College Logo

Brand Style Guide 3

 The Niagara College Logo:

The Niagara College Logo is made up of 2 distinct elements: the blue circle icon “The
Button” and the wordmark. Download logo files Click here

Icon (nc button)

Wordmark

Using the Logo:

Both elements of the logo are to be used as a single graphic. Independent placement of
the nc button or the wordmark are not permitted without the approved concent of the
Niagara College Marketing Department.

NO

YES

NO

4 Niagara College Canada

 Corporate Colour:

Niagara College’s official colour has been chosen using the printing ink system known
as the Pantone Matching System. This ensures that accurate and consistent colour is
achieved when printing the logo and related graphic elements using traditional printing
methods.

There are variations available for other media and materials as outlined below:

Pantone 285 Pantone 300 CMYK RGB HEX Code

For coated For uncoated C-90 R-0 0077BE
papers and or dull papers M-48 G-115
glossy materials or materials Y-0 B-207
K-0
Supplementary colours: Web Colours:
Background Blue (CMYK) C-100 M-68 Y-7 K-28 Light Blue: EDF8FF
Lighter Blue (CMYK) C-70 M-30 Y-0 K-0 Light Grey: BFBFBF
Medium Grey: 555555
Dark Grey: 363636
Yellow: FFFAD9

Clear space and minimum size:

Clear space should always surround the logo, ensuring that other type or graphic elements
do not collide with it, or interfere with its readability. The minimum clear space is based on
the cap-height of the wordmark

Minimum clear space (equal to height of “N”)

Minimum size for reproducing the College logo

is 1.5cm wide This will ensure legibility when
reproduced.

1.5 cm
minimum width
SOLID

Brand Style Guide 5

 Brand Typeface:

Niagara College uses 2 typefaces to represent its brand identity. These fonts are used for
media such as print and advertising. Fonts for web are displayed below.

Download fonts to your computer Click here:

PRIMARY: TRADE GOTHIC NEXT LT PRO

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

SECONDARY: JANSON

Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

WEB: ROBOTO (https://fonts.google.com/specimen/Roboto)

Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

6 Niagara College Canada

Acceptable use of the Logo:

Using the logo on backgrounds of different colours will require different colour treatments to the logo itself
to help maintain clarity. Generally always try to keep dark colours on light backgrounds and light colours on
dark backgrounds. Note that the letters inside the icon are solid and should not show the background colour
through the logo. When the logo is printed using white as a single colour, approved concent of the Niagara
College Marketing Department must be obtained.

Colour on light background

Colour on dark background

Colour on medium background

Black and white versions

Website specific usage:

Websites that are affiliated with Niagara College Canada should always prominently display
the Niagara College Canada logo. Suggested placement would be in a sidebar or footer of
each page. For approval on using the logo on a web page, please contact Niagara College
Marketing.

Brand Style Guide 7

 NOT Acceptable use of the Logo:

Do not substitute or change the elements of the logo or place the artwork so that it is difficult to see
or read. Never place it on a busy background which will reduce its effectiveness.

DO NOT:
Low contrast backgrounds

DO NOT:
White elements on light backgrounds

DO NOT:
Alter size or shape

Niagara
College
DO NOT:
Change fonts or positions
Canada

Welcome to
Niagara College DO NOT:
Too small or angled

Social Winery
Greenhouse
DO NOT:
Activities Use other names
Club or font treatments

DO NOT:
Add text or other graphics
as part of the logo
Paramedic Technology Studies

8 Niagara College Canada

Sub-Branding & Alternate graphics:

Many areas of the College offer services and benefits to students and the Niagara
community. Schools of study, divisions, departments, groups, committees and enterprises
are some examples of these areas.

Marketing has developed a strategy to sub-brand these areas using a standardized graphic
format that ties directly to the College brand by using the fonts and colours outlined in this
guide.

Contact Marketing or create a Marketing Service Request (Click Here) to request

consideration for sub-brand artwork for your area or group.

Icon
Name

Department Name
Second Line

Black

School of
Trades

Teaching
Winery

Typeface:
TRADE GOTHIC NEXT LT PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Brand Style Guide 9

Corporate: Academic:

Sub-branded logos are made up of 2 distinct elements: the blue Academic sub-branding follows the same structure and format as
circle icon and the name of the department. One of the primary the corporate guidelines.
differences between the College logo and the sub-brand is the
weight of the font.

The lettering should be set using the “Trade Gothic Regular”

which differentiates the artwork from the College logo reducing
the probability for confusion between the similar brands.

NOTE: For promotional clothing embroidery, Marketing suggests having

the lettering set as “Trade Gothic Bold No 2” as the regular font can
become distorted on fabric.

Marketing Culinary, Hospitality

and Beverage

Teaching Allied Health

Winery
Library and Media
Learning Commons

Embroidery option:

Technology Business and

Management

10 Niagara College Canada

Social Media Brand Guidelines:

Be bold. Be blue.

The NC branding guidelines are to be reviewed and understood before creating a social
media account. The College logo must appear on all College-affiliated accounts and
include “Niagara College” or “NC” in their page titles. If you are unsure of a name or need
assistance, the Digital Media Officer can provide guidance.

Determine your social voice. Make sure that the tone you use is consistent with the image
of NC and your particular department. As a postsecondary institution, we must be mindful
of the terminology we use when posting online.

Hashtags are helpful. When posting, incorporate College hashtags to generate post
exposure and connect with your followers. Hashtags are used for Twitter and Instagram.
The primary NC hashtags are:

#myNCstory (General)
#NiagaraCollege (General)
#BlueIsBest (General)
#KnightsLife (Athletics)
#GetInvolvedNC (CSEL/Community Events)
#NCInternational

International Department:

Language & Grammar

Niagara College has multilingual followers. Please refrain from using slang, as our followers
include international students who may not be able to understand. Keep the language and
tone at a simple level.

If you are considering starting a social media account to represent your area, program
or event, please contact the Marketing department for approval. All accounts must be
approved by the Manager and Digital Media Officer of the Marketing Department prior to
implementation.

Brand Style Guide 11

 Social Media Profile image:

Niagara College has developed a theme for profile pictures that fits within the
NC Brand Standards. All social apps and accounts are required to use one of the
approved designs that can be customized for your account by contacting the
Marketing department.

1.

PROFILE PICTURE OPTIONS

Alumni

2.

Hospitality
and Tourism

3.

Enrolment and
Registration

EXAMPLE OF PROFILE PICTURE IN USE

12 Niagara College Canada

Promotional use:

Printing the College logo on promotional items should follow the “Acceptable use of logo”
guidelines on page 7. Below are some samples of printed promotional products. Contact
Marketing to approve any third-party use of the Niagara College logo prior to any ordering.
Clothing rules differ from promotional products. Please see the clothing section for
guidelines on using the logo on apparel.

Exceptions:

Some products do not offer sufficient space for the traditional logo and can be printed
with support from Marketing on how to best represent the College brand. Below are some
examples of the logo used for these types of products. Always confirm with Marketing prior
to placing orders for items in this category.

Long and skinny items

such as writing utensils and
lanyards. The logo would
be too small to read in its
traditional format.

Themed products are used

very sparingly and are only
meant as novelty items.
These uses are approved
on a limited basis.

Marketing orders:

Marketing places orders for branded promotional items and available products are listed
on the Marketing site http://ncmarketing.freshdesk.com/solution/categories. Products
and availability may vary.

Brand Style Guide 13

 College Clothing/Apparel

The College logo should typically be embroidered or silk screen printed onto clothing.
Smooth fabrics such as t-shirts and broadcloth shirts can accept both methods but higher
volume will suit the silk screen process much better and provide cost savings. Embroidery
is best for lower volume as it is usually a higher cost to produce and typically takes longer
to complete. Follow the same Acceptable Use of Logo guidelines or consult Marketing for
assistance.
5/D475W
eck Sweater
Golf shirts, dress shirts and casual clothing
should typically be black or dark colour with
cotton, 12
the logo produced in blue and white. For light
materials, use black lettering.
asy drape Health, Wellness
and Accessibility

sists wrinkles Health, Wellness

and Accessibility

ves and

Non-traditional items such as scarves, hats

nd back
or gloves should be dark colour. Logo in all
white or white/blue configuration.

Baseball style caps should feature the

Niagara College Canada logo without the
tagline on the front.

COLOURS
Branded clothing should be in the range of blue, black, grey and white. Some student
uniforms may be exceptions based on industry standards or preferences.

14 Niagara College Canada

 Placement:

Niagara College has outlined the optimum graphic placement for branded clothing. Follow the zone
guidelines when ordering custom branded clothing.

1 ZONE 1: LEFT CHEST

The upper left chest location is the preferred placement for the College logo. Do not place any
other text or graphics below the logo or in the same location.

2 ZONE 2: RIGHT CHEST

The right chest is designated for department names, program names, divisional titles or program
specific badges or crests. Always use the brand font “Trade Gothic Bold” for any lettering -
substitute fonts will lessen the effectiveness of the brand.

3 ZONE 3: BACK
The back offers several options for artwork. The College logo can be placed large on the centre or
smaller at the nape of the neck between the shoulders. Program names may also be printed across
the backs of uniform shirts (please follow brand font guidelines).

OPTIONS: Marketing can approve requests to modify or swap artwork zones. For example: the
sleeve may be used for names of individuals or departments. Please send any modification
requests to Marketing prior to placing any orders.

SUB-BRANDS: For areas that have an approved sub-brand logo, Marketing will consider
placement options on a case-by-case basis. Please contact the Marketing department to request
this option. All apparel must feature the Niagara College logo therefore eliminating the need to
decorate apparel with a second icon.

2 1 3 2 1 2 1

Back Front Back Front

3 3
2 1 2 1
3 3

Brand Style Guide 15

 DO

Community & Community &

Justice Services Justice Services

Do use the logo clearly in contrasting Text can be displayed on the sleeves.
colours. Placement options are logo left Names or titles or departments/services are
chest, name right chest, arm or back. examples. The Back of the item is also an
approved location for this detail.

DO

Com
Jus munit
tice y
Ser &
vice
s

Do use name, title, school on its own in any The NC logo must be placed in one of the other
of the 3 zones shown on previous page zones to establish brand identity

16 Niagara College Canada

DO NOT

Community &
Justice Services

Do not place other words or names below the Do not use blue/dark Niagara College logo on
Niagara College logo. similar colour material.

DO NOT

Do not use the circle icon on it’s own

or separate each portion of the logo.

Brand Style Guide 17

On-campus Document
Templates and Samples

18 Niagara College Canada

Branded templates and documents:

Niagara College Marketing has developed a suite of materials for college staff, faculty and
students to use when communicating with internal and external audiences.

The following pages contain examples of these templates which can be found on the
corporate drive of the Niagara College server.

To download any of these for your use, please visit the Marketing Solutions page at

Click Here to open in a browser

Brand Style Guide 19

 Letterhead/Memo document template:

Click here to open in web browser

Options available include Welland specific, Niagara-on-the-Lake specific and dual address.

Welland Campus • 100 Niagara College Boulevard, Welland, ON L3C 7L3 | Tel: 905.735.2211 Daniel J. Patterson Campus • 135 Taylor Road, S. S. #4 Niagara-on-the-Lake, ON L0S 1J0 | Tel: 905.641.2252

niagaracollege.ca niagaracollege.ca

Welland Campus • 100 Niagara College Boulevard, Welland, ON L3C 7L3 | Tel: 905.735.2211
Daniel J. Patterson Campus • 135 Taylor Road, S. S. #4 Niagara-on-the-Lake, ON L0S 1J0 | Tel: 905.641.2252

niagaracollege.ca

20 Niagara College Canada

 Version
STANDARD and STANDARD with Award of Excellence (AOE)
Business
2023 NC Cards:
STANDARD
Business Card design.indd
The NC Business Card is
The Back of the business card will feature
designed for all staff, faculty
2023 NC STANDARD
the refreshed Niagara College Canada Logo
and administrative employees.
Business Card design.indd
accompanied by the website (fixed).
The BackBook
Address of theFields:
business card will feature
the refreshed
CampusThe Niagara College sections
namepersonalized Canada Logo
accompanied by the website (fixed).
includes the cardholder’s niagaracollege.ca
Address name, position, department
Book Fields: Campus
Campus and
namecontact information.
niagaracollege.ca
The Front of the business card will feature Back Campus Pronoun List:
the variable individual user data per existing
Firstname I. Lastname (He, Him, His) BHScPT (He, Him, Hi
database. Title (She, Her, He
Optional: Award of Excellence Department
The FrontBook
Address of theFields:
business card will feature (They, Them,
winners Pronoun List
Firstvariable
the name Initial /will
/individual have the option
Lastname
user data per existing Number Address, City, Prov ABC 123
Position to include the award graphic
Title Firstname I. Lastname (He, Him, His) BHScPT
Phone: 000-000-0000 ext. 7428
(He, Him, Hi
database. Title Pronoun shou
Department Title business cards as
on their Fax: 000-000-0000 (She, Her, H
Address Book
and Phone/fax/email contact Department
Mobile: 000-000-0000
Address Fields: be
(They, Thema
in italics
illustrated.
First name / Initial / Lastname [email protected]
Number Address, City, Prov ABC 123 surrounded b
Position
Custom Title
Fields: (empty field for user input) Phone: 000-000-0000 ext. 7428
Department Title
Credential Abbreviation Fax: 000-000-0000 Pronoun sho
Address
Pronounand (OfferPhone/fax/email
a list and blankcontact
user input) Mobile: 000-000-0000 be in italics
[email protected] surrounded b
Custom Fields: (empty field for user input)
Credential Abbreviation
Pronoun
2023 NC (Offer a list and blank user input)
STANDARD
AOE Business Card .indd
Same as STANDARD card with the option to Front AWARD OF
EXCELLENCE
include the Award of Excellence Badge.
2023 NC STANDARD
2023

AOE Business Card .indd

Custom
Same asFields:
STANDARD card with the option to
Award of Excellence year drop down year AWARD
EXCELLENCE
OF

include
selection. Award of Excellence Badge.
the A W2A0R2D3 O F
EXCELLENCE
NC Admin to confirm AOE at time of order 2023

Custom Fields: niagaracollege.ca

Award of Excellence year drop down year Campus
selection.
NC Admin to confirm AOE at time of order
niagaracollege.ca
niagaracollege.ca
Campus
Campus

Ordering Business Cards:

All business cards are ordered through our preferred partner The Printing House at http://www.tph.ca
Contact your area administrator who has access to the secure database ordering system. Contact detail
can be added or modified only by the administrator.

Brand Style Guide 21

 Email Signature:

The NC email signature should be used for all electronic communications where possible.
This helps external email recipients to easily identify the signature as originating from
Niagara College. Please do not alter the signature or change the logo or colours.

Instructions to add the signature to your mail program are available on the Marketing
solutions page Click Here

If you require assistance in using the signature template, please contact the
ITS Help Desk at extension 7642.

22 Niagara College Canada

Presentation templates:

A set of presentation background slides have been customized to ensure brand

consistency for presentations to students, staff and community. These backgrounds
should be used at all times

Brand Style Guide 23

Niagara College Canada
Marketing

100 Niagara College Boulevard, Suite S217c

Welland Ontario L3C 7L3
905-735-2211 905-641-2252 ext 7771

niagaracollege.ca/marketing