SEO AND its TYPES
SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search
engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search
needs by creating relevant, high-quality content and providing the best possible user experience.
TYPES OF SEO:
On-page SEO: Anything you do with website content to improve rankings, such as using relevant
keywords
Off-page SEO: Anything you do outside of your website to improve rankings, such as building backlinks
Technical SEO: Anything you do on the technical side of things, such as improving page speed.
On page SEO:
On-page SEO involves optimizing website elements, from adding keywords to your meta descriptions to
using an optimal URL (universal resource locator) format. According to Neil Patel, “the true purpose of on-
page SEO is to educate, inspire and guide your users properly, as they navigate your site.”
The main on-page factors include:
Title tag: A shortened version of your page title (less than 60 characters) that has your main keyword,
secondary keyword, and brand name. Use Moz’s preview tool to see how your title appears in SERPs.
Meta description: A short (160 or fewer characters) summary of your webpage that tells people what to
expect and encourages them to click. It should have your keyword, synonym, or related latent semantic
indexing (LSI) terms and phrases.
Images: Optimize your photo titles, file names, captions, and alt text for humans first, then SEO. Include
keywords where applicable and follow Google’s image best practices.
URL structure: Typically, it’s best to avoid strings of numbers or dates. Instead, separate your page title
(including any keywords) by dashes—review Search Engine Journal’s in-depth URL guide for more
information.
Internal linking: These help search engines find and understand your pages. Internal links also keep
visitors on your website, which tells Google that your information is relevant. Use a keyword as anchor text,
not “click here.”
Content: Write high-quality, original, search-optimized content based on search intent. Include your
keyword in the first few sentences and at least one header. Use variations of your keyword throughout your
content.
However, before improving your performance, you must perform keyword research and develop an SEO
strategy.
Off-page SEO
E- COMMERCE NOTES SEO (Search Engine Optimization)
By: Hafiza Maham Sattar
Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur
externally (not on your website) and tell search engines (and humans) that your website is trustworthy and
relevant. Use off-page SEO to drive website traffic, improve your brand reputation, and boost your SERP
ranking.
Off-page SEO tactics include:
Backlinks: When high-quality websites link to your site, it increases your authority. However, inbound
links can take time to acquire. Develop the right approach using this backlink guide from HubSpot.
Online reviews: Devise a strategy for collecting customer testimonials on your Google Business Profile
(formerly Google My Business), Yelp, and other pertinent review sites.
Brand signals: Actions like people entering your company’s name into a search box or interacting with
your social profiles show Google that your business is real. Brand awareness and social media marketing
help your off-page SEO efforts.
Technical SEO
It focuses on backend factors on your site that impact crawlability, user experience (UX), and site speed.
Good technical SEO lets search engines and people easily understand and navigate your site.
Slow-loading pages, broken images, or difficult navigation, on the other hand, hurt the user experience and
are considered “bad technical SEO.”
Some facets of technical SEO include:
Conducting a technical site audit
Finding and fixing duplicate content
Using robots.txt file to tell Google how to crawl your site
Having a clear sitemap
Optimizing code and file size to encourage fast-loading pages
Migrating a website
Making the site mobile-friendly
A key to technical SEO is making sure your site is comfortable for both people and search engines. If a
human can’t navigate to your site’s most important pages, search engines can’t either. So, something such as
having a clear and useful site architecture is an example of a technical SEO factor that helps humans and
search engines.
By optimizing your website, you’re helping customers find your products and services. Search engine
optimization, aka SEO, refers to any activities to increase your visibility on search engine results pages
(SERPs). Correct SEO implementation helps search engines understand your content and, in turn, gives
people a list of links relevant to their search query.
E- COMMERCE NOTES SEO (Search Engine Optimization)
By: Hafiza Maham Sattar
