HUMA1a ART APPRECIATION  Vincent Van Gogh

o Starry Night
 Michaelangelo Di
ARTIST AND ARTISAN Lodovico Buonarroti
Simoni
“An artisan works with his hands, a
o The Creation of Adam
craftsman works with his hands
 Apo Whang-Od
and his head, and an artist works
o Mambabatok
with his hands, his head, and his
heart.”

- Louis Nizer ARTISAN the artisan is basically a

physical worker who makes objects
with his or her hands, and who
ARTIST a person who creates art through skill, experience, and
using conscious skill and creative ability can produce things of great
imagination. beauty, as well as usefulness.
Examples: Painter, Sculptor,
Writer
 An Artisan Is a craftsman,
such as Carpenter, Carver,
 The word “Artist” is generally Plumber, Blacksmith,
defined as an art practitioner. Weaver, Embroiderer, and
Such as, a painter, sculptor, the like, who produces
choreographer, dancer, directly functional and/or
writer, poet, musicians, and decorative arts. Artisans help
the like, who produces or us in meeting our basic
creates indirectly functional needs, such as food, shelter,
arts with aesthetic value clothing, dwelling, furniture,
using imagination. and kitchen utensils; They
 Artists are creative craft everything that makes
individuals who use their our life easy.
imagination and skills to  A worker who practices a
communicate in an art form. trade or handcraft, creating
 Artists exhibit the courage to functional or decorative
take risks. They are able to objects using traditional
see their surroundings in new techniques
and unusual ways. Example: Potter, Blacksmith,
Examples: Woodworker
MASTER ARTISAN OR mark onto the surfaces of
CRAFTSMAN Master Artisan or their paintings were a big
Craftsman would then be open to milestone in the history of
hiring apprentices who would be the artist.
under his instruction. This brought
to light various ways of thinking
about transferring knowledge and STUDIO personal space of the
skills by visualizing and articulating artist.
the principles, processes, and tricks
of the trade both in words and in
print through manuals of biblical TWO SEGMENTS:
proportions.
 STUDIOLO is a small room
often lavishly decorated,
dedicated to reading,
THE ARTIST AND THE GUILDS
studying and writing.
 An Artisan organizes
themselves into guilds, and  BOTTEGA the studio or
these became prevalent workshop of a major artist in
during the middle ages. which other artists may
 Each guild had a participate in the execution
specialization or trade, like of the projects or
shoemakers, textiles, and commissions of the major
glass workers, carpenters, artist.
carvers, masons, armors, and
weapon makers, among
others. PROMINENT ROLES IN THE
 Guilds were a type of social WORLD OF ART
fellowship, an association
 The terrain where art is
structured with rules,
distributed is a global
customs, rights, and
network comprised of
responsibilities.
individuals, groups, and
institutions such as schools,
museums, galleries, art
THE ARTIST AND HIS STUDIO
spaces, auction houses, and
 Before the renaissance other commercial market
period, artworks were left platforms, and professions.
unsigned.
 Artist claiming authorship for  This implies that the art
their works by affixing their world does not only rely on
 ideas, sentiments, and CRITIC people who criticize or
aesthetic values, but also on judge art.
skills that are
professionalized, stratified,
and more importantly, GALLERY ASSISTANT gallery
monetized. assistants aid staff members with
administrative and creative tasks.
Their duties range from managing
ART FAIR DIRECTOR responsible
correspondence to monitoring
for implementing and enhancing
visitors.
the organization's strategic goals,
leading fund raising initiatives,
developing and supervising
GALLERY DIRECTOR gallery
administration of program activities
directors are responsible for
and day-to-day administrative
establishing the artistic policy of a
functions, and ensuring that staff
gallery, planning for sales,
are in place to meet operational
exhibitions, event, marketing,
needs.
community relations, sales, gallery
management.

ART HANDLER sometimes called

an art preparator, is attained
GALLERY OWNER responsible for
individual who works directly with
choosing and presenting an
objects in museums, art galleries
arrangement of art for sale.
and various other venues including
private collectors, corporate art
collections, public art collections
STORAGE MANAGER responsible
and various other institutions.
for ensuring the proper care and
preservation of artifacts and as well
as keeping records of it (may be in
ARTIST is a person who produces
computer data format or in paper)
art.

MUSEUM DIRECTOR also called

COLLECTOR a person who collects
curators, supervise all aspects of a
art of a specified type,
museum's collection, including
professionally or as hobby.
loans, authentication, and
educational programs.
MUSEUM PRESS OFFICE from
journalists, write press releases, try
7 ELEMENTS OF ART
to interest journalists in their
Organization's stories and  Line
Campaigns, arrange for  Shape
spokespeople to speak to the  Form
press, and monitor media  Value
coverage.  Texture
 Color
 Space
BUYERS are those who
initiallyasses and survey the
artwork that collectors are LINE a mark that is made on a
interested in. It is their role to surface or outline.
oversee the sale of the artwork, on
 defined by a point moving in
behalf of the collector who may
space.
either be too busy or who would
 can be two-or three-
rather keep his identity hidden.
dimensional, descriptive,
implied, or Abstract.

ART DEALER are those whose

direct hand is in the Production
5 MAIN KINDS OF LINE
Process Diagram distribution and
circulation of the artworks through  HORIZONTAL LINE lines
a variety of means, such as direct that run parallel to the
sales, through galleries, and the ground
more recent player, auction
houses.  VERTICAL LINE lines that
move up and down.

ELEMENT OF ART  DIAGONAL LINE lines

that slant.

ART it is the product or process of  CURVED LINE lines that

deliberately arranging items in a change direction
way that influences and affects one gradually.
or more of the senses, emotions,
and intellect. The elements of art  ZIGZAG LINE lines that
are the building blocks used by are made by combining
artists to create a work of art.
 diagonal lines that change  Occupy positive space.
direction.
o These lines when
viewed in a work of  NEGATIVE SHAPES it is the
art create confusion. space around the positive
They suggest action shape.
and excitement.

 STATIC SHAPE it appears

SHAPE it has always two stable and resting.
dimensions, length as well as
width.
 DYNAMIC SHAPE it appears
 It is represented as an
as if moving and active.
enclosed area that is defined
by color, value, space,
texture and form.
FORM has always three
 When lines form together,
dimensions; length, width and
they make flat shapes.
height.

CATEGORIES OF SHAPES
TYPES OF FORM
 GEOMETRIC SHAPES also
 CUBE a regular solid of six
called as regular shapes.
equal square sides.
 These are shapes that are
easy to recognize and is use
in math information also.
 CYLINDER a surface traced
by a straight line moving
parallel to a fixed straight
 ORGANIC SHAPES also
line and intersecting a fixed
called as freeform shapes
planar closed curve.
 These are shapes that seem
to follow no rules.
 Figures that have a natural
 CONE a solid generated by
look and a flowing, curving
rotating a right triangle about
appearance.
one of its legs.

 POSITIVE SHAPES it is the

solid forms in a design
  SPHERE a round solid figure,  VALUE SCALE a scale that
or its surface, with every shows the gradual change in
point on its surface value from its lightest value,
equidistant from its center. white to its darkest value
black.

VALUE refers to the changes in the

base TEXTURE the quality of a surface
or the way any work of art is
color.
represented.
 Range of lightness and
 Also refers to the way a
darkness within a picture.
picture is made to look rough
or smooth.

CATEGORIES OF VALUE

 TINT adding white to color CATEGORIES OF TEXTURE

paint to create lighter values
 REAL TEXTURE
such as light blue or pink.
 IMPLIED TEXTURE

 SHADE adding black to paint

COLOR has three characteristics,
to create dark values such as
which are hue, value and intensity.
dark blue or dark red.
 Hue means the shades (red,
yellow or pink)
 HIGH-KEY where the picture  Value refers to the lightness
is all light values. or the darkness.
 Intensity refers to the
brightness or dullness of the
 LOW-KEY where the picture work of art.
is all dark values.

SPACE it is the creation of visual

 VALUE CONTRAST where perspective; this gives the illusion
light values are placed next of depth.
to dark values to create
 It can also mean the way an
contrast or strong
artist uses the area within
differences.
the picture plane.
  Real space is actually three- do not mirror perfectly and the
dimensional. balance tilts across the spectrum of
axis.

PRINCIPLES OF ART
RADIAL BALANCE is often a type
of symmetrical balance that is
BALANCE it refers to how the circular in nature as visual
elements of art (line, shape, color, elements radiate from a central
value, space, form, texture) relate point. As the visual elements
to each other within the radiate, they form an orderly
composition in terms of their visual pattern in an image that can add
weight to create visual equilibrium. depth, evoke a sense of
That is, one side does not seem movement, and create a point of
heavier than another. focus in an image.

3 TYPES OF BALANCE SCALE & PROPORTION scale

refers to an artwork's size and how
 SYMMETRICAL BALANCE
parts of a composition relate to
 ASYMMETRICAL BALANCE
each other.
 RADIAL BALANCE
 Proportion describes the
relationship between the
SYMMETRICAL BALANCE refers dimensions of different
to balance that is achieved by elements and an overall
arranging elements on either side composition.
of the center of a composition in an
equally weighted manner.
EMPHASIS refers to the principle
 Symmetrical balance can be
of creating a focal point to make a
thought of as 50/50 balance
certain element stand out. Artists
or like a mirror image. In
use many techniques to create
other words, the image would
emphasis, and some artists
look the same on either side
become famous for the specific
of the center.
methods they use.

ASYMMETRICAL BALANCE
CONTRAST is all about creating
means the exact opposite of
major visual differences between
symmetrical balance where objects
multiple elements. It is achieved by principle in the flowers, color
bringing opposite components palette, and the soft ripples in the
together and drawing the water.
audience's attention to their
variation.
MOVEMENT

 Movement refers to how the

UNITY AND VARIETY unity is the
designs direct our eyes when
relationship between the different
looking at it.
elements of composition that ties
 Movement is the path our
them together and makes them
eyes follow when we look at
feel like a whole. variety refers to
a work of art.
how artists and designers add
 Because of this, movement
complexity to their work using
can be referred to as visual
visual elements.
movement.
 An artist creates visual
movement to drive eye to
HARMONY
the focal point of the artwork.
 Refers to a way of combining
similarities.
 Visual harmony is achieved THE GREAT WAVE OF
when all of the art elements KANAGAWA
within a work of the art blend
The textures of different elements
together on a pleasant,
present in the piece, along with the
comprehensive, and unified
many details on the waves and
whole.
foam emphasize the sea’s chaotic
 A harmonious work of art
movement
might use only organic or
only geometric shapes and
lines to create a unified
RHYTHM
composition.
 Using all cool or all warm  Rhythm refers to the use of
colors would help to produce visual repetition within work
a harmonious work of art. of art.
 Rhythm can also be referred
to as pattern.
WATER LILIES  Repeating visual elements
can create visual energy and
Claude Monet’s artwork showed us
interest.
the harmony being applied as a
  Rhythm can be used to
create texture and variety
within a work of art.
 There are different types of
rhythm that can be used in
artwork;

BROADWAY BOOGIE WOOGIE

We have Regular Rhythm that can

be seen on Piet Mondrian’s artwork
where the elements are repeated
at the same interval, in an
“orderly” and “organized” way.

REPETITION AND PATTERN

 Repetition works with pattern

to make the work of art seem
Pattern active.
 The repetition of elements of
design creates unity within
the work of art.
 Pattern are simply a
repetition of more than one
design element working in
concert with each other.
 A seamless pattern is one
where every element within a
design combines to form a
whole.