3 Day Intensive
Business Journal
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Copyright : Fashionpreneur Club - Harvi Shah 1
Hey Fashionpreneur Warrior,
Welcome to the powerful Fashion Business Bootcamp—a
comprehensive, three-day intensive designed to
empower you with the clarity and focus you need to
accelerate you fashion brand growth, transforming your
business aspirations into tangible success.
Spanning over 3 days 11th 12th 13th July 2025 from 10 am to
6 pm all days online on Zoom. This Bootcamp will offer
you an in-depth understanding of what it takes to
establish and grow a thriving fashion business. We'll deep
dive into the essential building blocks needed to create a
rock solid foundation of your fashion brand. Additionally,
you'll have the invaluable opportunity to connect with
fellow fashion entrepreneurs, enriching your perspective
through insightful dialogues.
At the end of the bootcamp, you'll leave with a solid
business strategy plan and the confidence to take your
fashion business to the next level. So get super ready and
excited for the Fashion Business Bootcamp and start
building your fashion empire!
Wishing you an enlightening journey
Happy Learning
Cheers,
Harvi Shah - Fashion Business Coach
Copyright : Fashionpreneur Club - Harvi Shah 2
BOOTCAMP INTENTION
BOOTCAMP RULES
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BOOTCAMP AGENDA
DAY 1 :
DAY 2 :
DAY 3 :
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DAY 1
A profitable Fashion
Brand needs a rock solid
foundation to stand out
and grow to unbelievable
heights. Let’s Create It!
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DAY 1 : FOUNDATION
ELEMENTS OF FOUNDATION
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DAY 1 : FOUNDATION
Niche Category Clarity : What Category to Sell?
Mistake
Mastery
Why Niche is Important ? ( 10 Reasons)
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DAY 1 : FOUNDATION
Niche Category Clarity : What Category to Sell?
Step 1 :
Step 2 :
Step 3 :
Step 4 :
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DAY 1 : FOUNDATION
Niche Category Clarity : What Category to Sell?
Niche Examples
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DAY 1 : FOUNDATION
Niche Category Clarity : What Category to Sell?
Activity : Find Out Your Niche
Step 1 :
Step 2 :
Step 3 :
Step 4 :
Note : Fashionpreneur Business Blueprint - Niche clarity section has a
detailed list of niches you can refer to while planning your niche.
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DAY 1 : FOUNDATION
Niche Selection Parameters
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DAY 1 : FOUNDATION
Niche Category Clarity : What Category to Sell?
Niche Recommendation
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Product Mistakes vs. Mastery
Sr. No. Mistake Mastery
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Where to Research Products
Sr. No. RESEARCH PLATFORM Details
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Where to Find Wholesale Vendors?
Online :
Offline
Questions to ask Vendors
Important about Vendors
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Product Curation Formula & Inventory Holding
A B
C D
Notes
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
How much Inventory to start with?
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Cyclic ABC Product Strategy
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DAY 1 : FOUNDATION
Product Curation – What Products To Sell?
Activity : Design your ABCD Products
A B
C D
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DAY 1 : FOUNDATION
Product Curation - Pricing Your Products
Basic Financial Terms
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DAY 1 : FOUNDATION
Product Curation - Pricing Your Products
5 Things To Consider While Pricing Products
#1
#2
#3
#4
#5
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DAY 1 : FOUNDATION
Product Curation - Pricing Your Products
PRICING POINTS TO REMEMBER
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DAY 1 : FOUNDATION
Customer Identification – Whom to Sell to?
Mistake
Mastery
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DAY 1 : FOUNDATION
Customer Identification – Whom to Sell to?
Customer Demographics
Customer Psychographics
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DAY 1 : FOUNDATION
Customer Identification – Whom to Sell to?
Customer Needs
Customer Problems
Customer Desires
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DAY 1 : FOUNDATION
Customer Identification – Whom to Sell to?
Draw your Customer Avataar
D_________ N____
P________
P_________
D______
Name of my Ideal Customer Is : ______________
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DAY 1 : FOUNDATION
Brand Positioning – Who am I for the Market?
Mistakes / Myths
Mastery
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DAY 1 : FOUNDATION
Brand Positioning – Who am I for the Market?
Visual Branding
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DAY 1 : FOUNDATION
Brand Positioning – Who am I for the Market?
Emotional Branding
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DAY 1 : FOUNDATION
Brand Positioning – Who am I for the Market?
Brand Registration
Must Do
Good to Have
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DAY 2
A profitable Fashion
Brand needs to build key
systems and
entrepreneurial mindset
to grow beyond
imagination. Let’s Build!
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DAY 2 : BUILD
Building your Fashion Business Empire
Ingredient 1
Ingredient 2
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DAY 2 : BUILD
Building Knowledge
5 Areas to build Knowledge in
1) ________________________________
2) ________________________________
3) ________________________________
4) ________________________________
5) ________________________________
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DAY 2 : BUILD
Building Knowledge - Operations
5 Operational Areas
1) ________________________________
2) ________________________________
3) ________________________________
4) ________________________________
5) ________________________________
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DAY 2 : BUILD
Building Knowledge - Operations
OPERATIONS STRATEGY SCORECARD
Operational Applicable to my Do Do
No.
Areas Business? I KNOW it? I DO it?
Product
1
Management
Order
2
Management
Customer
3
Management
Payment
4
Policy
5 Packaging & Logistics
Returns
6 and Exchanges
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DAY 2 : BUILD
Building Knowledge - Sales
6 Sales Channels
1) ________________________________
2) ________________________________
3) ________________________________
4) ________________________________
5) ________________________________
6) ________________________________
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DAY 2 : BUILD
Building Knowledge - Sales
Recommedation to Sell
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DAY 2 : BUILD
Building Knowledge - Sales
SALES STRATEGY SCORECARD
Applicable to Do Do
No.
Sales Areas my Business? I KNOW it? I DO it?
1 WhatsApp Shop
2 Facebook & Insta
Lives
3
Website
4 Exhibitions
5 Marketplaces
6 Physical Shop
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DAY 2 : BUILD
Building Knowledge - Marketing
Mistake - Marketing
Mastery - Marketing
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DAY 2 : BUILD
Building Knowledge - Marketing
Key Marketing Systems
1) ________________________________
2) ________________________________
3) ________________________________
4) ________________________________
5) ________________________________
6) ________________________________
Recommedation
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DAY 2 : BUILD
Building Knowledge - Marketing
Marketing Recommendations
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DAY 2 : BUILD
Building Knowledge - Marketing
Social Media Content Marketing Pillars
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DAY 2 : BUILD
Building Knowledge - Marketing
MARKETING STRATEGY SCORECARD
Marketing Applicable to Do Do
No.
Areas my Business? I KNOW it? I DO it?
Social Media
1
Content
Influencers /
2
Brand Collabs
WhatsApp &
3
Group Marketing
4 Email Marketing
5 SEO Marketing
6 Paid Marketing
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DAY 2 : BUILD
Building Knowledge - Data
Business Data to Track
1.
2.
3.
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DAY 2 : BUILD
Building Knowledge - Data
DATA STRATEGY SCORECARD
Data Applicable to Do Do
No.
Areas my Business? I KNOW it? I DO it?
Social Media
1
Data Analysis
2 Website Google
Analysis
Paid Ads
3
Analysis
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DAY 2 : BUILD
Building Knowledge - Data
Mistake - Team
Mastery - Team
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DAY 2 : BUILD
Building Knowledge - Team
1.
2.
3.
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DAY 2 : BUILD
Building Knowledge - Team
TEAM STRATEGY SCORECARD
Applicable to Do Do
No. Team Areas
my Business? I KNOW it? I DO it?
1 Team Hiring
2 Work
Assignment
Review
3
Work
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DAY 2 : BUILD
Building Mindset
1.
2.
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DAY 2 : BUILD
Building Mindset - YOU
1.
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DAY 2 : BUILD
Building Mindset - YOU
2.
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DAY 2 : BUILD
Building Mindset - YOU
3.
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DAY 2 : BUILD
Building Mindset - YOU
“YOU” STRATEGY SCORECARD
No. Activities Introspect Yes No
1 Break
Resistances
Personal
2
Growth
3 Simplify
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DAY 2 : BUILD
Building Mindset - ENERGY
1.
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DAY 2 : BUILD
Building Mindset - ENERGY
2.
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DAY 2 : BUILD
Building Mindset - ENERGY
3.
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DAY 2 : BUILD
Building Mindset - ENERGY
“ENERGY” STRATEGY SCORECARD
No. Activities Introspect Yes No
1 Environment
2 Routine
3 Accountability
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DAY 2 : BUILD
Fashion Business Clarity Map
My Brand Name is
____________________________________
My niche is
____________________________________
My Affordable Products are
____________________________________
____________________________________
My Best To Sell Products are
____________________________________
____________________________________
My Costly Products are
____________________________________
____________________________________
Vendor Finding Places ( Offline / Online )
____________________________________
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DAY 2 : BUILD
Building You - Fashion Brand Strategy
My Ideal Customer Name is
____________________________________
My Ideal Customer description is
____________________________________
____________________________________
Top 3 needs of my customers are
____________________________________
____________________________________
My 3 problems of my customers are
____________________________________
____________________________________
Top 3 desires I can offer to my customers are
____________________________________
____________________________________
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DAY 2 : BUILD
Building You - Fashion Brand Strategy
My brand story is
______________________________________
______________________________________
My brand mission and vision is
______________________________________
______________________________________
My brand values (ethics ) are
______________________________________
______________________________________
Competitors and Leading Brands in my Niche are
______________________________________
______________________________________
______________________________________
______________________________________
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DAY 2 : BUILD
Building You - Fashion Brand Strategy
My sales channels are
____________________________________
____________________________________
______
I will build my website on
____________________________________
____________________________________
______
Top 3 Marketing strategies are
____________________________________
____________________________________
______
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DAY 2 : BUILD
Building You - Fashion Brand Strategy
My payment methods are
____________________________________
____________________________________
My returns and exchange policy is
____________________________________
____________________________________
____________________________________
My product packaging is
____________________________________
____________________________________
____________________________________
My Delivery Partners Are
____________________________________
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DAY 2 : BUILD
Building You - Fashion Brand Strategy
What I will do in the morning routine is :
____________________________________
____________________________________
People I am influenced by :
____________________________________
People I am inspired by :
____________________________________
Top thing I need to learn in Business
____________________________________
____________________________________
____________________________________
____________________________________
Copyright : Fashionpreneur Club - Harvi Shah 63
DAY 2 : BUILD
Build - Scorecard
Business Knowledge - Scorecard
Operational Do Do
No.
Areas I KNOW it? I DO it?
1 Operations
2 Sales
3 Marketing
4 Data
5 Team
Score out of 20
Mindset - Scorecard
Operational
No. Yes No
Areas
1 You
2 Energy
Score out of 12
Copyright : Fashionpreneur Club - Harvi Shah 64
DAY 2 : BUILD
Building - Fashion Brand Strategy
MASTERY FORMULA
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DAY 2 : BUILD
Building - Fashion Brand Strategy
MASTERY FORMULA
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DAY 2 : BUILD
Building - Fashion Brand Strategy
MASTERY FORMULA
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JOURNALING
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JOURNALING
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JOURNALING
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DAY 3
A profitable Fashion
Brand needs a clear
roadmap with clear goals
and milestones to achieve
newer heights. Let’s Go!
Copyright : Fashionpreneur Club - Harvi Shah 71
DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
1:
2:
2:
My Vision
Copyright : Fashionpreneur Club - Harvi Shah 72
DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
5 CRORE GAME PLAN
Phase 1 :
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DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
5 CRORE GAME PLAN
Phase 2 :
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DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
5 CRORE GAME PLAN
Phase 3 :
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DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
5 CRORE GAME PLAN
Phase 4 :
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DAY 3 : ASCEND
Grow your Fashion Brand with Clarity and Focus
1 CRORE A YEAR GAME PLAN
1 Crore in 12 Months
Revenue per month =
Revenue per day =
My Average Order Value =
Orders needed per day =
Website Conversion Rate =
Daily Website Visitors =
My Revenue Goal by ___________________ is
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DAY 3 : ASCEND
Fast Tracking Your Fashion Brand Growth
YOUR JOURNEY
Why is this Revenue Goal Important?
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DAY 3 : ASCEND
Business Vision and Goal Settings
Mistake
Mastery
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DAY 3 : ASCEND
Business Vision and Goal Settings
Business Vision
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DAY 3 : ASCEND
Business Vision and Goal Settings
Business Vision
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DAY 3 : ASCEND
Business Vision and Goal Settings
GOAL SETTING
Key Business Areas to Set Goals
1) ________________________________
2) ________________________________
3) ________________________________
4) ________________________________
5) ________________________________
6) ________________________________
Copyright : Fashionpreneur Club - Harvi Shah 82
DAY 3 : ASCEND
Business Vision and Goal Settings
GOAL SETTING
Step 1 : Out of the 6 Business Areas Applicable in your
Phase, list down goals in that area
Step 2 : Pick total 3-5 Goals for the next Month
Goal 1 :
Goal 2 :
Goal 3 :
Goal 4 :
Goal 5 :
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DAY 3 : ASCEND
Business Vision and Goal Settings
GOAL SETTING
Step 3 : List Down Activities in each Goal ( 3 – 5
activities )
Goal 1 & its Activities
Goal 2 & its Activities
Goal 3 & its Activities
Goal 4 & its Activities
Goal 5 & its Activities
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DAY 3 : ASCEND
Business Vision and Goal Settings
GOAL SETTING
Step 4 : Map activities to month calendar
MONTH :
M T W T F S S
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DAY 3 : ASCEND
Business Vision and Goal Settings
GOAL SETTING
Step 5 : Divide that daily activity in 2 hours time
boxes for a clear daily action plan
DATE _________________________________ DAY _________________________________
06.00 TO-DO LIST
07.00
08.00
09.00
10.00
11.00
12.00
13.00 GRATITUDE
14.00
15.00
16.00
17.00
NOTES
18.00
19.00
20.00
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DAY 3 : ASCEND
Business Vision and Goal Settings
“Only setting Vision and Goals will not build your
Fashion Brand”
How to prioritise Business Activities ?
#1 :
#2 :
#3 :
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DAY 3 : ASCEND
Business Vision and Goal Settings
COMMITMENT BOND
I, ___________________ hereby commit,
1:
2:
3:
This commitment bond is effective from
______________ __ with an understanding
that my Business and Life success is dependent
on my commitment and dedication of above
mentioned which will help me grow!
Signature
______________________
Copyright : Fashionpreneur Club - Harvi Shah 88
WAY FORWARD
Copyright : Fashionpreneur Club - Harvi Shah 89
PARKING LOT
Park your questions here to ask in
monthly Coaching Calls
Copyright : Fashionpreneur Club - Harvi Shah 90
PARKING LOT
Park your questions here to ask in
monthly Coaching Calls
Copyright : Fashionpreneur Club - Harvi Shah 91
PARKING LOT
Park your questions here to ask in
monthly Coaching Calls
Copyright : Fashionpreneur Club - Harvi Shah 92
