Timmerman Industries
RESEARCH PROPOSAL
PRESENTATION
PRODUCT RESEARCH PROPOSAL FOR INGOUDE COMPANY
02 May, 2024
Warm greetings to all present. As we gather here
HELLO! today, I am excited to introduce our research proposal
for Ingoude Company, which aims to address key
challenges and capitalize on emerging opportunities in
the market.
Timmerman Industries
AGENDA OVERVIEW
01 05
BACKGROUND OF THE STUDY PROPOSED TIMELINE
02 06
PROBLEM STATEMENT ANALYSIS
03 07
FRAMEWORK OUR PORTFOLIO
04 08
METHODOLOGY TESTIMONIAL
BACKGROUND
OF THE STUDY
Our research focuses on the product market, an
innovative solution designed to make the product become
a top-of-mind product. By understanding market demand,
competition, and technology, we aim to unlock this new
product's potential, addressing critical needs and driving
innovation in the market. Through this research, we aim
to provide insights into its successful development,
launch, and adoption, creating lasting value for
stakeholders.
Timmerman Industries
PROBLEM STATEMENT
Our study focuses on evaluating the market landscape, consumer trends, and competition pertinent
to the new product.
01 02 03
SCOPE OF THE STUDY RELEVANCE OF THE STUDY RESEARCH QUESTION
Our study aims to pinpoint Understanding its market How can the new product
challenges and opportunities, implications is crucial for effectively address the market
assess feasibility, and offer businesses aiming to stay needs, leverage market trends,
strategic insights. competitive and meet evolving and differentiate itself in the
customer needs. competitive landscape?
OVERVIEW
FRAMEWORK Innovation Adoption Theory
Market Segmentation Theory
Product Differentiation Theory
PROPONENTS
AARON LOEB DANIEL GALLEGO REESE MILLER
Innovation Adoption Market Segmentation Product Differentiation
Theory Maker Theory Maker Theory Maker
METHODOLOGY
QUALITATIVE METHODS
Qualitative research methods involve collecti ng and
analyzing non-numerical data to explore the underlying
motivations, perceptions, and behaviors of i ndividuals. In
our research proposal, qualitative methods will be utilized
to gain in-depth insights into consumer pref erences,
attitudes, and experiences related t o the new product.
QUANTITATIVE METHODS
Quantitative research methods involve collecting and
analyzing numerical data to quantify relationships, trends,
and patterns. In our research proposal, quantitat ive
methods will be employed to measure the prevalence,
frequency, and magnitude of certain phenomena related to
the new product.
QUALITATIVE
DATA
SOO JIN AE LARS PEETERS RUFUS STEWART
Administering structured questionnaires
Actor Accountant Doctor to a large sample of respondents to
gather data on consumer demographics,
preferences, and purchase intentions
regarding the new product.
MURAD NASER RICHARD SANCHEZ MATT ZHANG
Scientist Chef Journalist
20
15
QUANTITATIVE
DATA
10 Using statistical techniques such as regression analysis,
correlation analysis, and hypothesis testing to identify
relationships between variables and test hypotheses
related to the new product.
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0
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PROPOSED TIMELINE
JANUARY FEBRUARY MARCH APRIL
Week 1-2: Finalize Week 1-2: Develop Week 1-2: Recruit Week 1-2: Transcribe
Research Proposal Research Methodology Participants for and Analyze Qualitative
Outline and Objectives and Instruments Qualitative Interviews Data, Identify Emerging
Week 3-4: Conduct (Qualitative and and Focus Groups Themes
Literature Review on Quantitative) Week 3-4: Conduct Week 3-4: Design and
Relevant Theories and Week 3-4: Obtain Qualitative Data Administer
Concepts Ethical Approval and Collection Quantitative Surveys
Permissions for Data
Collection
50
40
30
20
10
0
Item 1 Item 2 Item 3 Item 4
ANALYSIS
The analysis for the product research proposal
presentation encompasses a comprehensive examination
of the market landscape, consumer insights, competitive
dynamics, feasibility considerations, and strategic
recommendations.
ANALYSIS
Through a deep dive into market trends, consumer preferences, and competitor strategies, the
proposal aims to identify opportunities, challenges, and potential pathways for success.
Item 5 Item 1 50
20% 20%
40
30
20
Item 4 Item 2
20% 20%
10
Item 3 0
20% Item 1 Item 2 Item 3 Item 4 Item 5
OUR
PORTFOLIO
ALFREDO TORRES
It addresses a real need in HAE-WON JEON
the market and has the I have no doubt that it will
potential to revolutionize the be a tremendous success in
industry. the market.
BAILEY DUPONT CHAD GIBBONS
Its unique features and The positive feedback
benefits make it a game- received so far is incredibly
changer in the market! promising.
DANI MARTINEZ
TESTIMONIAL
Consumers are genuinely
excited about this product!
Timmerman Industries
THANK YOU
02 May, 2024
