SPEC-1-Data-Analytics-Platform
Background
The rapid growth of the e-commerce clothing market demands smarter,
data-driven decisions for sales optimization, inventory control, and
advertisement budgeting. Traditional spreadsheet-based reporting is no
longer sufficient to keep up with dynamic consumer behavior, seasonal
trends, and multichannel operations. This design aims to create a unified
Data Analytics Application that integrates transactional data, ad spend, and
stock insights into a centralized platform with AI-powered forecasting and
automation. This will help reduce manual reporting efforts, optimize
marketing ROI, and improve overall operational efficiency.
Requirements
Must Have
M1. Ingest and store e-commerce sales data (orders, returns,
customers, etc.)
M2. Track and analyze advertisement expenses per platform (e.g.,
Meta, Google, TikTok)
M3. Monitor product demand and current stock levels
M4. Compute profit/loss per product/category/time period
M5. Dashboard for sales trends, ad spend ROI, and inventory KPIs
M6. Basic AI forecasting for demand and profit based on historical data
Should Have
S1. Automatic paperwork digitization (e.g., receipts, invoices) using
OCR and NLP
S2. Alerts for low stock, unusual ad spend, or sales drop
S3. Role-based user access (e.g., marketing, inventory manager, CEO)
Could Have
C1. Chat-style assistant for querying reports (natural language)
C2. Integration with external ERP or accounting tools
Won’t Have (for now)
W1. Real-time bidding optimization for ads
W2. Full integration with warehouse robotics
Method
Architecture Overview
Tech Stack:
Backend: FastAPI (Python)
Frontend: React.js with Recharts
Database: PostgreSQL + TimescaleDB
File Storage: AWS S3 or equivalent
AI/ML: Prophet, Tesseract OCR, spaCy NLP
ETL: Airbyte or custom Python scripts
Deployment: Docker + AWS ECS (or Railway for MVP)
System Architecture
@startuml
!define RECTANGLE class
RECTANGLE User
RECTANGLE Frontend
RECTANGLE Backend
RECTANGLE PostgreSQL
RECTANGLE S3
RECTANGLE AdsAPI
RECTANGLE EcomAPI
RECTANGLE MLService
RECTANGLE Scheduler
RECTANGLE AlertSystem
User --> Frontend
Frontend --> Backend
Backend --> PostgreSQL
Backend --> S3
Scheduler --> AdsAPI
Scheduler --> EcomAPI
Scheduler --> Backend : ETL Jobs
Backend --> MLService : Forecasting / OCR
MLService --> PostgreSQL
Backend --> AlertSystem
@enduml
Database Schema
CREATE TABLE users (
id UUID PRIMARY KEY,
name TEXT,
email TEXT UNIQUE,
role TEXT CHECK (role IN ('admin', 'marketing', 'inventory',
'ceo'))
);
CREATE TABLE products (
id UUID PRIMARY KEY,
name TEXT,
category TEXT,
price NUMERIC,
cost NUMERIC,
stock_level INT,
created_at TIMESTAMP
);
CREATE TABLE sales (
id UUID PRIMARY KEY,
product_id UUID REFERENCES products(id),
quantity INT,
sale_date TIMESTAMP,
total_amount NUMERIC,
customer_id UUID,
channel TEXT
);
CREATE TABLE ad_expenses (
id UUID PRIMARY KEY,
platform TEXT,
campaign_name TEXT,
spend_amount NUMERIC,
clicks INT,
impressions INT,
date TIMESTAMP
);
CREATE TABLE demand_forecasts (
id UUID PRIMARY KEY,
product_id UUID REFERENCES products(id),
forecast_date DATE,
predicted_demand INT,
confidence_low INT,
confidence_high INT,
model_version TEXT
);
CREATE TABLE paperwork_docs (
id UUID PRIMARY KEY,
uploaded_by UUID REFERENCES users(id),
file_url TEXT,
extracted_text TEXT,
tags TEXT[],
created_at TIMESTAMP
);
AI Components
1. Forecasting
Uses Prophet or scikit-learn
Aggregates daily sales per product
Outputs stored in demand_forecasts
2. OCR & NLP
OCR via Tesseract
Entity recognition via spaCy
Outputs stored in paperwork_docs
3. Anomaly Detection
Z-score or Isolation Forest
Triggers alerts on sales/ad spend anomalies
Implementation
1. Set up PostgreSQL and file storage (e.g., AWS S3)
2. Build ETL scripts or configure Airbyte for e-commerce and ad platforms
3. Develop backend API (FastAPI) for data access, ML triggers, alert rules
4. Implement AI services: forecasting, OCR + NLP, anomaly detection
5. Build React frontend with dashboards, upload features, and user
management
6. Deploy with Docker to cloud environment (e.g., ECS or Railway)
Milestones
Week 1: Database + ETL pipeline setup
Week 2: Backend API and data models
Week 3: AI components (forecasting, OCR)
Week 4: Frontend dashboard UI
Week 5: Alert system + integration tests
Week 6: Deployment, staging tests, and MVP demo
Gathering Results
Weekly usage metrics and dashboard engagement logs
Compare AI forecasts vs. actual sales for accuracy
Track manual paperwork reduction vs. OCR throughput
User feedback on dashboard usability and alert usefulness
Source Code Directory Structure
data-analytics-platform/
├── backend/
│ ├── app/
│ │ ├── api/
│ │ ├── models/
│ │ ├── services/
│ │ ├── ml/
│ │ ├── jobs/
│ │ └── main.py
│ └── Dockerfile
├── frontend/
│ ├── public/
│ ├── src/
│ │ ├── components/
│ │ ├── pages/
│ │ ├── services/
│ │ └── App.tsx
│ └── Dockerfile
├── scripts/
│ ├── etl_ads.py
│ ├── etl_sales.py
│ └── run_jobs.sh
├── database/
│ └── schema.sql
├── ml/
│ ├── forecasting.py
│ ├── ocr_pipeline.py
│ └── anomaly.py
├── docker-compose.yml
└── README.md
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