INTERNATIONAL
CONFERENCE
ON
MARKETING
INNOVATIONS
AND
NEW
TECHNOLOGIES
FOR THE
DIGITAL FUTURE
MINT 2025 – TECHTONIC
SHIFTS IN MARKETING
Date: Venue: Organized by:
February 19, 2025 Stella Maris College (Autonomous), Department of Commerce Shift - I,
Chennai, India Stella Maris College (Autonomous)
• Stella Maris College (Autonomous) (Affiliated to the University of Madras) Reaccredited with CGPA of 3.44 on four-point scale at “A+” Grade
by NAAC . 17, Cathedral Road, Chennai – 600 086, Tamil Nadu, India. Website : https://stellamariscollege.edu.in
ABOUT THE STELLA MARIS COLLEGE
Stella Maris College, a Catholic minority institution of higher education for
women, was founded in 1947. Beginning in a small, one-storey building on
August 15th of that year with 32 students in Santhome, Mylapore, the College
was relocated in 1960 to its present campus “The Cloisters” on Cathedral Road
in the heart of the city of Chennai. Today, the College has an enrolment of 6166
students, the Department of Commerce aspires to cultivate not
students from diverse backgrounds, communities and nations. The College is an
just intellectual growth but also personal excellence. By
autonomous institution affiliated to the University of Madras and is partly
seamlessly blending academic rigor with practical skill-
residential. It is under the management of the Society of the Franciscan
building, the Department ensures that every student is equipped
Missionaries of Mary, a Catholic, religious congregation founded by Blessed
with the knowledge, competencies and ethical grounding
Mary of the Passion (Hélène de Chappotin) in Ootacamund, Tamil Nadu in 1877.
necessary to navigate the complexities of the professional
Guided by her charism, the initiatives of the College arise from a sound
world. In doing so, it prepares them to make meaningful and
philosophy of life based on faith in God and the contemporary reality of a
transformative contributions to society, becoming leaders who
pluralistic Indian society which is challenged by global ideologies and cultures.
exemplify both scholarly achievement and a deep sense of
social responsibility.
The College is committed to serving the economically and socially marginalised
sections of society. It provides university education in a Christian atmosphere for
deserving students, especially those belonging to the Catholic community.
Admission is open to all irrespective of caste and creed and their rights of
ABOUT THE CONFERENCE
conscience are respected. Truth and Charity are the motto of the College. To seek
knowledge is to pursue truth. The College strives to encourage young women to The Department of Commerce, Shift I, Stella Maris College is
continually search for Truth, and grow into mature and responsible women, proud to announce the International Conference on Marketing
ready to face the challenges of life at home and in society. The quest for truth and Innovations and New Technologies for the Digital Future -
the untiring spirit of selfless service is the hallmark of a true Stella Marian. The MINT 2025: Techtonic Shifts in Marketing, scheduled
College emblem represents a ship sailing on stormy waters led by a star. This for February 19, 2025. As we step into a new era of digital
symbolizes the student's life, guided amidst tempests by the light of the Star of transformation, this Conference seeks to provide a platform for
the Sea, Stella Maris. Blue and Gold are the colours of the Stella Maris standard. thought leaders, researchers, academicians and industry
Blue symbolises truth, loyalty and fidelity and Gold symbolises love, zeal and professionals to explore and discuss the future of marketing and
charity. https://stellamariscollege.edu.in/ its intersection with cutting-edge technologies.
ABOUT THE DEPARTMENT OF COMMERCE CONFERENCE THEME: TECHTONIC SHIFTS IN
MARKETING
Established in 1985, the Department of Commerce, Stella Maris College, has
proudly marked its journey of four decades of academic excellence and MINT 2025 aims to unravel the shifts and disruptions occurring
unwavering commitment to nurturing business leaders, innovators and socially in the marketing world due to technological advancements such
responsible citizens. Over the past 40 years, the Department has grown from its as AI, blockchain, data analytics and neuro-marketing. These
modest beginnings into one of the most sought-after Commerce programs in technologies are shaping consumer behaviour, decision-making,
Chennai, reflecting its dedication to quality education and holistic student and the overall landscape of marketing strategies. The
development. Through all its academic ventures, alongside initiatives such as conference theme, “Techtonic Shifts,” signifies the convergence
comprehensive soft skills training, personalised mentorship programs, and of talent, finance and marketing in a digitally connected world,
dedicated support for first-generation and economically disadvantaged focusing on how businesses and marketers can leverage these
innovations to thrive in the future.
OBJECTIVES OF THE CONFERENCE
To equip
students for
future industry
demands
To foster To encourage
meaningful cutting-edge
industry- academic
academia research
partnerships
To promote
ethical digital
marketing
practices
To explore
emerging
marketing
technologies
SUB-THEMES
Marketing and Predictive Influencer Neuro- Blockchain in Digital Zero-Party The Future of The Future of
Digital Ethics Analytics and Marketing 2.0 Marketing Digital Consumer Data: Interactive Retail:
AI-Driven Techniques Advertising Behaviour in Redefining Customer Omnichannel
Marketing Emerging Personalisation Experiences Strategies in
Markets in a Privacy- the Post-
Conscious Pandemic
World World
EXPECTED OUTCOMES
MINT 2025 will catalyse ongoing exploration and innovation, encouraging
attendees to push the boundaries of research and practical applications, setting
new standards for the future of marketing in an interconnected world.
Attendees will forge valuable connections and engage in knowledge-sharing
with industry leaders, academics, and fellow professionals, fostering future
collaborations that support career and industry growth.
Participants will leave with a robust understanding of how emerging
technologies, like AI, blockchain, and data analytics, are redefining marketing
strategies and consumer interactions in the digital age.
The conference will equip attendees with actionable insights and strategies to
address the challenges and harness the opportunities of a digital-first
economy, enhancing their adaptability and competitiveness.
Through exposure to cutting-edge research and thought leadership,
participants will gain a forward-thinking perspective on the role of ethics and
innovation in marketing, shaping more responsible and impactful practices.
•The Conference invites researchers, students and professionals to
CALL FOR PAPERS AND RESEARCH submit their research papers and present their findings on the varied
PRESENTATIONS themes of The Conference – MINT 2025
PROCEDURE FOR PAPER SUBMISSION
•Articles should be in Times New Roman, size: 12 double-spaced and submitted only in MS-WORD version.
•All papers should follow the sub-themes listed.
•The abstract must not be exceeding 250 words and the full paper should not exceed 2500 words, including tables and
references.
•The paper should comprise the following sections: Title Page, Abstract, Keywords, Introduction, Material &
Methods, Findings & Results, Interpretation & Discussion and Conclusion.
•Authors should ensure that they use correct and complete references in their abstracts and presentation.
•Authors should submit manuscript through e-mail attachment to the review committee at
[email protected].
•A manuscript number will be emailed to the corresponding author.
Publication
Selected Papers will be published in Chapter edited Book with ISBN
Hybrid Access The Conference organised is in Hybrid Mode. The participants can attend
Offline or Online. The schedule and all other instructions will be sent only through
WhatsApp. So, joining the WhatsApp Group is mandatory for all Online registered
participants.
Registration Details Participants are invited to fill the Google form, along with the
registration fee paid either through NEFT Transfer or GPay as mentioned. Registration
fees for co-authored papers should be paid separately. Separate registration fee should be
paid for each of the papers by an author. Upon confirmation of payment received, mail will
be sent to the registered participants.
Bank Account Details
Account Name : THE PRINCIPAL STELLA MARIS
COLLEGE
Account Number : 168801000025972
IFS Code : IOBA0001688
MICR Code of Bank : 600020089
Rs. 400/- Rs. 600/- Rs. 1500/- Name of the Bank : INDIAN OVERSEAS BANK
For Participation and For Participation,
For Only Participation –
Presentation Presentation & Publication Branch Address : Stella Maris College Branch
with Hard Book 17 Cathedral Road, Chennai – 600 086, Tamil Nadu.
Google Pay : stellamariscollege1947@iob
Registration fees for Co-authored papers should be paid separately. Separate registration
fee should be paid for each of the papers by an author.
General Instructions to the Participants
Ÿ Last date for Conference Registration and Submission of full paper - February 7, 2025
Ÿ The Schedule and all other instructions will be sent only through WhatsApp.
Ÿ Joining the WhatsApp Group is mandatory for all registered participants.
Ÿ On the spot registration will be accepted only for participation
Ÿ Conference E-Mail:
[email protected] Ÿ Contact Number: 9677791815 (or) 9600059529
CONFERENCE ORGANISING COMMITTEE MEMBERS
PATRON
Dr. Sr. STELLA MARY, FMM
Principal (i/c)
Stella Maris College (Autonomous)
Chennai, Tamil Nadu
CONVENER
Ms. VICTORIA HENRY
Assistant Professor and Head,
Department of Commerce - Shift - I
Stella Maris College (Autonomous), Chennai, Tamil Nadu
ADVISOR
Dr. SHANTHI S
Associate Professor and Associate Controller of Examinations
Department of Commerce - Shift - I
Stella Maris College (Autonomous), Chennai, Tamil Nadu
ORGANISING SECRETARIES
Ms. JESINTHA PREETHI FRANCENA V
Assistant Professor
Department of Commerce - Shift - I
Stella Maris College (Autonomous), Chennai, Tamil Nadu
Ms. EVANGEL AAZHIMA XT
Assistant Professor
Department of Commerce - Shift - I
Stella Maris College (Autonomous), Chennai, Tamil Nadu
For Registration :
Click here : https://forms.gle/nQmFxdHG38CC5DaK6
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