Lets Open New Doors.
Global Marketing
Issam Gasmi
Solution Executive North Africa
12/9/2011
Global Marketing
Dell Virtual Integrated System
Dells Enterprise Private Cloud and Onramp to the Public Cloud
ISSAM GASMI Solution Executive
[email protected] 3B
500K
New Internet users added each day
People will connect electronically via mobile or Internet technology by 2014
$440B
2011 IT spending in emerging markets - an increase of 10.4% over 2010
2X
4
IDC estimates that the Digital Universe will double every 18 months
35 ZB
By 2020, the Digital Universe will be 44 times as big as it was in 2009
Virtualization Solutions Marketing NGCS
A physical view of the Modern Data Centre
Confidential
Virtualization Solutions Marketing NGCS
A logical view of the Modern Data Centre
Confidential
Virtualization Solutions Marketing NGCS
And the next generation of IT professionals are used to getting apps with 3 clicks of a button! It will be the same for the next generation developer in the enterprise.
Global Marketing
If you cant provide this for your business units
Global Marketing
Lets Accelerate
Introduction
Past: Youve done a good job at managing your servers. Problem: You are not flexible enough to deploy new services in the desired time frame. Our End in Mind: Exit this session with clear guidance on what is Dell offering for Cloud and its working on your existing environment
YOU HAVE TO SLOW DOWN TO GO FAST
Global Marketing
12/9/2011
Lessons Learned
Dell needs to
Form a dedicated software sales force Standardize SW qualification Embrace use case based selling and marketing Unify a domain structure
Customers want
Modular and best-of-breed approach Simple integration & interoperability with existing management platforms Private clouds delivered as integrated IT stacks
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And there are two approaches to it
Traditional Virtual Private Public
Evolutionary
2 approaches to cloud computing: Evolutionary, Revolutionary Revolutionary approach develops cloud native applications for cloud environments; stripe functionality on lots of commodity servers; usually building cloud in green field environments Evolutionary approach retrofits existing applications through virtualization; key motivation is a more measured approach to cloud which respects existing IT investments; additional capabilities such as workload lifecycle management, billing/chargeback, self-service added along the way
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Dell Cloud Solutions Positioning
Revolutionary
Dell Cloud OpenStack Solution Dell Cloud Solution for Web Applications
Modular Prescriptive Scalable Turnkey Unified mgmt. for multilocation clouds based on same niche tech
Cloud Builders Online service providers
Evolutionary
Dell Cloud Solutions for Canonical UEC
Modular Small scale open source cloud (Eucalyptus)
Dell Virtual Integrated System (VIS)
Modular Scalable Heterogeneous cloud using standardized virtualization building blocks
Desc.
Modular Flexible Scalable DevOps based Compatible with AWS, Rackspace Low cost opensource
Primary market
Cloud Builders Online service providers
Enterprise Test / Dev environments
Enterprise private cloud - LE/Public Test/Dev. /QA
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Our view of cloud computing is characterized as
Open
Open standards/open-API approach Bring choice to end users not lock-in Work seamlessly across environmental differences (hardware, software, hypervisor) Member of Cloud Security Alliance, OpenStack, partnership with industry leaders
Capable
No compromise across all layers of IT From cloud workshop services, to hardware enablement of massive cloud service providers, from management of infrastructure for private cloud build out to platforms for application development, Software as a service and much more
Affordable
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Re-use and re-purpose existing hardware, software, people and process investments No lock-in so as to ensure best choice pricecapability Not a rip-and-replace approach
Responding to the top customer needs
IT Service Management IT has growing business demands
Web Apps Database
Workload Lifecycle Management Increased complexity of workload management
Plan Deploy Manage Operate Maintain
Infrastructure Management Inflexible infrastructure responds slowly
Servers Storage Networking
Hypervisor
Cloud
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VIS: Dell Enterprise Private Cloud
Virtualization Private Cloud Hybrid Cloud Public Cloud
IT Service Management
Drive increased business agility and deliver IT as-a-service
0
Workload Lifecycle Management
Infrastructure Management
Increase automation and enable rapid workload deployment
Advance converged infrastructure management and operations
Dell VIS
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Dell VIS Portfolio Today
Improve End-to-End IT Service Delivery Deliver Open Enterprise Private Cloud Infrastructures
Delivering Secure, Open Enterprise Private Clouds
IT Service Management
VIS Creator
Enabling Automated and Policy-Driven Workload Management
Workload Lifecycle Management
Advanced Infrastructure Manager (AIM) Dell Management Plug-in for VMware vCenter
Dynamically Manage Physical & Virtual Infrastructure
Infrastructure Management
Physical & Virtual / Multi-Hypervisor / Multi-OEM Hardware Support
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VIS Creator Overview
Key Challenges
Escalating IT Operating Costs Manual IT Processes
Growing IT Services Expectations Controlling Infrastructure Governance
Dell Solution: VIS Creator
Automated self-service delivery of IT resources, empowering authorized users to quickly deploy workloads.
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Extending the Value of VIS Creator
Version 2.1 available Today!
Deployment and management of virtual desktops and servers Deployment and management of physical servers Delivery and management of public cloud services
Virtual resource management
Physical resource management
External cloud management
vSphere Hyper-V
new
new
new
XenServer
new
Elastic Compute Cloud (EC2)*
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*support for the Dell Public vCloud is expected in early FY13.
Dell AIM Overview
Key Challenges
Inflexible Infrastructure Complex physical & virtual environments Vendor lock-in, proprietary tools Waste from VM sprawl & inefficiency
Dell Solution: Advanced Infrastructure Manager (AIM)
A rapid workload mobility and recovery management solution across heterogeneous, physical and virtual data centres
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Dell Advanced Infrastructure Manager
Dynamic server re-provisioning
Rack Once, Cable Once
No manual changes to LAN/SAN switches, cabling, storage LUNs No manual changes to network addresses, storage addresses No reloading software on servers
One moment servers are a Windows cluster, on an internal network, connected to LUN1
The next moment the servers are a Linux Web Grid, on an external network, connected to LUNs 2 & 3
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Dell Advanced Infrastructure Manager
Data center consolidation
QA / Test Utilization 35% Pre-production Utilization 60% Standby Utilization 0% Production Utilization 50%
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Dell Advanced Infrastructure Manager
Improved availability N+1 failover
Automate in-site failover across disparate hardware Instantly restore servers, network, and storage access Move back as needed Test DR easily, non-intrusively, frequently
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Dell Advanced Infrastructure Manager
Simplified Disaster Recovery
Storage Replication
Automate site-site failover across disparate hardware Instantly restore servers, network, and storage access Leverage storage synchronization Test DR easily, non-intrusively, frequently
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Dell Advanced Infrastructure Manager
Workload balancing
Add additional servers with appropriate connectivity as-needed Move servers to higher or lower-CPU hardware as desired Move back as needed Power on / Power off for efficiency
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Dell Advanced Infrastructure Manager
Dynamically migrate workloads Physical to virtual or virtual to physical
Seamlessly move servers in to and out of physical or virtual machines Instantaneous process: no delay Move back as needed No conversion = no risk of different software on each platform
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Improving Virtual Management
Dell Management Plug-in for VMware vCenter
Reduce Complexity Speed Deployment Minimize Risk
Manage Dell servers for the vCenter console Improve consistency and control with standardized deployments Eliminate consoles and tasks needed for standard activities Bare metal provisioning of Dell servers from vCenter Leverage hardware and hypervisor templates Create and save deployment profiles with just a few clicks Consolidated alerts with suggested remediation Update Dell server firmware and BIOS from vCenter Visibility to hardware inventory, warranty and service details
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What if you could
deploy workloads on respond to physical and virtual business requests in resources? minutes?
transform IT infrastructure but leverage the skills and investments you already have?
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The Datacenter in Transformation
Physical Resources
OS OS
From.......................
Virtual Resources Cloud Resources
OS OS
User Access Self Service
OS
OS
OS
OS
OS
OS
Automated Service Delivery
VIS
P
Virtualized Resources
Tightly coupled server and storage infrastructure running desired application environment
Traditional Datacenter
Loosely coupled pools of virtual hardware resources and software partitioning
Virtual Datacenter
Fully abstracted dynamic pools of Data Center resources
Private Cloud
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Partner Ecosystem (We are not alone)
Joint MultiHypervisor Agreement with Microsoft EC2, vCloud
Compellent, EQL, Dell/EMC PowerConnect Classic, Force 10 VMware ESX vSwitch CNA Lifecycle Controller
AIM
Server VMs
Virtual Hardware
VMware View
Creator
Director
VIS
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Lets review
Which power position reflects the what is depicted on the diagram at the left?
deploy workloads on physical and virtual resources?
respond to business requests in minutes?
transform IT infrastructure but leverage the skills and investments you already have?
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Imagine if you can rebuild & repurpose your infrastructure with a few clicks.
deploy workloads on physical and virtual resources?
respond to business requests in minutes?
transform IT infrastructure but leverage the skills and investments you already have?
This is the value of Dell VIS!
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Lets Accelerate
Putting it all together.
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12/9/2011
Enterprise Solutions Group Computing Solutions, Servers, and Software
Integrated IT Stacks: Dell vStart
Become the trusted advisor and focus on your customers business needs
Havent you built these hundreds of times before for your others customers?
-Dell virtualization customer
With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled and ready to power on at a price the business owners support.
-Bill Sommer, MIS Manager, TS Tech NA
Server Consolidation Refresh Core Infrastructure Rapid Infrastructure Deployment Adopt/Expand Virtual Infrastructure Application Hosting Disaster Recover Platform
Enterprise Solutions Group Computing Solutions, Servers, and Software
vStart 200
Use Cases
Virtual Infrastructure: Do-It-Yourself Task List:
Driving unnecessary and non-differentiating costs and time
Phase Change Tasks
Re-test and certify as any components change Work across silos to grow the infrastructure in a balanced way Maintain change management across multiple elements Coordinate the use of multiple tools and specialists Troubleshooting and support across multiple sources/suppliers Tweak/rebalance infrastructure to account for piecemeal growth Coordinate racking and stacking across multiple constituents Maintain consistency through mandates and governance Convene server/storage/network/hypervisor experts for configs Manage multiple vendor relationships Anticipate and account for long lead times to add capacity Facilitate receipt and unpacking of discrete component deliveries Ensure that components work together in fully supported configs Pilot any new configurations for sizing and planning purposes Test new hypervisor features that require HW configuration Design for balance between server, storage and network resources Align IT processes to accommodate rapid growth and convergence Take advantage of technologies that reduce operational costs
Operate
Configure
Integrate
Deliver
Procure
Test
Plan
Design
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Enterprise Solutions Group Computing Solutions, Servers, and Software
Two Paths to Virtual Infrastructure
Users say, I just want to run my workloads
1 You can build the infrastructure
Change Configure Integrate Procure Test Design
Enterprise Solutions Group Computing Solutions, Servers, and Software
2 Or you can buy it pre-built and ready to run
Dell vStart:
the simple, fast, smart path to virtual infrastructure
vStart includes
The infrastructure (servers, storage, networking, and management software) you need to run virtual machines in hours, not days A single source for all product support plus initial on-site installation and implementation services
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Enterprise Solutions Group Computing Solutions, Servers, and Software
Dell vStart: simple, fast, & smart
Entire infrastructure: servers, storage, networking, power, cabling, rack, management extensions, and deployment services
Everything Included Delivered ready to run
Delivered pre-racked, precabled, pre-tested and preconfigured and ready to run virtual machines
Order configurations based on desired capacity
Simple to buy Extensions included
Essential virtual management extensions included Seamless deep device-level data and automated actions
Initial setup and deployment into your environment is included with every vStart
Deployment service included Pre-sized
Virtual infrastructure pre-sized to support a defined allocation of virtual machines
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Enterprise Solutions Group Computing Solutions, Servers, and Software
Enterprise Solutions Group Computing Solutions, Servers, and Software
Lets Open New Doors.
VIS
Enterprise Solutions Group Computing Solutions, Servers, and Software
