What is a classified advertisement?
A classified advertisement is a small advertisement that you put in a newspaper or a
magazine, usually because you want to sell or buy something or to find or offer a job.
It can also be written to rent out or seek a house on rent. Matrimonial alliance seekers
also give classified advertisements in newspapers.
Classified Advertisement Format
While writing a classified advertisement, one must follow the format because it
carries a weightage of 1 mark. A classified advertisement has the following parts –
Title / heading – The heading of the classified is given in the top centre. Generally, it
comprises one or two words. The titles are specific according to the purpose of the
classified advertisement. For example a classified advertisement for giving a space on
rent has the title “To let”, an advertisement for seeking workers will be titled
“situation vacant”, a matrimonial advertisement seeking a wife will be titled “bride
wanted”.
Body – The body of the classified advertisement comprises the details of the issue at
hand. It has to give out the related important details which are essential first hand
information for the reader to make an informed decision. Generally, it ends with
contact details like name, mobile phone number, email id or address of the person or
organization that has put the advertisement.
TYPE OF
PURPOSE
ADVERTISEMENT
This advertisement is written by an employer who
SITUATION
is looking for the services of a person in his
VACANT
organization.
SITUATION
This is written by a job-seeker.
WANTED
This is written in an attempt to sell property, assets,
FOR SALE
office goods, etc.
This is written by a person looking for tenants for
TO LET
his/her property.
ACCOMODATION Written by the ones looking for a place for
WANTED accommodation.
This is written while looking for prospective
MATRIMONIALS
marriage candidates
This is written in case any object/person/pet goes
MISSING
missing giving descriptive details for the same.
Tips for writing Classified Advertisement
When you’re writing an advertisement, every word counts. Being too vague or wordy
will cause people to skim your advertisement instead of pausing to read it, so the
same writing tenets apply no matter what type of advertisement you’re writing.
It should begin with a heading in bold or upper case letters.
The language should be according to the audience we are referring to. For example-
If you want to sell something to the youngsters, the words chosen shall be good
enough to attract them.
Do not use the same descriptive characteristics for every type of advertisement. For
example- In Situation Wanted case, calling for receptionist applications, one must use
words that are indicative of the personality and communication skills you are looking
for. On the other hand, for hiring a tech executive, it is imperative you ask for skills
limited to the IT department.
Do not make full sentences. The prescribed limit is 50 words and in order to make
your advertisement loaded with information about the topic, you have to manage
your words carefully.
Always add contact details in the end either in the form of contact no., email id or
both. They are generally given in the question.
Remember, nowhere in the answer are you required to mention your own personal
details.
It should always be in a box made with sharpened pencil.
It should be neat and clean with a good presentation.
Practice a lot of advertisements because, “Practice makes the man (or woman, for
that matter) perfect” .
Classified Advertisement Examples for class 11 English Writing skills
1. Principal, Sunrise Global School, Agra requires a receptionist for her
school. Draft a suitable advertisement in about 50 words to be published
in the classified columns of a national newspaper giving all the necessary
details of qualifications and experience required in the receptionist.
SITUATION WANTED
REQUIRED a young, dynamic, smart, charismatic and friendly female
receptionist for Sunrise Global School, Agra. Attractive salary with fringe
benefits. Healthy work environment. Fresh graduates having honours or
equivalent degree in English with good communication skills can apply by
sending their cover letter and resume till March 30 on the below mentioned
id: [email protected]. For queries, contact: 98100XXXXX
2.You are Vikram/Sonia, an Hon’s graduate in history with specialization
in Medieval India. You are well acquainted with places of historical
interest in Delhi, Agra and Jaipur. You are looking for the job of tourist
guide. Write an advertisement in about 50 words for the situations wanted
column of a local newspaper. Your contact no. 999751234.
SITUATION VACANT!
BA (Hons) History topper, Vikram/Sonia, with specialization in Medieval
India is looking for the job of a tourist guide. Age 22 years. Affluent in Hindi
and English. Well-acquainted with places of historical interest in Delhi,
Agra and Jaipur. Good communication skills, persuasion skills and
charming personality. Expected salary- 30,000pm. Contact no.:
999751234 and email-id : [email protected].
3. 3. You are Harish/Harshita of 12, Seva Nagar, Pune. You want to sell your
flat as you are shifting to another city for work. Draft a suitable
advertisement in not more than 50 words to be published in The Pune
Times under the classified columns.
FOR SALE
Flat No. 12, Seva Nagar, Pune. Ground floor with two bedrooms having
attached bathrooms, car parking available, park facing, best location,
friendly neighbours, 24 hour power and water supply, low maintenance
charges and reasonable price. For further details,
contact: Harish/Harshita 98100XXXXX
4.You are Ram/Rajani. Draft a classified advertisement, in not more than
50 words, to be published in India Times for the sale of a used motor car
giving all the necessary details. You can be contacted at 12345679.
FOR SALE
Available black Maruti SWIFT Dzire, ZXI, year 2016, self-driven, cautiously
used, scratch less with a stereo and perfectly working air-conditioner.
No scratches,Beautiful upholstery, good condition, Interested may
contact: Ram /Rajni , 12345679
5.You are Karan Kumar/ Karuna Bajaj, a leading lawyer practising in
Surat. You want to buy an independent house at City Light Road to be
used as office-cum-residence. Draft an advertisement in about 50 words
for the classified columns of a local newspaper. You can be contacted at
45645678.
FOR PURCHASE
Independent house at City Light Road to be used as office-cum-residence,
medium-sized, preferably the corner one, fully-furnished and ready to
move in. Reasonably priced. Interested may contact Karan Kumar/ Karuna
Bajaj: 45645678
6. You are Sameera/Sameer the owner of Pink Power, a café run only by
women. You are looking for an interior designer to design the interiors of
the café. Draft a suitable advertisement for the same, in about 50 words
to be published in the classified columns of the National Daily, the local
newspaper.
Situation Vacant
REQUIRED an interior designer for café interiors redesigning. Area to be
redesigned 600sq.ft. designing of private dining areas and work stations
required. Modern design needed. Graduate in interior designing preferred.
Remuneration will be decided mutually. Apply with portfolio and bio data
at [email protected]. Sameera XXX0000XXX
