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Sabyasachi Brand Manual

The research report on SABYASACHI outlines its status as a leading luxury fashion brand rooted in Indian heritage, emphasizing its unique blend of traditional and contemporary design. It highlights the brand's strategic marketing efforts, including social media and celebrity endorsements, while also presenting a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats. The report concludes that SABYASACHI is well-positioned for future growth through international expansion and sustainability initiatives.

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vanshika0006002
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166 views34 pages

Sabyasachi Brand Manual

The research report on SABYASACHI outlines its status as a leading luxury fashion brand rooted in Indian heritage, emphasizing its unique blend of traditional and contemporary design. It highlights the brand's strategic marketing efforts, including social media and celebrity endorsements, while also presenting a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats. The report concludes that SABYASACHI is well-positioned for future growth through international expansion and sustainability initiatives.

Uploaded by

vanshika0006002
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SABYAS

A
C
H
I

Research Report
by Vanshika
ABYASA The perfect
imperfection
of hu- man hand

CHI
I
Contents
Introduction
History
Products
Logo Analysis
Marketing

Competitors
SWOT Analysis
Creative Analysis
Data visualisation
Conclusion
INTRODUCTION
HISTORY
PRODUCTS
BRIDAL COUTURE
Ready-to-Wear
Accessories
Home Decor
Expanding its aesthetic to home interiors, the brand offers a collection of home décor items,
including furniture, textiles, and decorative pieces. The home décor line reflects the same
opulence and attention to detail as the fashion collections, with products ranging from
intricately carved furniture to luxurious soft furnishings.
LOG O ANA LYS IS
S
Marketing
Competitors
SWOT
A N A LY S I S
S STRENGTH

W WEAKNESS

O OPPORTUNITY

T Threats
CREATIVE ANALYSIS
Data
VISUALISATION
Revenue DISTRIBUTION ACROSS PRODUCT MIX
Indian stated and Luxury goods
Market share of Luxury market globally by region
CONCL
SABYASACHI has firmly established itself as a premier luxury fashion brand with a profound
connection to Indian heritage and craftsmanship. Through its unique blend of traditional
aesthetics and contemporary design, the brand has managed to create a distinct identity
that resonates with a diverse and discerning clientele. Its meticulous craftsmanship,
attention to detail, and commitment to quality have made it a favorite among brides,
affluent individuals, fashion enthusiasts, and cultural connoisseurs.

The brand's strategic marketing efforts, including a strong social media presence,
celebrity endorsements, and high-profile collaborations, have significantly enhanced
its visibility and prestige. While facing competition from other luxury fashion brands,
SABYASACHI's emphasis on heritage, exclusivity, and storytelling sets it apart in the market.

The SWOT analysis reveals that while the brand's strengths are formidable, there are areas
for improvement and opportunities for growth. Addressing weaknesses such as high
price points and limited distribution, and seizing opportunities in global expansion
and sustainability, will be crucial for SABYASACHI's future success.

Looking forward, SABYASACHI is well-positioned to continue its trajectory of growth


and innovation. By expanding its international presence, embracing sustainable practices,
enhancing its digital footprint, and diversifying its product lines, the brand can attract
a broader audience while staying true to its core values. With a strong foundation
and a clear vision for the future, SABYASACHI is poised to remain a leader in the luxury
fashion industry, both in India and globally.
LUSION

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