Internet Advertising Literature Review
Internet Advertising Literature Review
Review
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The web makes shopping much easier, and nowadays shopping is not more
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By seeing the Adjusted R square which is basically for more than two
independent vari- ables shows that there is multicollinearity effect between
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Just like other direct marketing channels such as tele- vision and catalogs,
Internet is also becoming a signifi- cant marketing channel. Final Report.
2010. YMCA of Hong Kong, Department of Social Work and Social
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advertising through. The information gathered from the authors cited in this
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