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Internet Advertising Literature Review

The document reviews literature on internet advertising and its impact on e-commerce sales, highlighting the significance of managing customer relationships and utilizing social media for marketing. It discusses various advertising methods, metrics for measuring effectiveness, and the evolution of marketing strategies post-dotcom crisis. Additionally, it emphasizes the importance of understanding consumer behavior and the role of online platforms in reaching target audiences.

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0% found this document useful (0 votes)
6 views22 pages

Internet Advertising Literature Review

The document reviews literature on internet advertising and its impact on e-commerce sales, highlighting the significance of managing customer relationships and utilizing social media for marketing. It discusses various advertising methods, metrics for measuring effectiveness, and the evolution of marketing strategies post-dotcom crisis. Additionally, it emphasizes the importance of understanding consumer behavior and the role of online platforms in reaching target audiences.

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07b7aayhmm
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© © All Rights Reserved
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Internet Advertising Literature

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