INTRODUCTION TO
TOPIC MEDIA AND INFORMATION
1 LITERACY
TOPIC
1 Objectives
At the end of this lesson, the students should be able to:
▪ Describes how communication is affected by media and information.
▪ Identified the similarities of and differences of media literacy, information literacy, and
technology literacy.
▪ Editorializes the value of being a media and information literate.
▪ Identifies characteristics /describes a responsible uses and competent producers of media
and information.
▪ Share to class media habits, lifestyles and preferences.
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1
WHAT IS
COMMUNICATION?
Communication is defined as the method wherein
language, symbols, or manners are used to share
information or to state opinions or thoughts. It is
also defined as the exchange of information and
the expression of thoughts or notion that can
result in understanding
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1
PROCESS OF
COMMUNICATION
SAYS
WHO CHANNEL TO WHOM EFFECT
WHAT
Communicator Message Medium Receiver Feedback
HAROLD LASSWELL MODEL OF COMMUNICATION 1948
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1
BASIC TYPES OF
COMMUNICATION
NON-VERBAL
COMMUNICATION
(without the use of words)
Signs · Symbols · Colors · Gestures · Body Language · Facial Expressions
VERBAL
COMMUNICATION
(with the use of words)
Oral Communication · Written Communication · Electronic Messages
TOPIC
1 Example of Miscommunication
HOW IS
COMMUNICATION
AFFECTED BY
MEDIA INFORMATION
ARE COMMUNICATION TOOLS THAT IS KNOWLEDGE OR DATA GATHERED
GIVE INFORMATION THROUGH EXPERIENCES OR RESEARCH.
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1
WHAT IS
MEDIA?
Media refers to the various means or channels
used for transmitting information, entertainment,
news, and other content to a large audience. It
encompasses a broad range of communication
tools and platforms that play a crucial role in
shaping public opinion, disseminating information,
and influencing societal perspectives.
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1
WHAT IS
INFORMATION?
Information refers to data that has been
processed, organized, or structured in a
meaningful way, providing context, relevance, and
purpose. In a broad sense, information is
knowledge derived from data, and it becomes
valuable when it is interpreted, analyzed, and used
to make informed decisions or gain a deeper
understanding of a particular subject.
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1
WHAT IS
LITERACY?
Literacy generally refers to the ability to read and
write effectively. However, its definition has
evolved over time and now encompasses a
broader range of skills related to understanding,
interpreting, and using written and printed
materials. Literacy is not just about the basic ability
to decode written words but also involves
comprehension, critical thinking, and the ability to
apply information in various contexts.
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1
WHAT IS
Technology?
Refers to the integration and utilization of various
technological tools, platforms, and resources within
the context of media and information literacy
education. Media and Information Literacy is a
critical skill set that enables individuals to access,
analyze, evaluate, and create media and
information in various forms.
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1
WHAT IS
MIL
Refers to the ability to access, analyze, evaluate,
and create media and information in various
forms. It encompasses a set of competencies that
empower individuals to be critical thinkers and
responsible consumers and producers of media
and information. In today's digital age, where
information is abundant and easily accessible,
MIL is crucial for navigating the complex media
landscape.
TOPIC
1 Key components of Media & Information Literacy
ACCESS EVALUATE ANALYZE CREATE
REFLECT ENGAGE COMMUNICATE
TOPIC
1 Key components of Media & Information Literacy
• Access: The ability to locate and retrieve information and media content from various sources, both
traditional and digital.
• Evaluate: Critical evaluation involves assessing the reliability, credibility, and bias of information and
media sources. It includes understanding the purpose, perspective, and potential influence of the content.
• Analyze: Breaking down media messages and information to understand their components, such as
identifying key themes, messages, and the intended audience.
• Create: The ability to produce and share information and media content responsibly and ethically. This
includes understanding copyright issues, respecting intellectual property, and adhering to ethical
guidelines.
• Reflect: Developing self-awareness and understanding of personal biases, as well as considering the
ethical implications of media and information consumption and production.
• Engage: Actively participating in media and information environments, contributing to discussions, and
using media platforms for positive social change.
• Communicate: Effectively conveying ideas and information through various media formats, understanding
the principles of effective communication in different contexts.
TOPIC
1 Key objectives of Media & Information Literacy
• Critical Thinking: Foster critical thinking skills to analyze and evaluate media
content critically. Encourage individuals to question information, identify biases,
and assess the reliability of sources.
• Information Retrieval: Develop the ability to effectively search, locate, and
retrieve information from various sources, including digital platforms, libraries,
and databases.
• Media Production: Enhance skills in creating and sharing media content
responsibly. This includes understanding the ethical considerations involved in
media production and dissemination.
TOPIC
1 Key objectives of Media & Information Literacy
• Digital Citizenship: Promote responsible and ethical behavior in the digital
realm. Encourage individuals to be mindful of their online presence, respect
others' digital rights, and contribute positively to digital communities.
• Media Literacy: Increase awareness of different media formats, such as print,
broadcast, digital, and social media. Equip individuals with the ability to interpret
messages conveyed through these mediums and understand the impact of
media on society.
• Privacy and Security: Educate individuals about the importance of
safeguarding personal information online and understanding the potential risks
associated with digital communication.
TOPIC
1 Key objectives of Media & Information Literacy
• Cultural and Social Awareness: Foster an understanding of cultural diversity
and the role of media in shaping societal values. Promote media literacy as a
means to recognize and challenge stereotypes and prejudices.
• Adaptability: Develop skills to adapt to new technologies and media platforms.
Enable individuals to keep pace with evolving information landscapes and
technological advancements.
• Communication Skills: Enhance communication skills, both in terms of
conveying information effectively and engaging in constructive dialogue.
Encourage the responsible sharing of information and ideas.
• Lifelong Learning: Instill a commitment to continuous learning and self-
improvement in the realm of media and information. Encourage individuals to
stay informed and engaged throughout their lives.
TOPIC
3 TYPES OF
1
LITERACY
MEDIA INFORMATION TECHNOLOGY
LITERACY LITERACY LITERACY
1 MEDIA
LITERACY
Refers to reading, analyzing, evaluating and producing
communication in different media forms.
1 MEDIA
LITERACY
Individuals who are media literate should demonstrate skills in several
areas, including:
• Know the role and functions of media
• Understand the circumstances under which media and fulfill them
• Examine and assess media content critically
• Using media for preparing for democratic and intercultural discussion
and learning
• Make user- generated content
2 INFORMATION
LITERACY
The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.
2 INFORMATION
LITERACY
Individuals who are information literate should demonstrate skills in
several areas, including:
• Meaning and delivery of information
• Location and access of information
• Evaluation of Information
• Information organization
• Information uses
• Communicating and using information ethically
3 TECHNOLOGY
LITERACY
Refers to the ability of knowing how to use technology, its tools or
networks to find, create, evaluate, or use information.
3 TECHNOLOGY
LITERACY
Individuals who are technology literate should demonstrate skills in
several areas, including:
• Communication
• Innovation
• Collaboration
• Information and research fluency
• Processes and concepts of technology
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