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CD Projekt Red - Guidelines

The document outlines the branding guidelines for CD PROJEKT RED, including specifications for logotypes, color palettes, and font usage. It emphasizes the importance of maintaining the integrity of the logo and provides examples of incorrect usage. Contact information for inquiries is also included.

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xxquazaxx000
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221 views12 pages

CD Projekt Red - Guidelines

The document outlines the branding guidelines for CD PROJEKT RED, including specifications for logotypes, color palettes, and font usage. It emphasizes the importance of maintaining the integrity of the logo and provides examples of incorrect usage. Contact information for inquiries is also included.

Uploaded by

xxquazaxx000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GUIDELINES / MAY 2014

LOGOTYPE

HORIZONTAL
LOGOTYPE
Primary logotype.
LOGOTYPE

VERTICAL
LOGOTYPE
Alternative logotype version.
LOGOTYPE

COLORS

5 / 100 / 100 / 0
220 / 13 / 21
#dc0d15
Pantone 199 C

0 / 0 / 0 / 100
0/0/0
#ffffff
Pantone Black C
LOGOTYPE

MONOCHROME
0 / 0 / 0 / 40
178 / 178 / 178
#b2b2b2
40% Pantone Black C

0 / 0 / 0 / 100
0/0/0
#ffffff
Pantone Black C
LOGOTYPE

SIZE

PRINT
minimum height of company name: 1.5x
7x
x = 1,5 mm x

WEB alignment
minimum height of company name:
x = 7 px

alignment

7x

x
LOGOTYPE

2x

CLEAR SPACE

Clear space around the logotype = 2x

2x 2x

2x

2x

2x 2x

2x
USING THE LOGO

EXAMPLES OF INCORRECT
LOGO USAGE

Don’t use the company name or symbol alone


to represent the studio.

Don’t change recommended colors.

Don’t change the shape.

Don’t change the proportions and element


location in relation to each other.
FONT

PROXIMA NOVA Proxima Nova Regular


FONT STYLES: ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular abcdefghijklmnopqrstuvwxyz1234567890
Regular italic

Bold Proxima Nova Regular Italic


Bold italic ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Proxima Nova Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Proxima Nova Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890
NOMENCLATURE

STUDIO NAME
“CD PROJEKT RED”

DO NOT:

- use “CD PROJEKT” alone to represent


the studio.

- use lowercase letters when spelling


“CD PROJEKT RED”
QUESTIONS & CONTACT

[email protected]

[email protected]
WE ARE REBELS / WE ARE CD PROJEKT RED

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