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‘Here is a comprehensive book on all aspects of careers, that Talent Managers, HRD
professionals and Career Coaches should have on their shelves. Useful summaries of the
research and theories, short case studies and a wealth of career coaching tools.’
Peter Hawkins, Author and Professor of Leadership, Henley Business School
‘This book is essential reading for the new practitioner of career coaching. In an engaging
style, it links a rigorous grounding in advanced career coaching theory and the latest careers
information to many practical examples of applying this information to your coaching
practice. No other publication put it all together for me as did this. Ongoing it will be a key
resource to my achieving coaching excellence.’
Mara Gardner, Career Coach
‘Julia Yates has produced an accessibly written resource that offers real appeal to an
audience far wider than the intended Career Coaching practitioner. It fills a large gap in
the literature and is widely supported by references to classic and contemporary research
and practical approaches to supporting people through major job changes I thoroughly
commend Julia Yates’s treatise in this new academic discipline as a ‘must have’ resource
for successful career coaching.’
Declan Woods, Accredited Master Coach, Global Head of Standards & Accreditation,
Association for Coaching. Founder, ZPD Consulting and Coaching
The Career Coaching Handbook
Uniquely combining the latest research into careers with the most up-to-date
coaching approaches, Julia Yates shows how to effectively apply coaching
techniques to the world of career support. Demonstrating how coaching research
explains practice and how practice benefits from research, The Career Coaching
Handbook is accessibly written with a solid evidence-based foundation.
Presented in three parts, this new edition covers developments in theory and
research and applies this knowledge to the real world, as well as introducing a
few new practical approaches. Part 1, Theories of Career, looks at twenty-first
century career paths, job satisfaction and career changes – both planned and
unplanned. Part 2, Career Coaching Approaches, looks at coaching strategies that
are applicable to career coaching in particular. Part 3, Coaching into the World of
Work, covers specific real-world situations in which coaching is beneficial, from
job search strategies to CV and interview coaching. Evidence and research is used
throughout to demonstrate the most effective strategies for coaching.
The Career Coaching Handbook provides an essential introduction for students
or practitioners who are interested in developing their own practice, finding new
and improved ways to do things and understanding the theories that underpin
effective career coaching practice.
Julia Yates has worked in the field of career coaching for over twenty years, as a
career coach, trainer and writer. She is currently a senior lecturer at City, University
of London, where she runs the MSc programme in Organisational Psychology and
conducts research on career decision making and career coaching.
The Career Coaching
Handbook
Second edition
Julia Yates
Cover image: © Getty Images
Second edition published 2022
by Routledge
4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa
business
© 2022 Julia Yates
The right of Julia Yates to be identified as author of this work
has been asserted in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted
or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from
the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
First edition published by Routledge 2014
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Yates, Julia, author.
Title: The career coaching handbook / Julia Yates.
Description: 2nd edition. | Abingdon, Oxon ; New York, NY :
Routledge, 2022. | Includes bibliographical references and index.
Identifiers: LCCN 2021060882 | ISBN 9780367612443 (paperback) |
ISBN 9780367612436 (hardback) | ISBN 9781003104827 (ebook)
Subjects: LCSH: Career development. | Personal coaching. |
Executive coaching. | Vocational guidance.
Classification: LCC HF5381 .Y3745 2022 | DDC 650.14—dc23/
eng/20220105
LC record available at https://lccn.loc.gov/2021060882
Prefaceix
Acknowledgementsxi
PART I
Theories of career7
PART II
Career coaching approaches97
PART III
Coaching into the world of work185
Index227
Preface
can use with your clients. The section starts with Chapter 8, which highlights the
kinds of issues that clients bring to career coaching, and the next two chapters
cover two very widely applicable career coaching models: humanistic coaching
(Chapter 9) and the GROW framework (Chapter 10). Chapters 11 to 14 introduce
coaching models: motivational interviewing (Chapter 11), positive approaches
(Chapter 12), cognitive behavioural approaches (Chapter 13) and transactional
analysis (Chapter 14). The final chapter in this section, Chapter 15, highlights
some specific career coaching tools that can help to identify career goals, tools for
reflection and tools that can help to identify next steps.
The third part of the book looks at the nuts and bolts of actually getting a job,
and how coaching can help clients into the world of work. Chapter 16 explains
how coaches can help clients to generate job ideas and find out about the labour
market, Chapter 17 examines the evidence for advice on how to make a job
search effective, and Chapters 18 and 19 discuss the evidence that can help a cli-
ent improve their CV and interview technique. The book ends with a few ideas for
continuing your own professional development.
The book is intended to be a resource for you rather than a narrative. Each
chapter stands alone and you can read the book in whichever order appeals to you
most.
Acknowledgements
I would like to thank all those who have helped me along the way. Every year
I have the great privilege of working with a new cohort of bright, motivated,
hardworking students. Every year I try out the new theories, approaches, ideas and
examples with them and every year they give me feedback, and show me what
works and what is useful, and their stories make the theories come alive for me.
I wouldn’t understand my subject the way I do without them and I can only hope
that they learn from me as I learn from them. My colleagues at NICEC and at City
are a great source of ideas and have introduced me to many new approaches and
helped me to understand the field in more depth, and I sincerely appreciate their
wisdom and intellectual generosity. I had the pleasure of working with a brilliant
intern this summer, and I would like to thank him very much for the amazing job
he did with the references for this book. But above all, my thanks go to my family,
my husband Hugh, and our boys Jack and Ted. You have supported me, listened to
me and made me laugh, and I can’t begin to tell you how much I love you.
Table 6.1, originally published in The Career Development Quarterly, ‘Vol-
untary midlife career change: Integrating the transtheoretical model and the life-
span, life-space approach’ by Susan R. Barclay, Kevin B. Stoltz and Barry Y.
Chung (59:5, 386–399, 2011), is reproduced by kind permission of the National
Career Development Association.
Table 7.1, originally published in Journal of Vocational Behavior, ‘Partially
testing a process model for understanding victim responses to an anticipated
worksite closure’ by Gary Blau (71(3): 401–428, 2007), is reproduced by kind
permission of Elsevier.
Chapter 1
DOI: 10.4324/9781003104827-1
2 What is career coaching?
out where you want your practice to sit. This might depend on your client group,
your personal style, the organisation you work for and your experience of what
actually works in practice. I hope that this book will contribute to your under-
standing of the evidence for which types of approaches lead to the most positive
results for clients.
My professional approach, and the one I will advocate in this book, is firmly in
the supporting and exploring quadrant, but with the proviso that challenging – if
done from a position of unconditional positive regard – is an important compo-
nent of effective and ethical career coaching.
In order to crystallise my position, here is the definition that I am working to
in this book:
Let me move on now to focus on three elements which, while they are not
exclusive to career coaching, are perhaps more likely to be seen in career coach-
ing conversations than in other types of career support
The first is the evidence in career coaching practice of a wide range of theo-
retical approaches. Perhaps because coaching is a relatively new discipline, the
coaching scholars have taken an eclectic approach to theories, identifying the
most relevant approaches from other disciplines. In this book I will cover cogni-
tive behavioural coaching, adopted from cognitive behavioural therapy; motiva-
tional interviewing, developed from health therapy; appreciative inquiry, adapted
from organisational development; and solution-focused coaching, whose origins
are in family therapy. I will also discuss the more traditional humanistic practice
that is widely seen in career guidance, careers advice and career counselling.
In addition to the approaches represented in this book, there are career coaches
who might adopt an existential, a psychodynamic or a transpersonal approach
to their coaching practice. Of course, not all coaches will use every single one
of these methods, but it is not uncommon for career coaches to have two or
three preferred approaches that they can deploy when most appropriate. To my
mind, it is this versatility which makes our practice much more tailored to our
clients’ specific needs, and this makes us stand out from other groups of career
professionals.
The second element that tends to be more widely seen in career coaching than
in some of the other career professions is the use of tools. In Chapter 15, we will
explore some of the more common techniques used in career coaching, such as
drawing, collage, visualisations and storyboarding, but there are books and web-
sites that can introduce you to many more, and I would also encourage you to
What is career coaching? 3
develop or adapt your own, based on what seems to work for you and your client
groups.
Finally, career coaching has a positive and solution-focused orientation. Coach-
ing strives to inspire growth and change by focusing on the positive aspects of
human nature. The starting point for coaching is that people want to develop and
thrive, and it focuses on finding solutions, and what is called ‘optimal functioning’
(Grant & Cavanagh, 2007). Coaching is seen as a practice that can benefit all, not
just those who are struggling, and is a mechanism to help people who are already
doing well to do even better.
This positive approach in part determines the clients who choose career coach-
ing over career counselling or other brands, and sets their expectations for their
sessions. Even though the practice might not be so different, clients will to
some degree self-select based on the brand: clients wanting a positive, action-
orientated, future-focused interaction are more likely to choose a career coach
than a career counsellor (Yates, 2011).
Definitions are useful but it is more important to know whether career coach-
ing works. The experiences of hundreds of practitioners and thousands of clients
gives us a resounding ‘yes!’, but if it is hard evidence you want, there are plenty
of relevant empirical studies.
Graßmann et al., 2020) and the evidence seems to suggest that if we can get this
working alliance right, the coaching is very likely to succeed. We will revisit this
in Chapter 9 when we explore humanistic coaching.
2018) and on the job-search behaviours of older workers (Lim et al., 2019; Walker,
2019); and that it can reduce dysfunctional career myths (Otu & Omeje, 2021).
Some studies have also looked at career coaching within organisations, finding
that the career coaching itself improves staff retention (Dugas, 2018) and job sat-
isfaction (Fassiotto et al., 2018) and also that even having a policy that includes
an offer of career coaching is linked to improved institutional satisfaction (Ling
et al., 2018).
More research would be better. For our profession to grow and gain credibility,
there needs to be a solid corpus of empirical research that can tell us exactly how
we need to practise in order to get the best results within our own professional
context. But we are getting there. Career coaching practitioners still need to read
between the lines and extrapolate from research undertaken in a different setting,
but the foundations are in place. In the chapters ahead we will explore a range of
evidence-based approaches that have a solid foundation of research underpinning
them, and you will be able to judge for yourself which you feel will be most appli-
cable to your own situation.
References
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6 What is career coaching?
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Part I
Theories of career
Chapter 2
Contemporary notions
of ‘career’
The word ‘career’ will come up hundreds of times in this book. It can mean a
variety of things to different people and given the range of interpretations, impli-
cations and inferences that can be associated with the word, it is useful to begin
by unpicking some of the key concepts.
Perhaps surprisingly, the world of career practitioners has thus far failed to
reach an agreed definition of the term. ‘Career’, ‘occupation’ and ‘vocation’
are sometimes used as synonyms and at other times as quite distinct concepts.
A career could cover just the time from first job to final job, or could incorporate
the pre-occupation and post-occupation eras. It might also refer only to paid work,
or may also encompass unpaid or voluntary employment or even work experi-
ence. Some feel that a career incorporates a notion of progress and advancement,
or perhaps confers a degree of prestige. It has been argued that the term has an
innate middle-class bias, since it implies that there has been an active choice,
as opposed to an almost predetermined destiny which is more often associated
with less-privileged career trajectories. More recently, there has been an accept-
ance that a career is a subjective construct, rather than an objective reality – the
idea being that if you think it is a career, then it is a career. Definitions have also
become broader. Arthur et al. (1989) suggested a straightforward definition, sug-
gesting that ‘career’ is the ‘evolving sequence of a person’s work experiences over
time’. I like the all-encompassing and non-judgemental ethos of this definition,
and their simple explanation that ‘everyone who works has a career’ (1989, p. 9).
Delving deeper, we are now going to explore some of the different ways that we
conceptualise the notion of ‘career’, using a series of metaphors that are commonly
used to account for careers, and will touch on some of the career theories that relate
to each metaphor. In the second part of the chapter we will move on to look at the
labour market, highlighting some of the key drivers for change and examining
some career theories that were developed to describe contemporary career paths.
The theories come from a wide range of academic disciplines and are sparked off by
different stimuli. Some theories focus on the content of careers and career deci-
sions, and others look at processes; some are heavily influenced by psychological
theories of the individual while the philosophical origins of others are more socio-
logical. The theories do not try to explain every element of the career process, and
aren’t intended to be applied to every person in every context. In one way, this
piecemeal approach is quite helpful to us as learners in that the theories do not
contradict each other: we don’t need to choose which one we want to believe. On
the other hand it makes our jobs much more difficult in that it is quite a challenge
to keep all the different theoretical approaches in our heads at once, and to know
how and when to use them to help us understand our clients better.
One helpful framework is that devised by Inkson (2004) who looked at the
range of metaphors that the theories use to explain how they conceptualise the
notion of career. The categories below are for the most part Inkson’s, but I have
updated the examples to include more recent career theories and concepts and
added a final metaphor to incorporate a wave of theories that acknowledge the
role of chance.
Savickas et al. (2009) have taken the idea of construction further in recent years
and introduce what they term as a new ‘paradigm’, or way of understanding career
paths, describing career choice as a process of ‘Life Design’, in which boundaries
between life and work are blurred, and people make decisions based on a more
holistic view of themselves and their futures.
journeys as being either ‘linear’ or ‘spiral’, and implicit in the boundaryless career
(Arthur & Rousseau, 1996, examined in more detail later) is the notion of a jour-
ney that is no longer limited to a particular route.
This metaphor, perhaps more than any other, has crept into common usage
whenever we talk about careers: think about the notion of a career path, reach-
ing a crossroads in your career, taking a step backwards, or finding yourself in a
dead-end job.
arena, the concept is encapsulated in the notion of ‘career capital’ (e.g. Inkson &
Arthur, 2001), which looks at a career in terms of a bank of resources that you build
up with every new experience encountered. The Intelligent Career Model (Arthur
et al., 1995) suggests that individuals build up career capital through developing
three kinds of knowledge: knowing-why – having a clear sense of identity and
strong motivation; knowing-how – building up the knowledge, skills and expertise
to do a job well; and knowing-whom – having a strong network of people to help
support your career development in different ways.
of the future and find ways to turn it to their advantage by making more creative
decisions.
The construct of ‘career’ is clearly complicated, and compounding the chal-
lenges of negotiating these different definitions and conceptualisations of career
is the rapidly changing nature of the labour market. The opportunities and expec-
tations within our contemporary working lives are in many ways quite different
from those of our parents and grandparents and we will now move on to explore
some of the main drivers for change in the current labour market.
1 Globalisation. With the increase in low-cost international flights and the ease
of international electronic communication, ever more organisations are trad-
ing globally and basing parts of their business in other countries. In many
sectors, it has become commonplace to travel extensively, and spending some
time within your career in another country is not unusual in (for example)
the financial or clothing production sectors. Perhaps surprisingly, with glo-
balisation has not come an increased requirement for languages: English is
now so prevalent as the business lingua franca that the need to be able to
communicate in other languages is decreasing as globalisation becomes more
established.
2 Technology. Technology has had an impact on many areas of work, and looks
certain to continue to influence the way we live and work in ways that we
can’t yet even imagine. Technology has already changed the way that most of
us do our jobs – for some, beyond all recognition. The rise of technology has
resulted in the dramatic reduction in many routine jobs, roles in which there
are cognitive tasks that need to be performed with accuracy and speed. These
have tended to be jobs at the semi-skilled level, such as a lay pattern designer
or a typist. The result has been a labour market that is tending towards an
hourglass shape, with a growing number of roles available in low-level and
high-level jobs, but fewer opportunities in the middle, for semi-skilled roles.
This is having a knock-on effect on social mobility in the workplace because
there is a corresponding dearth of opportunities for workers in low-level jobs
to move upwards, and an impact on organisations since there is a limited pool
of mid-level workers from which to select potential higher level staff. The
effects of technology aren’t always quite what we anticipate, and the claims
that automation and artificial intelligence will lead to widespread redundan-
cies and unemployment are arguably overstated. Technology is changing the
landscape of the world of work, and impacting the types of roles and the skills
Contemporary notions of ‘career’ 15
that we all need, but there is limited evidence that it will lead to an overall
reduction in jobs. One example to support this comes from a piece of research
conducted in France, which looked at the overall impact of the internet on the
labour market, estimating that the internet has destroyed 500,000 jobs, but
has created 1.2 million new jobs (Atkinson & Wu, 2017).
3 Demographic changes. An increasing number of young people are entering
the jobs market. These new entrants are often highly qualified as the pro-
portion of young people staying in education for longer goes up, but there
are not always the job opportunities to match, in terms of both the overall
number of jobs and the quality of the work available. Young people are more
likely to be unemployed and those in paid work are more likely to be under-
employed and working in poor conditions than their older counterparts. Part
of the problem is that older workers are now staying in their jobs for longer.
People are living longer and healthier lives, legislation in the UK has meant
that people are not forced to retire at a particular age, and the pensions crisis
means that older people cannot always afford to retire even if they want to;
and with fewer older workers retiring, there are fewer vacancies created for
young people to join the workforce. One other demographic factor which has
an impact on the labour market is migration. Migration decisions are com-
plex, involving a combination of push factors (reasons to leave the country of
origin) which might include economic and political factors, and pull factors
(reasons to move to another country) which might include the expectation
of opportunities and security. The movement of people from one country to
another has a knock-on impact on the supply of workers and skills in both
countries.
4 Changes in work organisation. Changing expectations of workers and cus-
tomers have influenced the way that organisations design their structures and
systems. Work organisation changes are thought to be driven by four key
factors:
i) the need for organisations to be more flexible and better able to respond
to customer demands, changing tack and moving from one focus to
another as the need arises;
ii) as management hierarchies become flatter, there is an increased need for
workers to be self-directed and to have more autonomy;
iii) customers are becoming more demanding and organisations are shifting
away from a one-size-fits-all model to accommodate the needs of indi-
vidual customers;
iv) the shift to a knowledge economy means that organisations need to
have systems that allow the easy flow of knowledge and allow for re-
organisation of structures as new information arises (Martin & Healy,
2009). These changes have led to an increased emphasis on teamwork,
a culture of continual reorganisation and restructuring, blurred bounda-
ries between roles, tasks and teams, increased horizontal and vertical
16 Theories of career
Contemporary issues
The contemporary world of work is often described as VUCA – volatile, uncer-
tain, complex and ambiguous. The term was originally coined by the United
States Army to describe the post-Cold War world, but it has been adopted within
business environments to explain the challenging context in which we all work
and to help organisations plan more effectively for the future. These four concepts
certainly make their presence felt in the current labour market, and clearly con-
tribute to making it a difficult context in which to plan future career paths. But we
should be a bit wary of making too much of this. The economy is indeed volatile,
uncertain, complex and ambiguous, but whether it is any more so now than at
other times in the past is a moot point. The world has been plagued by wars, dis-
ease, the rise and fall of empires, the creation and demolition of industries, and
revolutions, political, industrial and economic, over the centuries, all of which
have led to enormous change and turmoil, and which suggest that perhaps VUCA
characteristics have always defined labour markets.
One other assumption to question is the widely vaunted notion that a job for life
is a thing of the past. It is a common misconception that several decades ago, work-
ers were more or less guaranteed a job for as long as they wanted one, joining an
Contemporary notions of ‘career’ 17
organisation at the bottom straight from school and then working their way up as far
as they could go. This is thought to have been the norm for most, and job changes
are thought to have been rare. Today, it is assumed that jobs are much more fluid,
with frequent changes being both more common and considered more desirable
than they were previously – an idea explored in more detail in Arthur and Rousseau’s
‘boundaryless career’ model (1996), which we look at later in the chapter.
In fact, neither job turnover within the labour market – nor our attitudes
about it – have changed so much in the last fifty years. The evidence suggests
that, broadly, job security has been pretty stable for the last fifty years, and that
although there have been changes over the last generation, the figures ‘do not
support the view that the dramatic changes in the labour market, technology and
competition have spelt the end of “jobs for life” ’ (Burgess & Rees, 1996, p. 334).
Recent figures even show that job tenure (i.e. the average number of years people
have spent in a particular job) has increased slightly over the last twenty years
(OECD, 2020). There have been changes in the number of redundancies annually
in the work force, but these have followed economic cycles. Job tenure tends to
increase as the economic growth slows down, since people are more likely to hang
on to their jobs in a time of economic uncertainty, but as the economy picks up
and workers feel more confident about available opportunities, they tend to move
jobs more frequently (Burgess & Rees, 1996).
One term which we are increasingly finding in both literature and policy is
decent work. Decent work concerns the quality of work and describes a minimum
acceptable standard, below which no one in any society should have to fall. It is
core to Duffy et al.’s psychology of working theory (Duffy et al., 2016), which
focuses on the human needs that work fulfils and proposes that people are moti-
vated to work to give them financial security, social connection and a sense of
control over their own lives. In policy terms, the ILO describes decent work as a
fundamental human right and has placed it at the heart of their commitment to fair
globalisation and poverty reduction. Decent work has five elements:
The presence of these five elements has been found to link with higher levels of
mental health, life well-being and work satisfaction (Duffy et al., 2016, 2019).
Sadly, the increased interest in the idea of decent work has been prompted by a
decrease in the number of people who can claim to be in decent jobs, as a result of
increasingly unequal societies, automation and a rise in precarious labour, such as
zero hours contracts and the gig economy.
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