Multi-Brand E-Commerce Platform with
Immersive VR Virtual Store and Machine
Learning Recommendations
1. Problem Statement
Traditional e-commerce platforms often fail to provide users with a realistic and engaging
shopping experience, especially when it comes to physically interacting with products.
Customers face difficulties in accurately visualizing clothing items, leading to uncertainty
and dissatisfaction in purchase decisions. Moreover, shopping across multiple brands
requires visiting separate websites, causing inconvenience and fragmented user
experiences. There is a clear need for a centralized, immersive platform that allows users
to explore, interact with, and confidently purchase products from multiple brands in a
realistic virtual environment.
2. Project Overview
This project aims to develop an innovative e-commerce platform featuring a fully
immersive Virtual Reality (VR) style store for multiple clothing brands such as Khadi,
Sha’posh, and others. Users will be able to virtually walk through the store, browse
clothing items realistically displayed on shelves, pick up and rotate 3D models for
detailed inspection, and make purchases securely. The platform will also incorporate
machine learning to provide personalized product recommendations, enhancing the
overall shopping experience.
3. Objectives
Build a centralized multi-brand virtual store with realistic 3D environments.
Enable users to navigate the store virtually and interact with 3D product models.
Implement machine learning algorithms to deliver personalized recommendations.
Integrate secure online payment systems and user authentication.
Provide a user-friendly interface to enhance customer engagement and satisfaction.
4. Key Features
Immersive VR Virtual Store:
Realistic 3D shop environment where users can virtually walk and explore.
3D Product Interaction:
Ability to pick up, rotate, and closely inspect products.
Personalized Recommendations:
Machine learning-driven suggestions based on user behavior and preferences.
Secure Online Payments:
Integration of trusted payment gateways like Stripe and PayPal.
User Profiles and Authentication:
Secure login/signup with order and wishlist management.
5. Technology Stack
Component Technologies / Tools
Frontend & VR React.js / A-Frame, Three.js
Backend Node.js, Express.js, MongoDB
Authentication Firebase Authentication / Auth0
Machine Learning Tensor Flow Recommenders, Gorse
3D Modeling Blender.
Payment Gateways Stripe.
6. Challenges
Creating optimized, high-quality 3D models and environments.
Developing natural and intuitive virtual navigation.
Ensuring cross-device compatibility and performance.
Collecting sufficient data for effective machine learning recommendations.
Maintaining secure transactions and protecting user data.
7. Future Enhancements
Support for VR headsets to deepen immersion.
Social shopping features for collaborative experiences.
Voice command integration for easier navigation.
Location-based AR promotions and events.
Why It Matters & It’s worth
Market Size & Growth.
o The global VR shopping market is projected to reach around $95.7 billion in
2025, up from $74.6 b in 2024 (CAGR ~28%).
o The broader metaverse e-commerce space is forecast to expand from $66.6 b
in 2025 to over $1.15 t by 2034 (CAGR ~37%).
o Immersive virtual store segment alone is estimated at $2 b in 2025, growing at
~25% annually.
Conclusion
This project integrates immersive VR technology and machine learning to revolutionize
online shopping by providing a realistic, engaging, and personalized multi-brand
platform. It aims to bridge the gap between physical and digital retail, improving user
confidence and satisfaction while enabling brands to strengthen their online presence.
