DialMyCalls 10DLC Handbook
1. Introduction
This short handbook should give you just what you need in order to register your local number in accordance
to the recent telecom industry changes, in which on February 1st, 2025, local numbers being used for texting,
need to be registered with The Campaign Registry, or as we call it in short: 10DLC. You can read about this
change on our blog, here:
https://www.dialmycalls.com/blog/local-number-10-dlc-registration-requirements-texting
2. Doing the 10DLC Registration
1. With 10DLC, you’re registering your “brand”. A Brand is what ties your business information to The
Campaign Registry. To register as a Brand, carriers require that you provide contact information, specify
your entity type (for instance, are you a public company, private company, a non-profit organization, or
using this for personal use), and submit other basic business information. The dash in your EIN number
is not required.
To register for 10DLC, go to Numbers on the menu panel on the left, and click on Local Number under
Verification & Registration:
2. The Brand page will be asking for company/personal information, such as the legal company name,
address, website, and Tax EIN/Business Number:
On the Legal Form of the Organization menu, you will be able to choose from the following:
• Government: If you work for a government entity, choose this.
• Non-Profit: If you work for a church, or charity organization, you will want to choose this.
• Private Company: If your company is a privately owned company, choose this.
• Public Company: If your company is a publicly owned company, choose this.
Once this page is finished, click on Save and Continue, to move on to the next section: Campaign.
Extra tips for entering in Brand information:
• Make sure your EIN/BN (if a Canadian user) matches exactly as it is in your documents. This includes
every punctuation, capitalization, etc.
• If you get an “EIN cannot be found” error, we offer an EIN/BN lookup tool below, where you can
possibly search for it in there. If you still cannot locate it, please send support a chat, or email support
at [email protected], with either the actual document, or a screenshot of your SS-4/W9 or
comparable tax document, showing the legal name, address and tax number. We may be able to help
you manually add it.
• Some sort of online presence is required to verify, whether it’s an HTTPS-secured website, or a business
social media account, such as a Facebook page. If using a Facebook page, please see our 10DLC
Business Guide/Section 4: Privacy Policy Compliance for some additional tips on how to properly make
your Facebook page compliant. If your website is only an HTTP website, and not HTTPS, you will need
to first contact your web developer to fix this, before you can proceed with verifying.
• If you have no online presence at all, you will be only able to send phone call broadcasts.
The Campaign section will focus more what sort of texts you send, and your process for opting in your contacts
to receive them:
The Use Case options are as follows. “Customer Care” and “Account Notification” are the most popular:
• 2FA: Any messages referring to a security verification, or one-time passcode.
• Account Notifications: This use case is good if sending messages about issues with someone’s
account. It is also good for sending messages pertaining to upcoming meetings, classes, or
appointments (for example, “Choir practice is at 8:30am, tomorrow.”).
• Customer Care: Can be used for general customer care notifications, or if a faith-based
organization, if sending general congregation announcements (for example, “Please make sure to
bring your notebooks to Bible study.”).
• Delivery Notifications: Information about the status of the delivery of a product or service.
• Fraud Alert Messaging: Messaging regarding potentially fraudulent activity on an account.
• Higher Education: Campaigns created on behalf of Colleges or Universities. It also includes School
Districts and educational institutions that fall outside of any "free to the consumer" messaging
model.
• Marketing: Any communication with marketing and/or promotional content.
• Polling and voting: Requests for surveys and voting for non-political arenas.
• Public Service Announcement: An informational message that is meant to raise the audience's
awareness about an important issue.
• Security Alert: A notification that the security of a system, either software or hardware, has been
compromised in some way and there is an action you need to take.
For the Explanation of Your Use Case, we do provide a “Generate explanation from how you use texting”
button to generate a use case for you. This is useful to use as a template, where you can then add some more
details to customize it more towards your use case.
Next, you will need to provide some Sample Messages. Your samples will need to contain the following (we
will auto-fill some of this in for you):
• The nickname you had put in the Brand page (we auto-fill this in).
• “Reply STOP to end” at the end of your samples (we auto-fill this in).
• The samples need to match as close as possible to the use case(s) chosen.
After these steps are completed, please read, and check the Proper Usage Guidelines box, then click on Save
Campaign Information. Finally, click on Publish to finalize all of the information put in. If all the information
passes, you will get a confirmation that the 10DLC registration is complete, and you are finished registering!
3. 10DLC FAQ
1. Is registering for 10DLC free? Yes, verifying is free for the customer.
2. What if your Tax EIN isn’t matching the business type? Please ensure that you are entering in as
accurate information as possible into the registration form. In some cases, businesses have a different
legal name, versus the name they promote. If you think that you could have chosen the wrong Legal
Form of the Organization (i.e. they chose “private company” instead of “public company” on the Brand
section, and already saved it, please contact Customer Support, so that we can assist in resetting the
form for you. Please note that upon refreshing the page to redo it, you will need to put in all of that
information again.
3. Is registering an instant process? Verification time, on average, is 3-5 business days. This is something
DialMyCalls has no control over, as this is set by TCR and the phone carriers.
4. What if I am not part of a business, and want to verify for personal use? Verifying a local number is
meant for businesses or organizations. You will want to consider using and verifying a toll-free number
instead, since this has a “sole proprietor” use case in it.
5. Can I use my Social Security Number, instead of an EIN? No, a U.S. EIN number or Canadian BN
number is required.
Should you have any questions on registering, please contact Customer Support via our chat line, by emailing
[email protected], or by calling 800-928-2086. Office hours are from 8:30 am-5:30 pm CST on
Monday-Friday, and 9:00 am-4:00 pm CST on weekends.
DialMyCalls 10DLC Quick Checklist:
Brand:
☐ Does your legal name, legal address and tax number all match?
☐ Did you add your website/social media link?
☐ Is your link an HTTPS-secured link, and not HTTP?
Campaign Use Case and Samples:
☐ Is your selected use case(s) match the samples you will be putting in as close as possible?
☐ Is your explanation of the use case(s) as detailed as possible?
☐ Do your sample messages have your brand nickname in them? (this should auto-fill into the sample,
and this is to identify who the texts are coming from)
☐ Do your samples have “Reply STOP to end” at the end of them? (this should auto-fill into the
sample)
Campaign Opt-In Process (if using your own opt-in process, and not our Widget):
☐ Is the opt-in description as detailed as possible?
☐ Does your opt-in link/form have Reply STOP to opt-out terminology in it?
☐ Does your opt-in link/form have Reply HELP for additional information terminology in it?
☐ Does your opt-in link/form have message and data rates may apply terminology in it?
☐ Does your opt-in link/form mention message frequency in it? (“You are opting-in to receive
daily/weekly/monthly messages from-”)
☐ Does your opt-in link/form have a link to your Privacy Policy and Terms of Services in it?
☐ Does your Privacy Policy mention that data/information will not be sold to third parties for
marketing purposes?
☐ Does your Privacy Policy itself mention the same Reply STOP, Reply HELP and Message Frequency
terminology in it?
