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Collection Highlights

A first systems book technology and management 2nd Edition

Margaret Myers

Performance Measurement and Management A Strategic

Approach to Management Accounting 1st Edition Professor
Malcolm Smith

Management of Technology Key Success Factors for

Innovation and Sustainable Development Management of
Technology Management of Technology Management of
Technology 1st Edition Et Al Laure Morel- Guimaraes

The Pricing and Revenue Management of Services A Strategic

Approach Routledge Advances in Management Business Studies
1st Edition Irene C.L. Ng
New Directions in Technology Management Management of
Technology Management of Technology 2nd Edition Hashem
Sherif

Marketing Management A Relationship Approach 2nd Edition

Svend Hollensen

The Recognition and Management of Early Psychosis A

Preventive Approach 2nd Edition Henry J. Jackson

Exploring Art A Global Thematic Approach 4th Edition

Margaret Lazzari

Physics for Scientists and Engineers A Strategic Approach

with Modern Physics 2nd Edition Randall D. Knight
The Management of Technology and Innovation A
Strategic Approach 2nd Edition Margaret A. White
Digital Instant Download
Author(s): Margaret A. White, Garry D. Bruton
ISBN(s): 9780538478229, 0538478225
Edition: 2nd
File Details: PDF, 3.24 MB
Year: 2010
Language: english
 Case Name Case Authors Source Part Number

Gold Peak Electronics: Kumar and Kumar Harvard Case 1, Laying the Foundation
R&D Globalization from
East to West

Pharma Technologies Inc. Nicholls-Nixon, Harvard Case 1, Laying the Foundation

White and Herbert

GPS-to-GO Takes on Pillittee Richard Ivey School of 1, Laying the Foundation

Garmin Business Case

Amyris Biotechnologies Chess and Raffaelli Harvard Case 2, Internal Strategy

Bell Canada: The VoIP White and Day Richard Ivey School of 2, Internal Strategy
Challenge Business Case

For the Love of Good Haggerty, Richard Ivey School of 2, Internal Strategy
Food: The pLate Trace Jang and Liu Business Case
Project

Post-Merger Integration Freccia and Bourgeois Harvard Case 3, External Strategy

at Northrop Gruman
Information Technology

Shilling & Smith Jeffery, Shield, Harvard Case 3, External Strategy

Acquisition of Xteria Inc.: Ekici and Conley
Data Center Technology
Leasing

Skype Eisenmann and Coles Harvard Case 3, External Strategy

CQUAY Technologies Beamish and Boeh Harvard Case 4, Building Strategic MTI
Corp. Success

GE’s Growth Strategy: Bartlett Harvard Case 4, Building Strategic MTI

The Immelt Initiative Success

HCL Technologies: Ramdas, and Gajulapalli Darden Business 4, Building Strategic MTI
Employee First, Publishing Case Success
Customer Second

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 The Management of
Technology and
Innovation
A Strategic Approach

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
 SECOND EDITION

The Management of
Technology and
Innovation
A Strategic Approach

Margaret A. White
Oklahoma State University

Garry D. Bruton
Texas Christian University

Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
 This is an electronic version of the print textbook. Due to electronic rights
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 The Management of Technology and © 2011, 2007 South-Western, Cengage Learning
Innovation: A Strategic Approach,
ALL RIGHTS RESERVED. No part of this work covered by the copyright
Second Edition
herein may be reproduced, transmitted, stored or used in any form or
Margaret A. White, Garry D. Bruton
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 BRIEF CONTENTS

PREFAC E xv
ABOUT THE AUTHORS xx
AC K NOWLEDGMENTS xxi

PART 1
Laying the Foundation 1
General Electric: Changing with the Times 2
1 Management of Technology and Innovation: An Overview 6
2 Strategy Process and the Management of Technology and Innovation 31
APPENDIX 1 Social Responsibility and Management of Technology
and Innovation 69

PART 2
Innovation: Internal Strategy 83
GlaxoSmithKline: Successful Internal Innovation 84
3 Innovation: Planning 89
4 Internal Innovation: Implementation 121
5 Innovation: Evaluation and Control 151
APPENDIX 2 Innovation: Project Management and New Product Development 181

vi

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
 BRIEF CONTENTS vii

PART 3
Obtaining Technology: External Strategy 199
Acer Group: A Family of Brands 200
6 Obtaining Technology: Planning 204
7 Obtaining Technology: Implementation 231
8 Obtaining Technology: Evaluation and Control 261
APPENDIX 3 Managing Platforms and Portfolios of Technology 291

PART 4
Building Strategic MTI Success 305
Google: A Pattern of Success 306
9 Building Capabilities for MTI Success 310
10 Organizational Learning and Knowledge Management 338
APPENDIX 4 Waves of Innovation and Predicting the Future 363

GLOSSARY 376
INDEX 382

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
 CONTENTS

PREFACE xv
AB OUT THE AUTHOR S xx
AC KNOWLEDGMENTS xxi

PART 1 Laying the Foundation

General Electric: Changing with the Times 2
GE: The Firm s History 2
Overview of Part One 5

1 Management of Technology and Innovation:

An Overview 6
Overview 6
Introduction 7
Importance of Technology and Innovation to Business 7
Importance of Technology and Innovation to Society 9
Technology and Innovation Do Not Stand Still 10
The Study of Technology, Innovation, and Its Management 10
The Technology and Innovation Imperative Is Organization-wide 10
The Technological and Innovation Imperative Is Worldwide 12
Value Creation Is the Key 13
Key Definitions of Technology 14
Definition of Technology 14
Definition of Management of Technology 15
The Importance of Managing Technology 17
The Process of Managing Technology 17
Making Decisions for Managing Technology 18
Tools for Managing Technology 19

viii

Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
Other documents randomly have
different content
 Immunology - Answer Key
Third 2021 - Faculty

Prepared by: Instructor Johnson

Date: August 12, 2025

Part 1: Practical applications and examples

Learning Objective 1: Interdisciplinary approaches
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Learning Objective 2: Critical analysis and evaluation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 3: Research findings and conclusions
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 3: Diagram/Chart/Graph]
Learning Objective 4: Current trends and future directions
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 5: Case studies and real-world applications
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 5: Experimental procedures and results
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Definition: Current trends and future directions
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Literature review and discussion
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Assessment criteria and rubrics
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 9: Diagram/Chart/Graph]
Important: Theoretical framework and methodology
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Topic 2: Experimental procedures and results
Definition: Practical applications and examples
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 11: Diagram/Chart/Graph]
Key Concept: Ethical considerations and implications
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 12: Literature review and discussion
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 13: Diagram/Chart/Graph]
Practice Problem 13: Fundamental concepts and principles
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Note: Critical analysis and evaluation
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 15: Literature review and discussion
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 16: Diagram/Chart/Graph]
Important: Literature review and discussion
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 17: Diagram/Chart/Graph]
Remember: Literature review and discussion
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Historical development and evolution
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Key Concept: Ethical considerations and implications
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Topic 3: Case studies and real-world applications
Key Concept: Historical development and evolution
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Interdisciplinary approaches
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Statistical analysis and interpretation
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 23: Diagram/Chart/Graph]
Important: Learning outcomes and objectives
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Key terms and definitions
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 25: Diagram/Chart/Graph]
Practice Problem 25: Comparative analysis and synthesis
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Practice Problem 26: Critical analysis and evaluation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Ethical considerations and implications
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 28: Diagram/Chart/Graph]
Note: Learning outcomes and objectives
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 29: Experimental procedures and results
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Appendix 4: Learning outcomes and objectives
Important: Key terms and definitions
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Comparative analysis and synthesis
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Remember: Critical analysis and evaluation
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Learning outcomes and objectives
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Research findings and conclusions
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 35: Experimental procedures and results
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Literature review and discussion
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 37: Diagram/Chart/Graph]
Note: Best practices and recommendations
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 38: Diagram/Chart/Graph]
Practice Problem 38: Comparative analysis and synthesis
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Case studies and real-world applications
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Abstract 5: Practical applications and examples
Example 40: Historical development and evolution
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Fundamental concepts and principles
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Definition: Best practices and recommendations
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 43: Statistical analysis and interpretation
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Comparative analysis and synthesis
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Remember: Literature review and discussion
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 46: Diagram/Chart/Graph]
Practice Problem 46: Current trends and future directions
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Note: Interdisciplinary approaches
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Practical applications and examples
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Historical development and evolution
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 50: Diagram/Chart/Graph]
Introduction 6: Statistical analysis and interpretation
Key Concept: Fundamental concepts and principles
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 51: Best practices and recommendations
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Practice Problem 52: Literature review and discussion
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 53: Critical analysis and evaluation
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 54: Diagram/Chart/Graph]
Note: Current trends and future directions
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Fundamental concepts and principles
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Case studies and real-world applications
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Critical analysis and evaluation
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 58: Diagram/Chart/Graph]
Example 58: Learning outcomes and objectives
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Remember: Key terms and definitions
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Abstract 7: Ethical considerations and implications
Note: Ethical considerations and implications
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 61: Diagram/Chart/Graph]
Definition: Assessment criteria and rubrics
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Current trends and future directions
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Key Concept: Literature review and discussion
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 64: Diagram/Chart/Graph]
Example 64: Comparative analysis and synthesis
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Study tips and learning strategies
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
[Figure 66: Diagram/Chart/Graph]
Key Concept: Comparative analysis and synthesis
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 67: Diagram/Chart/Graph]
Note: Literature review and discussion
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 68: Interdisciplinary approaches
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Definition: Research findings and conclusions
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Lesson 8: Critical analysis and evaluation
Definition: Case studies and real-world applications
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Current trends and future directions
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Critical analysis and evaluation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 73: Diagram/Chart/Graph]
Practice Problem 73: Ethical considerations and implications
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 74: Research findings and conclusions
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
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