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Collection Highlights

Digital People From Bionic Humans to Androids 1st Edition

Sidney Perkowitz

Just Culture Balancing Safety and Accountability 2nd

Edition Sidney Dekker (Author)

Ordinary Lifestyles Bell

Commodity Chains and World Cities 1st Edition Ben Derudder

Cyborg Subjects Discourses on Digital Culture Jacob
Johanssen

Plato and Pythagoreanism 1st Edition Phillip Sidney Horky

Digital play the interaction of technology culture and

marketing 1st Edition Stephen Kline

Keynes Keynesians and Monetarists Sidney Weintraub

Hollywood Drive Eve Light Honthaner

Cyberpop digital lifestyles and commodity culture 1st
Edition Sidney Eve Matrix Digital Instant Download
Author(s): Sidney Eve Matrix
ISBN(s): 9780415976770, 0415976774
Edition: 1
File Details: PDF, 3.95 MB
Year: 2006
Language: english
 Cyber
pop

RT76774_FM.indd 1 4/17/06 4:06:28 PM

 Routledge Studies in New Media and Cyberculture

Routledge Studies in New Media and Cyberculture is dedicated to further-

ing original research in new media and cyberculture studies. International in
scope, the series places an emphasis on cutting edge scholarship and interdis-
ciplinary methodology. Topics explored in the series will include compara-
tive and cultural studies of video games, blogs, online communities, digital
music, new media art, cyberactivism, open source, mobile communications
technologies, new information technologies, and the myriad intersections of
race, gender, ethnicity, nationality, class, and sexuality with cyberculture.

Series Titles
Cyberpop: Digital Lifestyles and Commodity Culture
Sidney Eve Matrix, University of Winnipeg

Forthcoming Titles
The Internet in China: Cyberspace and Civil Society
Zixue Tai, Southern Illinois Univeristy

Racing Cyberculture: Minoritarian Internet Art

Chris McGahan, Yeshiva University

Virtual English: Internet Use, Language, and Global Subjects

Jillana Enteen, Northwestern University

RT76774_i-iv.indd 2 4/17/06 1:16:26 PM

 Cyber
pop
Digital Lifestyles
and
Commodity Culture

Sidney
Eve
Matrix

New York London

Routledge is an imprint of the

Taylor & Francis Group, an informa business

RT76774_FM.indd 2 4/17/06 4:06:28 PM

RT76774_Discl Page 1 Tuesday, April 25, 2006 1:56 PM

Published in 2006 by Published in Great Britain by

Routledge Routledge
Taylor & Francis Group Taylor & Francis Group
270 Madison Avenue 2 Park Square
New York, NY 10016 Milton Park, Abingdon
Oxon OX14 4RN

© 2006 by Taylor & Francis Group, LLC

Routledge is an imprint of Taylor & Francis Group
Printed in the United States of America on acid-free paper
10 9 8 7 6 5 4 3 2 1
International Standard Book Number-10: 0-415-97677-4 (Hardcover)
International Standard Book Number-13: 978-0-415-97677-0 (Hardcover)
No part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic,
mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and
recording, or in any information storage or retrieval system, without written permission from the publishers.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only
for identification and explanation without intent to infringe.

Visit the Taylor & Francis Web site at

http://www.taylorandfrancis.com
Taylor & Francis Group and the Routledge Web site at
is the Academic Division of Informa plc. http://www.routledge-ny.com
 Contents

Acknowledgments vii

Introduction 1

Chapter 1 Cyberpoetics as Methodology 11

Chapter 2 Cyber‑Commerce and Computerized Subjectivity 25

Chapter 3 Technomasculinity and GenderBLUR in The Matrix 61

Chapter 4 GATTACA, Gender and Genoism 85

Chapter 5 Cyberfemininity: Pixel Vixens 103

Chapter 6 Technoeroticism and Interactivity: The Lara Croft

Phenomenon 121

Chapter 7 Dangerous Mixtures and Uncanny Flexibility:

The Shape‑Shifter 137
Notes 155
Bibliography 171
Index 183

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RT76774.indb 6 4/17/06 2:15:45 PM
 Acknowledgments

I am grateful to friends and colleagues who provided constructive feed‑

back on chapters including Naomi Scheman, John Mowitt, Amy Kaminsky,
Gwendolyn Pough, Linda Wayne, and Jigna Desai.
Financial assistance for this research was provided by the Harold Leonard
Memorial Fellowship in Film Studies and the Center for Advanced Feminist
Studies at the University of Minnesota.
I would like to thank Matthew Byrnie at Routledge for his expertise,
active support, and encouragement of the project from its early days.
The greatest debt of gratitude is owed to my family for their emotional
and material support, for their commitment, investment, optimism, and faith.
Thank you, Penny, Mike, Shawn, and Martin.

vii

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RT76774.indb 8 4/17/06 2:15:45 PM
 Introduction

This is a theoretical analysis of representational politics in the popular media

of cyberculture. It considers the role that films, advertising, and other mass-
marketed cyberpop texts play in the formation of digital lifestyles, identities,
and subjects. Cyberpop is a category of cultural productions that spans several
media forms (including visual, textual, and electronic multimedia) and sub‑
genres, such as cyberpunk novels and film, comic books and graphic novels,
interactive computer games and visual art, advertisements for information
and computer technologies, Web sites, and digital culture magazines. What
makes cyberpop a coherent analytic category is its relationship to recently
emergent technologies, models, and metaphors borrowed from what Evelyn
Fox Keller calls the “cybersciences”—informatic, computer, and genomic
technosciences, but also more experimental sciences such as biocomputing,
artificial intelligence, robotics, artificial life, and virtual reality research and
development.1
As is the case with most popular cultural productions, cyberpop is a form
of escapist mass media, “manufactured diversions,” and “forms of pure spec‑
tacle”; yet it is a mistake to dismiss these popular texts as unworthy of seri‑
ous consideration or merely trivial.2 Like much science fiction, cybercultural
popular media productions oftentimes promote technoliteracy, serve to popu‑
larize a high-tech aesthetic, and transmit a technoscientific imaginary to large
public audiences—in other words, cyberpop has a didactic function. A book
like Neuromancer or a film like GATTACA performs as an “infomediary”
operating between mass culture and the specialized worlds of technoscience,
transferring cybernetic paradigms and rhetoric, translating models, invent‑
ing metaphors for mass distribution. In the role of infomediary, cyberpop is
in a powerful position to shape the public’s perception of the place of tech‑
noscience in our everyday lives. Inspired by the cybersciences, we know that
cyberpop sometimes inspires research and development, in a science-culture

RT76774.indb 1 4/17/06 2:15:45 PM

Other documents randomly have
different content
 Astronomy - Workbook
Winter 2021 - Laboratory

Prepared by: Prof. Smith

Date: July 28, 2025

Lesson 1: Research findings and conclusions

Learning Objective 1: Problem-solving strategies and techniques
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 2: Literature review and discussion
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Learning Objective 3: Current trends and future directions
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Learning Objective 4: Statistical analysis and interpretation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 4: Diagram/Chart/Graph]
Learning Objective 5: Best practices and recommendations
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 5: Interdisciplinary approaches
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Important: Statistical analysis and interpretation
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Case studies and real-world applications
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Historical development and evolution
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 9: Practical applications and examples
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 10: Diagram/Chart/Graph]
Discussion 2: Case studies and real-world applications
Important: Research findings and conclusions
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 11: Ethical considerations and implications
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Problem-solving strategies and techniques
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 13: Fundamental concepts and principles
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Example 14: Case studies and real-world applications
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 15: Diagram/Chart/Graph]
Example 15: Experimental procedures and results
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Experimental procedures and results
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 17: Comparative analysis and synthesis
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Best practices and recommendations
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Example 19: Fundamental concepts and principles
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Section 3: Historical development and evolution
Example 20: Literature review and discussion
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Note: Historical development and evolution
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 22: Diagram/Chart/Graph]
Remember: Interdisciplinary approaches
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 23: Diagram/Chart/Graph]
Note: Key terms and definitions
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Key Concept: Problem-solving strategies and techniques
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 25: Diagram/Chart/Graph]
Definition: Interdisciplinary approaches
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 26: Diagram/Chart/Graph]
Practice Problem 26: Theoretical framework and methodology
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Statistical analysis and interpretation
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 28: Interdisciplinary approaches
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Key Concept: Comparative analysis and synthesis
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Conclusion 4: Literature review and discussion
Key Concept: Problem-solving strategies and techniques
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 31: Diagram/Chart/Graph]
Key Concept: Comparative analysis and synthesis
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 32: Experimental procedures and results
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Best practices and recommendations
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Fundamental concepts and principles
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 35: Diagram/Chart/Graph]
Remember: Critical analysis and evaluation
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 36: Problem-solving strategies and techniques
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Historical development and evolution
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 38: Current trends and future directions
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Key Concept: Interdisciplinary approaches
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Conclusion 5: Experimental procedures and results
Important: Experimental procedures and results
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 41: Diagram/Chart/Graph]
Important: Literature review and discussion
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Key Concept: Theoretical framework and methodology
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Problem-solving strategies and techniques
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
[Figure 44: Diagram/Chart/Graph]
Key Concept: Key terms and definitions
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Learning outcomes and objectives
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Example 46: Experimental procedures and results
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Study tips and learning strategies
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Remember: Key terms and definitions
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Statistical analysis and interpretation
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Background 6: Interdisciplinary approaches
Important: Statistical analysis and interpretation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Example 51: Interdisciplinary approaches
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Practical applications and examples
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 53: Statistical analysis and interpretation
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Study tips and learning strategies
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 55: Diagram/Chart/Graph]
Definition: Statistical analysis and interpretation
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 56: Diagram/Chart/Graph]
Remember: Current trends and future directions
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Comparative analysis and synthesis
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 58: Statistical analysis and interpretation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Practice Problem 59: Case studies and real-world applications
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Quiz 7: Statistical analysis and interpretation
Remember: Study tips and learning strategies
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Assessment criteria and rubrics
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Fundamental concepts and principles
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 63: Diagram/Chart/Graph]
Remember: Learning outcomes and objectives
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Literature review and discussion
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 65: Comparative analysis and synthesis
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 66: Study tips and learning strategies
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Case studies and real-world applications
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Key terms and definitions
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 69: Best practices and recommendations
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Chapter 8: Critical analysis and evaluation
Definition: Key terms and definitions
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Study tips and learning strategies
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Practice Problem 72: Assessment criteria and rubrics
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Practice Problem 73: Assessment criteria and rubrics
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 74: Diagram/Chart/Graph]
Practice Problem 74: Ethical considerations and implications
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Learning outcomes and objectives
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Important: Experimental procedures and results
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 77: Diagram/Chart/Graph]
Example 77: Statistical analysis and interpretation
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 78: Learning outcomes and objectives
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Literature review and discussion
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Quiz 9: Theoretical framework and methodology
Example 80: Fundamental concepts and principles
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Theoretical framework and methodology
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Critical analysis and evaluation
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
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