Using Language To Persuade 3rd Edition Ryan Johnstone All Chapters Included
Using Language To Persuade 3rd Edition Ryan Johnstone All Chapters Included
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Third Edition
Using Language to Persuade Third Edition is a blended print and digital
resource for English students in years 10 and 11. This comprehensive
text will prepare students for success in Area of Study 3: Using
Language to Persuade in VCE English. There are 7 parts:
Part 1: Introduction
Part 2: Issues and events, points of view and contentions
Part 3: Persuasive language
Part 4: Persuasive texts
Part 5: Language analysis
Part 6: Expressing your own point of view
Part 7: Toolkit
The third edition updates this best-selling text to provide the most up-
to-date and stimulating source material, with fresh new articles, images
and issues. It also has an accompanying digital obook for the first time.
Third Edition
Features include:
• up-to-date media texts on issues that will engage students, with a
focus on digital and multimodal texts
• the full-colour, write-in print workbook is accompanied by a digital
obook, offering online and offline access to core student content as
well as a note-taking study tool and dynamic question blocks
• comprehensive coverage of persuasive language and techniques,
with annotated sample responses of language analysis tasks
Ryan Johnstone
• student-centred content with activities designed to allow students
to put into practice what they have learned, and to respond in
different formats appropriate to the tasks
• toolkit containing practice SACs and exams, and a glossary of key
metalanguage.
ISBN 978-0-19-552243-3
4
9 780195 522433
Ryan Johnstone Third Edition
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Johnstone, Ryan.
Using language to persuade / Ryan Johnstone.
3rd ed.
9780195522433 (pbk.)
For secondary students.
English language--Rhetoric.
Mass media--Australia.
808.042
• noun 1 a written or printed work regarded in terms of content rather than form. 2 the main body of a book or a work
as distinct from appendices, illustrations, etc. 3 a written work chosen as a subject of study. 4 a text message. 5 fine,
large handwriting, used especially for manuscripts.
• ORIGIN Latin textus ‘tissue, literary style’, from texere ‘weave’.
Did you notice that most of the above definitions contain the word ‘written’? Whilst it’s
true that we have traditionally associated the word ‘text’ with words written down in
one form or another, to say that a text is only something containing written or printed
words is, in the context of this area of study, too narrow a definition. For a start, some
texts are spoken, not written; others contain visual language, but no actual words. So
when we watch TV, read a newspaper or magazine, surf the internet, look at any form
of advertisement, listen to the radio or a podcast of a speech, we are still receiving
information from a text. Furthermore, as we are interested in the art of persuasion, a
‘persuasive text’ could be defined as:
1
The three words in bold could then be defined as follows:
Print texts
Texts that comprise print only or print and visual images, such as novels, plays, TV/film/radio scripts, magazines, transcripts
of programs.
Non-print texts
PART 1
Texts that have no print or visual images, such as speeches, radio talkback programs.
Multimodal texts
In English, the ‘modes’ of language are reading, writing, speaking and listening. A ‘multimodal’ text, therefore, combines
two or more of these, such as a web page offering visuals, written text, music and video footage, or a film incorporating
voiceover, a soundtrack and subtitles.
There are multiple Current affairs and Journalists are obliged to tell the Some lies are worse
sides to every story. advertising do not mix. truth and report objectively. than others.
It is important to remember that the texts we are presented with in the media are usually ‘constructions’—that is, they
are representations, recreations or recounts of reality. For example, news stories and editorials are drafted, polished and
edited, advertisements are carefully designed and formatted to appeal to particular groups and seemingly spontaneous
talkback radio segments are often scripted in advance. All media texts are created by subjective individuals (or groups of
individuals) with particular points of view and particular purposes in mind, and sometimes those purposes include the desire
to persuade, in addition to (or in place of) the desire to inform, entertain, etc.
Therefore, to evaluate a media text critically, you need to think very carefully about the concept of ‘the truth’ and how
this concept is being handled by the text’s author/s. This may seem obvious, but when a text claims to be offering us the
truth it becomes important to ask:
• Who has constructed it?
• How has it been constructed?
• Why has it been constructed?
• For whom has it been constructed?
The exercises in this book are designed to help you establish answers to these challenging questions. Important terms
for you to know are included in the Glossary at the back of the book.
a How truthful is the media? To what extent should we expect truth from the media?
b What media sources do you engage with regularly? How truthful/reliable are these sources?
How can you tell?
PART 1
c How effectively do you think you question (i.e. critically evaluate) what is presented by the media?
How important do you think it is to do this?
YOUR TURN
1.2 With a partner, discuss exactly how you think language can be used to persuade. Reflect on how you
go about persuading someone (for example, persuading your teacher to let you text message in class,
persuading a parent to drive you to a friend’s party on a Friday night). Identify some language strategies
you might use, thinking carefully about the context, purpose and audience. Share your ideas as a class.
PA RT 1 : I N T R O D U C T I O N 3
End-of-year English examination
There is no Outcome 3 requirement in Unit 4, but there is a task in the end-of-year examination. In Section C of the exam,
students will be required to ‘analyse the ways in which language and visual features are used to present a point of view in
unseen persuasive texts’.
PART 1
text is produced. Nothing exists in a vacuum—all
texts are constructed in response to events and/
or issues and with an audience in mind. If you
can pinpoint exactly when, where and why a text
first appeared, it will help to inform your overall
analysis.
iv _________________________: The text genre (classification or type), as well as the structure, shape or
style of the text. If you can identify the type of text you are dealing with, you will automatically
be able to make certain assumptions about the viewpoint being expressed and how it is being
communicated.
v _________________________: The various forms of verbal, non-verbal and visual communication at work;
the words, phrases, symbols, gestures, etc. used to transmit the information. Identifying significant
strategies or devices being employed by authors and explaining precisely how they are being used
to position audiences is the key to producing a sophisticated analysis.
b Working with a partner, take it in turns to explain the important information in bold—from memory!
c Study the text from The Age on the following page. Would you say the primary purpose of this text is to
persuade or inform? Why? Now, answer these ‘warm up’ analysis questions from the previous page:
iii What type of text is this? What types of language does it employ? (form, language)
iv Overall, how is the target audience being positioned? (i.e. how is the audience encouraged to think and
feel about the issue?)
PA RT 1 : I N T R O D U C T I O N 5
Time management the key to perfect VCE
Thomas Hunter, The Age, 13 December 2010
W
HEN Farzana Zaman says
good ‘time management’
underpinned her perfect score
of 99.95 in this year’s VCE, the 18-year-old
PART 1
means it.
On top of her five school subjects this
year, the aspiring doctor did a semester of
university maths, played four instruments
and was a member of a school symphony
orchestra, a string orchestra and band for
wind instruments.
‘I had to plan out what I needed to do
and when it needed to be done,’ she told
The Age this morning after learning she
was one of a handful of students to top the
state’s VCE results.
‘I also tried to have a good balance in
life—not just studying. I had other
extracurricular activities as well.’
Despite devoting hours to her music
every week, it was not one of her subjects.
Ms Zaman, a student at Presbyterian
Ladies’ College, used the violin, clarinet, Some of the VCE high achievers from Melbourne’s Presbyterian Ladies’ College:
piano and saxophone as a release from the from left, Natalie Kieleithner (98.25), Laura Marshall (99.25), Parisa Naser (99.35)
pressures of study. and Melanie Wong (99.25). Photo: Tim Young
But when she turned to her books, the
daughter of Bangladeshi immigrants who
came to Australia 24 years ago for a better
quality of life focused on maths, science
and French with a view to becoming a
doctor.
While she said she expected a good
mark, she didn’t expect perfection.
‘When I first saw the number I was
stunned and speechless. Then it sunk in.
Then I got pretty excited,’ she said.
‘I was hoping for something high, but
not this high, so it was a pretty amazing
feeling when it was a perfect score.’
Indeed, her philosophy of time
management was not only relevant for her
final year of school.
Her advice for anyone hoping to
emulate her feat is brief: ‘Make sure you’ve
got a strong foundation from early on’.
‘Start working from Year 7 or 8,’ she
said. ‘Make sure you understand what
you’re being taught.’
Ms Zaman was one of 32 Victorian
students to receive the top mark.
(Excerpt only) VCE perfect score: PLC student Farzana Zaman. Photo: Tim Young
PART 1
school functions; in the wake community to risks and • Teachers school letterhead, mailed to parents;
of media reports detailing repercussions associated with formal, clear language employing a
• Students
unsupervised parties in organising or hosting student polite but insistent tone
neighbouring Melbourne parties after official school
suburbs functions
Public versus private To offer a newspaper’s opinion • National Editorial in daily national broadsheet
education; following comments on the importance of avoiding • Educators newspaper, The Australian; formal,
from the federal Education simplistic divisions between sophisticated language, detailed
• Parents
Minister about a need for more the two systems, and to spark paragraph structure, measured,
accountability in schools further public debate • Policy makers cautionary tone, reasoned, evidence-
based arguments etc.
Purpose
All texts are written for at least one purpose, but more often than not a single text will have multiple purposes. Part of your
job is to establish exactly what these purposes are. In many cases, a text (particularly text types such as persuasive letters
and opinion pieces) will express a specific point of view; with this type of text, one of the primary purposes is to persuade
you to share the point of view.
YOUR TURN
1.5 a With a partner or as whole class, come up with a list of as many purposes of texts as you can think of (such
as to warn, rebuke, anger or inspire). Can you think of 50 purposes?
b Match the following text types on the left with the appropriate purpose on the right.
letter to the editor to distribute specific details on a particular topic to a local community
local council brochure to present the publication’s point of view to the general public
PA RT 1 : I N T R O D U C T I O N 7
c Explain one possible purpose of the following text types, as specifically as possible, in one sentence.
i A television advertisement organised and funded by the Federal Government outlining the benefits
of changes to Australia’s industrial relations laws.
ii A letter from a private health care fund to its members detailing an increase in fees.
iii A letter to parents from a high school principal outlining the school’s position regarding ‘after
parties’.
PART 1
v A regularly updated internet blog by an Iraqi resident during the US-led war in Iraq.
Audience
The audience for any given text can be
simply defined as the people for whom
the text is intended. This is why you will
often hear people refer to this group as
the intended audience. Other common
phrases include target audience, readership
and demographic. It is possible to classify
audiences in a number of ways, which
naturally means that one person can fit into
a number of demographics, depending upon
how the audience is being categorised.
It is important that you identify the
audience of a text as specifically as possible
in your analysis. This helps to show that you
have a sound awareness of the various groups for whom texts are produced, as well as the groups a text may offend or
alienate. It will also help you to analyse more accurately how an author has made language choices that will appeal to
members of their target audience, and how they have positioned this audience to share the point of view being presented.
YOUR TURN
1.6 a Listed below are some common ‘demographic variables’, as they are sometimes known. How many others
can you think of?
• age
• gender
• religion
Text Audience
editorial in The Age on illicit drug use
PART 1
television advertisement for Lee jeans
Form
When we talk about the form of a text, we are usually
talking about either the text type (e.g. editorial,
speech, cartoon), the structural features of the
text or the language used within the text itself. The
phrase ‘structural features’ simply refers to the shape
of a text: that is, the way it looks and any significant
aspects of its composition (e.g. the use of bold font,
logos, layout). Naturally, the form a text takes is
highly dependent upon the purposes it is designed to
serve, and the audience for whom it is intended.
YOUR TURN
1.7 a Working with a partner, study the homepage of the website on the next page and identify as many
different structural and design features as you can.
c How have the creators of this site sought to attract the audience you identified in b through the use of the
features you outlined in a? Write a paragraph to explain your response.
PA RT 1 : I N T R O D U C T I O N 9
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