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Editors
Ulrike Jessner
Claire Kramsch
De Gruyter Mouton
Identity in (Inter)action
Introducing Multimodal (Inter)action Analysis
by
Sigrid Norris
De Gruyter Mouton
ISBN 978-1-934078-27-3
e-ISBN 978-1-934078-28-0
ISSN 1868-6362
Norris, Sigrid
Identity in interaction : introducing multimodal interaction analysis /
Sigrid Norris.
p. cm. — (Trends in applied linguistics; v. 4)
Includes bibliographical references and index.
ISBN 978-1-934078-27-3 (alk. paper)
1. Interpersonal communication. 2. Oral communication. 3. Social
interaction. 4. Discourse analysis—Germany. I. Title.
P94.7.N675 2011
401'.41—dc22 2011015472
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii
Chapter 1
Multimodal (Inter)action Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.1 Multimodal (Inter)action Analysis: Some Background . . . . . . . . . . . . . . . . . . 2
1.2 From Discourse Analysis to Multimodal (Inter)action Analysis . . . . . . . . . . . 4
1.2.1 Discourse Analysis: Example 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1.2.2 Discourse Analysis: The Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
1.2.3 Multimodal (Inter)action Analysis: Example 1 Revisited . . . . . . . . . . . 8
1.2.4 Is Identity Visible? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
1.2.5 Discourse Analysis: Example 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
1.2.6 Multimodal (Inter)action Analysis: Example 2 Revisited . . . . . . . . . . 18
1.3 Moving Towards a Holistic Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
1.3.1 A Holistic Analysis: Some Implications. . . . . . . . . . . . . . . . . . . . . . . . 23
1.4 Structure of the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Chapter 2
Identity in (Inter)action: Theoretical Concepts . . . . . . . . . . . . . . . . . . . . . . 29
2.1 Identity: A Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
2.2 Is Identity Intentional? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
2.3 Multimodal (Inter)action Analysis: Theory . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
2.3.1 Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
2.3.2 Mediational Means or Cultural Tools. . . . . . . . . . . . . . . . . . . . . . . . . . 42
2.3.3 Site of Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
2.3.4 Practice and Nexus of Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
2.4 Foreground-Background Continuum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
2.4.1 Frame Analysis of Focused Interactions . . . . . . . . . . . . . . . . . . . . . . . 47
2.4.2 Foreground, Mid-Ground, and Background . . . . . . . . . . . . . . . . . . . . 48
2.4.3 Foreground-Background Continuum:
A New Notion for (Inter)action and Identity . . . . . . . . . . . . . . . . . . . . 48
2.5 Site of Engagement, Action, the Foreground-Background
Continuum, and Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
vi Contents
Chapter 3
Collecting and Transcribing Ethnographic Data:
A Case Study of Two Women Living in Germany . . . . . . . . . . . . . . . . . . . . 55
3.1 Data Collection: What Was Collected for This Study? . . . . . . . . . . . . . . . . . 56
3.1.1 Creative Writing about the Participants as
One Data Collection Method . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
3.1.2 An Average Day in the Field. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
3.2 What Does Creative Writing Add to Descriptive Field Notes,
Collected Texts, Audio and Video Recordings? . . . . . . . . . . . . . . . . . . . . . . . 74
3.3 The Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
3.3.1 Andrea: A Self-Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
3.3.2 Anna: A Self-Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
3.4 Collecting and Transcribing Multimodal Data . . . . . . . . . . . . . . . . . . . . . . . . 79
3.4.1 Multimodal Data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
3.4.2 Multimodal Transcription. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
3.4.3 What Is a Transcript? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
3.5 A Flexible Transcription System. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
3.5.1 Some Conventions: Spoken Language . . . . . . . . . . . . . . . . . . . . . . . . . 84
3.5.2 Some Conventions: Proxemics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
3.5.3 Some Conventions: Posture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
3.5.4 Some Conventions: Gesture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
3.5.5 A Need to Transcribe Qualitatively . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
3.5.6 The Flexible Component in Multimodal Transcription . . . . . . . . . . . . 87
3.5.7 Some Flexible Conventions: Modal Relationships in Interaction . . . . 89
3.5.8 Modal Con¿gurations of Actions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90
3.6 Modal Hierarchies: Considerations for Transcription. . . . . . . . . . . . . . . . . . . 91
Chapter 4
Modal Density, Actions, and Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
4.1 Focused Actions and Phenomenological Identity Production . . . . . . . . . . . . 95
4.1.1 High Modal Density: Intensity of a Mode . . . . . . . . . . . . . . . . . . . . . . 96
4.1.2 High Modal Density: Modal Complexity. . . . . . . . . . . . . . . . . . . . . . . 97
4.1.3 High Modal Density: Intensity Plus Modal Complexity . . . . . . . . . . . 99
4.2 Mid-Grounded Actions and Phenomenological Identity Production. . . . . . . 100
4.2.1 Medium Modal Density: Intensity of a Mode . . . . . . . . . . . . . . . . . . 101
4.2.2 Medium Modal Density: Modal Complexity . . . . . . . . . . . . . . . . . . . 103
4.2.3 Medium Modal Density: Intensity Plus Modal Complexity . . . . . . . 104
Contents vii
Chapter 5
Horizontal Identity Production; and Mastery and
Appropriation of Identity Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
5.1 Horizontal Interwoven Identity Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . 142
5.1.1 Focused Higher-Level Actions and
Parallel Identity Element Production . . . . . . . . . . . . . . . . . . . . . . . . . 143
5.1.2 Matched and Mismatched Levels of Attention in Interactions . . . . . 147
5.2 Identity: Mastery and Appropriation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
5.2.1 Magazines and Identity Production . . . . . . . . . . . . . . . . . . . . . . . . . . 156
5.3 Interview and Horizontal Identity Production . . . . . . . . . . . . . . . . . . . . . . . . 158
5.3.1 Foregrounded Family Identity Element . . . . . . . . . . . . . . . . . . . . . . . 161
5.3.2 Foregrounded Personal Identity Element . . . . . . . . . . . . . . . . . . . . . . 162
5.3.3 Foregrounded Divorcee Identity Element . . . . . . . . . . . . . . . . . . . . . 163
5.3.4 Foregrounded National Identity Element . . . . . . . . . . . . . . . . . . . . . . 165
5.3.5 Foregrounded International Identity Element . . . . . . . . . . . . . . . . . . 167
5.3.6 Identity beyond the Foreground:
Simultaneous Identity Element Production . . . . . . . . . . . . . . . . . . . . 168
5.3.7 Identity Produced through Micro and Macro Actions . . . . . . . . . . . . 176
5.4 Transcription of Macro Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
Chapter 6
Vertical Identity Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
6.1 Identity and Layers of Discourse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
viii Contents
Chapter 7
Shifting Identity, Saliency of Identity, and Identity Change . . . . . . . . . 211
7.1 Higher-Level Discourse Structure: Identity Shifts . . . . . . . . . . . . . . . . . . . . 211
7.1.1 Theoretical Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
7.2 Semantic/Pragmatic Means: The Beat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
7.3 Semantic/Pragmatic Means: The Head Toss . . . . . . . . . . . . . . . . . . . . . . . . . 214
7.3.1 Shopping in an Italian Supermarket . . . . . . . . . . . . . . . . . . . . . . . . . . 215
7.3.2 Head Toss: Shift in Focus and Shift
in Foregrounded Identity Element . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
7.4 Semantic/Pragmatic Means: The Hand/Finger Beat. . . . . . . . . . . . . . . . . . . 220
7.4.1 Writing Shopping Lists. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220
7.4.2 Hand/Finger Beat: Shift in Focus and Shift
in Foregrounded Identity Element . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
7.5 Semantic/Pragmatic Means: Deictics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
7.5.1 Deictic Gaze Plus Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
7.5.2 Deictic Motion Plus Talk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
7.6 Signaling System: A Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
7.7 Saliency of Identity Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
7.8 Identity Change. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
7.8.1 Initial Identity Element: Wife. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
7.8.2 Auxiliary Identity Element: Artist . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
7.8.3 From Initial to New Identity Element: Divorcee . . . . . . . . . . . . . . . . 243
7.9 Self-Perception of Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 246
Contents ix
Chapter 8
Stabilizing Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
8.1 Stabilizing Identity: An Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
8.2 Person Identity: Anna. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
8.2.1 Person Identity: Anna’s Habitus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
8.2.2 Stabilizing Person Identity: Higher-Level,
Lower-Level, and Frozen Actions. . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
8.3 Stabilizing Person Identity: Interweaving Identity Elements . . . . . . . . . . . 269
8.4 Stabilizing Person Identity: A Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . 271
8.5 Stabilization of Person Identity: Complex Links . . . . . . . . . . . . . . . . . . . . . 272
Chapter 9
Investigating Identity in (Inter)action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
9.1 Determining Identity Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
9.2 The Need for Ethnography and Inclusion of Creative Data . . . . . . . . . . . . . 278
9.3 Differentiating Concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279
9.4 Investigating Identity in (Inter)action through
Multimodal (Inter)action Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 295
To the memory of my father
Identity: I have been interested in identity for a long time, and have read
much about identity from many different angles. I have thought about iden-
tity, investigated identity, and discussed identity. In most of the literature, the
notion of identity appears to be Àeeting, ephemeral, and transitory. Identity
appears to be something that we can talk about, but cannot grasp. Identity
appears to be something that only some researchers can ever come close to
understanding—and always and only from a particular angle—as identity is
located in the invisible social construction, embedded in the historical body,
and is hidden in media, politics, and everyday language alike. Students are
often taught just enough to wake their curiosity at the same time as to inspire
them with some awe.
Identity: embedded in the group and the society but also in the psychol-
ogy of the individual, identity appears to be impossible to bring together to
truly make sense of and explain. Yet, when investigating real people in their
everyday lives identity emerges; it becomes visible, explainable, and grasp-
able. In the everyday actions that people perform, in the objects that people
own, or the houses that people live in, identity becomes cogent when investi-
gating people’s families, friends, networks, and social groups that they belong
to. When investigating identity in everyday life, identity suddenly appears
loud and clear.
People do things, and everything that people do is taking action. People
eat, shop, work, bring up children, talk to friends, call relatives, build and fur-
nish houses, listen to music, read magazines and newspapers, and do much
more. When taking all of the communicative modes into consideration that
people use in their everyday lives to perform the actions that they perform,
suddenly the connections between actions and belongings, between individual
and society, and between the hidden and the overt begin to make sense.
It is this kind of sense-making of identity that I hope to accomplish by
writing this book. Of course, such sense-making and the methodology origi-
nally developed for a better understanding of identity did not happen in a
vacuum. It has taken many years for me to be able to write this book, many
years in which I have worked with many people: from my mentor Ron Scol-
lon to the many participants in my studies, and the friends and colleagues,
who were all involved, helping me in ways that they sometimes did not even
know, helping me to gain a deeper understanding of identity production and
to formulate my thoughts.
xiv Preface
Identities are always co-produced, and I was convinced that I could only
understand the participants’ moment-by-moment identity construction by
understanding the positionings among the participants and the many social
actors that they interacted with on a regular basis. While the study focuses on
two particular social actors, the analysis is possible only through the under-
standing of these social networks.
When studying social actors through long-term ethnography, the ethnog-
rapher becomes enmeshed in their everyday life to some extent. The eth-
nographer, although a researcher in the ¿eld, is nevertheless a person. It is
this personal involvement that is often not discussed in later accounts of the
¿ndings. However, I believe it is a worthwhile undertaking to try to illustrate
some of the issues one may ¿nd and the changes that a researcher may go
through due to an ethnographic study. Chapter 3 illuminates some of this
personal researcher involvement.
What Is Identity?
The term identity itself is used in different ways in psychology, linguistics, or
cultural studies. I use the term identity or multiple identity element produc-
tion rather than the presentation of self or role particularly because the term
identity has these various connotations. Harris (1989), for example, distin-
guishes between several terms in the following way: she says that the indi-
vidual is the biological term for the social actor, the person is the sociological
term, and the self is the psychological term.
Identity may refer to either the psychological or the sociological make-up
of a social actor. In my view, identity is constructed socially as well as psy-
chologically through what Nishida (1958) calls the internalized historical self.
I use the term identity production much in the same sense as Scollon (1997)
uses it, focusing on the performance of social actions in real time. These
social actions, while certainly co-constructed at the moment of occurrence,
are nevertheless part of the social actor’s habitus.2
Some of the identity elements that I refer to in this study are generally
accepted as identities. These are the national and international identities.
However, I also refer to some other identity elements as the mother iden-
tity, the friend identity, or the divorcee identity, which are not usually termed
identities, but rather are termed roles. However, the participants in this study
co-produce these identity elements within their networks. These identity ele-
ments are very similar to the survivor identity of bone-marrow transplant
patients that Hamilton (1998) found in one of her studies.
xvi Preface
Acknowledgments
Many people have contributed to this book in various ways. I would like to
express my gratitude especially to the late Ron Scollon, for the many hours
of conversation and discussion of the framework that is introduced here. It
was Ron who had suggested an ethnography to study identity; it was also he
who taught me the importance of action. I can truly say that without him,
this book would have never come about. Further, I would like to thank Ruth
Wodak and Heidi Hamilton, who gave me helpful advice during my study
particularly in regard to identity production; and Theo van Leeuwen, with
whom I had many conversations about the multimodal framework presented
here. I am also thankful for comments and conversations about identity that
I had with Michael Bamberg, Allan Bell, Rodney Jones, Paul McIlvenny,
David Middleton, Pirkko Raudaskosky, and Suzie Scollon. I have spoken
with many people at conferences, via email, and during my workshops and
lectures on identity production at universities across the world and always
received valuable feedback. I am also thankful to Scott Creighton for re-
digitizing all my videos when I ¿rst came to New Zealand.
I would like to particularly thank the participants of this study, Andrea and
Anna. I am grateful that they allowed me into their lives to the extent they did.
Not only have I learned a great deal about how individuals in their everyday life
produce identity, but I have gained two new friends. I would also like to thank
the members of their networks, who embraced me at the time, and allowed me
to take part in their lives together with Andrea and Anna.
My family has been involved in this book in many ways, and I would like
to thank them for their loving support throughout the study and the writing
phases. Alan especially has taken the time to read the manuscript and has given
me detailed comments on wordings and Luke has taken the time to help with the
last ¿nishing touches.
All of these people had an impact on the development of my thoughts. How-
ever, the statements made, the views expressed, and the shortcomings in this
book are the sole responsibility of the author.
Notes
1. The German poems included in this book are reprinted from my poetry book that
was published in 2008 by the Deutscher Lyrik Verlag, Aachen, while the transla-
tions are published for the ¿rst time in this volume.
xviii Preface
Identity is a widely discussed topic,1 and while much research gives insight
into particular aspects of identity, I propose a new way of looking at iden-
tity by taking a different theoretical and methodological perspective. This
perspective, called multimodal (inter)action analysis (Norris, 2004), allows
the researcher to investigate identity in a more holistic way. While many
discourse studies analyze the spoken language, this book moves on from
discourse to multimodal discourse analysis, introducing a theoretical/meth-
odological framework, which allows the analysis of what has been termed
context 2 in traditional discourse analysis, arriving at a theory and methodol-
ogy that illuminates everyday identity production in new ways.
In terminology, I deviate from the term identity construction,3 which is
more often used in literature, calling it identity production. With this term,
I would like to emphasize an ever present creative aspect within the actual
performance of actions by individuals without, however, losing an also ever
present but less variable aspect within the habitus of particular individuals.
I would like to emphasize an ever present creative aspect within the (inter)
activity between an individual and others as well as between an individual
and their environment, without, however, losing an ever present but less vari-
able aspect within the social group(s) and the environment.
Further, I deviate from the commonly used term interaction, calling it
here (inter)action, instead. With the term (inter)action, I broaden the com-
monly used notion of interaction: (inter)action potentially encompasses each
and every action that an individual produces with tools, the environment, and
other individuals. Thus, and as will become clearer in later chapters, even
when one individual acts with objects, acting within the environment, these
actions are viewed as (inter)actions that produce identity.
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